{"data":{"type":"company_profile","id":67383,"entity_id":"wefunder:company:67383","attributes":{"canonical_url":"https://wefunder.com/ollyawake","generated_at":"2026-06-16T18:30:33Z","updated_at":"2026-06-16T05:02:27Z","entity_ids":{"company":"wefunder:company:67383","slug":"wefunder:company_slug:ollyawake"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-16T18:30:33Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-16T05:02:27Z","as_of":"2026-06-16T18:30:33Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-16T05:02:27Z","as_of":"2026-06-16T18:30:33Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-16T18:30:33Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-16T18:30:33Z","confidence":"medium"}}},"company":{"id":67383,"entity_id":"wefunder:company:67383","slug":"ollyawake","name":"Olly Awake","tagline":"We are on the forefront of inclusivity through Gender Equal Apparel. \r\n","elevator_pitch":"We are a community of open-minded, empowered people who believe that clothing can open a pathway of self-actualization. Our mission, to create Gender Equal Apparel, unites our ‘Olly fam’ under the tenets of mutual respect and empowerment. Our sizes run in shapes rather than numbers, and our high-quality pieces are made with eco fabrics and are produced in the USA.","story":"The beginning.Our brand story starts in 2017 when we launched a\u0026nbsp;prototype collection at the Fashion Meets Music Festival.\u0026nbsp;Although a rough concept at that time, we\u0026nbsp;began to gain traction.\u0026nbsp;In early 2018 we held a community feedback event at Wild Goose Creative. Over 100 folks attended and we began to understand what our community would want from a gender-neutral line.\u0026nbsp;We made the switch to ‘Gender-Equal’ that year, realizing that our focus would revolve around an approach that starts at the root; recognizing our customer’s differences and creating pieces that break barriers and create connection. National HRC Board Member Densil Porteous wearing our early version productBig shifts.Early 2019 marked a dramatic shift for our products. We gained a loyal group we coined ‘muses,’ folks who are our customers, models, and cheerleaders. Thanks to their honest feedback, we shifted the construction of our products to focus on comfort, using softer fabrics and more flexible fits.Our beautiful musesOur community wanted pieces they could truly live in, and we delivered in a big way. We premiered the line in front of hundreds of community members at the Columbus Museum of Art, and were featured in PRIZM magazine and took part in press events. 'Out of Darkness into Light' premiere show at the Columbus Museum of ArtPRIZM Magazine, 2019Let's build a squad.Late 2019 we expanded our partnerships with local organizations, collaborating with local suiting shop PurSuit to organize our first ‘sales’ focused event. Even though we had limited inventory options available, we gained new customers and sold all our available inventory. We also worked with the American Society of Association Executives to place our collection in their show, which premiered in front of hundreds of executives from around the world. Olly Awake is poised to be catalyzed to the next level. Will your join us?\u0026nbsp;","location":"Columbus, OH","website":"https://OllyAwake.com","total_amount_raised":31800,"total_investors":42,"is_funded":true,"is_active":true,"quality_score":2,"related_urls":["https://wefunder.com/ollyawake","https://OllyAwake.com"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/67383/xxl_cropped_3R5A0612.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/67383/large_cropped_Olly_Logo_in_Black.png","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/67383/standard_cropped_3R5A0612.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/67383/standard_cropped_3R5A0612.jpg","profile_video_url":"https://wefunder.wistia.com/medias/341h5xslba"},"links":{"company_url":"https://OllyAwake.com","facebook_url":"https://www.facebook.com/ollyawake","instagram_url":"https://www.instagram.com/ollyawake"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"Challenge yourself and join us in re-inventing apparel designed to break barriers."},{"index":2,"claim_id":"claim-fact-2","value":"We have built a following of thousands of loyal and excited cheerleaders online and in person."},{"index":3,"claim_id":"claim-fact-3","value":"We have been featured in local \u0026amp; national media - including Vogue Business alongside Megan Rapinoe."},{"index":4,"claim_id":"claim-fact-4","value":"We are part of a new exploding market - The time is never better to be a part of changing the game."},{"index":5,"claim_id":"claim-fact-5","value":"Only 44 percent of Generation Z said they always bought clothes designed for their own gender."},{"index":6,"claim_id":"claim-fact-6","value":"Our team is best positioned to deliver this concept to market through expertise and singular vision."}],"team":[{"id":1104983,"entity_id":"wefunder:company_role:1104983","user_entity_id":"wefunder:user:1052302","role":"founder","name":"Kevin Terry Smith","title":"President \u0026 Founder","bio":"Kevin has 6 years of marketing, communications and branding experience.