{"data":{"type":"company_profile_ai","id":14422,"entity_id":"wefunder:company:14422","attributes":{"canonical_url":"https://wefunder.com/myswimpro","retrieval_urls":{"canonical":"https://wefunder.com/myswimpro","json":"https://wefunder.com/myswimpro.json","markdown":"https://wefunder.com/myswimpro.md","ai_json":"https://wefunder.com/myswimpro.ai.json","ai_text":"https://wefunder.com/myswimpro.ai.txt","changelog_json":"https://wefunder.com/myswimpro.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-06-22T05:02:54Z","generated_at":"2026-06-23T00:21:34Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"company":{"id":14422,"entity_id":"wefunder:company:14422","slug":"myswimpro","name":"MySwimPro","tagline":"The #1 Apple Fitness App for Swimmers in the World: Over 2 Million Downloads","elevator_pitch":"From beginners to elite competitors, MySwimPro delivers an incredible training experience for swimmers through personalized swim workouts, weekly training plans, instructional video content, and detailed analytics. Swimmers from over 180+ countries are training with guided MySwimPro workouts on their phones and smartwatches – “it’s like a swim coach on your wrist.” Our entire team loves to swim, and we couldn’t be more excited to continue building the #1 app for swimmers.\u0026nbsp;","location":"Ann Arbor, MI","website":"https://myswimpro.com","total_amount_raised":1058092,"total_investors":615,"is_funded":true,"is_active":true},"key_claims":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 1058092","citation":"https://wefunder.com/myswimpro#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-22T05:02:54Z","as_of":"2026-06-23T00:21:34Z","confidence":"high"},"observed_at":"2026-06-22T05:02:54Z","expires_at":"2026-06-23T05:02:54Z"},{"claim_id":"claim-total-investors","text":"Total investors: 615","citation":"https://wefunder.com/myswimpro#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-22T05:02:54Z","as_of":"2026-06-23T00:21:34Z","confidence":"high"},"observed_at":"2026-06-22T05:02:54Z","expires_at":"2026-06-23T05:02:54Z"}],"verified_facts":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 1058092","citation":"https://wefunder.com/myswimpro#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-22T05:02:54Z","as_of":"2026-06-23T00:21:34Z","confidence":"high"},"observed_at":"2026-06-22T05:02:54Z","expires_at":"2026-06-23T05:02:54Z"},{"claim_id":"claim-total-investors","text":"Total investors: 615","citation":"https://wefunder.com/myswimpro#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-22T05:02:54Z","as_of":"2026-06-23T00:21:34Z","confidence":"high"},"observed_at":"2026-06-22T05:02:54Z","expires_at":"2026-06-23T05:02:54Z"}],"company_claims":{"tagline":"The #1 Apple Fitness App for Swimmers in the World: Over 2 Million Downloads","elevator_pitch":"From beginners to elite competitors, MySwimPro delivers an incredible training experience for swimmers through personalized swim workouts, weekly training plans, instructional video content, and detailed analytics. Swimmers from over 180+ countries are training with guided MySwimPro workouts on their phones and smartwatches – “it’s like a swim coach on your wrist.” Our entire team loves to swim, and we couldn’t be more excited to continue building the #1 app for swimmers.\u0026nbsp;","story":"Since our last funding round on Wefunder just 18 months ago, we've doubled revenue and tripled audience size. We want our community to be a part of our continued and future growth story!You're joining a world class team that has developed an award winning product in a market segment that is exploding! YOU have the opportunity to be a part of the future of swimming! MySwimPro was started by swimmers for swimmers. Since inception, we've focused on helping people around the world improve their performance and health through swimming. We've created the largest digital swimming community in the world! Our Award Winning ProductThe MySwimPro app was developed to help people improve their performance and health through swimming! It's like a personalized swim coach on your wrist! The MySwimPro App was the world's first swimming app on the Apple Watch and was named App of the Year by Apple!The app's training programs adapt swimming distance and pace over time based on qualitative and quantitative member feedback.The DynamicSwim Algorithm makes swim workouts 100% personalized to members based on their goals, swim speed, and progress.Advanced analytics help members track progress over time and share their improvement on social media. Key metrics include: lap splits, heart rate, stroke count, and SWOLF.A HUGE Market OpportunityThere are over 100 million fitness swimmers around the world! In the United States alone, there are over 26 million people who swim for fitness and of those, over 9 million people swim more than 1x/week. Our initial