# Musiversal Transforming how music gets made, and how musicians get paid ## Elevator pitch We enable music creators to produce better songs in a matter of hours, with a highly curated roster of the world's best sessions musicians, for a fraction of the cost compared to current solutions. - Canonical URL: https://wefunder.com/musiversal - Entity ID: wefunder:company:109156 - Last updated: 2026-06-06T05:01:30Z - Generated at: 2026-06-06T15:03:29Z ## Quick facts - 3X yearly growth - Raised $6M+ investment from 5 Venture Capital funds - 100k sessions (3M+ minutes) delivered and 40k+ tracks produced, including GRAMMY-winning tracks - 98% Customer Satisfaction and 80 Net Promoter Score (Apple's: 51, Airbnb's: 74) - 10x efficiency: We get users into recording sessions on the same day - 5x lower cost: the most affordable way to produce studio-quality music with top-tier talent - Creating stable income for musicians (industry first!). 75 jobs created in 18 countries so far ## Active fundraises - wefunder:fundraise:58478: 4(a)(6) successful (USD) - wefunder:fundraise:58694: 4(a)(6) successful (USD) ## Story Created by musicians, for musicians, we are uniquely positioned to become the world’s #1 platform for producing music. Here’s why:We're transforming how music is madeMillions of people have an innate desire to create music. Chances are, even if you don’t consider yourself a music creator you’ve probably come up with a melody at some point in your life. And that very idea, perhaps a powerful one, is still sitting in your drafts, unrealized; still just a pipe-dream waiting to come alive.ProblemMaking music is out of reach for most of us. It’s complicated! Many of us don’t have the chops nor the time to learn music software, and the process of working with real musicians is very time-consuming. ⏱First you need to actually find a great musician, then you need to find a recording studio, organize a day to book, set up, rehearse, record and then repeat the entire process until you have all the instruments you need on your track. Producing a song is like running your own logistics company. 🤯And, it’s very expensive! The going rate to record with just one session musician is $200. Even ignoring studio hire, travel costs, gear, post-production and other expenses, you can expect to pay thousands to produce a song with real musicians. 💵For aspiring music creators, it's simply too difficult to get started. For professional music creators working to a budget, they need to rely heavily on samples and VSTs, resulting in a lower-quality and unfulfilling production. 👎The barrier is so high that making great music is reserved for the elite few. 📛We're here to change that...✅SolutionWe created Musiversal to remove those barriers. We’ve made it easier than ever to turn a musical idea into a reality, so that now, you can finally create that song you’ve been sitting on and share it with the world. 🎶From the comfort of home, you can collaborate in real time with an incredible bassist in New York, a singer in London or a 10x Grammy-winning mastering engineer in Rio, watching your own musical ideas come to life in front of your own eyes. 🤩Competitive Advantage - Creating a 5-10x price disruptionWhat's unique about Musiversal is that, whilst providing a professional and top-rate service, we're up to 5x more affordable than 1st generation marketplaces like SoundBetter. 💰Offering both superior quality and affordable prices simultaneously sounds, well... simply too good to be true. And to be fair, that's what all of our customers said before they tried it for themselves, as well. 😅So what's the underlying magic?Well, unlike your standard marketplace which offers up expensive rates with a pay-per-gig model, we actually pay our roster of musicians a stable monthly income. This guarantee of a significant, fixed pay check, stable and independent of bookings, results in a lower cost per session. In addition, we've optimized the musicians' workflow and session format, maximizing session efficiency and availability, which in turn also reduces the cost for each session. The result is a 5-10X disruption in price for a professional recording session.For example, one of our musicians is on a competing online marketplace charging $150 per session. You can book that same musician on Musiversal, included in the subscription, for less than $30 a session, for the same output - a 5x disruption in price.When you consider that musicians of this calibre can easily charge $400+ for in-studio sessions (especially in the US) not to mention production fees, studio hire and other costs, that's where the 10x price disruption comes in.There are 3 key problems we are addressing today that (online) competitors are not:It's expensive. 👎 One session, e.g. one instrument recorded live on your song, can easily cost $200+ online (easily $400+ in studios). This is inaccessible to most music creators and is the main reason why making real music is out of reach for most people.There's virtually zero curation. 