# Oberit

The Incentives Infrastructure for Wellness, Recovery & Behavioral Health

- Canonical URL: https://wefunder.com/oberit
- Entity ID: wefunder:company:132151
- Last updated: 2026-06-07T23:53:30Z
- Generated at: 2026-06-08T02:35:48Z

## Quick facts
- ✅ 50K+ users | $1.1M+ in combined revenue and funding
- 🤝 API live | Serving 23M users (incl. first responders)
- ✅ Deal Flow: Acquisition Term Sheet signed
- ✅ Momentum: OTC public market listing planned
- ✅ Featured in USA Today, MSN, International Business Times
- 🤝 Strategic wearable reseller partnership
- 🧑‍⚕️ Team: Experts in Health, Tech & Web3

## Active fundraises
- wefunder:fundraise:135903: 4(a)(6) open (USD)
- wefunder:fundraise:82042: 4(a)(6) successful (USD)
- wefunder:fundraise:82043: 4(a)(6) successful (USD)

## Story
Oberit is the AI-powered platform that makes healthy choices pay off — driving engagement, lasting habit change, and measurable outcomes.We are positioned as the infrastructure layer for behavior change, turning evidence-based psychology into scalable product features for wellness, recovery, and health partners.50,000+ users • $1.1M+ raised & earned • Live API integrations • Now scaling through equity crowdfunding on Wefunder Why Oberit Stands OutUnlike typical wellness apps, Oberit is built as incentive-driven infrastructure for behavior change — combining rewards, AI, and enterprise-scale delivery.Real-World Rewards → Gift cards, crypto, brand perks, and discounts that make change tangibleWhole-Person Support → Mental, physical, and behavioral health in one systemDual Growth (B2C + B2B) → Consumer app + white-label/API solutions for partnersEnterprise Integration → Built for employers, insurers, and treatment providersProprietary Tech → AI coaching, habit scoring, and reward optimizationRetention Economics → 3× industry retention with CAC <$3Our MissionMake healthy choices pay off. Oberit turns daily habits into real rewards—guided by AI, proven by data.Built from lived experience in recovery, our mission is to make change sustainable — helping people build healthier, more resilient lives while giving partners measurable outcomes they can trust.Traction & GrowthOberit has validated the model with real traction, revenue, and scalable infrastructure.📱 50,000+ users actively building healthier habits💰 $1.1M+ in combined funding and revenue to date🔌 Rewards API live in production with wellness & mental health platforms🤝 Signed reseller and white-label partnership for addiction treatment expansion💼 Dual-channel model: direct-to-consumer app + scalable B2B integrations📰 Featured press: USA Today, MSN, International Business Times🏅 Founder recognition: CEO named to Marquis Who’s WhoWe’re not just growing users—we’re building durable engagement, enterprise-grade partnerships, and the infrastructure to scale behavior change across industriesReal Impact, Real VoicesWhat Our Users & Partners Say“Oberit actually kept me engaged — rewards made me look forward to staying on track.” – User testimonial“With Oberit, we can finally prove outcomes to insurers while improving patient engagement.” – Clinical partner“Integrating Oberit’s API was seamless — retention in our platform jumped right away.” – Tech partnerThe ProblemBehavior change is difficult — and relapse is common.Over 2 billion people globally struggle with addiction, chronic stress, or lifestyle-related diseases. Yet most wellness platforms fail to keep people motivated long-term.Most digital health tools lack the incentives, structure, and engagement systems needed for real behavior change — leaving a massive gap for solutions that combine psychology, rewards, and technology.The SolutionOberit makes healthy behavior change rewarding.We’ve built an AI-powered wellness and recovery platform that uses incentives to drive lasting engagement. Users earn real rewards for positive habits, while employers, health platforms, and partners see measurable results.Through our rewards marketplace, live API integrations, and strategic brand partnerships, Oberit turns evidence-based psychology into scalable digital health infrastructure — keeping people motivated where traditional wellness tools fall short.Our platform is available as: 📱 Consumer App — track, earn, redeem 🤝 White-label solution — co-branded for partners 🔌 API integrations — embed rewards into existing platformsUser Features ✅ Habit tracking, affirmations, and “Learn-and-Earn” micro-education 🎁 Reward coins redeemable for gift cards, crypto, discounts, and brand perks 💬 Peer community for support and accountability 🔄 Integrations with wearables and biometric devicesPartner Features 📊 Real-time dashboards to track progress, engagement, and outcomes 🧠 AI-powered personalization that delivers smart nudges, rewards, and behavior-based interventions 🔁 Scalable delivery through white-label and API solutionsThe Oberit AdvantageReal-World Rewards → Gift cards, brand perks, crypto, and discounts that make change tangibleDual Growth (B2C + B2B) → Consumer app + white-label/API solutions for partnersEnterprise Integration → Employers, insurers, and treatment centers can deploy Oberit at scaleProprietary Tech → AI coaching, behavioral scoring, and reward optimization built into the platformData & ROI → Secure, anonymized insights with measurable outcomes for partners and payersRetention Economics → 3× industry retention with CAC <$3, enabling efficient, scalable growthWhat Makes Us DifferentRewards-first → tangible incentives that go beyond reminders or badgesWhole-person support → mental, physical, and behavioral health in one systemAdaptive AI → personalized coaching and habit scoring for each userScalable → API + white-label solutions create a durable B2B moatGrounded in lived experience → designed by and for people in recoveryCompetitive LandscapeOberit combines whole-person support, real-world rewards, AI personalization, enterprise integrations, and 3× retention — advantages missing from meditation apps, gamified apps, and employer wellness portalsThe Market & Why NowThe wellness and mental health markets are massive — and underserved.Over 2 billion people worldwide struggle with addiction, chronic stress, or lifestyle-related diseases.The global wellness market > $5 trillion, with mental health spend surpassing $300B annually.Employers and insurers face pressure to support recovery-ready workplaces and deliver measurable ROI on wellness initiatives.Why now:The pandemic accelerated demand for scalable mental health and wellness solutions.Traditional wellness apps suffer from high churn and low engagement, opening the door for incentive-driven models.Governments and corporations are prioritizing mental health, recovery, and prevention as strategic imperatives.👉 Oberit is positioned as the infrastructure layer for behavior change — combining incentives, AI, and real-world rewards to meet the needs of consumers, employers, and health partners in a rapidly expanding market.Oberit has a business model that generates revenue through multiple scalable streams:App subscriptions → freemium → premium consumer modelWhite-label B2B SaaS licensing → co-branded platforms for partnersAPI usage fees → rewards marketplace and engagement tools embedded into existing appsMarketplace & affiliate monetization → brand partnerships and reward redemption feesOur dual B2C + B2B strategy is a strategic moat. The consumer app and rewards marketplace drive direct engagement, while our white-label and API solutions scale outcomes for employers, providers, and insurers. This dual-channel model reduces acquisition costs, improves retention, and creates enterprise-grade ROI — giving Oberit both stickiness and scalability.How We’ll ScaleWe’re raising capital to accelerate Oberit’s next stage of growth. Funds will be allocated toward:Product Development & AI → advancing personalization, nudges, and API capabilitiesPartner Integrations → scaling white-label and B2B deployments with employers, providers, and insurersMarketplace Expansion → onboarding new reward partners, deepening brand relationships, and expanding redemption optionsSales & Distribution → building out direct sales channels, reseller partnerships, and enterprise pipelineOperations & Compliance → ensuring secure data, regulatory alignment, and scalable infrastructure👉 These investments position Oberit to scale rapidly across both consumer and enterprise channels, creating durable impact and long-term value for investors.The TeamOberit was built from lived experience — many on our team and cap table are in long-term recovery. That shaped a platform grounded in what truly works: accountability, incentives, and real-time support.We’ve paired that foundation with:Experts in AI, behavioral data, and product designClinical advisors and health tech veteransEnterprise operators plus blockchain & Web3 leadersThis blend of lived experience, technical expertise, and enterprise know-how gives Oberit both the authenticity and the capability to scale impact across wellness, recovery, and health platforms.Risks & MitigationsCompetition The wellness and mental health space is crowded, with many apps chasing attention. 👉 Mitigation: Oberit differentiates with real rewards, enterprise integration, and dual B2C/B2B growth channels — a moat competitors lack.Engagement & Retention Many wellness platforms struggle to keep users engaged long-term. 👉 Mitigation: Our rewards marketplace + AI-powered nudges have delivered 3× higher retention than typical apps, validated by 50K+ users.Regulatory & Compliance Healthcare and wellness integrations require data security and compliance. 👉 Mitigation: We’ve built secure infrastructure and designed for compliance with healthcare partners from day one.Scaling Partnerships Growth depends on expanding B2B and enterprise adoption. 