target market are swimmers who are actively pursuing a fitness goal: swim faster, lose weight, or compete in a race. Our initial target market and represents just 2% of our total target market so there's massive room to growth. We have an opportunity to 50x our current subscribers by focusing on our initial target market.We believe we can expand our offering to reach more customers by targeting broader personas with more general fitness goals in the future.Our Business Model and MonetizationThe MySwimPro Coach Subscription represents approximately 85% of the company's total revenue. Members subscribe monthly or yearly to unlock a personalized swim coaching experience and detailed analytics. We focus on the following metrics:Active Subscribers: This is our core business metric that drives revenue. Excluding 2020 \u0026amp; 2021, we've grown subscribers by over 30% annually. Download to Paying Conversion Rate: In Q2 we administered 19 AB tests to improve the app's conversation rate. In the United States, our iOS app conversion rate is over 7% which is well above the top quartile of fitness apps on the App Store. Subscriber Lifetime Value: We continue to iterate on our product offering, value presentation, and retention strategy to reduce churn and increase the lifetime value of each paying subscriber. We also plan to expand lifetime value by offering different membership tiers. Guided Workouts: Our core product strategy KPI is how many members actually log a swim workout in the MySwimPro app. In 2023 we're on track to increase the number of guided workouts logged by over 50%!Additional revenue streams for the business come from advertising and sponsorships. We project this revenue to scale accordingly to subscription revenue in the future. Even with various business models, we remain focused on growing the app's subscription offering.Forward-looking statements are not guaranteed.Our Company's GrowthThe MySwimPro Coach subscription membership grew by over 38% in 2022 and we are on pace to have over a 40% growth rate in 2023 (not guaranteed). Our goal is to maintain an annualized subscriber growth rate above 30% in future years. Our massive online community as a major growth lever. We further differentiate our brand from the competition through our audience size, educational trust, and organic acquisition channels. There are three specific avenues for growth that compound on each other to convert more of our social followers into paying customers over time including: 1) App onboarding flow optimizations (Download Conversion Rate) 2) Improving retention (Lifetime Value) 3) Turning on paid acquisition channels (Customer Acquisition Cost)We believe that there is a massive opportunity to grow paying subscribers and thus revenue consistently through the end of the decade. In order to pass 100k paying subscribers we'll need to grow by over 40% in 2024 and average 30% growth in the following years. Our Rock Star TeamMySwimPro was started by swimmers for swimmers. We all swim and share a passion for helping people reach their Gold Medal Moments both in and out of the water. Whether it's losing weight, swimming faster, or crossing the finish line at a triathlon, our team has done it all and we know what it takes to build a company that scales with our community.PressMySwimPro has been featured in global publications including: Sports Illustrated, Apple, Forbes, New York Times, Men’s Health, and many more. Awards include Apple “App of the Year” in 2016, Prevention’s “Best Health App” in 2020 and Greatist’s “Best Swimming App” 2021. You can checkout a few of the features here: New York Times: Make Swimming Your Summer WorkoutSports Illustrated: Apple App of the YearPrevention: Best Health AppAmplitude: MySwimPro Boosts ARPU by 70%Investor PerksWe are excited to offer investors perks as a thank you for supporting the business and helping us reach our goals. Perks are cumulative, therefore someone investing at a higher level will receive all lower level perks. For example, all $10k investors will also receive the $5k and $2.5k perks as well. All investors will be invited to join an exclusive Investor Discord Server. Each perk level represents a unique value opportunity for investors to engage with the business. They look pretty awesome, too!!How Does Investing Work?Sign in to your Wefunder account. If you’re new to Wefunder: Join Wefunder by clicking ‘Sign Up’ in the top right corner. If you’ve already used Wefunder: use your existing account to ‘Sign In.’Choose an amount you’re comfortable with and click on 'Invest'. Select an amount that you are interested in investing. Once we've filed with the SEC (anticipated by the end of August), you will have the opportunity to confirm your investment. After we file with the SEC, you'll receive an email to confirm your investment. Our SEC filing will contain