# Nude Foods Market

Probably the most sustainable grocery store on Earth. (As seen on Shark Tank!)

- Canonical URL: https://wefunder.com/nude.foods.market.1
- Entity ID: wefunder:company:166618
- Last updated: 2026-06-24T05:01:33Z
- Generated at: 2026-06-24T19:55:12Z

## Quick facts
- We were on SHARK TANK & received offers from Mr Wonderful AND Robert Herjavec
- We've already saved more than 1 million pieces of single use packaging from ever being used.
- Named one of the Top 15 Independent Grocers in the US by Progressive Grocer Magazine.
- We've generated $7 million in lifetime sales with just our first location.
- Customers love us! We have over 300 5 star reviews between both stores!
- The company has grown 53% a year on average since 2021.
- We've reduced our labor cost to fill a jar by 50% prior to adding automation.
- We have have 2 locations, offer ecommerce and are on Instacart.

## Active fundraises
- wefunder:fundraise:126443: 4(a)(6) successful (USD)
- wefunder:fundraise:126442: 4(a)(6) successful (USD)

## Story
Imagine a world where grocery shopping doesn’t result in overflowing trash cans in our homes and dangerous microplastics in our bodies.That’s what we’re building.Future Projections are not guaranteed.Problem:Every piece of plastic ever made still exists today. The average person unknowingly consumes between 78,000 and 211,000 microplastic particles every year. And a staggering 63% of personal trash comes from grocery packaging.Consumers are more aware than ever and they're demanding solutions. There is a growing tsunami of consumer discontent with the status quo. According to the WWF 85% of Americans say that plastic pollution requires urgent action and 91% would choose to buy refillable or reusable items if available.Our answer is simple: We have created (quite possibly) The Most Sustainable Grocery Store in the world where we help fill your pantry, not your garbage can.The Solution:Nude Foods Market eliminates single-use packaging through a unique, seamless, pre-filled jar system. Unlike traditional bulk stores where shoppers have to weigh and label products themselves, our model is as easy as conventional grocery shopping—but without the waste.The only difference is that instead of putting food packaging into the earth when you're done with it, you bring it back to us to be used potentially 1000s more times.7.9% of funds raised will go towards Wefunder fees. This is on a par with legal and administrative costs we would incur doing a fundraise outside of Wefunder.It’s simple: Customers pick up pre-filled jars, enjoy their food, and return the empties. We clean, sanitize, and refill them, creating a closed-loop system that keeps packaging out of landfills.Traction and Growth:And it’s working! Since launching, we have avoided over a million pieces of packaging ever being used, grown revenue by an average of 53% per year, and generated over $7 million in lifetime sales—all with just our first location. With two stores and an e-commerce platform, we’re proving that sustainable grocery shopping is not just a niche idea, but a scalable business model.The Conscious Consumer & Market DemandOur business is built on a rapidly growing movement: the Conscious Consumer. Today’s shoppers—especially Millennials and Gen Z—are actively seeking sustainable options. Consider these numbers from an earlier slide:4 out of 5 consumers say they would choose plastic-free products if available.Growth in sustainable consumer packaged goods (CPGs) is triple that of conventional products.Almost 9 in 10 Gen Z and Millennials are very concerned about ocean pollution and plastic waste.NOW is the time for Nude Foods.Consumers want a better way to shop, and right now, there aren’t enough options. That’s why Nude Foods Market stands out. We don’t just sell sustainable groceries—we make it easy and convenient. By offering pre-filled, ready-to-go reusable packaging, we remove the barriers that often prevent consumers from making sustainable choices.And the proof is in the numbers—our customers are loyal, engaged, and growing every day. We have:Over 18,000 subscribers on our newsletter.More than 17,000 Instagram followers.Paid memberships growing at 12% per month.Awards, Press & Industry RecognitionPeople are sitting up and taking notice. The impact of Nude Foods Market hasn’t just been felt by our customers—it’s being recognized across the industry. We’ve received multiple awards, including:Invited to apply for Shark Tank BY Shark TankTop 15 Independent Grocers in the U.S. by Progressive Grocer MagazineBest of the West for Natural GrocersBest New Business in Boulder CountyBest Women-Owned Business in Boulder CountyBest Independent Business in Boulder CountyAnd these aren’t just small wins—these are industry-wide acknowledgments that Nude Foods Market is doing something truly innovative.Beyond awards, we’ve also been featured in major press outlets, sparking conversations about the future of grocery shopping. Publications and media have highlighted our mission, our unique zero-waste model, and our rapid growth. This kind of visibility isn’t just great for our brand—it proves that people are hungry for sustainable solutions in grocery retail.Consumers are not only choosing us—they’re coming back, referring friends, and signing up for memberships.This has led to our revenue growing at an average of 53% YOY since we launched in 2020We launched our membership program in January of 2024 and it has been steadily growing by 12% every month.Membership serves 2 purposes: It makes our customers lives easier because they don’t have to deal with jar deposits, and it makes them far more likely to do most of their shopping at Nude Foods because they are more invested.Market OpportunityThe zero-waste industry is at an inflection point—growing just like natural foods did in the 1990s. Consumers are actively searching for plastic-free products, and major grocery players are starting to take notice. We’re positioned at the sweet spot of this growing movement and see an opportunity to do for sustainable groceries what Whole Foods did for natural foods.Our TeamBehind this vision is a powerhouse team of founders and advisors, including executives from Whole Foods, Wild Oats, and EarthHero. With decades of experience in food retail, supply chain, and sustainable business growth, we have the right expertise to scale this model.Our Roadmap & FinancialsSo far we have hit every milestone and completed each new project on time.Looking ahead, we're continuing to work to build a strong foundation. By 2029, we project over $7.2M in revenue, with five stores supported by a central distribution hub.Store Economics:As we scale, our store economics become increasingly favorable. Currently, a single store generates about $1.5M in revenue with a 26% gross margin. But as we grow to three and five stores, our margins improve significantly—hitting 37% and 43% respectively. Why? Because efficiency gains, volume discounts, and automation help lower costs. Payroll expenses as a percentage of revenue also decrease as we scale, improving overall profitability.Each new store we open ramps up over a period of 2 years before starting to contribute nearly $300K in profit to the company. The Payout over the Start-up Capital occurs in Year 2.We’re raising $800K in growth capital under a SAFE agreement at a $7.2M post-money valuation cap. These funds will go toward marketing to get more customers, customer experience improvement and cutting costs through efficiency improvements. This is your opportunity to be part of a grocery revolutionWe’re not just building a business—we’re building a movement. Join us in transforming grocery shopping for the better. Let’s make zero-waste the new standard.

