# Nuudii System

VC-backed, intimate apparel technology, $4M trailing twelve months revenue

## Elevator pitch
Nuudii has created a boobwear category of its own between bra and braless. Our brand is built on innovation. We use advanced engineering and design to create collections of patented grab-and-go products that are multifunctional and address fit, fashion and function. 

- Canonical URL: https://wefunder.com/nuudiisystem
- Entity ID: wefunder:company:47099
- Last updated: 2026-06-14T05:02:36Z
- Generated at: 2026-06-14T23:10:27Z

## Quick facts
- $14M+ cumulative revenue; $4M TTM
- 6 approved patents protecting the Boobwear™ category we created
- 75% gross margin - CPG products before discounts
- <5% return rate vs. ~30% industry average; 22% repeat customers
- 1/4 million products sold to 100K+ customers in 40+ countries
- Over 15,000 backers and 650 investors, including Daymond John, XRC Ventures (VC) & more
- Featured in Vogue, The New Yorker, Today, Glossy, Refinery29 & more
- Positioned to disrupt the $165B global intimates market

## Active fundraises
- wefunder:fundraise:153633: 4(a)(6) successful (USD)
- wefunder:fundraise:153632: 4(a)(6) open (USD)
- wefunder:fundraise:100617: 4(a)(6) successful (USD)
- wefunder:fundraise:100618: 4(a)(6) successful (USD)
- wefunder:fundraise:57444: 4(a)(6) successful (USD)
- wefunder:fundraise:57445: 4(a)(6) successful (USD)

