{"data":{"type":"company_profile_ai","id":166618,"entity_id":"wefunder:company:166618","attributes":{"canonical_url":"https://wefunder.com/nude.foods.market.1","retrieval_urls":{"canonical":"https://wefunder.com/nude.foods.market.1","json":"https://wefunder.com/nude.foods.market.1.json","markdown":"https://wefunder.com/nude.foods.market.1.md","ai_json":"https://wefunder.com/nude.foods.market.1.ai.json","ai_text":"https://wefunder.com/nude.foods.market.1.ai.txt","changelog_json":"https://wefunder.com/nude.foods.market.1.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-06-24T05:01:33Z","generated_at":"2026-06-24T19:55:11Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"company":{"id":166618,"entity_id":"wefunder:company:166618","slug":"nude.foods.market.1","name":"Nude Foods Market","tagline":"Probably the most sustainable grocery store on Earth. 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(As seen on Shark Tank!)","story":"Imagine a world where grocery shopping doesn’t result in overflowing trash cans in our homes and dangerous microplastics in our bodies.That’s what we’re building.Future Projections are not guaranteed.Problem:Every piece of plastic ever made still exists today. The average person unknowingly consumes between 78,000 and 211,000 microplastic particles every year. And a staggering 63% of personal trash comes from grocery packaging.Consumers are more aware than ever and they're demanding solutions. There is a growing tsunami of consumer discontent with the status quo. According to the WWF 85% of Americans say that plastic pollution requires urgent action and 91% would choose to buy refillable or reusable items if available.Our answer is simple: We have created (quite possibly) The Most Sustainable Grocery Store in the world where we help fill your pantry, not your garbage can.The Solution:Nude Foods Market eliminates single-use packaging through a unique, seamless, pre-filled jar system. Unlike traditional bulk stores where shoppers have to weigh and label products themselves, our model is as easy as conventional grocery shopping—but without the waste.The only difference is that instead of putting food packaging into the earth when you're done with it, you bring it back to us to be used potentially 1000s more times.7.9% of funds raised will go towards Wefunder fees. This is on a par with legal and administrative costs we would incur doing a fundraise outside of Wefunder.It’s simple: Customers pick up pre-filled jars, enjoy their food, and return the empties. We clean, sanitize, and refill them, creating a closed-loop system that keeps packaging out of landfills.Traction and Growth:And it’s working! Since launching, we have avoided over a million pieces of packaging ever being used, grown revenue by an average of 53% per year, and generated over $7 million in lifetime sales—all with just our first location. With two stores and an e-commerce platform, we’re proving that sustainable grocery shopping is not just a niche idea, but a scalable business model.The Conscious Consumer \u0026amp; Market DemandOur business is built on a rapidly growing movement: the Conscious Consumer. Today’s shoppers—especially Millennials and Gen Z—are actively seeking sustainable options. Consider these numbers from an earlier slide:4 out of 5 consumers say they would choose plastic-free products if available.Growth in sustainable consumer packaged goods (CPGs) is triple that of conventional products.Almost 9 in 10 Gen Z and Millennials are very concerned about ocean pollution and plastic waste.NOW is the time for Nude Foods.Consumers want a better way to shop, and right now, there aren’t enough options. That’s why Nude Foods Market stands out. We don’t just sell sustainable groceries—we make it easy and convenient. By offering pre-filled, ready-to-go reusable packaging, we remove the barriers that often prevent consumers from making sustainable choices.And the proof is in the numbers—our customers are loyal, engaged, and growing every day. We have:Over 18,000 subscribers on our newsletter.More than 17,000 Instagram followers.Paid memberships growing at 12% per month.Awards, Press \u0026amp; Industry RecognitionPeople are sitting up and taking notice. The impact of Nude Foods Market hasn’t just been felt by our customers—it’s being recognized across the industry. We’ve received multiple awards, including:Invited to apply for Shark Tank BY Shark TankTop 15 Independent Grocers in the U.S. by Progressive Grocer MagazineBest of the West for Natural GrocersBest New Business in Boulder CountyBest Women-Owned Business in Boulder CountyBest Independent Business in Boulder CountyAnd these aren’t just small wins—these are industry-wide