# MySwimPro

The #1 Apple Fitness App for Swimmers in the World: Over 2 Million Downloads

## Elevator pitch
From beginners to elite competitors, MySwimPro delivers an incredible training experience for swimmers through personalized swim workouts, weekly training plans, instructional video content, and detailed analytics. Swimmers from over 180+ countries are training with guided MySwimPro workouts on their phones and smartwatches – “it’s like a swim coach on your wrist.” Our entire team loves to swim, and we couldn’t be more excited to continue building the #1 app for swimmers. 

- Canonical URL: https://wefunder.com/myswimpro
- Entity ID: wefunder:company:14422
- Last updated: 2026-06-22T05:02:54Z
- Generated at: 2026-06-23T00:19:31Z

## Quick facts
- Over 2 Million Downloads on iOS & Android
- $7M+ in Lifetime Revenue and 13,000+ paying subscribers
- Doubled revenue and tripled audience size in the last 18 months
- Over 500 investors from 50+ countries
- Named App of the Year by Apple
- Led by a Founder with almost 1 million Youtube subscribers
- Featured in Men's Health, Sports Illustrated, New York Times

## Active fundraises
- wefunder:fundraise:94742: 4(a)(6) successful (USD)
- wefunder:fundraise:94743: 4(a)(6) successful (USD)
- wefunder:fundraise:48744: 4(a)(6) successful (USD)
- wefunder:fundraise:48745: 4(a)(6) successful (USD)
- wefunder:fundraise:24226: 4(a)(6) successful (USD)
- wefunder:fundraise:9923: 4(a)(6) successful (USD)