## FAQ
1. **People really shop in the nude?**
   - Nope, only the food is Nude! : )
2. **great mission. I have some questions 1. what is the machine? 2. I saw where you said you made 5 million from your first location. what was the secret sauce for that cause then you said each location does 1.3 million in revenue. why 5 million down to 1.3 million? 5 locations re...**
   - Hi John, Great questions! 1) The machinary we're buying are things like vibratory fillers that can fill delicate items such as chips. Currently these are done by hand. We will also be buying piston fillers which help with pastes such as peanut butter. 2) The $5 million on the first store is cumulative since it's been open. The $1.3 is per store, per year. Although given our sales at the moment, this may need to be revised to a higher number as sales are through the roof and we're not even clo...
3. **thanks for fast response. I am wondering lets say you do 1.3 million per store. your cogs and expenses looks like it will take up much of the profits. do you have any plans for that? I know in retail the margins aren't the best. I am friends with the owners son of the Ingles g...**
   - Hi John, grocery is a volume game so yes, margins are slim. However, once we have multiple stores and increase our volume, our buying power will increase and opportunities for filling efficiencies arise so at some point, we will become more profitable than your average grocery store.
4. **Hey, how many locations do you have? What is the goal for expansion? How big is the store. What is current revenue? Thanks!**
   - Hi Yaacov, We have two locations, one in Boulder and one in Denver. We plan to get to 5 stores and a state-of-the-art distribution center by 2029. Once we have perfected this hub and spoke model, we'll expand to other like-minded areas such as the Pacific North West. Our stores are approximately 2500 sq ft right now but we're looking to expand future stores to 3-4000 sq ft. 2024 revenue was $1.8m, 2025 is projected to be $2.6m. Also, we just won the Venture Bucks award at the National Angel C...
5. **How does your store work in terms of membership? Does it mean each customer has to a paid member in order to shop? How much is the membership? Are your items mostly organic?**
   - Hi Ken, no you do not have to be a member in order to shop. Membership is $15 per month and if you are a member, you do not have to pay any jar rental fees and you also get access to discounted items. We have observed that when people become members their lifetime value is 8.6 times higher than nonmembers so this is definitely a revenue stream that we’re looking to grow. Our items are mostly organic and 42% are local.