## Investor memos
- Kingscrowd Capital: https://wefunder.com/updates/174984

## Story
Nuudii System is redefining the intimates market with patented, solution-driven innovations for women who hate bras but don’t want to go braless.To further define its radical product differentiation, Nuudii System created and owns the name Boobwear™ — a new category filling the grey space that bras fail to serve.Built on seven years of R&D and protected by six issued patents, Nuudii System replaces rigid band-and-cup construction with adaptive engineering that moves with the body. Boobwear™ fits, feels and functions differently.Real revenue. Growing global community. 30+ styles. Expanding SKUs within Boobwear™, buttwear, bodywear, and swimwear, Nuudii is scaling the category it created and owns.This raise fuels brand awareness, international expansion, and next-generation biodegradable yarn innovation.$14M+ revenue is cumulative lifetime revenueNuudii System has moved beyond early validation into repeatable growth. What began as a single patented product has evolved into a scalable brand of solution-based products with global reach.Growth has been driven by strong customer adoption and consistent demand across product launches and global geographies.Most importantly, the product performs. Exceptionally low return rates and consistent repeat behavior reflect strong product-market fit in a category historically plagued by customer dissatisfaction. We’re not competing with bras, we’re making them irrelevant.Bras are one of the most widely worn garments in the world, but more than half of women say they’re uncomfortable. Most keep wearing them because there hasn’t been a real alternative that delivers fit, versatility, and comfort.The category still relies on the same band-and-cup system used for decades. Fixed sizing, wires, molded cups, hooks, clasps, elastic—the list goes on. All built to reshape the body rather than move with it.Complex sizing tries to account for natural variation but bodies fluctuate and boobs are not symmetrical. Misfit becomes inevitable, return rates stay high, and friction is baked into the system.Women’s lives have changed — but bras haven’t kept up. Modern fashion demands versatility, comfort, and exceptional fit, yet traditional bras remain rigid and outdated. As expectations rise, women are abandoning bras and actively searching for better solutions as confirmed by YouGov research: One in five women (21%) say they wear a bra less often than they did five years ago. (YouGov 2023). The shift is gaining momentum.Nuudii System created a new category: Boobwear ™, the option between bra and braless.Engineered with advanced fabric technology and a proprietary two-strap design, the Tee System is our core product.Nuudii System adapts to the natural shape of the body with precision and ease. Our ultra-soft 360° stretch fabric hugs like skin, stretches across a range of bodies, and recovers, wear after wear. Seamless edges disappear under clothing, while flexible strap placement allows for 12+ ways to wear, delivering true wardrobe versatility from work to travel to evening.Boobwear ™ is made from flexible, lightweight fabric that hugs your natural shape, offering gentle, minimal hold without structure or restriction.Nuudii System simplifies fit through adaptive engineering. Ten sizes replace more than fifty traditional bra sizes, creating a streamlined system built around natural physics. The result is measurable performance. Nuudii System maintains a sub-5% return rate versus industry averages near 30%. That’s a 6x improvement driven by engineering and design.Boobwear™ is the brand’s foundation. The same construction principles and innovation extend into buttwear, bodywear, and swimwear. These first-layer solutions are anchored by unmatched engineering and patents.With more than 30 individual styles, Nuudii expands intentionally, starting with a WHY and ending with a solution. We innovate based on demand.Nuudii System holds six approved patents, domestic and international, protecting the structural architecture behind Boobwear™. Seven years of research and manufacturing development created a specialized production framework that forms meaningful barriers to entry.The intimates market has long relied on incremental design changes layered onto legacy infrastructure. Nuudii System rebuilt the category from the foundation. When incumbents attempt to replicate Boobwear™, they fall short and those versions disappear quickly.Beyond protecting the product, Nuudii System secured the trademark for Boobwear™, owning the language that defines the category we created.Customers try. They order. They refer.From prototype to patent to scalable brand. Nuudii System is led by Founder & CEO Annette Azan. She created the first prototype in 2011 and has spent over a decade transforming that insight into a patented, category-defining brand. With more than 25 years of executive-level experience in marketing, branding, production and sales, she brings deep functional intuition and operational discipline to every stage of growth.Nuudii System is powered by a cross-functional team spanning product, marketing, growth, customer experience, content, and operations. The same team that built the system drives demand, performance marketing, and retention, executing with focus and speed.Boobwear™ captures a meaningful share of the $165B industry as customers eager to ditch bras adopt a new everyday solution.Leggings didn’t replace pants. They changed what we consider everyday wear for the bottom half. Brands like Lululemon took them from workout only to an accepted, go anywhere staple, helping build a $400B+ global category.Now Nuudii System is leading a similar shift in intimates.Just as leggings expanded what counts as everyday wear, boobwear expands the category beyond traditional bras, introducing a new kind of undergarment designed for comfort, flexibility, and real life.The global intimates market is projected to grow from $94.6B in 2024 to $165.7B by 2033 . Bras represent the largest segment within that market. Consumers are increasingly demanding wire-free, breathable, multifunctional essentials. Legacy brands are constrained by limited design, construction, traditional sizing systems, and infrastructure, and have been slow to reimagine the foundation.Nuudii System defines the space between bra and braless. By establishing Boobwear™ as its own unique intimates category, we are capturing a high-frequency global market with solution-based products that offer perfect fit, function and comfort.75% gross margin before discountsNuudii System operates a direct-to-consumer model built on proprietary, patented boobwear. Strong unit economics support sustainable profitability.Customer acquisition is disciplined and performance-driven, enabling scalable growth while maintaining capital efficiency. Structurally low return rates further protect margin integrity in a category historically burdened by friction.Boobwear™ serves as the entry point into broader first-layer solutions. Because first-layers are worn daily, demand is inherently recurring. As customers expand into adjacent categories, lifetime value increases without proportional increases in acquisition cost.Growth is driven by paid digital acquisition, repeat purchasing behavior, international expansion, and selective alternative retail partnerships. The result is a capital-efficient model built on proprietary products and expanding customer value.Growth is supported by strong product margins and improving marketing efficiency. As brand awareness increases and customers expand across Boobwear™ and other first-layer solutions, lifetime value grows.Operating leverage improves with scale. Core infrastructure, product development, and brand investment are built to support significantly higher revenue without linear increases in overhead. The projections reflect continued category expansion, international growth, and increased investment in brand and distribution.Our focus is on scale. In the near term, we are deepening international distribution and expanding Boobwear™ development and adjacent first-layer categories.In parallel, we are developing biodegradable yarn alternatives designed to maintain the stretch and recovery performance core to our patented system.Through our recycling program and partnership with TerraCycle, we’ve been able to validate our sustainability hypothesis while diverting waste from landfills. The initiative also feeds directly into our R&D efforts as we develop more sustainable material solutions.Our long-term objective is to lead the evolution of first-layers not only in comfort and engineering, but in sustainability.Our unique packaging positions Boobwear as a CPG product, unlocking broader distribution channels. Smart Vending creates direct-to-consumer retail opportunities independent of wholesalers and costly store locations.Brands that reshape and innovate command premium valuations and strategic interest.Companies that define new product categories through proprietary design or IP often trade at 4x to 8x+ revenue, because investors believe the company can own the category.As the Boobwear™ category grows and demand for bra alternatives rises, Nuudii System follows the valuation trajectory of leading comfort-led brands that created new categories.For over a century, bras were the only option. We asked “what if there was another?” — and hundreds of thousands answered.Nuudii System launched through two successful Kickstarter campaigns and multiple Wefunder raises. From day one, this brand has been built alongside the very people it serves.We started with people who believed there had to be something better.Today, Boobwear™ is scaling with real revenue, patented construction, and a growing global customer base. We are expanding the category we created.If you’ve supported us, worn Nuudii System, bought it for a loved one or shared it with a friend, this is your opportunity to own a piece of what you helped build.Join over 650 investors and over 15,000 backers building the future of Boobwear™. Invest now.

