{"data":{"type":"company_profile_ai","id":161231,"entity_id":"wefunder:company:161231","attributes":{"canonical_url":"https://wefunder.com/nightwise.llc","retrieval_urls":{"canonical":"https://wefunder.com/nightwise.llc","json":"https://wefunder.com/nightwise.llc.json","markdown":"https://wefunder.com/nightwise.llc.md","ai_json":"https://wefunder.com/nightwise.llc.ai.json","ai_text":"https://wefunder.com/nightwise.llc.ai.txt","changelog_json":"https://wefunder.com/nightwise.llc.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-08-08T05:01:38Z","generated_at":"2026-08-08T06:29:41Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"company":{"id":161231,"entity_id":"wefunder:company:161231","slug":"nightwise.llc","name":"NightWise LLC","tagline":"A Patented Sleep Platform Built for Retail Scale","location":"Atlanta, GA","website":"https://www.nightwise.com","total_amount_raised":82250,"total_investors":19,"is_funded":true,"is_active":true},"key_claims":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 82250","citation":"https://wefunder.com/nightwise.llc#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-08-08T05:01:38Z","as_of":"2026-08-08T06:29:41Z","confidence":"high"},"observed_at":"2026-08-08T05:01:38Z","expires_at":"2026-08-09T05:01:38Z"},{"claim_id":"claim-total-investors","text":"Total investors: 19","citation":"https://wefunder.com/nightwise.llc#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-08-08T05:01:38Z","as_of":"2026-08-08T06:29:41Z","confidence":"high"},"observed_at":"2026-08-08T05:01:38Z","expires_at":"2026-08-09T05:01:38Z"}],"verified_facts":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 82250","citation":"https://wefunder.com/nightwise.llc#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-08-08T05:01:38Z","as_of":"2026-08-08T06:29:41Z","confidence":"high"},"observed_at":"2026-08-08T05:01:38Z","expires_at":"2026-08-09T05:01:38Z"},{"claim_id":"claim-total-investors","text":"Total investors: 19","citation":"https://wefunder.com/nightwise.llc#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-08-08T05:01:38Z","as_of":"2026-08-08T06:29:41Z","confidence":"high"},"observed_at":"2026-08-08T05:01:38Z","expires_at":"2026-08-09T05:01:38Z"}],"company_claims":{"tagline":"A Patented Sleep Platform Built for Retail Scale","story":"Sleep disruption is no longer just about falling asleep. The real breakdown happens across the night, where restorative sleep cycles are fragmented or cut short.Today’s consumer isn’t asking, “Did I sleep?”They’re asking, “Did my sleep restore me?”Traditional approaches weren’t built to solve that problem:Prescription sleep medications: Often linked to dependency, next-day grogginess, and cognitive side effects.Basic melatonin supplements: Single-release dosing that wears off before the night is complete.OTC sleep aids: Frequently antihistamine-based, sedating the body rather than supporting natural sleep cycles.Demand is shifting toward solutions that support deep sleep, reduce interruptions, and address condition-specific disruptors such as menopause symptoms, prostate-related wake events, stress, and circadian misalignment.The science is clear. Restorative sleep depends on maintaining balanced REM and deep sleep cycles across the full night, not just initiating sleep. (source)Our Solution: The Science of Better SleepUnderstanding Sleep ArchitectureSleep is not a single state. It is a structured biological cycle your body must move through repeatedly for full restoration:Stage 1 \u0026amp; 2 (Light Sleep): Initial relaxation and transition phasesStage 3 \u0026amp; 4 (Deep Sleep): Critical for physical restoration, immune function, and hormone regulationREM Sleep: Essential for cognitive performance, memory consolidation, and emotional processing.Most conventional sleep aids interrupt this architecture by sedating the brain instead of supporting the body’s natural progression through these stages.NightWise's Patented 3-Phase Intelligent Release Technology® for Restorative SleepNightWise was built to align with sleep biology, not override it.Developed by industry veteran Scott Forsberg, former executive formulator behind hundreds of commercial products, our patented multi-phase delivery system releases ingredients in synchronized waves designed to support the body’s natural sleep cycle across the night.Rather than a single dose that fades, Intelligent Release Technology® works in three coordinated phases:Initiates sleep onsetSustains sleep continuitySupports restorative cycle depthProduct Line: A Platform, Not Just a ProductNightWise was built as a functional sleep platform, not a single-product brand.Our core formulation serves as the architectural foundation for a portfolio of targeted sleep solutions designed to address specific root causes of sleep disruption across modern consumers.Rather than chasing adjacent categories, we are expanding within sleep itself, where unmet need and repeat purchase behavior are structurally high.This platform approach enables:Multiple condition-specific SKUs built on a shared technology backboneDiversified revenue streams within one