## Team
- Rachel Irons (CEO/COO)
- Verity Noble (CMO)
- Matthew O. Arnold (CFO)

## Q&A
- Q: great mission. I have some questions 1. what is the machine? 2. I saw where you said you made 5 million from your first location. what was the secret sauce for that cause then you said each location does 1.3 million in revenue. why 5 million down to 1.3 million? 5 locations revenue 6.8 million or so. that should be alot higher,double at worst. obviously you can track what people are buying etc. 3. I see your locations aren't big at all compared to your traditional grocery chains. great thing! how many sqft are your two locations. your two locations on average how long did it take to get them up and running and how much after leases were signed. 4. do you plan on just staying in denver? I love Denver, I have a company building our second production facility there. both there 5.eventually you will have to figure it out where you don't have to keep raising money to open more locations. your profits unless they grow a lot won't support you opening more. will take forever for you to grow locations. i can see Austin Texas being a good fit if you ever venture outside Denver.i have some ideas for that. 6. as far as your product offering expanding are those products your customers are telling you they want or you are just hoping they work out? seems like they should sell. many of big grocery chains have products that hardly sell
  - A: Hi John, Great questions! 1) The machinary we're buying are things like vibratory fillers that can fill delicate items such as chips. Currently these are done by hand. We will also be buying piston fillers which help with pastes such as peanut butter. 2) The $5 million on the first store is cumulative since it's been open. The $1.3 is per store, per year. Although given our sales at the moment, this may need to be revised to a higher number as sales are through the roof and we're not even close to capacity! 3) Each location is around 2,500 sq ft. We like the small format store, we feel it's a strong part of the brand. However, we may look to increase this to 4 - 5000 sq ft as we have more products. Our first location took 3 - 4 months to get up and running as it required a lot of refurb, the second location took almost 9 months due to permitting. We learned a lot with the second opening and would ensure that rental payments were tied to certain milestones. 4) We plan to open 5 stores on the Front Range. 2 in Denver, 1 in the Denver Boulder corridor, 1 in Fort Collins and then move our Boulder store to a more prominent location. We will then look to other places such as the Pacific Northwest for our expansion. 5) We believe that we will be able to open locations without raising money in just a few years time. We're pretty scrappy and it doesn't cost us a lot to open a new location. 6) We work closely with our customers to bring in new products plus analyze what sells well at other grocery chains and work out how to include those in our product mix in the most sustainable way possible. We constantly review products to remove items that are not selling.
- Q: Hi, revenue over the past 12 months has been $2.35 million and we just had our BEST WEEK EVER!!!
- Q: How much revenue over last 12 months?
- Q: What is the exit plan (acquisition, IPO, merger, etc.) in which investors will be able to see a ROI?
  - A: Hi Bugg, thanks for this question. Our plan is to take on major investment at a valuation of 1.5 - 3.5 times annual revenue from a strategic and mission-aligned partner looking to help take Nude Foods Market nationwide. Our assumption is that they would want to clean up the cap table and therefore buyout smaller investors.
- Q: $100 : )
- Q: Hi, what is the minimum investment?
  - A: $100 : )
- Q: Verity, I just want to say after reading these profitability expectations & how much money shark tankers want to make it could feel discouraging. But as I shared with you when I decided to invest, it is because I believe so completely in what you are doing. My ROI is being able to shop in your store. The other day I came by and you were out of laundry detergent. I asked my husband to stop by today and see if you had it in yet. Of course you did and now I can do laundry that I know is clean and I don’t have to worry about if a container will really be recycled. And I already returned the previous jar. It’s a different way of living an intentional life and I’m thrilled to support your business. You represent the ethical diversity in my portfolio.luckily there are a good number of us who think that an ethical solid business trumps a giant return.i love your store!
  - A: Thank you so much Caron! That means so much : )
- Q: your mission is that we need to cut the amount of plastic etc that we are using, too much ending up in landfills, ocean etc. you I would guess watch shark tank there were several on shark tank alone that got deals doing same thing and some took the plastic that is being wasted and made stuff out of it, no matter how much you try to want cut plastic use totally, but every bit helps. you have many that simply won't care. you are doing your best to keep as much out our landfills, oceans as possible. others say you know what let's take out as much as possible out and make shades, shirts, backpacks. then you have those like evrloop on here that don't do plastic but have the same mission. we need to keep as much stuff out the landfills as possible. they are on trying to make things better for the planet, future generations etc. then some use plastic bottles to make things. one that really caught my attention and I reached out to them was rothy's they did several hundred million in 2024, even I was like wow. there are tons doing millions. they are everywhere. some take multiple things like plastic, fish hooks, old backpacks etc and make things out of it. founders said they saw very fast growth and it continues cause many are worried about our planet and love to support the mission. some products are even more than others not using stuff in our landfills. ecovatic is one they did millions. there are literally a ton, if you just Google it. one raised on startengine a few years. they are doing millions now in revenue a year, they raised millions on startengine. anyway good luck to you I know you will crush it.