👎 Which means it's completely hit and miss. It takes time and effort to find a good musician, wastes money on bad finds, and causes uncertainty and anxiety in the entire process.It's offline. 👎 That means sending endless emails back and forth, making music production a laborious, transactional and impersonal experience, and ultimately making it very difficult to actually get the music files you really want and deserve.Conversely on Musiversal, customers watch their tracks being nailed from the hands of a pro, in a single 30-minute session, which they get to book on a time and day that suits their schedule.In fact, on Musiversal music creators can get into a recording session with a professional session musician (who's fully prepared to record their material) in just 20 minutes. That means users can go from booking to recording session to receiving files in just 1 hour! We believe Musiversal might just be the most efficient way to make music with real musicians, period.And of course, users have a lot of fun in the process, collaborating with top-talent from around the world in real time, making friends along the way.But what about the musicians? Well, they actually prefer working at Musiversal - because of the stability of a fair monthly pay-check, the ability to collaborate with music creators all over the world every single day, and the close-knit culture that comes with a hired supply. More on that below!*Forward-looking projections can't be guaranteed.Customer LoveSince Day One of launching the Musiversal Studio, we've received incredible feedback and support from the community. And our NPS has regularly been in the world-class bracket! ❤️In today's world where collaborating remotely is becoming the new norm, our customers are telling us that the time for this kind of product has finally arrived. This really is how music will be made around the world in future! 🌍Click to read our recent Customer Reviews on TrustpilotMaking a real difference in the music industryWe're one of the very few companies in the music industry who are creating well-paying, stable jobs for musicians. This is transformative for the industry, which is well-known for being notoriously difficult to make a living from music. 🏆Musicians can now make a living from doing what they do best, whilst mastering their craft, enjoying a high quality of life and even buying mortgages on their first homes. (Read what our musicians have to say in our blog 😍)Traction - we're growing, fast!Here are some growth highlights:📈 1,000 paying subscribers, 3x yearly growth🌟 100,000 sessions delivered, with 98% being rated 5*🏆 40,000 tracks produced, with one winning a Latin-GRAMMY Award and others featured in Netflix, HBO, Disney+, Rockstar and more📈 New "Unlimited" subscription went from $30k MRR in Sep 2023 to $140k in Sep 2024 (almost 5X growth)🚀 3x growth forecasted in the next 12 monthsForward-looking projections cannot be guaranteed.(From 2020: Musiversal Orchestras. Musiversal Unlimited Subscription launched in May 2023.Business Model - So where are we heading?In 2025, Spotify estimates that there will be 50 million music creators on their platform. And those 50 million music creators have to be making their music somewhere. The question is where...🤷🏻‍♂️Recording studios are too expensive for regular use Remote collaboration, making music online, is the futureAnd Musiversal has the head start in driving the shiftWe’re aiming to become the world’s #1 platform for producing music globally 🚀But before that, we're aiming to be a unicorn* in the next 5 years, something which we believe is very possible, and achievable with just 60k subscribers 🦄*A unicorn is a company worth over a $1Billion dollars in valuation. Forward-looking projections can't be guaranteed.(ARR = 60,000 subs * $1,800 yearly revenue per subscriber = $108M. Excludes add-ons which will result in a larger total Annual revenue than the stated ARR)Why invest?Musiversal is on a mission to transform how music is made across the globe, whilst enabling anyone to become a music creator. And at the same time, reward those with creative talent with well-paying, stable jobs, unlike the big players today who put creative talent at the bottom of the pile. Since the beginning, we've been building Musiversal with our community, in order to provide the world's best experience for making music. We believe that crowdfunding is an amazing way to further strengthen our relationship with the music community and grow as a raving, musical tribe, together.After just 2 weeks of Zoom calls with our subscribers, we secured $250,000 in verbal commitments. That's why we decided to increase our initial goal and give all of our customers the opportunity to invest in Musiversal with attractive 'Earlybird' terms all the way up to $500,000. 