categoryHigher lifetime value per customerExpanded retail shelf relevance across subsegmentsEach product extension strengthens the overall system rather than diluting brand focus.These specialized products create multiple revenue streams and address underserved segments of the sleep market.Protected by Multiple PatentsNightWise® innovation is not just formulated. It is protected.Our intellectual property portfolio creates structural barriers to entry around both delivery technology and brand equity, reinforcing long-term competitive defensibility.US Patent 11,351,150: Time-release sleep aid systemUS Patent 11,890,271: Phased-release formulation for comprehensive sleep supportU.S. Reg. No. 7007208: INTELLIGENT RELEASE TECHNOLOGYU.S. Reg. No. 6512271: NIGHTWISEThese patents and trademarks create a protected moat around our technology, ensuring our competitive advantage for years to come while building significant company valuation.Our Way of Saying “Thank You”From Personal Struggle to Helping Thousands Sleep BetterNightWise began with a problem that was personal before it was commercial.Frequent business travel left our founder, Danny Rinaldi, in a constant state of sleep deprivation. Like millions of Americans, he found himself relying on solutions that either left him groggy the next day or failed to sustain sleep through the night.What started as frustration quickly became curiosity. And curiosity turned into conviction.In his own basement, Danny personally bottled the first 1,000 units of NightWise® on a single Saturday — driven by the belief that better sleep should not come with dependency, sedation, or next-day impairment.That early effort was never meant to stay small. It was the beginning of a larger mission: to modernize how sleep is supported in an era where performance, recovery, and long-term health are more important than ever.Despite universal demand, the sleep aid category had seen little structural innovation for decades. Recognizing the need for scientific partnership, Danny joined forces with leading nutraceutical scientist Scott Forsberg, whose formulation leadership helped shape some of the industry’s most recognized supplement brands.Together, they developed NightWise® — a multi-ingredient, controlled-release, drug-free sleep system designed to align with the body’s natural sleep rhythms rather than override them.That foundational work has since translated into commercial traction, including more than $250,000 in direct-to-consumer revenue and early-stage retail discussions spanning over thousands of store locations.What began as one founder’s sleep struggle has evolved into a platform built to help millions experience restorative sleep at scale.Market Validation ResultsOur initial testing phase has provided measurable outcomes:$250K+ DTC revenue tractionHigh repeat purchase rates4.8★ customer rating61% COGS reductionMargin structure strengthenedRetail-ready price repositioningAccessible under-$20 price pointScalable platform unit economics$137B global category growthThe global sleep market size to reach USD 137.16 billion by 2026, growing at a CAGR of 6.11% during the forecast period (source). We believe NightWise® is positioned to capture a significant slice of this expanding market.Expanding the Category Without Cannibalizing ItNightWise® isn’t built to displace the existing sleep aisle. It’s built to expand it by activating consumers underserved by traditional solutions:✅Unlocks incremental demand beyond melatonin and OTC sedatives✅ Re-engages consumers who abandoned legacy sleep aids✅ Delivers restorative outcomes, not sedation-based effects✅ Builds trust through clean-label, science-backed formulationsBy recruiting new shoppers rather than replacing existing ones, NightWise® positions retailers to grow category revenue while modernizing the sleep set for today’s consumer expectations.Retail Expansion StrategyNightWise® is executing a retail-first expansion strategy anchored in digital velocity and performance-driven buyer activation.We begin with Walmart Marketplace as our national digital launch partner. This phase is designed to generate real-time shopper conversion data, repeat purchase behavior, and retail media performance signals within the largest mass retail ecosystem in the United States.From there, success inside Walmart’s digital environment accelerates in-store retail expansion. Marketplace velocity, supported by Walmart Connect retail media, creates a structured pathway into physical shelf placement.This model allows NightWise® to enter brick-and-mortar retail not as a speculative brand, but as a performance-validated platform with proven demand and measurable sell-through.Following Walmart, expansion extends outward across grocery, drug, and club channels through a sequenced door growth roadmap supported by broker infrastructure and retail media investment.The result is a capital-efficient retail scale strategy designed to convert digital performance into national physical distribution.Use of Funds: $600,000 for Exponential GrowthWhy Invest NowPlatform validation completed: Revenue traction