## Story
Since our last funding round on Wefunder just 18 months ago, we've doubled revenue and tripled audience size. We want our community to be a part of our continued and future growth story!You're joining a world class team that has developed an award winning product in a market segment that is exploding! YOU have the opportunity to be a part of the future of swimming! MySwimPro was started by swimmers for swimmers. Since inception, we've focused on helping people around the world improve their performance and health through swimming. We've created the largest digital swimming community in the world! Our Award Winning ProductThe MySwimPro app was developed to help people improve their performance and health through swimming! It's like a personalized swim coach on your wrist! The MySwimPro App was the world's first swimming app on the Apple Watch and was named App of the Year by Apple!The app's training programs adapt swimming distance and pace over time based on qualitative and quantitative member feedback.The DynamicSwim Algorithm makes swim workouts 100% personalized to members based on their goals, swim speed, and progress.Advanced analytics help members track progress over time and share their improvement on social media. Key metrics include: lap splits, heart rate, stroke count, and SWOLF.A HUGE Market OpportunityThere are over 100 million fitness swimmers around the world! In the United States alone, there are over 26 million people who swim for fitness and of those, over 9 million people swim more than 1x/week. Our initial target market are swimmers who are actively pursuing a fitness goal: swim faster, lose weight, or compete in a race. Our initial target market and represents just 2% of our total target market so there's massive room to growth. We have an opportunity to 50x our current subscribers by focusing on our initial target market.We believe we can expand our offering to reach more customers by targeting broader personas with more general fitness goals in the future.Our Business Model and MonetizationThe MySwimPro Coach Subscription represents approximately 85% of the company's total revenue. Members subscribe monthly or yearly to unlock a personalized swim coaching experience and detailed analytics. We focus on the following metrics:Active Subscribers: This is our core business metric that drives revenue. Excluding 2020 & 2021, we've grown subscribers by over 30% annually. Download to Paying Conversion Rate: In Q2 we administered 19 AB tests to improve the app's conversation rate. In the United States, our iOS app conversion rate is over 7% which is well above the top quartile of fitness apps on the App Store. Subscriber Lifetime Value: We continue to iterate on our product offering, value presentation, and retention strategy to reduce churn and increase the lifetime value of each paying subscriber. We also plan to expand lifetime value by offering different membership tiers. Guided Workouts: Our core product strategy KPI is how many members actually log a swim workout in the MySwimPro app. In 2023 we're on track to increase the number of guided workouts logged by over 50%!Additional revenue streams for the business come from advertising and sponsorships. We project this revenue to scale accordingly to subscription revenue in the future. Even with various business models, we remain focused on growing the app's subscription offering.Forward-looking statements are not guaranteed.Our Company's GrowthThe MySwimPro Coach subscription membership grew by over 38% in 2022 and we are on pace to have over a 40% growth rate in 2023 (not guaranteed). Our goal is to maintain an annualized subscriber growth rate above 30% in future years. Our massive online community as a major growth lever. We further differentiate our brand from the competition through our audience size, educational trust, and organic acquisition channels. There are three specific avenues for growth that compound on each other to convert more of our social followers into paying customers over time including: 1) App onboarding flow optimizations (Download Conversion Rate) 2) Improving retention (Lifetime Value) 3) Turning on paid acquisition channels (Customer Acquisition Cost)We believe that there is a massive opportunity to grow paying subscribers and thus revenue consistently through the end of the decade. In order to pass 100k paying subscribers we'll need to grow by over 40% in 2024 and average 30% growth in the following years. Our Rock Star TeamMySwimPro was started by swimmers for swimmers. We all swim and share a passion for helping people reach their Gold Medal Moments both in and out of the water. Whether it's losing weight, swimming faster, or crossing the finish line at a triathlon, our team has done it all and we know what it takes to build a company that scales with our community.PressMySwimPro has been featured in global publications including: Sports Illustrated, Apple, Forbes, New York Times, Men’s Health, and many more. Awards include Apple “App of the Year” in 2016, Prevention’s “Best Health App” in 2020 and Greatist’s “Best Swimming App” 2021. You can checkout a few of the features here: New York Times: Make Swimming Your Summer WorkoutSports Illustrated: Apple App of the YearPrevention: Best Health AppAmplitude: MySwimPro Boosts ARPU by 70%Investor PerksWe are excited to offer investors perks as a thank you for supporting the business and helping us reach our goals. Perks are cumulative, therefore someone investing at a higher level will receive all lower level perks. For example, all $10k investors will also receive the $5k and $2.5k perks as well. All investors will be invited to join an exclusive Investor Discord Server. Each perk level represents a unique value opportunity for investors to engage with the business. They look pretty awesome, too!!How Does Investing Work?Sign in to your Wefunder account. If you’re new to Wefunder: Join Wefunder by clicking ‘Sign Up’ in the top right corner. If you’ve already used Wefunder: use your existing account to ‘Sign In.’Choose an amount you’re comfortable with and click on 'Invest'. Select an amount that you are interested in investing. Once we've filed with the SEC (anticipated by the end of August), you will have the opportunity to confirm your investment. After we file with the SEC, you'll receive an email to confirm your investment. Our SEC filing will contain full financial statements and investment contracts.What Is The Minimum and Maximum Investment?The minimum investment amount in this round is $500 USD. Given the limited nature of this community round and the high interest we are seeing, we have created Investment perks that lineup with our company's offerings. Do I Need to be an Accredited Investor?No. Wefunder allows you to invest without being an accredited investor. All you have to do is sign up and invest. Investment amount limitations do apply based on income and net worth. You can find out what your investment limit is within Wefunder's investment portal.What Type of risk is Involved With Investing?Investing in startups is considered high risk. All tech startups bring significant challenges, and we caution people from investing in MySwimPro (and generally any tech startup) if you do not have high-risk tolerance for your investments. The business is growing rapidly, and we are bullish about our future; however, there are always significant risks in investing in early-stage startups.Reasons Not To InvestMySwimPro is still a small company with a lot of risk. We are working on difficult challenges like any business that's getting off the ground. We have a long time horizon, so you should not invest any funds in this community round unless you can afford to lose your entire investment. Additionally there is no current path to liquidating your investment in MySwimPro.Why NOW Is The Right Time To InvestThe business is at an inflection point in growth. Active paying subscribers have grown 2x since the low point reached in 2021. We have proven that our team is capable and ready to execute on our growth strategy! The market is growing, our community engaged, and the business is ready to scale!MySwimPro is world''s #1 workout app for swimmers and this is just the start!Join us today and help us build the future of swimming!

