{"data":{"type":"company_profile","id":107713,"entity_id":"wefunder:company:107713","attributes":{"canonical_url":"https://wefunder.com/natural.way","generated_at":"2026-06-21T15:39:26Z","updated_at":"2026-06-21T05:00:34Z","entity_ids":{"company":"wefunder:company:107713","slug":"wefunder:company_slug:natural.way"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-21T15:39:26Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-21T05:00:34Z","as_of":"2026-06-21T15:39:26Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-21T05:00:34Z","as_of":"2026-06-21T15:39:26Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-21T15:39:26Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-21T15:39:26Z","confidence":"medium"}}},"company":{"id":107713,"entity_id":"wefunder:company:107713","slug":"natural.way","name":"Natural Way Food Group","tagline":"The ONLY nut butter made with olive oil that's healthier for you and the planet!","elevator_pitch":"Natural Way makes 6 different flavors of natural peanut and almond butters made with olive oil. Natural Way sells through naturalwayfoodgroup.com, Amazon, and over 1,000 grocery stores across the US.","story":"We Make\u0026nbsp;Nut Butters Like No OthersNatural Way is an innovative line of nut butters that are healthier for you and the planet! Every ingredient we put in our product has a purpose and is sourced ethically.\u0026nbsp;We offer tried-and-trued\u0026nbsp;classic flavors like original, honey, chocolate, and coffee.\u0026nbsp;We've also created seasonal flavors including pumpkin spice and gingerbread.But what really sets us apart from other nut butters?Right from the beginning, Natural Way made the decision to use olive oil instead of palm oil.\u0026nbsp;Why olive oil?\u0026nbsp;Palm oil farming causes tremendous damage to the rainforests.See what some of our customers and buyers have had to say about Natural Way nut butters:Overall market information with tremendous category growth projected over the next handful of years.Our five main targeted consumer groups for Natural Way products.Other companies in our category have raised millions of dollars and been acquired for millions of dollars.\u0026nbsp; Natural Way has goals of joining this list!Our products are sold in over 1,400 stores... and this is just the beginning!\u0026nbsp;\u0026nbsp;Natural Way also just received a commitment from the largest retailer in the world,\u0026nbsp;Walmart, to have Natural Way products available on shelf!\u0026nbsp; Natural Way is also starting to gain traction in the Private Label sector for nut butter manufacturing!\u0026nbsp; This will bring on a whole new arm of revenue and profitability.Fundraise Details:Forward looking projections cannot be guaranteed.For questions or comments, please email info@naturalwayfoodgroup.com.","location":"Fayetteville, AR","website":"https://www.naturalwayfoodgroup.com/","total_amount_raised":69698,"total_investors":32,"is_funded":true,"is_active":true,"quality_score":3,"related_urls":["https://wefunder.com/natural.way","https://www.naturalwayfoodgroup.com/"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/107713/xxl_cropped_Natural_Way.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/107713/large_cropped_Natural_Way_logo.jpg","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/107713/standard_cropped_Natural_Way.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/107713/standard_cropped_Natural_Way.jpg","profile_video_url":"https://wefunder.wistia.com/medias/rn87turv44"},"links":{"company_url":"https://www.naturalwayfoodgroup.com/","facebook_url":"https://www.facebook.com/naturalwayfoodgroup","instagram_url":"https://www.instagram.com/naturalwayfoodgroup/","blog_url":"https://www.naturalwayfoodgroup.com/blogs/recipes"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"🌎 $4B nut-based spreads category"},{"index":2,"claim_id":"claim-fact-2","value":"✅1,400+ stores including Whole Foods, Sprouts, Safeway, Albertsons, \u0026amp; more. Walmart launch Fall 2022"},{"index":3,"claim_id":"claim-fact-3","value":"💰 Raised $1MM in previous round"},{"index":4,"claim_id":"claim-fact-4","value":"📈 Grown 143% from 2019 to 2021"},{"index":5,"claim_id":"claim-fact-5","value":"🥜Projected $1.16M Revenue in 2023"},{"index":6,"claim_id":"claim-fact-6","value":"Be an Owner in a food manufacturing plant that will provide healthy food to millions of Americans!"