and repeat purchase behavior establishedPatented technology moat: Multi-phase delivery system protected by issued IPRetail acceleration underway: Walmart Marketplace launch driving national expansion pathwayPlatform portfolio scaling: Condition-specific SKUs expanding revenue per customerImproving unit economics: COGS reductions strengthening margin profileStrategic exit alignment: Built for acquisition by CPG or consumer health leadersThis is the inflection point where validated science, retail scale, and consumer demand converge.","quick_facts":["Over 60% of Americans struggle with sleep quality, driving demand for solutions that go beyond basic melatonin.","Patented Intelligent Release Technology® enables multi-phase delivery designed to support natural sleep cycles and root-cause disruption.","Commercial platform established with growing revenue and repeat consumer adoption across core and condition-specific formulations.","Retail expansion underway, led by Walmart.com marketplace launch designed to accelerate national shelf distribution.","Execution led by seasoned operators across clinical science, CPG commercialization, and retail market access.","Global sleep health market projected to exceed $137B, with functional and condition-specific 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NightWise stands out as an exceptional opportunity—tackling the widespread and growing need for quality sleep with a science-backed, innovative approach. In a fast-paced world, sleep health is more critical than ever, and NightWise addresses this with impressive vision and dedication. I’ve personally experienced the benefits of NightWise, and I have great respect for the management team’s commitment to improving lives. I believe in this brand and its mission, and I see it as a powerful investment opportunity for those looking to support meaningful innovation."}],"relationships":[{"source_entity_id":"wefunder:company:161231","relation":"has_team_member","target_entity_id":"wefunder:user:4408483","target_url":"https://wefunder.com/danny.rinaldi.1"},{"source_entity_id":"wefunder:company:161231","relation":"has_team_member","target_entity_id":"wefunder:company_role:5087558"},{"source_entity_id":"wefunder:company:161231","relation":"has_team_member","target_entity_id":"wefunder:company_role:5087559"},{"source_entity_id":"wefunder:company:161231","relation":"has_team_member","target_entity_id":"wefunder:company_role:5087560"},{"source_entity_id":"wefunder:company:161231","relation":"has_featured_investor","target_entity_id":"wefunder:user:4556600","target_url":"https://wefunder.com/richard.raley.1"},{"source_entity_id":"wefunder:company:161231","relation":"has_recent_update","target_entity_id":"wefunder:feed_item:271189","target_url":"https://wefunder.com/feed/271189"},{"source_entity_id":"wefunder:company:161231","relation":"has_recent_update","target_entity_id":"wefunder:feed_item:262423","target_url":"https://wefunder.com/feed/262423"},{"source_entity_id":"wefunder:company:161231","relation":"has_recent_update","target_entity_id":"wefunder:feed_item:257117","target_url":"https://wefunder.com/feed/257117"},{"source_entity_id":"wefunder:company:161231","relation":"has_recent_update","target_entity_id":"wefunder:feed_item:177348","target_url":"https://wefunder.com/feed/177348"},{"source_entity_id":"wefunder:company:161231","relation":"has_latest_fundraise","target_entity_id":"wefunder:fundraise:120688"}],"faq":[{"question":"Hi, I believe this product would be well suited for airport retailers. 1. Is it currently available in any airports? 2. If not what is being done to enable distribution through these channels?","answer":"Noah, Thanks so much for your thoughtful questions and for considering an investment in NightWise—I appreciate your interest! I agree 100% with your observation. We believe NightWise is a perfect fit for airport retailers and similar channels like truck stops and hotels. These market segments serve a unique audience of jet-lagged travelers, truck drivers trying to rest after consuming caffeine to stay alert, and families or individuals on long road trips who need help getting quality sleep wh..."},{"question":"Hi how exactly do you help out sleep and how is it a proven?","answer":"Hi Eli, Thank you for your question. NightWise stands out by combining clinically supported ingredients—many of which have been trusted for centuries in traditional remedies—with our patented Intelligent Release® technology. This ensures precise ingredient delivery throughout the night, supporting healthy, deep sleep. To validate NightWise's effectiveness, we conducted a 2024 In-Home Usage Test (IHUT) with an independent, third-party testing company with 100 participants over seven nights. Th..."