## FAQ
1. **Intriguing opportunity at an enticing valuation. Could you elaborate on what exactly is protected by your secured patents (as well as the one in progress)? Also, what's your preferred exit strategy: IPO, acquisition, or something else? Thanks in advance for the feedback.**
   - Hi Kenneth, thanks for your interest. Our approved Utility Patent, covers the fabric, use of fabric in many different forms and therefore protects our core designs. As we continued to develop and saw the breadth of what could be done, we filed CIP's to the original Utility Patent. Our first Design Patent was approved for the Tee System, and covers the most important 8 ways of wearing. We've filed for two more design patents to cover our two new launches this year - Our newest product which la...
2. **Really appreciate the prompt response, Annette. Any thoughts on the exit strategy portion of my last comment? Seems like you're building a great company for the long-term, but I'm always wary of contributing to firms where my investment might be tied up indefinitely.**
   - I am building this company with the goal of being one of the biggest and most game changing brands in the CPG world. Our strategy is to grow to $40M+ in sales in preparation for an acquisition. We have already had some acquisition inquiries last year.
3. **Hi, do you all plan on remaining an LLC for tax purposes post note conversion, and do you anticipate becoming profitable any time soon?**
   - Hi Lucas, good question - Remaining an LLC post conversion would depend on the resulting composition of our investor base. Regarding profitabiltiy, If we meet our sales goals for this year which would include e-commerce and a successful Kickstarter campaign which launches next month, we would be looking at profitablitiy late 2023.
4. **Are you going to launch any larger sizes? In reviewing your website large seems to be the biggest. Many women would not be able to fit in that.**
   - Hi Jeffrey, Yes! in fact we are launching our newest innovation on Kickstarter in April which will cover sizes C-H cups. In addition, in May our Xl/Xl size will launch.
5. **Would you provide sales only (not looking for investment income) on a monthly basis for the past year to get a better idea of run rate and growth?**
   - Hi - Yes I can. Can you provide me with your name and email please.