## FAQ
1. **I do not think I found in the documents or information provided your exit strategy? based on the documents, are you looking at getting acquired in the near future?**
   - Hi Saif, that's a great question! We're focused on building a large subscriber base and digital community that has proven to be very valuable in adjacent markets for acquiring brands. In the last 3.5 years, there have been over $1 Billion dollars in mobile health and fitness acquisitions. This health and wellness category is growing quickly, and MySwimPro is the market leader in the sport of swimming. I've published a post that outlines how and when a liquidity event may occur for our busines...
2. **Hello, I'm Gregory Brazer; A private investor. I opted for the funding of project projects in order to help financially the serious people with projections. If you need funding contact me. This is my mail:braziergregory001@Outlook.fr**
   - Checkout our campaign and make an investment in MySwimPro if you share our vision!
3. **Can investors outside of USA invest? I live in the UK.**
   - Hi Dennis, thank you so much for stopping by our investment page and leaving a comment. Yes, this funding portal accepts investments from all over the world. Approximately 20% of our investors are located outside the United States. Please let me know if you have any further questions.
4. **Before I commit to investing in MySwimPro is investing from UK only possible by wiring funds through. In application it says wiring details will be emailed to me but it looks like you have to commit to the investment first?**
   - Hey Dennis, that's a great question! From what I can see in Wefunder's FAQs, the platform supports bank accounts, wire transfers, and checks.
5. **Regarding bank transfers of funds the application procedure appears to support American banks (Asks for ABA No.). Cannot see anywhere to enter details for a UK bank? UK bank a/cs use Sort Codes and A/C Nos for identification. Normally when transferring funds I would just need ...**
   - Hi Dennis, I just checked in with the folks at Wefunder, their reply was: "we only accept bank transfers from U.S. investors. International investors can pay using wire transfer or bitcoin.".

## Team
- Fares Ksebati (CEO )
- Adam Oxner (CTO)
- Paige Walters (VP of Marketing)
- Nick Newell (VP of Engineering)
- Charlie Brown (Community Champion)

## Recent posts
- Annual Letter to the MySwimPro Community (2024-01-02T14:31:52Z)
- 🚨 Closing at Midnight EST December 6, 2023 🚨 (2023-12-06T17:58:03Z)
- THANK YOU! (2022-03-01T21:08:56Z)
- How much is MySwimPro worth? (2022-02-25T15:59:46Z)
- 🚨 24 HOURS TO GO 🚨 (2022-02-14T19:49:16Z)
- 100,000,000 🤯 (2022-02-10T19:40:30Z)
- 1 Week Left To Invest ⏰ (2022-02-10T12:35:15Z)
- Ask our CEO Questions on YouTube LIVE (2022-02-02T19:05:30Z)
- A Letter From The CEO. 2021 Review! (2022-01-06T15:15:49Z)
- A Global Community 🌎 (2021-11-23T13:21:08Z)
- Meet MySwimPro's Lead Investor (2021-11-18T19:57:41Z)
- MySwimPro Monthly Recap (2021-11-11T13:28:33Z)
- Why You Should Invest in MySwimPro (2021-11-09T17:03:24Z)
- June Update: New App - Triathlon Tracker (2018-07-07T00:38:51Z)
- Buoyed By Casio Deal, MySwimPro Zooms Into 2018 (2018-02-09T02:14:09Z)