🤝Outside of our own community, we're also convinced that many more musicians and investors will want to get behind Musiversal, to not only transform how music is made but create thousands of jobs for musicians in a tough, gig-based industry, and help us become the market leader within just a couple of years. 📈As a result of this crowdfunding campaign, we'll be able to:Hire many more musicians across the globeExceed $100k MRR by end of 2023 (Achieved ✅)Whilst also giving investors a sizeable return on investment in the years to come 💪Together, we're making a music industry that works for everyone. And we couldn't be more excited to invite you to be a part of our journey! ✨Forward-looking projections cannot be guaranteed. ## FAQ 1. **Hi! If I invest, how long do I have to use the credits that come as perks, is there an expiration date? Also, it says there are credits to give to a friend- would that be in addition to the ones I receive and if so can I use them for myself or can my friend use them on my song...** - Hi Daniel! Great questions. Credits will be added to your 'Credits Bank' so they can be used for as long as you're subscribed (here's more info on how Musiversal Credits work: help.musiversal.com/…-the-credits-system). As you've rightly pointed out, the investor perks give both you and a friend Credits. The Credits for your friend will be deposited into their account, and they can choose to use them however they wish (e.g. on your music), as long as it's a different person using them, as we b... 2. **Can I make an investment if i am Canadian?** - Hi Lisa, great question! You can invest anywhere in the world except for the 3 Canadian provinces of Quebec, Ontario and Alberta. If you live in one of these provinces, I would recommend finding an 'investor proxy' who lives elsewhere and could invest on your behalf. Here's the WeFunder article mentioning this: https://help.wefunder.com/legal/304306-can-i-invest-if-i-don-t-live-in-the-united-states Hope this helps! 3. **Can I make an investment if I’m Italian?** - Hi Andrea, Absolutely! You can invest from anywhere in the world except for 3 provinces in Canada (https://help.wefunder.com/legal/304306-can-i-invest-if-i-don-t-live-in-the-united-states). Musiversal has a global community of music creators and musicians, and we chose Wefunder specifically so that we can extend this opportunity to everyone, internationally. Hope this helps! 4. **I just reserved $1000.00 investment on the Wefund site for Musiversal and have not yet signed up for a musiversal account to claim my credit perks. Will this be an issue? And how do I get the credits? I'm not quite ready to sign up because I don't have recordings ready yet.** - Hi Daniel :) All good! We're giving out perks once the round is closed and complete. We'll have your name on record so will grant you the credits whenever you sign up. Thanks! Xavier 5. **The DETAILS tab, that summarizes financials, risks etc., is missing from this campaign page. When will you have it up? Thanks.** - Hi Senitiki, We are currently in the process of completing a financial review which is a pre-condition for having this financials section filled out. Would you like me to reach out to you once it’s up? Best, Xavier ## Team - Andre Miranda (Founder & CEO) - Xavier Jameson (Co-Founder & Chief Growth Officer) - Javier Mey (Chief Technology Officer) - Vinicius Castro (Chief Product Officer) - David Gerhart (Chief Marketing Officer) - João Bruno Soeiro (Head of Music) - Diogo Melo De Carvalho (Head of Customer Success) - Christian Dietrich (Head of Partnerships) - Francisco Castro (Data Lead) - Kei Oikawa (Full-Stack Engineer) - Rita Tulha (Head of Orchestras) - Nicole Picazo (Orchestras Executive Producer) - Pedro Zimmer (Musician and Production Manager) - Corina Romero (Customer Support) - Ebenge Usip (AI Engineer) ## Recent posts - Musiversal's New Brand Identity: Your Music, No Limits (2025-09-01T14:55:42Z) - 10th fastest growing company (2024-12-16T20:15:45Z) - Musiversal investor update: 6 months later 📈 (2023-11-26T22:56:54Z) - Thank you, Musiversal investors! Round closing & perks giveaway... (2023-05-04T21:46:11Z) - Only 3 hours left ⏰ (2023-05-01T00:06:04Z) - $1.55M raised and Sean Ellis' speech at Musiversal's crowdfunding event (2023-04-30T08:02:58Z) - Musiversal launches a revolutionary subscription service! 🚀 (2023-04-29T23:01:07Z) - Less than 3 days left! Here's what investors have said so far... (2023-04-28T18:02:49Z) - Missed our Live webinar? Watch it back here! 🧑‍💻 (2023-04-26T13:51:59Z) - Are you in Lisbon tomorrow? (2023-04-25T19:54:08Z) - Save your seat: Webinar tomorrow! (2023-04-24T17:54:22Z) - 1 week left to go! ⏰ (2023-04-23T21:37:29Z) - Musiversal is growing like crazy...! 🚀 (2023-04-20T19:12:16Z) - Live webinar with the Musiversal founders next Tuesday, April 25 - followed by Q&A 🎵 (2023-04-18T18:01:13Z) - Only 2 weeks left! (2023-04-16T18:24:22Z) ## Q&A - Q: Hi Xavier, 1) what is your exit strategy? 