}],"team":[{"id":2426224,"entity_id":"wefunder:company_role:2426224","user_entity_id":"wefunder:user:2587796","role":"founder","name":"Austin Simkins","title":"Co-Founder","bio":"Austin received his undergraduate degree in agricultural business and his MBA in Supply Chain from the University of Arkansas. Before launching Natural Way, Austin worked for Startup Junkie where he consulted startups in the NWA area.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2426224/square_cropped_Austin.jpg?1657662914","profile_url":"https://wefunder.com/austin.simkins","linkedin_url":"https://www.linkedin.com/in/austin-simkins-6079b193/","related_urls":["https://wefunder.com/austin.simkins"]},{"id":2504868,"entity_id":"wefunder:company_role:2504868","user_entity_id":"wefunder:user:2524037","role":"founder","name":"Quinn Simkins","title":"Co-Founder","bio":"Before starting Natural Way with his brother, Quinn worked for Tyson Foods on the Mergers and Acquisitions team. His financial background has helped the company be lean with financial resources to build a strong base for Natural Way.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2504868/square_cropped_Quinn.jpg?1683840402","profile_url":"https://wefunder.com/quinn.simkins","linkedin_url":"https://www.linkedin.com/in/quinn-simkins-1103a4105/","related_urls":["https://wefunder.com/quinn.simkins"]}],"featured_investors":[{"id":4747,"entity_id":"wefunder:company_investor_profile:4747","investor_profile_id":898202,"investor_profile_entity_id":"wefunder:investor_profile:898202","subject_entity_id":"wefunder:user:1365229","name":"Jeffery L. Amerine","bio":"Serial entrepreneur, early-stage fund manager, ecosystem builder, author, podcaster","avatar_url":"http://uploads.wefunder.com/uploads/user/avatar/1365229/medium_blob.jpg","profile_url":"https://wefunder.com/jeffamerine","investment_total":85000,"investment_info":"Invested $10,000 this round \u0026 $75,000 previously","is_lead_investor":true,"related_urls":["https://wefunder.com/jeffamerine"]}],"investor_memos":[],"tab_counts":{"posts":0,"ask_questions":8,"featured_investors":1,"faq_entries":2},"active_fundraises":[{"id":57397,"entity_id":"wefunder:fundraise:57397","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"equity","security_type":"equity","currency":"USD","testing_the_waters":false,"min_purchase":100,"max_purchase":9,"funding_target":50101.0,"funding_started_at":"2022-07-09T01:20:41Z","funding_closed_at":"2022-11-10T05:03:03Z","auto_close_at":"2022-11-10T04:59:59Z"},{"id":58664,"entity_id":"wefunder:fundraise:58664","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"equity","currency":"USD","testing_the_waters":true,"min_purchase":100,"max_purchase":9,"funding_target":500000.0,"funding_started_at":"2022-02-03T16:40:10Z"}],"latest_fundraise":{"id":57397,"entity_id":"wefunder:fundraise:57397","state":"successful","offering_type":"4(a)(6)","structure":"equity","testing_the_waters":false,"can_invest_now":false,"funding_started_at":"2022-07-09T01:20:41Z","funding_closed_at":"2022-11-10T05:03:03Z","terms":{"eb":null,"nb":"$4.0M","txt":"pre-money valuation"}},"recent_posts":[],"q_and_a":[{"id":215680,"entity_id":"wefunder:comment:215680","question":"My wife and I are interested in investing in this company. Have concerns about your revenue projections also will like to have more information on your past year financials, interested in investing with significant amount. Thank you in advance for this information. Please like this comment as soon as you reply so it can notify on my dashboard.","author_name":"Donald Mader","votes":2,"created_at":"2022-08-17T13:44:13Z","canonical_url":"https://wefunder.com/natural.way#question-215680","answers":[{"id":217819,"entity_id":"wefunder:comment:217819","answer":"Hi Donald, would you be able to email me at austin@naturalwayfoodgroup.com? I can connect with you and provide you with any information that you would like. Sorry this took me so long to see this comment. Sincerely, Austin Simkins Co-Founder of Natural Way Food Group","author_name":"Austin Simkins","votes":0,"created_at":"2022-09-05T20:45:10Z"}]},{"id":329983,"entity_id":"wefunder:comment:329983","question":"Are