acknowledgments that Nude Foods Market is doing something truly innovative.Beyond awards, we’ve also been featured in major press outlets, sparking conversations about the future of grocery shopping. Publications and media have highlighted our mission, our unique zero-waste model, and our rapid growth. This kind of visibility isn’t just great for our brand—it proves that people are hungry for sustainable solutions in grocery retail.Consumers are not only choosing us—they’re coming back, referring friends, and signing up for memberships.This has led to our revenue growing at an average of 53% YOY since we launched in 2020We launched our membership program in January of 2024 and it has been steadily growing by 12% every month.Membership serves 2 purposes: It makes our customers lives easier because they don’t have to deal with jar deposits, and it makes them far more likely to do most of their shopping at Nude Foods because they are more invested.Market OpportunityThe zero-waste industry is at an inflection point—growing just like natural foods did in the 1990s. Consumers are actively searching for plastic-free products, and major grocery players are starting to take notice. We’re positioned at the sweet spot of this growing movement and see an opportunity to do for sustainable groceries what Whole Foods did for natural foods.Our TeamBehind this vision is a powerhouse team of founders and advisors, including executives from Whole Foods, Wild Oats, and EarthHero. With decades of experience in food retail, supply chain, and sustainable business growth, we have the right expertise to scale this model.Our Roadmap \u0026amp; FinancialsSo far we have hit every milestone and completed each new project on time.Looking ahead, we're continuing to work to build a strong foundation. By 2029, we project over $7.2M in revenue, with five stores supported by a central distribution hub.Store Economics:As we scale, our store economics become increasingly favorable. Currently, a single store generates about $1.5M in revenue with a 26% gross margin. But as we grow to three and five stores, our margins improve significantly—hitting 37% and 43% respectively. Why? Because efficiency gains, volume discounts, and automation help lower costs. Payroll expenses as a percentage of revenue also decrease as we scale, improving overall profitability.Each new store we open ramps up over a period of 2 years before starting to contribute nearly $300K in profit to the company. The Payout over the Start-up Capital occurs in Year 2.We’re raising $800K in growth capital under a SAFE agreement at a $7.2M post-money valuation cap. These funds will go toward marketing to get more customers, customer experience improvement and cutting costs through efficiency improvements. This is your opportunity to be part of a grocery revolutionWe’re not just building a business—we’re building a movement. Join us in transforming grocery shopping for the better. 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Nude Foods is disrupting our relationship with food and packaging, and that is a good thing!"},{"id":10735,"entity_id":"wefunder:company_investor_profile:10735","name":"Tom Virden","bio":"Founder and Exec Chairman of Boatbookings.com - the world leader in online yacht charter Co-Founder - Nymbl Science Adjunct Professor at CU Boulder - Demming Center for Entrepreneurship International Director at Lastminute.com (sold for $120m)","profile_url":"https://wefunder.com/tom.virden.1","endorsement_quote":"I invested in Nude Foods because they have pioneered local, sustainable, plastic-free food retail unlike any other company - they are probably the most sustainable food store on the planet. I have been a customer since day one not just because they are plastic free, they also do all the hard work for you in understanding the most sustainable, local, healthy products. It’s appalling the amount of plastic waste we see in all other food stores - Nude Foods delivers top quality food the way it should be. Nude Foods is the first stop for anyone who is concerned about our climate crisis and plastic pollution."},{"id":10755,"entity_id":"wefunder:company_investor_profile:10755","name":"Leah and Tony Murphy","bio":"Leah and Tony believe in investing in innovative start-ups driven by a sense of true purpose in addition to profit.","profile_url":"https://wefunder.com/leah.and.tony.murphy","endorsement_quote":"We believe Nude Foods Market is the future. We love shopping there!"