- Q: there are several companies that take plastic etc and make clothing etc. several got deals on shark tankj
- Q: for what you are doing making a ton of money isn't as important. however, there are several companies that have the same exact mission as you making tens of millions per year some obviously alot more cause customers see the mission and flock to the stores, they want to be part of something special, which confused me about your financial projections be where they are. investors don't invest to say well at least it's good for the planet while they are taking forever to see a return. I invested in two crushing it, both founders went to the same school. we give a percentage to certain charities supporting same mission. do you do something like that? do you see anyway for you to add more stores than just 5 in 3 years? you are the perfect example of slow organic growth. your prepared meals, how is that doing? what do you put it in? I see the jars for other stuff. price wise how do you compare to the tons of other prepared meals? thanks for your time! overall how do your prices compare to other grocers?
  - A: Hi John, can you share who those companies are who have the exact mission and are making tens of millions a year? We haven't found anyone doing what we do so I'd be intrigued to take a look at them and learn from them. Thanks.
- Q: thanks for response. not a good fit. good luck to you.
- Q: great job thus far! good luck on shark tank tonight. every company I invested in that went on shark tank got a deal, 2 the founders live in my city, one went to the same college and we got together before they went on shark tank I can see a few things. I see you lowered your minimum investment, good stuff! first, how much does it cost for you to open a location?* very important especially for shark tank tonight* an issue you will have on shark tank imo which may hinder you from getting a deal is even if you look at your projections. 2029 you have just over 7 million bucks. you simply aren't making enough money annually. if the sharks invest they will want to see a 20, 50 million etc a year business etc. the sharks likely will say there isn't room for an investor you say best this and that yet your revenue doesn't show it. reminds me of people that go on shark tank and say we are in 47 countries and have 6 patents etc and when asked what is revenue they say 60 grand a year. you have 7.2 million dollars in revenue by 2029. distribution center, 50k units per month. with that kind of units your revenue should be higher. that puts you after your 5th store at around 1.4 million a store. even with the size of your stores revenue should be higher. what your annual revenue is you should be doing in a month or so. if bigger(sq ft wise) like whole foods, a week. you won't be making enough for a shark to get excited. if I invest your numbers will have to be double, triple annually. cause let's face it you will have to do millions in profits alone for your lowest investor to even double their money. if you pay dividends it will only likely be a few dollars literally for a $100 investor. please tonight explain to them how you will increase your per store revenue, number of stores or something. that may be decent for the average person but not a shark. at let's 1.4 million a store they would like for you to have 10, 15 stores etc doing that a year not 5 stores total in the next 3 years. what you are doing is good, your numbers aren't. let's say they invest 6 figures it will take them too long to see anything at the rate you are going. you will have to find a way to have more than 5 stores total in the next 3 years even if you happen to say 1.4 million is actually good. compared to the sharks I am a nobody and even I look at your numbers and go, yikes! let's say they make you an offer they will want alot of your company cause of your numbers. again Good luck! thanks for your time!
  - A: Hi John, thanks for sharing. Did you have a question in here that I could answer for you? We have already filmed Shark Tank, tonight is the airing of the episode so sadly I can't include any of your suggestions. While we want to be highly profitable, that is not our raison d'etre. If you're only looking to make a ton of money on an investment, we might not be your best bet. We're looking to change the world. To make things better for future generations. To slow this tsunami of plastic that is engulfing us in modern society. Our mission is the MOST important thing in this business. We do not plan to give this up just to make more money.
- Q: Can i have contact info to email about my investment?
  - A: Absolutely! verity@nudefoodsmarket.com
- Q: thankfully you are still raising. I had one final question. don't know if it was asked yet. are you working on getting your cogs down any. as I look at your financials for 2024. your cogs and wages and salary alone is practically wiping out your profits. which makes it hard to invest. thanks for your time!
  - A: Sorry I missed this! Yes, our main focus is getting COGS down. We're about to start working with one of the top former Wholefoods finance / ops people who specifically did this at WF so watch this space!
- Q: glad you are still open, my companies been booming even too much for me lol. my last and should be final question. you mentioned that in revenue each store would do 1.3 million, using that example how much if you had to guess you would actually profit. don't want to invest in a company where profits aren't the best, therefore, taking 7 years or so to see any return. thanks for your time.