},{"question":"I can see your Wefunder campaign and really admire your mission to create [A Science-Backed Supplement for Healthy, Deep Sleep]. It’s such an exciting project! I think there are some great opportunities to increase your reach and attract more investors through targeted ads and...","answer":"Hey Oluseye, Thanks so much for the kind words about our campaign—it really means a lot. And I appreciate your offer to help out! It’s always great hearing from someone who’s so enthusiastic about supporting startups. At the moment, we’re not looking for additional support, but we’ll definitely keep your info on hand in case something comes up in the future. Thanks again! Sleep Well,"},{"question":"I am not yet an investor. What are the ingrients in this product?","answer":"Hey Clinton, Great question—thanks for asking! NightWise works in phases to help people fall asleep and stay asleep naturally. In the immediate release phase, we use L-theanine, GABA, Magnesium, and Melatonin to help the body relax and transition into sleep. Then, in the delayed gradual release phase, we include Hops, Lemon Balm, a second dose of Melatonin, and more Magnesium to support healthy, deep sleep throughout the night. Also, I noticed you’re a veteran—thank you for your service. Did ..."},{"question":"very interesting. I am a veteran fought in war 3 times. I know some of the soldiers that served under me said the PTSD is making it hard to sleep. excuse me if I am overlooking it just stumbled across your company. are you in talks or are you on military bases. also, I travel ...","answer":"Hi John, First off, huge thanks for your service—I really appreciate you taking the time to check out NightWise. We’ve thought a lot about how we can help veterans struggling with PTSD-related sleep issues. We tried reaching out to a few veteran organizations in Florida but didn’t get much traction. Your mention of the American Legion is a great idea—we haven’t connected with them yet, but I’d love to explore that. If you have any suggestions, I’m all ears. That said, we do have success stori..."}],"recent_posts":[{"id":271189,"entity_id":"wefunder:feed_item:271189","title":"Inside the NightWise sleep platform","preview":"As we continue building NightWise, our focus remains on disciplined execution across the platform.Over the past several weeks, we’ve been advancing operational planning, deepening partner conversations, and preparing the infrastructure required to support national retail expansion. Every step is guided by the same emphasis on scientific credibility, product integrity, and long-term brand trust.One of the foundational elements of the NightWise platform is our patented three-phase delivery arch...","published_at":"2026-03-05T15:06:28Z","canonical_url":"https://wefunder.com/feed/271189"},{"id":262423,"entity_id":"wefunder:feed_item:262423","title":"How we’re thinking about capital as we build NightWise®","preview":"As NightWise grows, we’re being deliberate not just about what we build, but how we fund it.Our capital strategy is designed to build NightWise as a durable, multi-product sleep brand, not just a single SKU. That means prioritizing retail velocity, supply chain readiness, and infrastructure scale before accelerating growth spend.We continue to advance conversations across institutional capital platforms and strategic industry partners, while thoughtfully welcoming aligned individual investors...","published_at":"2026-02-19T15:31:19Z","canonical_url":"https://wefunder.com/feed/262423"},{"id":257117,"entity_id":"wefunder:feed_item:257117","title":"A brief update as we move toward our final close","preview":"As we move toward the final close of this round, NightWise® continues to make steady progress across the business.Over the past several weeks, we’ve advanced investor conversations, continued preparing for our national retail expansion roadmap, and managed operating expenses with discipline as we scale. Our focus remains unchanged: building a science-driven sleep platform designed for long-term trust, clinical credibility, and retail performance.What’s been especially encouraging is the align...","published_at":"2026-02-12T15:32:57Z","canonical_url":"https://wefunder.com/feed/257117"},{"id":177348,"entity_id":"wefunder:feed_item:177348","title":"Honoring Veterans Through Restful Nights – Rick’s Story","preview":"This Veterans Day, we reflect on the resilience of those who served, like Rick Curry—a retired combat veteran, cancer survivor, and lifelong hero. For decades, Rick’s nights were filled with the struggles that followed him home from war: sleeplessness from PTSD, the toll of five cancer surgeries, and the lingering memories of his time on the Gulf War frontlines.Rick tried everything, but each sleep aid left him groggy or only briefly relieved. As he recalls, “If you can’t sleep, life’s a batt...","published_at":"2024-11-11T15:44:49Z","canonical_url":"https://wefunder.com/feed/177348"}],"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-08-08T06:29:41Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-08-08T05:01:38Z","as_of":"2026-08-08T06:29:41Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-08-08T05:01:38Z","as_of":"2026-08-08T06:29:41Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2026-02-15T17:16:00Z","as_of":"2026-08-08T06:29:41Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2026-02-15T17:16:00Z","as_of":"2026-08-08T06:29:41Z","confidence":"medium"}}}}}}