you still in business? I have not received a K-1 for 2025.","author_name":"John G Chamberlin","votes":0,"created_at":"2026-04-03T15:39:14Z","canonical_url":"https://wefunder.com/natural.way#question-329983","answers":[]},{"id":224441,"entity_id":"wefunder:comment:224441","question":"Is this a SAFE investment, Promissory Note, LLC Unit or Common Stock investment? If stock, what is the share price?","author_name":"Martin De Venuta","votes":0,"created_at":"2022-11-01T21:54:57Z","canonical_url":"https://wefunder.com/natural.way#question-224441","answers":[{"id":224442,"entity_id":"wefunder:comment:224442","answer":"Hi Martin, it is preferred stock and the price per unit is $117.33.","author_name":"Quinn Simkins","votes":0,"created_at":"2022-11-01T22:06:58Z"}]},{"id":223002,"entity_id":"wefunder:comment:223002","question":"We want to know what you see your valuation will look like in 3 years also the income and balance statements Not to say much, I think we are very much interested in this project but then we are not opting for the crowdfunding route. We were wondering if you have provisions to accept alternative financing which should save time of WAITING SO LONG for your target to be met. With that we can cover over 50% of your target raise. Kindly reach out to me at thomas@700capital.se so we discuss further.","author_name":"Thomas Young","votes":0,"created_at":"2022-10-20T03:47:29Z","canonical_url":"https://wefunder.com/natural.way#question-223002","answers":[]},{"id":222395,"entity_id":"wefunder:comment:222395","question":"Why not list every ingredient and the purpose/function/benefit(s). Your videos don't inspire me to click ad to cart or the check out button.","author_name":"Blake Kottwitz","votes":0,"created_at":"2022-10-14T23:45:52Z","canonical_url":"https://wefunder.com/natural.way#question-222395","answers":[]},{"id":222394,"entity_id":"wefunder:comment:222394","question":"Who are you marketing to?? Is it just the casual health conscious shopper? Why not, actively (not passively) talk to and market to wrestling organizations State and National level, NCAA (and other college leagues like G league, NAIA, or actual dietitians for a high profile athlete(s)?","author_name":"Blake Kottwitz","votes":0,"created_at":"2022-10-14T23:40:52Z","canonical_url":"https://wefunder.com/natural.way#question-222394","answers":[]},{"id":222388,"entity_id":"wefunder:comment:222388","question":"Also, what do you think about sending 3 jars to your investors (of $100) 1 jar to eat, 2 jars to give away and spread awareness.","author_name":"Blake Kottwitz","votes":0,"created_at":"2022-10-14T23:06:45Z","canonical_url":"https://wefunder.com/natural.way#question-222388","answers":[]},{"id":222387,"entity_id":"wefunder:comment:222387","question":"1. Why are you spending 3 times what you make? 2. What are your salaries? 3. you've been in business since 2017: what were your sales for each year? 4. How was the last 900k spent? 5. what is the price per share... (I saw $117.33/per share.... this can't be for real.) 5. How did you get to 4 million pre-money valuation? 6. Why only 3 blog posts in 5 years?.... 6. Do both co- founders have other full time jobs or part time jobs after business hours?----- I'm not trying to be hard on you to be mean. I do seriously have questions and concerns. -----","author_name":"Blake Kottwitz","votes":0,"created_at":"2022-10-14T23:00:58Z","canonical_url":"https://wefunder.com/natural.way#question-222387","answers":[]}],"faq":[{"question":"My wife and I are interested in investing in this company. Have concerns about your revenue projections also will like to have more information on your past year financials, interested in investing with significant amount. Thank you in advance for this information. Please like...","answer":"Hi Donald, would you be able to email me at austin@naturalwayfoodgroup.com? I can connect with you and provide you with any information that you would like. Sorry this took me so long to see this comment. Sincerely, Austin Simkins Co-Founder of Natural Way Food Group"},{"question":"Is this a SAFE investment, Promissory Note, LLC Unit or Common Stock investment? If stock, what is the share price?","answer":"Hi Martin, it is preferred stock and the price per unit is $117.33."}]}}}