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1104983/square_cropped_84610491_10156584258826372_4198813153020084224_o.jpg?1604528542","profile_url":"https://wefunder.com/kevin.terry.smith","linkedin_url":"https://www.linkedin.com/in/kevinterrysmith/","related_urls":["https://wefunder.com/kevin.terry.smith"]},{"id":1127010,"entity_id":"wefunder:company_role:1127010","role":"employee","name":"Celeste Malvar-Stewart","title":"VP Design","bio":"Celeste is a world-renowned eco-couture designer with decades of experience in the fashion industry.","avatar_url":"https://uploads.wefunder.com/2021/user_default_icon_circle.png?1604528558","linkedin_url":"https://www.linkedin.com/in/celeste-malvar-stewart-594795152/","related_urls":[]}],"featured_investors":[{"id":5083,"entity_id":"wefunder:company_investor_profile:5083","investor_profile_id":635456,"investor_profile_entity_id":"wefunder:investor_profile:635456","subject_entity_id":"wefunder:user:1094486","name":"Brock Leonti","bio":"My unwavering passion for entrepreneurship has been the key to successful growth of several fledgling start-ups to established businesses.","avatar_url":"http://uploads.wefunder.com/uploads/user/avatar/1094486/medium_cropped_1_Headshot__Official__-_Leonti__Brock.jpg","profile_url":"https://wefunder.com/brockleonti","investment_total":1500,"investment_info":"Invested $1,500 this round","is_lead_investor":true,"related_urls":["https://wefunder.com/brockleonti"]}],"investor_memos":[],"tab_counts":{"posts":0,"ask_questions":3,"featured_investors":1,"faq_entries":3},"active_fundraises":[{"id":37356,"entity_id":"wefunder:fundraise:37356","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"convertible_note","security_type":"debt","currency":"USD","testing_the_waters":false,"min_purchase":250,"max_purchase":9,"funding_target":20000.0,"funding_started_at":"2020-11-06T16:00:53Z","funding_closed_at":"2021-05-01T05:03:31Z","auto_close_at":"2021-05-01T03:59:59Z"}],"latest_fundraise":{"id":37356,"entity_id":"wefunder:fundraise:37356","state":"successful","offering_type":"4(a)(6)","structure":"convertible_note","testing_the_waters":false,"can_invest_now":false,"funding_started_at":"2020-11-06T16:00:53Z","funding_closed_at":"2021-05-01T05:03:31Z","terms":{"eb":null,"nb":"$1.5M","txt":"valuation cap"}},"recent_posts":[],"q_and_a":[{"id":121993,"entity_id":"wefunder:comment:121993","question":"Who are your competitors in the market? In the mai stream market as well as niche providers?","author_name":"Saurabh Dubey","votes":1,"created_at":"2020-12-29T17:22:37Z","canonical_url":"https://wefunder.com/ollyawake#question-121993","answers":[{"id":143118,"entity_id":"wefunder:comment:143118","answer":"Hi Saurabh - So sorry for the delay responding I did not get notifications for these questions! Currently the competitive landscape has two branches: in the mainstream market large non-luxury brands are hopping onto the 'trend' of gender neutral clothing, with very mixed results and reception. On the other hand, higher-end luxury brands have been working in this space for a while, however as you probably know their pieces are not accessible and can cost huge price tags. Finally, direct 'competition' comes from boutique gender neutral brands that are more similar to Olly Awake, such as Blo Fish clothing or Mother Denim. While they are similar in concept, they rarely take on the full scale reconstruction and reinvention of apparel design in the way Olly does. Does that answer your question? Thank you!","author_name":"Kevin Terry Smith","votes":0,"created_at":"2021-04-19T14:01:17Z"}]},{"id":136821,"entity_id":"wefunder:comment:136821","question":"I noticed your loan you currently have is not current, is there a reason for this? Revenue loss currently?","author_name":"Stephanie Collinson","votes":0,"created_at":"2021-03-22T03:07:47Z","canonical_url":"https://wefunder.com/ollyawake#question-136821","answers":[{"id":143117,"entity_id":"wefunder:comment:143117","answer":"Hi Stephanie - So sorry for the delay responding I did not get notifications for these questions! Correct. When the pandemic hit we lost all manufacturing and revenue driving capabilities, so we put the company on hold in all ways. It did not make sense for us to continue paying a zero-interest loan with no penalty. There is about ~$3k left on the balance of the loan, and we intend to pay that off when we start production and sales again. Thank you! -K","author_name":"Kevin Terry Smith","votes":0,"created_at":"2021-04-19T13:55:14Z"}]},{"id":117302,"entity_id":"wefunder:comment:117302","question":"When does this round of fundraising close? Might be easier to contribute after the holidays on my end.","author_name":"Levi Todd","votes":0,"created_at":"2020-12-03T22:42:45Z","canonical_url":"https://wefunder.com/ollyawake#question-117302","answers":[{"id":117305,"entity_id":"wefunder:comment:117305","answer":"Hi Levi! While there is not a specific date for when the fundraising closes, we are shooting to be wrapped up end of January. So, I think you are safe to wait! However- if we get really close, I promise to reach out and make sure you have the opportunity to get on board before we close! I got you! :-) - Kevin","author_name":"Kevin Terry Smith","votes":0,"created_at":"2020-12-03T23:10:17Z"}]}],"faq":[{"question":"When does this round of fundraising close? Might be easier to contribute after the holidays on my end.","answer":"Hi Levi! While there is not a specific date for when the fundraising closes, we are shooting to be wrapped up end of January. So, I think you are safe to wait! However- if we get really close, I promise to reach out and make sure you have the opportunity to get on board before we close! I got you! :-) - Kevin"},{"question":"Who are your competitors in the market? In the mai stream market as well as niche providers?","answer":"Hi Saurabh - So sorry for the delay responding I did not get notifications for these questions! Currently the competitive landscape has two branches: in the mainstream market large non-luxury brands are hopping onto the 'trend' of gender neutral clothing, with very mixed results and reception. On the other hand, higher-end luxury brands have been working in this space for a while, however as you probably know their pieces are not accessible and can cost huge price tags. Finally, direct 'compe..."},{"question":"I noticed your loan you currently have is not current, is there a reason for this? Revenue loss currently?","answer":"Hi Stephanie - So sorry for the delay responding I did not get notifications for these questions! Correct. When the pandemic hit we lost all manufacturing and revenue driving capabilities, so we put the company on hold in all ways. It did not make sense for us to continue paying a zero-interest loan with no penalty. There is about ~$3k left on the balance of the loan, and we intend to pay that off when we start production and sales again. Thank you! -K"}]}}}