2) when does the round close? 3) what is the maximum raise amount for this round? Thanks, Max - A: Hi Max, are the answers above sufficient? Do you have any questions at all? :) - A: Hey Max! 1) Whichever exit opportunity first presents itself to optimally A) Propel Musiversal's Mission & Growth and B) Maximize our shareholders' return on investment. That said, we're a team of musicians who care deeply about the industry so... truthfully this is really too objective. Our feeling right now is that our exit will be an IPO (in 5-6 years) because we believe we have values which could really transform the entire industry. Musiversal could change how society looks at music players, music creators and music in general (for example children could aspire to become musicians as a stable profession if we succeed) and we do fear that if we "sell out" too soon then this vision will be lost. So, we'll exit whenever such an opportunity allows that vision to be realized - which will simultaneously result in both a massive benefit to society and huge return on investment for shareholders. 2) Once our ideal target is hit. 3) Same as our ideal target, which is $1M. Note that the first $500k comes with Early bird benefits (25% more shares). This will be in a couple of months. Hope this helps - happy to jump on email or a Zoom call :) - Q: Hi Musiveral team, really interesting product you've made. Could you speak to how this is different then Vampr (?) - A: Thanks Amit! So, in a nutshell I'd say that Vampr, a discovery and networking app, aims to help artists advance their careers by making it easier to find and connect with creative professionals (and also distribute their music). What I believe their software enables is having a huge network of creatives which you can sift through and connect with; and beyond the "match" you can decide whatever it is you want to do with that connection. Musiversal is... very different! We operate in the Music Production and Remote Recording space, helping music creators (from independent songwriters to film composers) produce their music, in real time, with the industry's best session artists. The key difference is that we are not simply a matchmaking marketplace where we facilitate customers finding providers from a huge list. Instead, we have a highly curated roster of artists who actually work for the company (paid by a salary) and have fixed daily schedules from which clients can book recording sessions with. So as a subscriber, you access a highly curated, high quality roster of leading session artists with whom you can book live recording sessions day-in, day-out. Perhaps one thing we have in common with Vampr is that we too are helping advance artists' careers. However, the "How" we do that is different. Our job is to help music creators turn their musical ideas into a fully produced reality, with some of the best session artists in the world. For film composers working to a deadline and budget, it means they're able to maximize the number of real musicians/ ensembles on their music - resulting in higher quality. At the same time, they'll save 3-5X compared to working with session musicians offline (or even through competing marketplaces) because of how our business model works. So, composers are able to produce more, better, faster and cheaper - meaning their projects will level-up and they'll win more and bigger clients. For songwriters, they have access to 150+ instruments; most of which they'll never have had the chance to record before. So their music will be brought to life, enriched and developed in ways they will never have imagined. It makes them better artists and transforms just how much music they can record. (We know this because they've told us!). The last two differences I would note are, 1) The end "product". At Musiversal, the product is the studio-quality music files you receive at the end of the session. And 2) The experience. At Musiversal, the recording sessions are all held over live stream; which no other company is doing right now. That's why we're proud to say we're the world's first remote recording studio! :) - A: Hi Amit! What do you think to Musiversal's differentiation to Vampr, are you considering joining the round? :) - Q: Hello - I would like to move an investment from a previous company here in my Wefund account to “MusiVerse”? Is that an option? Ty - A: Hi Ava, the best thing to do is ask the folks at support@wefunder.com - Q: I saw that there are benefits for musicians how donate on the wefunder, but I can't find that page anymore. Can you send a link or direct me to it please? - A: Hi Nikki, you can see it where you hover/ click on where it says "Investor Perks". Perks: US$1,000+ 🎵 5 Musiversal Credits for yourself and +5 Credits to gift a friend - to book livestream sessions with our roster of world-class musicians (including beats, piano, cello, horns, production advice, mastering and more!) US$2,500+ 🎶 15 