},{"id":10754,"entity_id":"wefunder:company_investor_profile:10754","name":"Ora Goldman","bio":"Founder / CEO of Mekorma and leader in ERP software integration","profile_url":"https://wefunder.com/ora.goldman.1","endorsement_quote":"I Invested in Nude Foods after learning about the tremendous amount of garbage dumps in the world and ocean. I also love the choices of fresh, whole and organic foods that are offered. I would love it if every grocery store had a “nude” section and want to do what I can."},{"id":10756,"entity_id":"wefunder:company_investor_profile:10756","name":"Philip Ogren","bio":"Consulting Research Scientist at Oracle","profile_url":"https://wefunder.com/philip.ogren","endorsement_quote":"Every weekend I load up the trailer on my e-bike with empty jars and ride over to the Boulder Nude Foods which is conveniently located just off a major bike trail. Nude Foods has quickly become our #1 grocery store to feed our family and I'm so proud to be a part of this effort. Thank you for making zero-waste options so convenient!"},{"id":10757,"entity_id":"wefunder:company_investor_profile:10757","name":"Julie Smith","bio":"Coors Brewery for 19 years, focus on water and wastewater, utilities project management, environmental sustainability, waste reduction, energy reduction and water reduction. Founder of Aspire Colorado, a sustainable skin care brand.","profile_url":"https://wefunder.com/julie.smith.11","endorsement_quote":"I am a proud investor in Nude Foods because it’s the most progressive bulk store I’ve ever seen. Nude Foods has taken bulk to a whole new level that we desperately need to help our planet, when single-use containers make up 8.5% of our obscene carbon footprint in this country."},{"id":10758,"entity_id":"wefunder:company_investor_profile:10758","name":"Miles Freyer","bio":"Experience in Entertainment, StartUp, and Decision Science Industry University of Southern California and University of Denver Alumni Investor in Real Estate and StartUps","profile_url":"https://wefunder.com/miles.freyer","endorsement_quote":"I invested in Nude Foods because there's a lot more plastic wrapping my food than the material in a single plastic bag. The most important R in the 3 R's of recycling is \"Reduce\" and Nude Foods is combining that with local products and great pre-made meals., It's a game changing combination."},{"id":10766,"entity_id":"wefunder:company_investor_profile:10766","name":"Alyssa Gillespie","profile_url":"https://wefunder.com/alyssa.gillespie"},{"id":11011,"entity_id":"wefunder:company_investor_profile:11011","name":"Daniel Epstein","bio":"Another Boulder vegan who appreciates how easy you’ve made it to shop zero waste, locally sourced amazing food 🙏","profile_url":"https://wefunder.com/daniel.epstein.1","endorsement_quote":"I've invested into dozens of companies as an angel investor and Nude Foods stands out amongst the rest. I exclusively invest into ventures that are using profit and technology as a tool to pull a more regenerative future into the present. I believe that the team at Nude Foods, and that their founder, Verity Noble, are uniquely well positioned achieve this goal and to do so at national scale. I also live in Boulder and Nude Foods has been my favorite local business ever since it first sprung on the scene. As a reoccurring customer they have created a new model for a grocery that is better than anything I could have imagined for myself. I see a future where they can scale their approach regionally and then nationally. I feel they are well positioned to do what Whole Foods did over the past two decades — but Nude Foods will do it in a more sustainable, local, nutritions and regenerative way and in a way that is more aligned with the desires and needs of consumers today. If anyone is well positioned to disrupt the grocery store market for the better, I believe it's them. And I believe that Verity is the right leader to take the business from where it is to where she and the team envision it going. As an investor, I also feel the terms are fair and that they are simple and clear — which is always appreciated."}],"relationships":[{"source_entity_id":"wefunder:company:166618","relation":"has_team_member","target_entity_id":"wefunder:company_role:5428985"},{"source_entity_id":"wefunder:company:166618","relation":"has_team_member","target_entity_id":"wefunder:user:4627116","target_url":"https://wefunder.com/verity.noble"},{"source_entity_id":"wefunder:company:166618","relation":"has_team_member","target_entity_id":"wefunder:user:4500096","target_url":"https://wefunder.com/matt.arnold.3"},{"source_entity_id":"wefunder:company:166618","relation":"has_featured_investor","target_entity_id":"wefunder:notable_investor:14411","target_url":"https://wefunder.com/justin.gold.1"},{"source_entity_id":"wefunder:company:166618","relation":"has_featured_investor","target_entity_id":"wefunder:notable_investor:14337","target_url":"https://wefunder.com