# Nopalera

Latina Owned, Clean Skincare with $3.2M+ of Revenue

- Canonical URL: https://wefunder.com/nopalera
- Entity ID: wefunder:company:153953
- Last updated: 2026-06-10T05:01:22Z
- Generated at: 2026-06-11T04:13:18Z

## Quick facts
- $3.2M Revenue in three years, $2M Gross Revenue in 2023
- Turned down TWO Shark Tank offers
- 55,000+ D2C Customers
- Sold in over 400 retail locations, including Nordstrom, Credo, Free People
- VC backed: L’attitude Ventures & Morgan Stanley

## Active fundraises
- wefunder:fundraise:112346: 4(a)(6) successful (USD)
- wefunder:fundraise:112345: 4(a)(6) successful (USD)

## Story
I am Sandra Velasquez, the Mexican-American creator and CEO of Nopalera— a clean collection of bath and body products powered by the Nopal cactus— an ancient symbol of Mexican heritage and one of the most sustainable, versatile, and nourishing plants in the world. Nopalera is leading the Brownspace Opportunity in beauty with its culture-forward brand that speaks directly to an underserved customer - Latinos - the fastest-growing segment in the United States.SourceBeauty shoppers are notoriously fickle. Our 40% customer repeat purchase rate speaks not only to the quality of our products but the power of our brand and the emotional connection our customers have to it. We’ve sold $3.2 Million in the last three years. And we are just getting started. Last year we grew 216%, and we aim to repeat this growth in 2024. People ask: “Why did you turn down TWO Shark Tank offers?!” Ownership & Self Worth is the answer.Retailers want something they don’t already have - nobody had a brand like Nopalera on their shelves. Within the first year, we attracted dream retailers like Nordstrom, Credo, Free People, and over 400 influential boutiques nationwide. This proves another critical point - that Nopalera is not only for Latinas. Just as L’Occitane is not only for French people and olive oil is not only for Italians.Latina is our cultural point of view, but clean and elevated skincare is for all. Our successful nationwide distribution demonstrates how the Nopalera brand resonates with everyone.Our customers love our products because they are culturally relatable, sustainable, and efficacious.Nopalera’s current target customer has helped to get the brand to where it is today. The audience is primarily comprised of Latinas with purchase decisions driven by the fact that it is a Mexican, woman-owned brand. They’re motivated by its bold design aesthetic centered around the nopal, the founder’s story and audacity, and the collection’s clean ingredients.They feel a direct connection to the success of Nopalera and advocate without being asked - frequently gifting products to increase awareness within their community. They are inspired to see their culture reflected in an elevated way.It is not only the community that loves to tell our story, the press does too. Nopalera is leading the Brownspace Opportunity in beauty while inspiring our community to stand in their worth. The nopal is also market-proven and currently being used by premium skincare brands. However, Nopalera is unique in that it leverages the Nopal as a primary ingredient in body products and branding focus. Why a community round?Women of color receive less than 1% of venture capital funding, but we have raised $2.6M from amazing VCs like L’attitude Ventures, Katalyst Impact Fund, and Morgan Stanley. They see our significant competitive advantage in taking over the Latino segment of the massive global beauty market.  Given our community appeal, I am excited to enable our customers to share our success as investors. Nopalera is built through a customer-centric lens, and a community round aligns with our long-term mission. My vision of Nopalera’s future includes celebrating financial success WITH our customers.  I am so excited to invite you to participate. Join us and be a part of building a Latina legacy brand.

## FAQ
1. **How much can you invest ?**
   - Hi Jacqueline! Thank you for considering becoming an investor. Great question. The minimum is $100. If you are an accredited investor, you can invest whatever you want. If you are not or are unsure 1. go to the 'Account' link under your icon/picture in the top right on Wefunder 2. Then click on the "investor Limits" link on the left There you can select your net income and net assets and Wefunder will calculate your maximum investor limit based on the SEC rules
2. **Can you still invest if it's oversubscribed? Is there a deadline for reserving? Thanks!**
   - Yes! You can still invest! We will be opening up to the public in the next week. We want the community to get in first !
3. **We are SO excited to be a part of this, and hope our reservation got in in time as we didn't reserve until it was oversubscribed. If we are in, as an investor, what is the plan for getting a return on the investment?**
   - Thank you, Beth! We are so excited and grateful to have you be a part of our journey! We are still accepting reservations despite is saying it is oversubscribed. Investing in start-ups is a long game investment. Our goal is to grow the company over the next five years to a revenue level that makes it appealing to larger strategics for acquisition.
4. **are your products Animal cruelty free?**
   - Yes. Vegan and cruelty free .
5. **Hey there, do you guys plan on future wefunder raises given the success of this one for those that missed out on the WeFunder campaign in 2024?**
   - Hi, no we don’t olan on opening another wefunder . This was the last opportunity for small angel checks . If you are interested in investing directly , please reach out.

## Team
- Sandra Velasquez (CEO)
- Priscilla Camacho (VP of Sales)
- Sam Gomez (Marketing Manager)
- Eric Bennett (Performance Marketer)
- Amanda Lopez (Brand Photographer)
- Edith Castro (Community Manager)
- Alex Corral, CPA (Controller)
- Marie Charlet (Fractional VP of Finance)
- Alex Corral (Accountant)

## Q&A
- Q: are your products Animal cruelty free?
  - A: Yes. Vegan and cruelty free .
- Q: We are SO excited to be a part of this, and hope our reservation got in in time as we didn't reserve until it was oversubscribed. If we are in, as an investor, what is the plan for getting a return on the investment?
  - A: Thank you, Beth! We are so excited and grateful to have you be a part of our journey! We are still accepting reservations despite is saying it is oversubscribed. Investing in start-ups is a long game investment. Our goal is to grow the company over the next five years to a revenue level that makes it appealing to larger strategics for acquisition.
- Q: Can you still invest if it's oversubscribed? Is there a deadline for reserving? Thanks!
  - A: Yes! You can still invest! We will be opening up to the public in the next week. We want the community to get in first !
- Q: How much can you invest ?
  - A: Hi Jacqueline! Thank you for considering becoming an investor. Great question. The minimum is $100. If you are an accredited investor, you can invest whatever you want. If you are not or are unsure 1. go to the 'Account' link under your icon/picture in the top right on Wefunder 2. Then click on the "investor Limits" link on the left There you can select your net income and net assets and Wefunder will calculate your maximum investor limit based on the SEC rules
- Q: Clarification on Investor Update Expiration Hi @Sandra-Velasquez, I hope you're doing well. I have a dumb question regarding the recent investor update: Why is the update set to expire after one week? Thank you.
- Q: Trying to make my investment but can't find where to do this. I thought it closed at 11:59pm and it's only 11:29Pm. Has it closed already?
- Q: Hey there, do you guys plan on future wefunder raises given the success of this one for those that missed out on the WeFunder campaign in 2024?
  - A: Hi, no we don’t olan on opening another wefunder . This was the last opportunity for small angel checks . If you are interested in investing directly , please reach out.