full financial statements and investment contracts.What Is The Minimum and Maximum Investment?The minimum investment amount in this round is $500 USD. Given the limited nature of this community round and the high interest we are seeing, we have created Investment perks that lineup with our company's offerings. Do I Need to be an Accredited Investor?No. Wefunder allows you to invest without being an accredited investor. All you have to do is sign up and invest. Investment amount limitations do apply based on income and net worth. You can find out what your investment limit is within Wefunder's investment portal.What Type of risk is Involved With Investing?Investing in startups is considered high risk. All tech startups bring significant challenges, and we caution people from investing in MySwimPro (and generally any tech startup) if you do not have high-risk tolerance for your investments. The business is growing rapidly, and we are bullish about our future; however, there are always significant risks in investing in early-stage startups.Reasons Not To InvestMySwimPro is still a small company with a lot of risk. We are working on difficult challenges like any business that's getting off the ground. We have a long time horizon, so you should not invest any funds in this community round unless you can afford to lose your entire investment. Additionally there is no current path to liquidating your investment in MySwimPro.Why NOW Is The Right Time To InvestThe business is at an inflection point in growth. Active paying subscribers have grown 2x since the low point reached in 2021. We have proven that our team is capable and ready to execute on our growth strategy! The market is growing, our community engaged, and the business is ready to scale!MySwimPro is world''s #1 workout app for swimmers and this is just the start!Join us today and help us build the future of swimming!","quick_facts":["Over 2 Million Downloads on iOS \u0026amp; Android","$7M+ in Lifetime Revenue and 13,000+ paying subscribers","Doubled revenue and tripled audience size in the last 18 months","Over 500 investors from 50+ countries","Named App of the Year by Apple","Led by a Founder with almost 1 million Youtube subscribers","Featured in Men's Health, Sports Illustrated, New York Times"]},"computed_metrics":{"total_amount_raised":1058092,"total_investors":615,"team_size":5,"featured_investor_count":1,"faq_count":5,"recent_post_count":10},"quick_facts":[{"claim_id":"claim-fact-1","value":"Over 2 Million Downloads on iOS \u0026amp; Android","citation":"https://wefunder.com/myswimpro#claim-fact-1","observed_at":"2026-06-22T05:02:54Z","expires_at":"2026-06-29T05:02:54Z"},{"claim_id":"claim-fact-2","value":"$7M+ in Lifetime Revenue and 13,000+ paying subscribers","citation":"https://wefunder.com/myswimpro#claim-fact-2","observed_at":"2026-06-22T05:02:54Z","expires_at":"2026-06-29T05:02:54Z"},{"claim_id":"claim-fact-3","value":"Doubled revenue and tripled audience size in the last 18 months","citation":"https://wefunder.com/myswimpro#claim-fact-3","observed_at":"2026-06-22T05:02:54Z","expires_at":"2026-06-29T05:02:54Z"},{"claim_id":"claim-fact-4","value":"Over 500 investors from 50+ countries","citation":"https://wefunder.com/myswimpro#claim-fact-4","observed_at":"2026-06-22T05:02:54Z","expires_at":"2026-06-29T05:02:54Z"},{"claim_id":"claim-fact-5","value":"Named App of the Year by Apple","citation":"https://wefunder.com/myswimpro#claim-fact-5","observed_at":"2026-06-22T05:02:54Z","expires_at":"2026-06-29T05:02:54Z"},{"claim_id":"claim-fact-6","value":"Led by a Founder with almost 1 million Youtube subscribers","citation":"https://wefunder.com/myswimpro#claim-fact-6","observed_at":"2026-06-22T05:02:54Z","expires_at":"2026-06-29T05:02:54Z"},{"claim_id":"claim-fact-7","value":"Featured in Men's Health, Sports Illustrated, New York Times","citation":"https://wefunder.com/myswimpro#claim-fact-7","observed_at":"2026-06-22T05:02:54Z","expires_at":"2026-06-29T05:02:54Z"}],"latest_fundraise":{"id":94742,"entity_id":"wefunder:fundraise:94742","state":"successful","offering_type":"4(a)(6)","structure":"safe","testing_the_waters":false,"can_invest_now":false,"funding_started_at":"2023-09-28T23:44:14Z","funding_closed_at":"2023-12-07T05:02:07Z"},"investor_memos":[],"team":[{"id":92892,"entity_id":"wefunder:company_role:92892","name":"Fares Ksebati","title":"CEO ","role":"founder","profile_url":"https://wefunder.com/faresksebati"},{"id":100832,"entity_id":"wefunder:company_role:100832","name":"Adam Oxner","title":"CTO","role":"founder","profile_url":"https://wefunder.com/adamoxner"},{"id":383548,"entity_id":"wefunder:company_role:383548","name":"Paige Walters","title":"VP of Marketing","role":"employee","profile_url":"https://wefunder.com/paigewalters"},{"id":2272036,"entity_id":"wefunder:company_role:2272036","name":"Nick Newell","title":"VP of Engineering","role":"employee"},{"id":2312293,"entity_id":"wefunder:company_role:2312293","name":"Charlie Brown","title":"Community Champion","role":"employee","profile_url":"https://wefunder.com/charliebrown5"}],"featured_investors":[{"id":4584,"entity_id":"wefunder:company_investor_profile:4584","name":"Shawn Gage","bio":"I'm an active 43 year old from North Carolina. 