Musiversal Credits for yourself and +15 Credits to gift a friend US$5,000+ 🎻 12-Minute Musiversal Prague Orchestra (30-piece orchestra) recording session, held over live stream and with the option to attend the session in person, in Prague! US$10,000+ 😍 10% off Musiversal Studio subscriptions for life US$20,000+ 🧑‍💻 Musiversal's Shareholder Advisory Board - Join our exclusive board of investors to offer your suggestions on the growth of the company. We host 2x 1 hour Zoom meetings together each year. - Q: Hi guys, really like what you're building at Musiversal! I'd like to invest, but I'm still not clear about how the business makes money. It seems a pay as you go session costs as low as $80, but that seems awefully cheap for musicians like Ben Trigg and Isaku Kageyama, are they really only taking a percentage of that? What is that percentage and how much is going to Musiversal? Apologies if that sounds naive, but I'm not entirely sure about the economics in the music business. Thanks in advance! - A: Hi David! It's a perfectly logical question to ask :) We pay our musicians salaries around the $48k annual equivalent mark. This works out at $23 per hour. Since our musicians spend 1 hour for each session, and including other costs to run the session (tech, support), then each session costs Musiversal about $25. So if customers are spending $80 per session you can see that's about 70% gross margins. Customers pay less than this on average, because most of our customers are on subscription plans which give recurring revenue but for a lower 'per session' fee. However, you can see that the unit economics and profitability is an order of magnitude better than 1st gen marketplaces, which typically take a small 5% commission and require huge scale to work (and even then suffer with disintermediation which we do not). Hope this helps! Xavier - Q: Hi, how Musiversal is different from Vampr and other competitors ? - A: Hi Hassane, Thank you for the question! In a nutshell, Vampr is a discovery and networking app which aims to help artists advance their careers by making it easier to find and connect with creative professionals (and also distribute their music). What I believe their software enables is having a huge network of creatives which you can sift through and connect with; and beyond the "match" you can decide whatever it is you want to do with that connection. Musiversal is... very different! We operate in the Music Production and Remote Recording space, helping music creators (from independent songwriters to film composers) produce their music, in real time, with the industry's best session artists. The key difference is that we are not simply a matchmaking marketplace where we facilitate customers finding providers from a huge list. Instead, we have a highly curated roster of artists who actually work for the company (paid by a salary) and have fixed daily schedules from which clients can book recording sessions with. So as a subscriber, you access a highly curated, high quality roster of leading session artists with whom you can book live recording sessions day-in, day-out. Perhaps one thing we have in common with Vampr is that we too are helping advance artists' careers. However, the "How" we do that is different. Our job is to help music creators turn their musical ideas into a fully produced reality, with some of the best session artists in the world. For film composers working to a deadline and budget, it means they're able to maximize the number of real musicians/ ensembles on their music - resulting in higher quality. At the same time, they'll save 3-5X compared to working with session musicians offline (or even through competing marketplaces) because of how our business model works. So, composers are able to produce more, better, faster and cheaper - meaning their projects will level-up and they'll win more and bigger clients. For songwriters, they have access to 200+ instruments; most of which they'll never have had the chance to record before. So their music will be brought to life, enriched and developed in ways they will never have imagined. It makes them better artists and transforms just how much music they can record. (We know this because they've told us!). For music creators just getting into writing songs, we're providing the easiest, fastest and cheapest way for them to produce their music. The last two differences I would note are, 1) The end "product". At Musiversal, the product is the studio-quality music files you receive at the end of the session. And, 2) The experience. At Musiversal, the recording sessions are all held over live stream; which no other company is doing right now. That's why we're proud to say we're the world's first remote recording studio! :) There's a 'competitor' table on our main page which highlights some other key differences between Musiversal and say, Fiverr or Soundbetter. Hope this helps, Xavier - Q: Hello Musiversal