YOGA IS BOOMING, AND THIS IS JUST THE BEGINNING
Long the chosen exercise for millions across the world, yoga is becoming mainstream in America. As the 4th fastest growing industry in the U.S., yoga generates over $30 billion annually in revenue.
Spent annually on yoga products and services.
People practicing yoga worldwide.
Americans practicing yoga once a month.
But there's still an access problem. Yoga studios are expensive and have inflexible class schedules, which is why 43% of people practice yoga at home. Before My Joy Yoga, those people were stuck with the same old repetitive videos and never had an option for live classes.
WELCOME TO THE WORLD'S FIRST LIVE STREAMING YOGA STUDIO
What we do · My Joy Yoga makes it easy by offering 8 live streamed yoga classes per day with 5 different styles of yoga offered, so there is a class type for everyone. Long gone are the days of sifting through countless yoga videos or searching for the right class. By being part of a class shot in our Houston yoga studio, each user has the ability to train with certified, high quality instructors at their convenience. Our My Joy Yoga app, available on the App Store and Google Play, is available for just $14.99 per month, less than what one class at one yoga studio generally costs.
HOW IT WORKS
Yogis can choose from up to 8 live streamed yoga classes daily, view on demand videos daily, and even become a certified yoga teacher.
Choose and schedule the live streamed yoga class time that is perfect for you.
If you can’t make a live class, choose from a variety of on demand videos based on intensity level and class type.
If you want to work on one specific part of your yoga routine, select from our extensive specialty library.
OUR JOURNEY SO FAR
My Joy Yoga Goes Live
We become the first company ever to offer daily live streamed yoga classes.
App Goes Live in iTunes and Google Play
After months of development and testing, our first of its kind app launches.
My Joy Yoga has 500+ subscribers
Our platform has also sold over 60 online teacher certificates.
OUR REVENUE STREAMS
As a one stop shop for anyone and everyone interested in yoga, we have two revenue streams helping us grow our company.
Live Streamed Classes
Our app has over 500 active subscribers who participate in both live classes and classes on demand. We stream 8 live classes a day and have hundreds of hours of video in our library. For $14.99 a month or $99 annually, subscribers get to practice yoga wherever they want while paying a fraction of what a traditional studio charges.
Online Teacher Training Certification
Our 200 hour teaching certificates are offered through our e-learning platform and cost $1,500 per student. These certificates usually cost an average of $3,200, so our pricing is a high ticket item for us and a steal for our customers. We have very little online competiton for this market and sold 45 teacher trainings within the first four months of its launch.
For a small upcharge, we offer a premium service where people can add additional channels featuring their favorite instructor or specialized fitness and nutritional content. This revenue is shared with the instructor so they are incentivized to promote our platform and keep fresh content coming.
WE'RE REVENUE POSITIVE AND GROWING
WE'VE REVOLUTIONIZED YOUR AT-HOME WELLNESS PRACTICE
HOW YOUR INVESTMENT WILL HELP US
We'll hire two more dedicated full-time employees for marketing and technical development.
We'll take our technology platform to Version 2.0.
After ramping up our marketing and advertising, we'll expand into Latin and Central America.
LET'S TAKE THE EXCUSES OUT OF WELLNESS
There are a thousand reasons to take time to focus on your mind body connection. They range from completely physical goals reached through a vigorous power yoga practice to completely non-physical goals attained via a guided meditation.
There are also just as many excuses not to get to the gym or studio! No time, bad weather, business travel, no child care, or just simple fear are all enemies of a better you.
My Joy Yoga aims to bridge the gap between your goals and excuses by bringing the studio to you wherever you are. Nothing online is ever the same as being there, but we are a damn close second. You are held accountable because you need to start on time, there's no endless searching through a library of videos, and real people in all shapes, sizes, and abilities are doing the class with you – just like at the studio.
Give it a try, it’s a totally new experience that you will love!