TURN A 30LB OVERNIGHT LOAD INTO JUST 10LBS
We specialize in lightweight, durable outdoor gear and apparel for easier adventures.
Our mission is to make the lightest gear possible by starting with a clean slate and including only the details that matter. We make gear so light people forget they’re carrying a load on their back so they can focus on enjoying the time they spend together, outside.
Since May 2016, We've Launched Over 12 Product Groups
Our all star line of tents, packs, down jackets, storm shells, hiking and trail running tops and bottoms are selling globally.
Our 1st several months My Trail focused on online sales of our 1st packs, shelters and equipment accessories. We added 4 down jackets and opened a holiday store for our 2nd season. Now in our 3rd 6-month season, we’ve added 18 styles of Spring/Summer storm shells and hiking and trail running tops and bottoms, and opened our Pearl Street flagship store thanks to our 1st group of Wefunder Investors. Word is spreading and sales are picking up steam.
New Down Insulated Styles
ALREADY ORDERED FOR FALL 2017
Meet Our Bestsellers
Our customers love us because we've crafted outdoor gear they can depend on with full confidence and no hassle.
The Chrome Umbrella
★ ★ ★ ★ ★
"It is light, sturdy and gets the job done. I have given it as a gift many times(as both the go-lite and My Trail version). People love the quality and weight. It is one of my favorite, hiking -backpacking items."
- Karl L
The Backpack Light
★ ★ ★ ★ ★
Best Pack Ever On My Back
"I loaded it up with weight of a three day hike to try it out. I took it out for a 13 mile spin and it fits like a glove. Almost didn't notice it was on my back!"
- Steve V.
We Just Opened Our Flagship Store
It's 1,000 sq ft right on the Pearl Street walking mall in Boulder, CO the outdoors capital of the world.
My Trail’s flagship store is at 1418 Pearl Street – a prized location on the walking mall. The foot traffic is dense. For no extra cost, we moved the entire My Trail HQ team to the brick-and-mortar, saving us time and money while bringing us closer to our customers. Come visit the flagship and we can show you the Distribution Center in back too.
We're Also Already Selling Abroad
You can find My Trail gear at outdoor retailers in Germany, France, Japan, Taiwan and Australia.
We've Been Moving Fast
In just over a year since launch, we've debuted hugely popular product lines in 3 consecutive seasons and opened our flagship store. More of our most popular products are in production and planned for each of next 5 seasons. We plan 1-2 new small stores each season to optimize the physical store count with the product groups we’ll be selling.
My Trail LIVE
Mytrailco.com officially launches.
Debut: Insulated Jackets
Started selling our popular down jackets and parkas.
First Pre-Season Order
Took first preseason order from Japanese Distributor in October 2016 – ships January 2017.
First Profitable Month
Opened Boulder Flagship Store
1418 Pearl Street serves as our Headquarters and Distribution Center as well keeping our team tight and close to our Customers
New Expansion Line
Pack, shelter, hyperlight wind and storm shell, performance top, base layer, and zonal windproof softshell product line expansions for 2018 planned, partially with proceeds of this round.
Let's Build this Brand Together
We've raised $850,000+ from our Colorado DPO and earlier Wefunder offerings
Thank you to the over 350 of you and counting who have already invested in My Trail. Thanks to you we have grown beyond an idea and are now an operating business selling high performance outdoor products on mytrailco.com and in our flagship store in Boulder.
We invite more of our wonderful Customers to join these leaders and become Investors as well. With you on our team we’ll expand our product line to include another core collection of 10-20 styles each season and we’ll add more carefully selected, small, profitable stores hand-in-hand with the product line expansions.
Together we will build a company that makes more of the best lightweight outdoor clothing and equipment available and continues to price it so that everyday adventurers can afford it. Together we will build a company that is as relentless in its cost control as it is in its product innovation and is as financially sustainable as it is environmentally responsible.
Excited for the journey together,
February 15, 2017