👉 Mitigation: We already have a live API, signed reseller & white-label deals, and a growing enterprise pipeline.FAQWhy did Oberit choose equity crowdfunding on Wefunder? We want any investor — accredited or not — to be able to participate in Oberit’s growth. Equity crowdfunding on Wefunder makes that possible while helping us build a community of backers who care about wellness and recovery.How does Oberit make money?Oberit makes money from app subscriptions, white-label SaaS, API usage fees, and marketplace monetization.What makes Oberit defensible against competitors? Unlike most wellness apps, Oberit combines real-world rewards, AI coaching, and enterprise-ready integrations. Our dual-channel model (B2C + B2B) creates higher retention, lower acquisition costs, and scalable ROI for partners — a moat most competitors can’t match.Why now? Wellness and mental health spending is surging past $5 trillion globally, with employers and insurers under pressure to deliver recovery-ready workplaces and measurable ROI. Traditional apps struggle with churn and engagement. Oberit solves that problem with incentives, AI, and proven retention — making this the right time to scale.The Future We’re BuildingWe’re on a mission to make change sustainable — for the people who need it most.With the right partners, the right model, and the right timing, Oberit is building something much bigger than an app: we’re creating the infrastructure layer for behavior change in wellness and recovery.Call to ActionInvest in Oberit today.Be part of the future of wellness and recovery — and share in the upside as we scale toward our planned OTC listing.👉 Join 100+ investors already backing Oberit on Wefunder.

## FAQ
1. **Hi! What are your most recent cash on hand and burn rate? Do you have any parallel round?**
   - Hi Lea, thanks for your questions. Most of the answers can be found in our financials section from July 2023 (burn rate, runway, cash on hand). We will be opening a parallel round soon.
2. **Hi! I have a few questions. What are your most recent cash on hand and burn rate? Do you have any parallel round? The mental apps space is quite crowded, what is your plan to differentiate? How did you aqcuire your first 37,000 users?**
   - Hi Lea, thanks for your questions. Most of the answers can be found in our financials section (burn rate, runway, cash on hand). You're right, there are a growing number of mental health niche apps in the market, that's why we have developed a differentiated solution that incentivizes healthy habits with financial rewards that are proven to help break harmful addictive behaviors like alcohol, drugs and smoking. Our user acquisition strategy has included social ads, App Store Optimization, str...
3. **What was your Q2 2023 revenue?**
   - Thanks for the question, Lea. This can be found in our financials section under "details". For the 1st half of 2023, our revenue was $174.2k.
4. **Hello. What is the exit strategy? Do you intend to pay dividends? If yes , What is the expected time ? Thanks.**
   - Hi Alghamdi, thanks for your questions. The following answers are forward looking statements that are provided as examples and for illustrative purposes only: We plan to exit via acquisition by year 5 at a strategic multiple to a behavioral health or health and wellness brand. We may choose to pay dividends to reward shareholders if the timeframe and financials align, however we expect to prioritize reinvestment to fuel expansion and drive returns to investors primarily through capital apprec...
5. **If I invest $2k will I get two lifetime memberships or do I need to make two separate $1,000 investments to get the two lifetime memberships? Thx.**
   - Hi Mike, thank you, let’s keep this simple, if you invest $2k we will provide you with 2X lifetime memberships and reward tokens.

## Team
- Will House (Founder & CEO @ Oberit )
- Todd Kamin (Product Management)
- Christian Pusateri (Web3 Advisor)
- Dan Drozd, MD MSc (Medical Advisor)
- Alex Cahana, MD (HealthFi Advisor)
- David Awadalla (Recovery Advisor)
- Chad Davis (Program Director, Become by Oberit)
- Joe Booth (Dir. Program Enablement)
- Helene Rutledge (Innovation Advisor)
- Dr Calvin McGinn (Clinical Advisor)

## Q&A
- Q: I have seen family and friends addicted in so many ways. Myself is a recovering addict. Thank you for support, effort and positive self talk helped me personally. Thank God
  - A: Thank you for sharing that — your strength and story mean a lot. We’re grateful to be part of your journey. 🙏
- Q: Another question. $10M seems like a low ARR by end of '26. If this really catches on, I would expect more rapid adoption & growth. How does your subscription model work? If you plan on 3M subscribers but that only generates $2M ARR (20% of $10M ARR), that's less than $1/subscriber/year. I'm assuming you're using a freemium model. You mention 14% conversion, which implies 420k "premium" subscribers (14% of 3M = 420k), which would work out to less than $5/subscriber/year, which seems exceedingly low. I would think people would easily pay $10-20/mo, maybe more, for a premium subscription. Am I missing something? It just doesn't add up.
