{"data":{"type":"company_profile_ai","id":92247,"entity_id":"wefunder:company:92247","attributes":{"canonical_url":"https://wefunder.com/nicolette","retrieval_urls":{"canonical":"https://wefunder.com/nicolette","json":"https://wefunder.com/nicolette.json","markdown":"https://wefunder.com/nicolette.md","ai_json":"https://wefunder.com/nicolette.ai.json","ai_text":"https://wefunder.com/nicolette.ai.txt","changelog_json":"https://wefunder.com/nicolette.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-06-22T05:03:23Z","generated_at":"2026-06-22T20:49:40Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"company":{"id":92247,"entity_id":"wefunder:company:92247","slug":"nicolette","name":"Nicolette","tagline":"Transforming the Healthcare Experience","elevator_pitch":"We transform data patient data in the electronic health record (EHR) into usable tools that enable the patient to be competent, confident self-advocates. Our first product is called NicoBoard, an empowerment tool for parents of babies in the neonatal intensive care unit (NICU). NicoBoard enables parents to be confident, competent caregivers for their baby in three important ways: data-driven updates and insights, curated education, and participation tools.","location":"Long Beach, CA","website":"https://nicolette.com","total_amount_raised":115865,"total_investors":155,"is_funded":true,"is_active":true},"key_claims":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 115865","citation":"https://wefunder.com/nicolette#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-22T05:03:23Z","as_of":"2026-06-22T20:49:40Z","confidence":"high"},"observed_at":"2026-06-22T05:03:23Z","expires_at":"2026-06-23T05:03:23Z"},{"claim_id":"claim-total-investors","text":"Total investors: 155","citation":"https://wefunder.com/nicolette#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-22T05:03:23Z","as_of":"2026-06-22T20:49:40Z","confidence":"high"},"observed_at":"2026-06-22T05:03:23Z","expires_at":"2026-06-23T05:03:23Z"}],"verified_facts":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 115865","citation":"https://wefunder.com/nicolette#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-22T05:03:23Z","as_of":"2026-06-22T20:49:40Z","confidence":"high"},"observed_at":"2026-06-22T05:03:23Z","expires_at":"2026-06-23T05:03:23Z"},{"claim_id":"claim-total-investors","text":"Total investors: 155","citation":"https://wefunder.com/nicolette#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-22T05:03:23Z","as_of":"2026-06-22T20:49:40Z","confidence":"high"},"observed_at":"2026-06-22T05:03:23Z","expires_at":"2026-06-23T05:03:23Z"}],"company_claims":{"tagline":"Transforming the Healthcare Experience","elevator_pitch":"We transform data patient data in the electronic health record (EHR) into usable tools that enable the patient to be competent, confident self-advocates. Our first product is called NicoBoard, an empowerment tool for parents of babies in the neonatal intensive care unit (NICU). NicoBoard enables parents to be confident, competent caregivers for their baby in three important ways: data-driven updates and insights, curated education, and participation tools.","story":"Nicolette empowers patients and their caregivers to be members of their own care team in three ways:Data Transformation: Most patient data is trapped inside a hospital’s electronic health record (EHR) system and is challenging for patients to access. When patients do have access, the data makes little sense. Nicolette’s technology transforms this data into easy-to-understand updates, insights, and visualizations that put everything right in the palm of the patient’s hands.Rapid Education: Receiving a new diagnosis can be a confusing and scary experience. At the same time, finding detailed and complete information regarding the diagnosis is difficult and time consuming. We’ve created an education engine which provides our customers with evidence-based, up-to-date education that is specific to them.Participation Tools: It’s hard to be involved in your own care; we provide tools that prompt patients on when to take action and how to do so. The more engaged the patient, the more likely it is that the best possible outcome will be achieved.These components result in health literacy, which\u0026nbsp;is the greatest tool available to empower patients and their caregivers to self-advocate and be part of their own care team. CEO Phil Martie discusses health literacy here:One of the greatest days of my life was also the worst. It was the first day I got to hold my daughter Nico. It was the only day I got to hold her. Born 15 weeks prematurely and suffering complications, she died at 27 days old. Nico was a twin, whose brother Bex spent 110 days in