## Team
- Annette Azan (Founder & CEO)
- Morgan Healy (Director of Customer Journey)
- Alaina Azan Goggin (Director of Marketing)
- Carlos de La Lama (Director of Growth)
- Gabrielle Azan Goggin ( Content & Partnership Manager)
- Rachel Lerner (Operations & Customer Service Manager)

## Recent posts
- Reminder Fireside Chat today at noon. Meet the Team. Q&A! (2026-05-06T13:26:20Z)
- Fireside Chat May 6th 12 pm EST (2026-04-29T20:20:00Z)
- Wishes for the new year... (2025-12-31T16:47:01Z)
- Q3 2025 Investor Update (2025-10-30T21:07:21Z)
- POP UP! Sept 18th-29th (2025-09-09T19:02:00Z)
- Save the Date! (2025-08-13T15:03:04Z)
- Q2 Update 202 (2025-07-14T16:22:57Z)
- Q1 2025 Update is Live (2025-04-29T17:56:29Z)
- Ending and Beginnings (2024-12-31T15:26:41Z)
- 7 Hours Until Close! (2024-12-06T21:37:07Z)
- Round Closing in 35 Hours! (2024-12-05T17:34:43Z)
- 🚨 Final Call! Round Closing in 3 days - Dec. 6th! 🚨 🌟 Nuudii x KingsCrowd: Live Q&A Event Today🌟 (2024-12-03T14:25:49Z)
- 🚨 Final Call! Round Closing on December 6th! 🚨 🌟 Nuudii x KingsCrowd: Live Q&A Event 🌟 (2024-11-20T22:13:17Z)
- Nuudii System: Top 15% Investment Opportunity (18 Days Left!) (2024-11-19T15:43:37Z)
- 24 Days to the Close of this Campaign! (2024-11-13T14:37:30Z)