## Q&A
- Q: What is the most likely means by which you would provide a return on a current investment in the SAFE? Do you see yourself as an acquisition target, a future public company, or an independent company with dividends? I like the company, but I'm struggling to see how investors in the SAFE would ever see a return.
  - A: Hi Ken, thanks so much for the question! With regard to liquidity. A SAFE holder would convert into equity in a priced round of financing which we are on pace to do in 2020 or 2021. Once a SAFE Investor converts into equity, their return on investment will come by the way of a private equity liquidity event or company acquisition. As we scale our business there will be increasing opportunties and attractiveness for MySwimPro to join a larger health, fitness, technology brand and that acquisition would present the liquidity event that returns money to all our investors. I overview this in detail with Martin Dober, Managing Director of Invest Detroit Ventures (one of our investors) in the video linked below - skim to 28 minutes to see the financing slide overview.
- Q: Do you intend to pay dividends?
  - A: Hey Craig, thanks for the questions and continued support! From a financial perspective, the goal is to grow the business substantially to a point where we could partner (be acquired or merge) with a larger tech or fitness brand in the future. The scale of that acquisition is what would provide a potential return on initial investment. Therefore we do not intend to pay dividends to investors.
- Q: Hi there, a) What is your most recent monthly burn rate? b) What is your most recent monthly cash on hand? c) Are you raising a parallel angel or VC round simultaneously? If yes, who is investing in this round?
  - A: Fantastic questions. You can dig into our Form C for more details to your questions, but I'm happy to offer you the cliff notes which I'm copying and pasting from there: A) Over the last three months, revenues have averaged $184,942/month, cost of goods sold has averaged $44,824/month, and operational expenses have averaged $152,205/month, for an average burn rate of $12,087 per month. B) Cash on hand: $207,957.82 as of September 2023. C) The only short-term financing we're doing is this round on Wefunder. No simultaneous outside investors. This could be an option we pursue in 2024.
- Q: Hi! I'm Zac from D3VC, a venture fund that specializes in investing in promising companies raising money through equity crowdfunding. We're impressed with the community and platform you've built for swimming enthusiasts and athletes and have a few questions: What's the story behind the uptick in last year's expenses compared to your previous raises? Could you share insights into the demographics of your user base? Are there plans to expand your offerings to other sports, and if so, any preliminary thoughts on how that might unfold? Thanks for considering our questions. Looking forward to your insights!
  - A: Hey Zac, great questions. Happy to dive into it. - Increased expenses: we hired a handful of key team members that were missing prior to 2021-2022. Up until that point, we didn't have a dedicated engineering manager, designer, backend engineer, etc. We filled these roles along with another marketing team member and therefore expenses went up. - Our userbase is very global. About half of our paying subscribers are in the United States. Next biggest countries include: UK, Australia, Canada, and countries in Western Europe. It's very long-tail. - We're focused on dominating the swim market. We actually launched a different app in 2019 for triathlon. We sunset that app in 2021 to focus on swimming.
- Q: Hi, If one needs to get back his funds, what is the way to do that?
  - A: Hi Hossam, thanks for the question. Withdrawing funds after the investment window has already closed is not possible.
- Q: Hey Fares, I'm an early Wefunder Investor, fan, and user. I love the product and your mission, and I have been impressed with your growth. Do you have any updates on if or when there would be a liquidity event? Have any companies approached you about an acquistion? I love the product and your business, but before I put in more money I'd like to know more about how you're thinking about your exit strategy. Thanks!
  - A: Hey Evan, great to hear from you and thanks for the continued support! When we think about the future of MySwimPro, our goal is to build the largest digital community of swimmers in the world. I normally get 1-3 requests per quarter from Private Equity firms looking at potentially buying the business. These firms and their potential offer's financial structure is not of interest to the company (and our investors) at this stage. Projecting forward to the next 3-5 years, I think once we have around 50-100k paying subscribers, then a lot of the big fitness/tech brands will be seriously looking at our company as an acquisition target. Also at that time, a Private Equity deal would be more attractive. With those KPIs, an exit target would be $50-100M. We have a solid subscription business and growing brand recognition within the industry. Nothing is for sure, but if we can focus on growing the company, we'll set ourselves up for potential future opportunities.