the neonatal intensive care unit (NICU) before coming home. Throughout our time in the NICU, my wife and I experienced profound helplessness, especially in the tumultuous early going. All around us in the hospital were incredible medical devices, yet there were no tools for us to navigate the journey as parents. We made decisions we would do differently now, signed consent forms we did not understand, and missed opportunities to be hands-on in their care. Most importantly, we could have advocated more effectively for them, but we didn’t know enough or have the confidence to keep pushing where we thought there was an opportunity. Everyone reading this has experienced the same helplessness with their own health or that of someone they love. It’s a big problem because health journeys will not be as successful as possible until patients and their families are treated as partners. At Nicolette, our mission is to transform the healthcare experience for patients by putting them at the center. Patients will be partners with their providers, having the competence to participate in their plan of care and the confidence to take action. The heart of this new experience is data-driven technology that is easy for anyone to use, regardless of tech proficiency or education level. This is the technology we’ve built.We launched this year with a focus on the NICU, and soon will expand to new health applications for young and old alike. Powerful technology built solely for the patient experience will be a standard part of receiving care, and we are passionate about leading that charge. Phil Martie, CEO \u0026amp; Co-founderWhat the Technology Looks LikeHere is a demo of our first product, NicoBoard:The Business ModelWe sell our products to hospitals and insurance companies, billing them a subscription fee of $21 per patient day. Each deal averages hundreds of thousands of dollars annually in recurring revenue, and the gross margin is 80% at scale:Why Would a Hospital or Insurance Company Pay for This?Empowering patients with data-driven technology improves their health outcomes and satisfaction while also reducing costs significantly. It effectively adds a member to the care team for no additional cost and is focused solely on themselves.Our first product,\u0026nbsp;NicoBoard, focuses on the neonatal intensive care unit (NICU), and delivers strong return on investment for hospitals and insurance companies:TractionWe are happy to say that we recently installed NicoBoard for the first time on a 3-year commercial contract at CHOC Children's Hospital. We have an additional pipeline of over 150 hospitals and insurance companies where we are actively engaged in sales at the c-level of the organization. Lastly, we are launching a distribution partnership with Ricoh Corporation, which has a footprint of over 1,000 hospitals in the US and more globally.\u0026nbsp;The Results So FarNicoBoard has now served over 600 families at CHOC's NICU and the results are excellent. Parents are reporting greater input and say in care, receiving more consistent information from the NICU team, and more timely updates on changes in their baby's status. CHOC recently published this research:Next, CHOC will be conducting a proactive study on reduction in length of stay and readmission rates.\u0026nbsp;Our TeamWe are a team of patients, clinicians, and product experts with deep experience in our areas of expertise. Most importantly, we are passionate about empowering patients with success tools. The Investment TermsWe are crowdfunding a minimum of $100,000 to fuel growth to new NICUs\u0026nbsp;and expand our product to new areas.🤝 JOIN US IN TAKING OUR MISSION TO THE NEXT LEVEL 🚀","quick_facts":["🚀Mission: Transform healthcare by empowering patients with easy-to-use success tools.","🧩Founder Fit: Founded by NICU parents and physicians with deep knowledge of the patient journey.","👊Partners: Backed by Backstage Capital, Cedars-Sinai, Techstars, Boomtown, WM360, and more.","💥Competitive Advantages: Patent-pending tech, EHR integration, network effects, and first-mover.","🎯Execution: First implementation completed with breakthrough results at CHOC Children's Hospital."]},"computed_metrics":{"total_amount_raised":115865,"total_investors":155,"team_size":6,"featured_investor_count":1,"faq_count":5,"recent_post_count":10},"quick_facts":[{"claim_id":"claim-fact-1","value":"🚀Mission: Transform healthcare by empowering patients with easy-to-use success 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are the investment perks?","answer":"Good morning, Eli! $250: A very cool Nicolette t-shirt $1,000: A 1:1 Zoom with me! $2,500: Attendance at Nicolette's quarterly conference calls with our management team Early Bird: First $100k committed receives $8m valuation cap. Cap moves to $9.5m after that."