I really like that there are soo many Portuguese speaking people in your team, all the best to you from this Portuguese guy! Best regards, Miguel Costa - A: Thanks Miguel! Musiversal was born in PT :) - Q: In March 2022 you raised on a valuation of $18M but now you are raising at 15M is there a specific reason for this down round? Also, it's mentioned that you have raised from 5 VC's can you share the names and terms on which they invested in which round? - A: Hi Aashish! We're not raising a down-round. Below are the last 2 rounds: 2021-2022: Seed - $1.5M - Valuation $7M pre-money (Shilling, SBS, Lince) 2022 (June): Follow-on investment - $300k - SAFE with a valuation cap of $12M (Lince) The two remaining investors (LC Ventures, Red Angels) invested before the Seed round. We are also now closing a $1.5M round led by a new investor, Iberis, with follow-on from Shilling and Lince. Hope this helps! - Q: What is your revenue looking like it'll be for 2022? What are you on pace for for 2023? - A: Hi Kyle! $900k for 2022. We're on pace to hit $2-2.5M in 2023. - Q: Hey team! I'm excited about the opportunity for artists to make music at a greater velocity, and I'm glad to see that users love the experience (NPS). I've got a few questions I'd like clarity on before deciding to invest. 1) I see your gross margins are at ~18% and are aiming for gross margins of ~50% for the year. What factors are you hoping to change to accomplish this, and in what order of priority? E.g. is COGS going down? Are you increasing prices? Do you expect a shift towards higher-margin services (like the DAW)? 2) It looks like on average, customers use ~5-10 sessions before churning from the platform (based on pricing and ARPU). How do you plan on keeping customers around for longer? 3) I noticed you listed your CAC figure as "eCAC." Could you clarify what this means? In the case this number strictly represents digital marketing spend, what would CAC look like if inclusive of nondigital marketing spend? 4) I see you're planning to cut your eCAC by ~30%. How do you plan to bring CAC down? - A: Hey Jonathan! Really great, insightful questions :) 1) Mainly through increasing prices. Offering a 10x disruption is awesome, but unnecessary, and the pricing wasn't designed with high margins & long-term sustainability in mind. It did what it needed to do though, which was get from 0 > 1,000 bookings per month in a really short space of time; creating tonnes of learnings and getting hundreds of users obsessed with high usage! The low pricing was even working against us; a lot of leads jumped to the (wrong) conclusion that we were taking advantage of our musicians, or that the quality would just be crap. And loads of customers even told us (!!) to increase pricing. When your customers are telling you that, just do it. So, we did our research, ran interviews and even asked customers at what price-point would they value a Musiversal session? It was clear - they valued our sessions to be worth $50. That's 2.5X what we were charging. And still, 3x cheaper than market value, still disruptive. And? It'll allow for 50% gross margins. Regarding COGs, we did pursue the path of reducing COGs, hiring supply in countries outside US/UK with lower cost of living. This is in fact what allowed us to go from negative GMs to +20% in 6 months. But now with the increased pricing model (which you can already check out on our website), we can afford to actually increase COGs and still hit 50% GMs. Which is awesome, because now we're hiring some A-level session musicians who are really well known, go-to players in the US (our target market). So we're gonna see our supply starting to really drive demand. Win-win. 2) If we look at the set of users who subscribed from when we launched in Oct 2020 until the end of 2021, users were subscribed for an average of 6 months and booked on average 22 sessions - so it's a bit higher than what the pricing/ ARPU suggests. That said, we're always driving for higher retention and there's a few levers we found really worked: - We introduced yearly plans with an added value proposition: instead of get monthly quote of credits, get your full year's worth of sessions and use them variably all year round. Quite quickly we went from 0% to 30% of users on annual plans. It created a better experience for them, and higher retention & cashflow for us. - We introduced tonnes of new instruments & services. In the first couple of months it's hard to imagine that we only had 5 instruments. Users would subscribe wanting violin or vocals and they couldn't find it, so they left! Now we have 150+ instruments and 9 different types of services from lead sheet creation to mix advice and mastering. Every time we've added key services, we found that users booked more and stayed longer. They told us they want to use Musiversal for everything and stop using services like SoundBetter (expensive) or Fiverr (hit