## Q&A
- Q: Would Renting a spot in Multiple Malls within a target city (near a distribution point) at the same time for a month or two ($1,000/Mo). With the deal "Try one on and buy one get one free. (the one she tried on is the free one.)" Would that idea be do-able to you? It would Boost Brand awareness, Increase the Number of women that have tried one on and capitalize on the "WOW this is TOTALLY AWESOME!!!" moment. Thus creating near instantly and exponentially increasing organic word of mouth/transaction volume/ brand exposure and favorable thoughts of Nuudii should explode.
  - A: Hi Blake, Yes! Absolutely. A big part of use of funds is expanding our marketing outside of paid ads. We've already begun to set up an influencer program triggering next month, model out in-person events, get Nuudii into the hands of more stylists, and price out the cost of direct in-person sales which is key. It all comes down to budget - that's why we are fundraising. If you know of a deal that is $1000 a month in a strong marketplace please let me know about it!
- Q: Do you anticipate lowering your price as you scale up? What is your forward looking distribution strategy? Any plans to go mass market? Why aren't you on Amazon? Can you share some metrics? Cost per customer acquisition and retention rate?
  - A: Hi Steven, great questions. It's possible that as we scale we could lower the price. Before that happens, it's important that we move to sustainable materials, so both our packaging and our products can be planet friendly. Due to the nature of our products and our packaging, we have a unique opportunity to have broad distribution in a variety of establishments unlike other intimate brands. We are currently selling to Nordstrom and will look towards expanding our distribution in vending machines in college campuses to align with our upcoming college influencer program. Also, we're working on getting into a few key beauty retailers and gyms that align with our brand. Since Nuudii is a solution based product, we have a huge opportunity to help retailers sell clothing. With this raise, we plan to hire a senior team member that can focus on moving wholesale forward. Yes, we are planning to go to the mass market, with a steady climb. Nuudii System is a new innovation and we have just begun to scratch the surface of this huge market with our first adopter customer base. As more women have been moving towards body acceptance, they are desiring more products like Nuudii that allow them to feel good about themselves. The exciting thing is as this change is taking place, we will continue to grow alongside with the possibility of owning a sizable part of this growing market. Some metrics that you may find interesting - our CAC, post IOS 14 updates, increased from $11 to an average of $21. The good news is our AOV has risen from $41 to $61. With the launch of new products, we expect to continue to see our AOV increase. Our returning customer rate has also been increasing as our product offering broadens with a steady 25% returning customer rate. We believe that number will increase with the launch of our size XL/XL in May. The metric that speaks to our product’s innovation the most is the return rate which is only 4%! Currently, the bra market averages a return rate of 37% which can kill profits. Please reach out with any other questions.
- Q: Why did Nordstrom drop Nuudii?
  - A: They wanted more of an assortment to fully represent the brand- It wouldn't have made sense financially at the time to allot more sku's for wholesale. I understand that landing in major department stores can look like a big win, but it only truly is if the brand has reached sufficient scale to absorb lower margins. Without that scale, the economics simply don’t support long-term growth. We don’t have deep-pocketed backing at this stage, so we need to maximize margins to fuel our own growth. That’s why accelerating our DTC channel is critical—it gives us the strongest contribution margins and the most control over scale.
- Q: Are Nuuddii products in vending machines inside of large public restrooms in airports, particularly on the gate side of international flight terminals? Would women who are traveling on a 20 hr flight be enticed to buy a comfortable pair of jeans, underwear and socks from a vending machine when traveling? In the large airport bathrooms with changing stalls, would a woman buy new underwear and some sort of refreshing kit just because the vending machine happens to be there, in the restroom, particularly if the next leg of the flight is 7 hours, 5 hrs, etc....?
- Q: Hi Annette, I am novice in the clothing space, nor I know the metrics to measure the business. But the product seems to fill a void in the space. Few questions - Wondering why your product is not on Amazon yet? - Where can we find your financials (balance sheet and income statement)? - What is your current debt/equity structure? Thanks and keep up the momentum...
  - A: Hi Prakash, Great questions. Yes, Nuudii is filling a void for sure. I like to compare Nuudii to leggings. It's a massive market because most women own them in some form, but before they were created, we had no idea how desperately we needed them! Nuudii created products to fill a new space namely, boobwear (between bra and braless) and we are capitalizing on this massive untapped market. Regarding Amazon - We have chosen not to sell on Amazon, for many reasons. Once you're selling on Amazon they gather data that is used to build their business not ours. It's imperative for the health, success and value of our company to own our data and build a strong community. Secondly for companies like ours that have unique products with strong IP, Amazon is not the place to be. Unfortunately they are notorious for trying to compete against brands they see succeeding on their platform. Also, selling on Amazon would damage our brand's name and decrease our attractiveness to distributors and retailers (and even some customers). Our updated financial review for years 2022 and 2023 is going to be completed within the next few weeks (we just closed our books for 2023).We actually were profitable last year! Our debt/equity structure is 76% convertible notes. So our debt to equity ratio is 1.3. I will post an update and will send you a message when it is viewable on our campaign page. So far this year we have exceeded our projections! We’d love to have you join this round. Happy to supply you with more information if needed. Be Well, Annette