},{"question":"Do you have any future plans to scale this technology to include other health care specialty areas (I.e., oncology, orthopedics)?","answer":"Hi Robert! Yes. Our plans to scale focus on adding specialty areas and become a house-wide inpatient / outpatient tool for hospitals. We are already developing our next one now, and will announce it in a few months."},{"question":"Hello Nicolette Team I hope this finds you well. Based on the populations this app is focused on as well as those this could benefit (ACSC/neurodegenerative) is there a possibility to add an anonymized social support function? For outpatient services will there be a SDoH compo...","answer":"Hi Eric, Thanks for the thoughtful questions. Here are some answers for you: 1. Our roadmap DOES include support that uses both peer-to-peer social support and patient-to-expert support, which would include anonymous interactions. 2. SDoH is already a big part of our design process and product. Most NICU parents are low-income families and there many social factors that play in to how well they are able to participate and also their likelihood to be engaged. As we iterate, we are continuing t..."},{"question":"Hi folks - love the concept. Three questions - a) Can you briefly summarize which part of your technology is 'patent pending' ? b) Can you discuss how you do (or plan) to mitigate bias in materials presented to patients making medical decisions (e.g. to ensure balance between ...","answer":"Good afternoon, Gemma! Thanks for these excellent questions. Here are some answers for you: A: There are two aspects: 1) transformation of raw data into specific health insights and 2) customized education matching based on patient data. B: The education provided patients/caregivers does not advocate for one intervention or treatment over another, rather it very plainly explains what they are. Education materials are also approved by and tailored to each clinical team, so it is complementary ..."},{"question":"Hi Phil, 1. Can materials on NicoBoard be adjusted according to educational level of the reader? 2. Can multiple NicoBoards access the same information? Such as husband, wife and the grandparents? Do people have to pay multiple times for such accesses? 3. Do you plan to suppor...","answer":"Hi John! Thanks for these questions. Here are some answers for you: 1. In a way, it works this way already. The introductory materials that teach the user about a specific topic are written at a 6th-7th grade reading level and contain visuals to speed up and improve comprehension. As users consume these, they are introduced to more complex materials and can consume those if they wish. Here's a real-world example: a premature baby has respiratory distress (RDS) and will be receiving surfactant..."}],"recent_posts":[{"id":152023,"entity_id":"wefunder:feed_item:152023","title":"Campaign Closing and Other Investment News","preview":"Hi everyone!Our campaign is closing on Monday, January 17th at 9pm Pacific Standard Time (PDT). We're excited to have you as partners in our mission to empower patients, and this successful campaign gives us a strong start to the year.Speaking of strong starts, we are also happy to announce that we received a direct venture capital investment from Springhood, a venture firm focused on pediatric innovation. This is synergistic capital that boosts the effectiveness of our crowdfunding campaign,...","published_at":"2022-01-13T23:29:16Z","canonical_url":"https://wefunder.com/feed/152023"},{"id":151028,"entity_id":"wefunder:feed_item:151028","title":"Nicolette Update Video","preview":"Hello everyone!We had a lot of exciting news to share and captured it all in a short video for you.\u0026nbsp;\u0026nbsp;I appreciate all of the continued support.\u0026nbsp; Let me know if you have any questions!Phil","published_at":"2021-12-13T19:55:07Z","canonical_url":"https://wefunder.com/feed/151028"},{"id":150643,"entity_id":"wefunder:feed_item:150643","title":"Startup Thankfulness","preview":"Hello everyone,\u0026nbsp;I wanted to take some time to share a bit of our journey with you and express some gratitude for the privilege we have in building a better healthcare experience.It took nearly four years for us at Nicolette to go from an idea to the reality of NicoBoard being in the hands of NICU parents. It took several more months to prove the impact that it has on the healthcare experience. Even now there are several economic impacts still being researched.As first-time founders whose...","published_at":"2021-11-24T18:28:10Z","canonical_url":"https://wefunder.com/feed/150643"},{"id":150480,"entity_id":"wefunder:feed_item:150480","title":"Cellfie