/tom.virden.1"},{"source_entity_id":"wefunder:company:166618","relation":"has_featured_investor","target_entity_id":"wefunder:notable_investor:14368","target_url":"https://wefunder.com/leah.and.tony.murphy"},{"source_entity_id":"wefunder:company:166618","relation":"has_featured_investor","target_entity_id":"wefunder:notable_investor:14367","target_url":"https://wefunder.com/ora.goldman.1"},{"source_entity_id":"wefunder:company:166618","relation":"has_featured_investor","target_entity_id":"wefunder:notable_investor:14369","target_url":"https://wefunder.com/philip.ogren"},{"source_entity_id":"wefunder:company:166618","relation":"has_featured_investor","target_entity_id":"wefunder:notable_investor:14370","target_url":"https://wefunder.com/julie.smith.11"},{"source_entity_id":"wefunder:company:166618","relation":"has_featured_investor","target_entity_id":"wefunder:notable_investor:14371","target_url":"https://wefunder.com/miles.freyer"},{"source_entity_id":"wefunder:company:166618","relation":"has_featured_investor","target_entity_id":"wefunder:notable_investor:14379","target_url":"https://wefunder.com/alyssa.gillespie"},{"source_entity_id":"wefunder:company:166618","relation":"has_featured_investor","target_entity_id":"wefunder:user:4648192","target_url":"https://wefunder.com/daniel.epstein.1"},{"source_entity_id":"wefunder:company:166618","relation":"has_latest_fundraise","target_entity_id":"wefunder:fundraise:126443"}],"faq":[{"question":"People really shop in the nude?","answer":"Nope, only the food is Nude! : )"},{"question":"great mission. I have some questions 1. what is the machine? 2. I saw where you said you made 5 million from your first location. what was the secret sauce for that cause then you said each location does 1.3 million in revenue. why 5 million down to 1.3 million? 5 locations re...","answer":"Hi John, Great questions! 1) The machinary we're buying are things like vibratory fillers that can fill delicate items such as chips. Currently these are done by hand. We will also be buying piston fillers which help with pastes such as peanut butter. 2) The $5 million on the first store is cumulative since it's been open. The $1.3 is per store, per year. Although given our sales at the moment, this may need to be revised to a higher number as sales are through the roof and we're not even clo..."},{"question":"thanks for fast response. I am wondering lets say you do 1.3 million per store. your cogs and expenses looks like it will take up much of the profits. do you have any plans for that? I know in retail the margins aren't the best. I am friends with the owners son of the Ingles g...","answer":"Hi John, grocery is a volume game so yes, margins are slim. However, once we have multiple stores and increase our volume, our buying power will increase and opportunities for filling efficiencies arise so at some point, we will become more profitable than your average grocery store."},{"question":"Hey, how many locations do you have? What is the goal for expansion? How big is the store. What is current revenue? Thanks!","answer":"Hi Yaacov, We have two locations, one in Boulder and one in Denver. We plan to get to 5 stores and a state-of-the-art distribution center by 2029. Once we have perfected this hub and spoke model, we'll expand to other like-minded areas such as the Pacific North West. Our stores are approximately 2500 sq ft right now but we're looking to expand future stores to 3-4000 sq ft. 2024 revenue was $1.8m, 2025 is projected to be $2.6m. Also, we just won the Venture Bucks award at the National Angel C..."},{"question":"How does your store work in terms of membership? Does it mean each customer has to a paid member in order to shop? How much is the membership? Are your items mostly organic?","answer":"Hi Ken, no you do not have to be a member in order to shop. Membership is $15 per month and if you are a member, you do not have to pay any jar rental fees and you also get access to discounted items. We have observed that when people become members their lifetime value is 8.6 times higher than nonmembers so this is definitely a revenue stream that we’re looking to grow. Our items are mostly organic and 42% are local."}],"recent_posts":[],"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-24T19:55:11Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-24T05:01:33Z","as_of":"2026-06-24T19:55:11Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-24T05:01:33Z","as_of":"2026-06-24T19:55:11Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2026-05-11T19:56:24Z","as_of":"2026-06-24T19:55:11Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2026-05-11T19:56:24Z","as_of":"2026-06-24T19:55:11Z","confidence":"medium"}}}}}}