  - A: Mike, thanks for your question and comments on the financial model, I’ll answer each one individually: - our subscription model is currently $1.99/mo or $14.99/yr for Premium subscribers and free for standard subscribers. We offer a 7 day premium trial to all new users. - the 14% conversion applies to the marketplace and is the number of subscribers that complete the transaction with the brand provider. - we are planning to increase our subscription pricing for 2024 with the arrival of our AI coach feature. We are projecting Subscriptions to make up to 40% of future revenue. If you have any further questions, we can schedule a call to walk through the model if you’d like? Thanks,
- Q: Since July 2025 ... it's almost a year and this offering is still reserved.. What is really going on? I would like to invest in Oberit but....
- Q: Hi Will, The need is immense and a platform supporting good choices excites me. I run a crowdfunding club with 29k members & I'm sure they'll also feel drawn to your mission. Please select a convenient time to discuss announcing your offering to the club: Calendly.com/mark-perlmutter www.PlanetPositiveInvesting.com Thanks, Mark
- Q: 1. When does your fund raise close? 2. How much is the interest rate on this convertible note and what is the duration. 3. Will this note be converted into equity? 4. are you nnot offering direct equity to investors?
  - A: Thanks so much for your thoughtful questions! 1. Our current raise is scheduled to close within the next 20-25 days, though we may close sooner once we reach our target. 2. The convertible note carries a 10% annual interest rate with a 24-month term. 3. Yes, the note is designed to convert into equity at our next qualified financing round or upon a liquidity event. 4. At this stage, we’re offering investment via the convertible note structure rather than direct equity. This gives investors the advantage of today’s discounted valuation cap while aligning with our future growth. We appreciate your interest in Oberit and are excited to have early supporters join us on this journey!
- Q: Hi, 1. When did you start this fundraise on wefunder. From the Q&A it seems its almost two years now, so why have you not been able to reach your target for almost two years. Correct me if I have misunderstood this. 2. Who are your main competitors. 3. Is this available in all countries or only in U.S. 4. Can you briefly explain the reward in $ terms that one would earn, compared to the effort one puts. Are the tokens that one gets traded in open market. Are these trading in open market. 5, When does your fundraise close. Harish
  - A: Hi Harish, thanks for the questions! 1. We paused our first round in Jan 2024 and returned stronger: 50K+ users, $1.1M+ funding/revenue, API deployments, and a signed acquisition term sheet. 2. Oberit stands out with rewards + marketplace + B2B/API integrations, not just another fitness or meditation app. 3. U.S.-focused now, built to scale globally. Rewards are simple perks from 100+ wellness partners. 4. This Community Round will close soon as we prepare for our OTC listing path.
- Q: I am excited to be an international non-accredited investor of Oberit on wefunder.com from the country of Bermuda..... I do believe that Oberit is a great start-up company and is a game changer. I am assured that it is additionally the pioneer of Health and Well-being to AI-driven rewards through the path of Addiction Recovery. !@@@
  - A: Thank you George, we're grateful for your support!
- Q: What is the 1 year plan for Oberit? 3 years? And 5 years to come??
  - A: Great question — here’s our roadmap: 1 Year: * Complete the strategic acquisition and integration * Launch OTC public listing * Expand API + Rewards Marketplace partnerships * Grow past 100K active users 3 Years: * Become the standard incentives infrastructure in wellness & recovery, powering millions * Expand revenue through white-label deals, marketplace growth, and data insights * Secure enterprise and government contracts (first responders, corporate wellness, healthcare) 5 Years: * Lead the global category for incentive-based behavior change, serving tens of millions * Operate as a strong public-market growth company with recurring revenue * Be positioned for either a major acquisition or sustained independent growth
- Q: Is Oberit also intended for use by individuals seeking recovery from - or support while journeying to recovery from - a broad spectrum of mental health challenges, or is it primarily/solely focused on addiction recovery? I ask because I worry any time AI or gamifying is used in the virtual mental health space where individuals struggling with anxiety, depression, and eating disorders may enter. I am especially concerned about individuals with eating disorders, as I’ve seen a large ED-focused non-profit in the US blow it with a chatbot/AI-operated tool on their site that started offering diet tips and calorie counting, which is something that should NEVER be done with individuals struggling with ED (or body image issues that could turn into a full-blown ED). I also ask because I want to ensure your team avoids any issues in the above-mentioned area. I have personal reasons for my concern.