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We're focused on building a large subscriber base and digital community that has proven to be very valuable in adjacent markets for acquiring brands. In the last 3.5 years, there have been over $1 Billion dollars in mobile health and fitness acquisitions. This health and wellness category is growing quickly, and MySwimPro is the market leader in the sport of swimming. I've published a post that outlines how and when a liquidity event may occur for our busines..."},{"question":"Hello, I'm Gregory Brazer; A private investor. I opted for the funding of project projects in order to help financially the serious people with projections. If you need funding contact me. This is my mail:braziergregory001@Outlook.fr","answer":"Checkout our campaign and make an investment in MySwimPro if you share our vision!"},{"question":"Can investors outside of USA invest? I live in the UK.","answer":"Hi Dennis, thank you so much for stopping by our investment page and leaving a comment. Yes, this funding portal accepts investments from all over the world. Approximately 20% of our investors are located outside the United States. Please let me know if you have any further questions."},{"question":"Before I commit to investing in MySwimPro is investing from UK only possible by wiring funds through. In application it says wiring details will be emailed to me but it looks like you have to commit to the investment first?","answer":"Hey Dennis, that's a great question! From what I can see in Wefunder's FAQs, the platform supports bank accounts, wire transfers, and checks."},{"question":"Regarding bank transfers of funds the application procedure appears to support American banks (Asks for ABA No.). Cannot see anywhere to enter details for a UK bank? UK bank a/cs use Sort Codes and A/C Nos for identification. Normally when transferring funds I would just need ...","answer":"Hi Dennis, I just checked in with the folks at Wefunder, their reply was: \"we only accept bank transfers from U.S. investors. International investors can pay using wire transfer or bitcoin.\"."}],"recent_posts":[{"id":169753,"entity_id":"wefunder:feed_item:169753","title":"Annual Letter to the MySwimPro Community","preview":"Dear Swimming Community,\u0026nbsp;As we kick off 2024, I cannot help but be excited for what will transpire during this Olympic year. In 2023, we helped our members swim further, faster, and smarter than ever before. We enhanced our product offering and improved the business in multiple dimensions. As the company matures, I marvel at what the team has built over the last few years.\u0026nbsp; Whether you’ve invested your time, energy, capital, or insights, thank you for being a part of the global swim...","published_at":"2024-01-02T14:31:52Z","canonical_url":"https://wefunder.com/feed/169753"},{"id":169108,"entity_id":"wefunder:feed_item:169108","title":"🚨 Closing at Midnight EST December 6, 2023 🚨","preview":"Howdy Swim Fans!This is the last chance to invest in the future of swimming and secure a spot in MySwimPro's open public offering on Wefunder!Amazing PerksAs I write this, we are 84% sold out of the early-bird valuation terms. The minimum is $500 and we have some amazing perks lined up for our investment community!Link to Invest: wefunder.com/myswimproHappy swimming :)","published_at":"2023-12-06T17:58:03Z","canonical_url":"https://wefunder.com/feed/169108"},{"id":153247,"entity_id":"wefunder:feed_item:153247","title":"THANK YOU!","preview":"We launched MySwimPro\u0026nbsp;in 2015 to help swimmers around the world lead happier and healthier lives. Since then, we have helped millions of swimmers improve their performance and health.Thank you for investing in our vision!Thank you for believing in our team!Thank you for being a part of history!Today, we have nearly 600 investors from around the world! We are one team helping swimmers improve day by day and our community is bigger than ever! Through the global pandemic and crisis, we have...","published_at":"2022-03-01T21:08:56Z","canonical_url":"https://wefunder.com/feed/153247"},{"id":153037,"entity_id":"wefunder:feed_item:153037","title":"How much is MySwimPro worth?","preview":"If you invest in MySwimPro today, how much will your investment be worth now and in the future?To answer this, we need to look at MySwimPro’s history:2015: Launched MySwimPro2017: $5 Million Valuation Cap2019: $10 Million Valuation Cap2022: $20 Million Valuation CapWe are currently offering a 25% discount on MySwimPro’s valuation for the first $500k we raise this year. Instead of a $20 Million Valuation, you’re investing at a $15 Million Valuation Cap.Investment Deadline: February 28, 2022 at...","published_at":"2022-02-25T15:59:46Z","canonical_url":"https://wefunder.com/feed/153037"},{"id":152719,"entity_id":"wefunder:feed_item:152719","title":"🚨 24 HOURS TO GO 🚨","preview":"Just one day left until our investment campaign closes! It's your last chance to invest in\u0026nbsp;MySwimPro, Inc.