  - A: Morning Prakash, I wanted to let you know that our financials are live and our paperwork is filed with the SEC. I'm more than happy to meet on a Zoom call to review if you have any questions.
- Q: Speaking as an investor. Where is your investor page on nuudii's website? is there a place where the kickstarter/wefunder investors can chat with each other or send messages to you or RnD or offer our services/help/words of advice? I'm sure we all want Nuudii to be successful. harness us, harness the invested publics support. I don't want to hand out my email for all to see.
  - A: Hi Blake, The Kickstarter platform is not an investment platform. When we close this funding round on Wefunder we will set up a portal for all investors. In the meantime, I'm available here on Wefunder and am more than happy to book a time to meet virtually. - I'll reach out via email to you now.
- Q: When will the funding campaign end??
  - A: This campaign is set to end on July 28th, 2022.
- Q: What is the price of each share?
  - A: This is a convertible note round - the valuation cap is $8.5M.
- Q: Wow.. THIS BRA IS A GAME CHANGER INDEED.. undisputedly and unanimous by a KO. ... nuuii systems (Bra Collective).. awesome
  - A: Thanks, George - yes it is!
- Q: Are any new products coming up in the future other than bras? Any steps to broaden the market?
  - A: Hi Partha, Yes! We have new products/categories launching this year and will be continuing to expand the brand beyond our boobwear products while keeping the integrity of our brand.
- Q: Point taken ……..they also had terrible reviews …….. added a bit more now……… looking forward to add all the way up as sales skyrocket………… so badly want it to work because if it does easy 100 bagger
  - A: Hi Eliezer, Yes looking foward to sales growth and more developments with IP!
- Q: Hi Annette I want to believe in nuudii and I was excitedly following our Kickstarter…….. I noticed some of the comments from last Kickstarter were a bit negative……….. now I know this was a while back and I’m sure u improved …………. But what were 2021 sales excluding the Kickstarter? that would give me confidence in the product …………. And what percentage of customers re order? Thanx and looking to add to my investment
  - A: Hi Eliezer, Thanks for believing in Nuudii System! Great call out. Firstly, I have to say we are not alone, check out other intimate companies who had Kickstarter campaigns including Knixwear who launched there in 2015 and had a deluge of complaints from backers about their products. Do not be phased by that, Knixwear went on to build a strong company and just raised a $53M round! In all social platforms especially on Kickstarter the backers who are not happy with the campaigns they have backed are more than happy to post a complaint and the ones that are who love with the products that they back, are fine silently coming back to purchase. It has not hurt our business. Last year we had our first year with a broader product selection we grew to have a strong 28% MOM return rate. Which is great for non-consumable goods. For us to succeed financially, we don’t need everyone to love our product but we do need to capture at least 1% market share in this soon to be $100 billion dollar industry and that's just what we plan to do. And to close, yes, we are always making improvements on our products! Happy to answer any more questions.
- Q: Why did you remove the earlybird valuation prematurely?
  - A: Hi David, There is a sizable investment that came in and filled the early bird terms. Until the review is completed on that investment, Wefunder shows only the confirmed investments raised on those terms. We are hoping to hear back with updates today.
- Q: Congratulations on the success so far! Hope to put my $$$ to good use by investing in Nuudii. A few questions first - 1. What %-ge of Nordstorm outlets do you have presence in across US? What are the average total sales of bras in Nordstrom? How much does Nuudii comprise of this? 2. Why choose gyms/vending machines first over Amazon/Walmart etc. if you plan to spend 55% on marketing - do you think demand will ever catch up with supply this way? 3. Any plans of going DTC? 4. If you ever go online, the product might not get too much traction at first due to the two U's and I's in the name as people may type/search incorrectly - do you see this being a problem?
  - A: Hi Aditya, All great questions. We are in Nordstrom's online as of a few months ago. Our new package design is launching this month and will move us to instore sales later this year. I do not know the average total bra sales numbers in Nordstroms and therefore can't compare Nuudii sales. Regarding choosing gyms and vending machines over Amazon and Walmart - Nuudii is a new innovation, one that the mass market is not ready for as yet, but the shift is happening quickly. This year is a time to get in front of the right customer base that has the eagerness for Nuudii and want to reclaim their natural shape and leaving bras behind. Vending machines can be strategically placed and offer are both sales and advertising opportunities. They also help to further define our product as CPG boobwear a category we plan on owning. We have always been DTC it's 95% of our business. Nuudii UU's and ii's are a signifciant part of the branding and if searched with mispellings, Nuudii's site will appear. We'd love to have you join us - the early bird valution bonus is almost filled!
- Q: what is the funding goal , target amount for this round.
  - A: Our funding goal for this round is $1M+. We feel confident that we will get there. We are about to launch our next Kickstarter Campaign in April with our newest patent pending innovation which will bring 1000s of new customers, $$$$ more sales in a very short period of time and create excitement and buzz around Nuudii System. We project success will breed success in both campaigns.