{"data":{"type":"company_profile_ai","id":107713,"entity_id":"wefunder:company:107713","attributes":{"canonical_url":"https://wefunder.com/natural.way","retrieval_urls":{"canonical":"https://wefunder.com/natural.way","json":"https://wefunder.com/natural.way.json","markdown":"https://wefunder.com/natural.way.md","ai_json":"https://wefunder.com/natural.way.ai.json","ai_text":"https://wefunder.com/natural.way.ai.txt","changelog_json":"https://wefunder.com/natural.way.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-06-21T05:00:34Z","generated_at":"2026-06-21T15:42:25Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"company":{"id":107713,"entity_id":"wefunder:company:107713","slug":"natural.way","name":"Natural Way Food Group","tagline":"The ONLY nut butter made with olive oil that's healthier for you and the planet!","elevator_pitch":"Natural Way makes 6 different flavors of natural peanut and almond butters made with olive oil. 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Every ingredient we put in our product has a purpose and is sourced ethically.\u0026nbsp;We offer tried-and-trued\u0026nbsp;classic flavors like original, honey, chocolate, and coffee.\u0026nbsp;We've also created seasonal flavors including pumpkin spice and gingerbread.But what really sets us apart from other nut butters?Right from the beginning, Natural Way made the decision to use olive oil instead of palm oil.\u0026nbsp;Why olive oil?\u0026nbsp;Palm oil farming causes tremendous damage to the rainforests.See what some of our customers and buyers have had to say about Natural Way nut butters:Overall market information with tremendous category growth projected over the next handful of years.Our five main targeted consumer groups for Natural Way products.Other companies in our category have raised millions of dollars and been acquired for millions of dollars.\u0026nbsp; Natural Way has goals of joining this list!Our products are sold in over 1,400 stores... and this is just the beginning!\u0026nbsp;\u0026nbsp;Natural Way also just received a commitment from the largest retailer in the world,\u0026nbsp;Walmart, to have Natural Way products available on shelf!\u0026nbsp; Natural Way is also starting to gain traction in the Private Label sector for nut butter manufacturing!\u0026nbsp; This will bring on a whole new arm of revenue and profitability.Fundraise Details:Forward looking projections cannot be guaranteed.For questions or comments, please email info@naturalwayfoodgroup.com.","quick_facts":["🌎 $4B nut-based spreads category","✅1,400+ stores including Whole Foods, Sprouts, Safeway, Albertsons, \u0026amp; more. 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Amerine","bio":"Serial entrepreneur, early-stage fund manager, ecosystem builder, author, podcaster","profile_url":"https://wefunder.com/jeffamerine"}],"relationships":[{"source_entity_id":"wefunder:company:107713","relation":"has_team_member","target_entity_id":"wefunder:user:2587796","target_url":"https://wefunder.com/austin.simkins"},{"source_entity_id":"wefunder:company:107713","relation":"has_team_member","target_entity_id":"wefunder:user:2524037","target_url":"https://wefunder.com/quinn.simkins"},{"source_entity_id":"wefunder:company:107713","relation":"has_featured_investor","target_entity_id":"wefunder:user:1365229","target_url":"https://wefunder.com/jeffamerine"},{"source_entity_id":"wefunder:company:107713","relation":"has_latest_fundraise","target_entity_id":"wefunder:fundraise:57397"}],"faq":[{"question":"My wife and I are interested in investing in this company. Have concerns about your revenue projections also will like to have more information on your past year financials, interested in investing with significant amount. Thank you in advance for this information. Please like...","answer":"Hi Donald, would you be able to email me at austin@naturalwayfoodgroup.com? I can connect with you and provide you with any information that you would like. Sorry this took me so long to see this comment. Sincerely, Austin Simkins Co-Founder of Natural Way Food Group"},{"question":"Is this a SAFE investment, Promissory Note, LLC Unit or Common Stock investment? If stock, what is the share price?","answer":"Hi Martin, it is preferred stock and the price per unit is $117.33."}],"recent_posts":[],"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-21T15:42:25Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-21T05:00:34Z","as_of":"2026-06-21T15:42:25Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-21T05:00:34Z","as_of":"2026-06-21T15:42:25Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-21T15:42:25Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-21T15:42:25Z","confidence":"medium"}}}}}}