- Q: I do not think I found in the documents or information provided your exit strategy? based on the documents, are you looking at getting acquired in the near future?
  - A: Hi Saif, that's a great question! We're focused on building a large subscriber base and digital community that has proven to be very valuable in adjacent markets for acquiring brands. In the last 3.5 years, there have been over $1 Billion dollars in mobile health and fitness acquisitions. This health and wellness category is growing quickly, and MySwimPro is the market leader in the sport of swimming. I've published a post that outlines how and when a liquidity event may occur for our business. Specifically, checkout point #14 - you can read the full post here: https://www.linkedin.com/pulse/myswimpro-goes-public-15-reasons-why-you-should-invest-fares-ksebati
- Q: Hi. In the video it says, every day over 10m people view our education content. How is that possible, where is that coming from? What is your current churn? What was October and November revenue? How do you wearable tech contributing to growth at MSP? What new revenue streams, if any, do you intend to launch soon? Why haven't you raised VC capital, do you intend to soon? I know it's hard to say but when do you see potentially exiting and who do you think can be the best acquirer? Thanks
  - A: Hey Yosef, great questions! We have a formula for getting a lot of attention on our content. Checkout my swim youtube channel and @myswimpro channel. Together, we have over 500 million views just on that platform. With regard to retention. A majority of our subscribers are annual as opposed to monthly. Our Month to month retention of around 70-80% and 30-50% annual subscriber retention. This is how our Lifetime Value is calculated in the slide deck. Revenue is trending the same into the end of the year and I project we'll finish the year just under $2.5M. Next year we will expand on that and projecting to be profitable. No plan to raise VC funding unless they are strategic to help us grow and/or pursue acquisition. I think with the right growth levers and capital partners could help us get to acquisition more quickly. The right company to acquire would be interested in our technology, team, brand size, community database or some combination of all of those.
- Q: 1) You seem to have a successful business model, so I’m mostly interested in your ability to scale. With that in mind, what is the #1 barrier that limits your ability to scale? (To be clear, my question is meant in a general sense and isn't intended to imply that you aren't scaling at all.) 2) The pitch mentions various revenue streams, including advertising and apparel. How much of current revenue is attributable to advertising? 3) In terms of apparel as a revenue stream, are you referring to your own line of apparel or something else?
  - A: I'm delayed in my reply, but these are still good questions, so here are my thoughts: 1) Since this question we've close to doubled our paying subscribers. This progress is a result of improving the product, growing our social audience size/brand awareness, improving the app's conversion rate through dozens of AB tests, and also testing our price point multiple times. The biggest barrier to scaling is plateauing our retention rate, download to paying conversion rate, or ability to get new members into the app. To get to the next level of growth, it's going to take tests in all three of those domains. 2) A majority of our revenue (over 80%) comes from our app's subscription. The rest is a mix of advertising partner sponsorships, ads, affiliates, etc. The largest 'other' is the partnership sponsor revenue. 3) In the past (and near future) we've only done affiliate apparel through other companies. In the future we may private label our own physical products, but this is not something on the immediate roadmap.
- Q: If I have to exist what are my options?
- Q: Hello, Why there has not been any updates on the status of the funds and how they have been using. What is your cash on hand amount? Details session has not been updates since from 2023. Your videos of the subscription shows last is 2023 . Can you update what is happening around on this product?
- Q: Has the app really been fully pay-walled? I invested because I enjoyed the free version
- Q: You have the PPP Loan listed as Debt. Have you applied for forgiveness and if not, when will you apply? If you have applied, has it been forgiven? If not in full, what caused less than full forgiveness?
  - A: Good question. We did receive PPP money from the U.S. Government twice. Both batches have been 100% forgiven so there is no debt.
- Q: What do you get for your investment?
  - A: We're raising again on this platform. Terms and more information is available on this page: wefunder.com/myswimpro
- Q: Estimated price per share please?
  - A: We're raising with a SAFE which stands for Simple Agreement for Future Equity. This means there is no price per share (yet). This will be determined at a future round of financing, within the limit of the valuation cap set in this round. More information listed on the campaign page.