\u0026nbsp;Don't miss out on this opportunity before it closes February 15 at 11:59pm EST!Join 600+ Investors in over 50 countries! Minimum investment starts at $100! 💰Link to Invest:\u0026nbsp;wefunder.com/myswimpro","published_at":"2022-02-14T19:49:16Z","canonical_url":"https://wefunder.com/feed/152719"},{"id":152649,"entity_id":"wefunder:feed_item:152649","title":"100,000,000 🤯","preview":"MySwimPro just passed 100 million lifetime views on our YouTube channel! 🎉\u0026nbsp;Across all our media channels, we have nearly half a billion views since launching MySwimPro! Our content has been seen by swimmers all over the world and we are the go-to thought leaders in the sport of swimming!You can be a part of our viral growth by investing in MySwimPro\u0026nbsp;hereTHANK YOU for supporting MySwimPro and shout out to the team for making it happen! If you're not already subscribed, be sure to joi...","published_at":"2022-02-10T19:40:30Z","canonical_url":"https://wefunder.com/feed/152649"},{"id":152606,"entity_id":"wefunder:feed_item:152606","title":"1 Week Left To Invest ⏰","preview":"There is less than one week left to invest in MySwimPro! As we enter the final week of this investment campaign, I'd like to take a moment and thank all our OG investors from our 2017 and 2019 campaigns!\u0026nbsp;2015: MySwimPro launches 🚀\u0026nbsp;2017: MySwimPro raises $130k from 137 Investors ($5M Valuation) angel 👼\u0026nbsp;2019: MySwimPro raises $465k from 215 Investors ($10M Valuation) 💵\u0026nbsp;2022: MySwimPro raises ? from ? Investors ($20M Valuation) 💰\u0026nbsp;Our early investors have helped MySwimPro...","published_at":"2022-02-10T12:35:15Z","canonical_url":"https://wefunder.com/feed/152606"},{"id":152128,"entity_id":"wefunder:feed_item:152128","title":"Ask our CEO Questions on YouTube LIVE","preview":"2022 is off to an exciting start!Our global swimming community is expanding at a rapid pace! We have 1 Million followers across social media and this number is growing by the second (literally)!Prior to closing our Wefunder campaign, we would like to invite you to participate in a LIVE Q\u0026A on MySwimPro's YouTube channel.Now is your chance to ask me anything you've ever wanted to know about MySwimPro! Join me on the\u0026nbsp;MySwimPro YouTube channel:Wednesday Feb 9, 2022 @ 11am ESTSome of the top...","published_at":"2022-02-02T19:05:30Z","canonical_url":"https://wefunder.com/feed/152128"},{"id":151793,"entity_id":"wefunder:feed_item:151793","title":"A Letter From The CEO. 2021 Review!","preview":"What a year. We're looking forward to 2022!2021 was not the year any of us predicted. Across the globe, we experienced unprecedented challenges and growth. Despite all of the ups and downs the swimming community has been through, one thing is certain: Swimming is a lifelong activity that enriches peoples’ lives and helps them improve their health.At MySwimPro, it is our mantra to empower aquatic prowess for swimmers around the world. Our team is dedicated to continually improving the training...","published_at":"2022-01-06T15:15:49Z","canonical_url":"https://wefunder.com/feed/151793"},{"id":150604,"entity_id":"wefunder:feed_item:150604","title":"A Global Community 🌎","preview":"MySwimPro is more than just an app, we are a global community!Swimming is something that you can do at any age, in any location and nearly at any time. The MySwimPro app has over 1.5 million downloads in 180+ countries. As a globally distributed team, we work across 10 time zones and speak nearly a dozen languages.\u0026nbsp;It makes sense for us to also have an international investor base that is as committed to helping swimmers all over the world improve their performance and health as we are!\u0026n...","published_at":"2021-11-23T13:21:08Z","canonical_url":"https://wefunder.com/feed/150604"}],"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-23T00:21:34Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-22T05:02:54Z","as_of":"2026-06-23T00:21:34Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-22T05:02:54Z","as_of":"2026-06-23T00:21:34Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2026-06-15T21:53:51Z","as_of":"2026-06-23T00:21:34Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2026-06-15T21:53:51Z","as_of":"2026-06-23T00:21:34Z","confidence":"medium"}}}}}}