Show Podcast","preview":"Hi everyone,\u0026nbsp;Phil here. I did the Cellfie Show, a podcast focused on nursing and aspiring nurse leaders - it's a really great show. I discuss the NICU parent journey, the value of including patients, and of course what we've built at Nicolette.Check the episode out here!","published_at":"2021-11-17T18:02:26Z","canonical_url":"https://wefunder.com/feed/150480"},{"id":150437,"entity_id":"wefunder:feed_item:150437","title":"Clinical Research Published on NicoBoard","preview":"For the first time, clinical research has been published on the efficacy of NicoBoard. Conducted over the first nine months of the year, the NICU team at CHOC Children's Hospital studied the impact of NicoBoard on parent engagement in three areas:Level of input and say parents have in their baby's careTimeliness of communications on changes in the baby's statusConsistency of information provided by the NICUThere were significant improvements in each of the three metrics. Here is the quality i...","published_at":"2021-11-16T00:43:31Z","canonical_url":"https://wefunder.com/feed/150437"},{"id":149493,"entity_id":"wefunder:feed_item:149493","title":"$100k Reached and more updates!","preview":"We're happy to report that our campaign has surpassed its minimum goal of $100k. Thanks to all of our investors for helping us reach this important milestone. After we complete our first close, perks will go out!Other updates:Press: we were named one of the 10 best startups in Long Beach\u0026nbsp;and also featured in the Orange County Business Journal.\u0026nbsp;Updated Campaign Video: Check out the updated campaign video on our Wefunder offering page.New Business: We are nearing agreements with two n...","published_at":"2021-10-12T00:14:53Z","canonical_url":"https://wefunder.com/feed/149493"},{"id":148752,"entity_id":"wefunder:feed_item:148752","title":"Form C Filed! [Action Required]","preview":"We are happy to announce that Nicolette's independent financial review is complete and Wefunder has filed with the SEC. That means this campaign is fully official and will make its first close in a few weeks.\u0026nbsp;🚨 ACTION REQUIRED: per regulations, all investors need to login and re-confirm their investment. 💸 Those of you who placed a reservation before today should have received an email letting you know how to finalize the investment.\u0026nbsp;You can do that by logging into your account and ...","published_at":"2021-09-17T21:09:27Z","canonical_url":"https://wefunder.com/feed/148752"},{"id":148098,"entity_id":"wefunder:feed_item:148098","title":"NicoBoard Now Provides Education for Over 700 Diagnoses","preview":"Since launching at CHOC Children's, the number of diagnoses NicoBoard covers with education has more than doubled, growing from 300 to over 700:This is an important achievement for two reasons:Inclusivity: NICU cases, especially at large level IV facilities, are highly diverse and go well beyond prematurity. It is important that we quickly and competently build content and data tools so that NICU families dealing with more rare diagnoses benefit just as much as those facing common issues.Scal...","published_at":"2021-08-27T18:49:22Z","canonical_url":"https://wefunder.com/feed/148098"},{"id":147855,"entity_id":"wefunder:feed_item:147855","title":"Second Week Update Message from CEO Phil Martie","preview":"CEO Phil Martie welcomes new investors and discusses Nicolette's origin and mission.Click here to view the Nicolette Wefunder offering.","published_at":"2021-08-19T22:56:14Z","canonical_url":"https://wefunder.com/feed/147855"},{"id":147605,"entity_id":"wefunder:feed_item:147605","title":"NicoBoard used by over 400 Families","preview":"Since our launch at CHOC Children's\u0026nbsp;a few months ago, over 400 families have used NicoBoard to navigate their NICU journey.\u0026nbsp;Here is what they have to say about how NicoBoard empowers them:These metrics are important because they are positive indicators of a shorter length of stay, better health outcomes, reduced readmission, and an improved ability to coordinate care during the first year of life and beyond.\u0026nbsp;","published_at":"2021-08-12T15:38:14Z","canonical_url":"https://wefunder.com/feed/147605"}],"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-22T20:49:40Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-22T05:03:23Z","as_of":"2026-06-22T20:49:40Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-22T05:03:23Z","as_of":"2026-06-22T20:49:40Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-12-12T16:07:38Z","as_of":"2026-06-22T20:49:40Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-12-12T16:07:38Z","as_of":"2026-06-22T20:49:40Z","confidence":"medium"}}}}}}