  - A: Hi Jessica, I appreciate the time you took to express your concerns, especially since they come from your own personal journey, and your clear commitment to keep safely informed, not just for you, but for others deciding to include Oberit as an integral partner on their healing journey. Oberit is designed to support individuals navigating the complex landscape of mental health challenges. The platform is intended to provide a wide range of resources, guidance, and support to individuals seeking recovery from various mental health challenges, encompassing conditions such as anxiety, depression and eating disorders with a special emphasis on addiction recovery by forming healthier lifestyle habits to improve their quality of life, long-term. As to the concerns you raised, we provide video content in the app that discusses general nutrition, and have hosted Masterclass sessions on the topic of Diet and Brain Health with Dr. Kristine lokkenn, PhD. Our approach incorporates evidence-based techniques to provide a supportive environment for individuals on their journey to recovery. 1. Addiction Recovery: Oberit's primary focus is on addiction recovery, leveraging data-driven insights, and gamification elements to engage and motivate users. This approach has shown promising results in enhancing the recovery process. 2. Broad Spectrum of Mental Health Challenges: Oberit acknowledges that mental health challenges are diverse and multifaceted. As such, our platform provides support that can be helpful to individuals with various conditions beyond addiction, including anxiety, depression, and eating disorders. Let me know if the answer you received here was helpful, or if you have a follow up question or something else you’d like to share. Mostly, thanks for letting us know what matters most to you, whether considering your own needs, or on behalf of safeguarding the needs of others in this space. You’re actually the exact kind of patron we're most grateful for, to help us build the most supportive and responsive community we can. Gratefully, Will & Dr Calvin McGinn
- Q: If I invest $2k will I get two lifetime memberships or do I need to make two separate $1,000 investments to get the two lifetime memberships? Thx.
  - A: Hi Mike, thank you, let’s keep this simple, if you invest $2k we will provide you with 2X lifetime memberships and reward tokens.
- Q: Hi! I have a few questions. What are your most recent cash on hand and burn rate? Do you have any parallel round? The mental apps space is quite crowded, what is your plan to differentiate? How did you aqcuire your first 37,000 users?
  - A: Hi Lea, thanks for your questions. Most of the answers can be found in our financials section (burn rate, runway, cash on hand). You're right, there are a growing number of mental health niche apps in the market, that's why we have developed a differentiated solution that incentivizes healthy habits with financial rewards that are proven to help break harmful addictive behaviors like alcohol, drugs and smoking. Our user acquisition strategy has included social ads, App Store Optimization, strategic partnerships and brand ambassadors/influencers.
- Q: When we go to the stock market, will everyone's shares gets converted across?? Will you see them on the stock market and choose when to sell depending on the price.?? Or we are acquired via M&A bought by another company, will we as current shareholders benefit by this transaction hypothetically speaking??
- Q: If this is real, how come, according to GoDaddy, the webpage "oberit.com" is for sale ??? Seems like a pretty big oversight. Carl C. Bromer CarlB@StellarSales.com (937) 609-0542 PastedGraphic-9.png
  - A: Because our domain is and always has been www.getoberit.com (as seen above on our wefunder listing page). If you'd like to invest $1,500 so we can buy it, that would be terrific!
- Q: Hello. What is the exit strategy? Do you intend to pay dividends? If yes , What is the expected time ? Thanks.
  - A: Hi Alghamdi, thanks for your questions. The following answers are forward looking statements that are provided as examples and for illustrative purposes only: We plan to exit via acquisition by year 5 at a strategic multiple to a behavioral health or health and wellness brand. We may choose to pay dividends to reward shareholders if the timeframe and financials align, however we expect to prioritize reinvestment to fuel expansion and drive returns to investors primarily through capital appreciation rather than regular dividend income. If and when necessary, we may establish a dividend policy that outlines the time frame, frequency and amount of payments. Are dividends an important consideration for you? If you'd like to talk with us directly, send us an email at info@getoberit.com. Thanks.
- Q: What was your Q2 2023 revenue?
  - A: Thanks for the question, Lea. This can be found in our financials section under "details". For the 1st half of 2023, our revenue was $174.2k.