and miss); now they can. And there'll be more to come. - Acquiring the "best-fit" users for our annual subscription plans. These are pro users with a consistent need and multiple projects per-year. We did cohort analysis on our users and found that these guys pay more and stay longer. - Bit by bit, providing so much variety and value that no music creator has to go anywhere else. 3) This is effective CAC and includes all marketing costs. To reduce CAC, we're diverting more resources away from digital marketing spend (which can be quite expensive) towards direct sales, since sales is a traction channel we've validated and will have a significantly lower CAC. Sales is our current 'bullseye' but we're constantly testing new channels and seeing what moves the needle most effectively. As you can see from the unit-economic targets, we're aiming for minimum 3:1 CLV:CAC. What's cool about our new pricing model is that we actually hit that target with a single purchase on our lowest annual membership plan. Once you factor in higher plan purchases and renewals, this metric will begin to sky-rocket above 6:1. We launched the new pricing last week and have already made sales, so we're confident and excited to see what the next few months will bring leading up to Series A! Hope this was useful, Xavier - A: Thanks for the reservation, Jonathan! - Q: What is the reason to raise money at Wefunder after VC round? Secondly can you justify this your business model Recession proof? - A: Hi Varun, We've actually been thinking about doing Crowdfunding for a while now! Back in January 2021 just a few months after launching Musiversal Studio, a user wanted to invest $100,000 and this was followed by more interest in the subsequent months (our customers love the product, the value it provides and the impact it's having creating jobs for musicians). But at that time we were already closing term sheets with VCs for our Seed round, so we decided not to pursue it. But now that the Seed round is closed we thought it'd be a great opportunity! We realized that crowdfunding will help establish credibility in the music industry which will in turn contribute towards our growth trajectory and put us in the strongest possible position for Series A. Regarding the recession, I think there are two important questions to ask: 1. In a recession, will there still be demand for a product like ours? The answer is yes, but only for the right market. For professional music creators like Film Composers who produce music for a living (for big media across the world, which is a market that will not decline), they have a constant need for a service like Musiversal. Perhaps for hobbyists who're creating music for fun, they might cancel their Musiversal subscription during hard times! And that's why for now at least, we're not going after the mass-market hobbyists. If you check out our landing page you'll see exactly where our focus is right now: www.musiversal.com 2. In a recession, assuming it's harder to raise funds, can we ensure that A) Our runway is long enough, and B) Our business model will become sustainable/ profitable? A) Regarding runway, we've recently closed a Seed round. We're also doing Crowdfunding and simultaneously supplementing this bridge round with follow-on investment from our VCs. We're ensuring that we will have at least 18-24 months of runway between now and raising Series A, which is more than enough time to achieve everything we're aiming for, and more. B) We estimate that we'll become profitable within the next 24 months. In addition, we've shifted our pricing model towards Annual Subscriptions which will further boost cashflow & runway leading up to Series A. Hope this helps! Xavier - A: Hi Varun, what did you think to our "Why" for raising and the business model? Are you considering being a part of this round? :) - Q: I signed up in the customer round, established a wefunder account, and deposted my investment money. I understand the next step is that I will get a Form C, and that is when the investment in musiversal will actually take place. What is the timing of this step--when will this form be sent out? - A: Hi Peter, That's mostly correct yes! The Form C however is something on our side... Musiversal needs to have approval from the SEC (the U.S. Securities and Exchange Commission) which is done through the "Form C" and once we have this, the investments will convert. We expect to receive this in the end of June. Hope this helps! Xavier - Q: The DETAILS tab, that summarizes financials, risks etc., is missing from this campaign page. When will you have it up? Thanks. - A: Hi Senitiki, We are currently in the process of completing a financial review which is a pre-condition for having this financials section filled out. Would you like me to reach out to you once it’s up? Best, Xavier - Q: I just reserved $1000.00 investment on the Wefund site for Musiversal and have not yet signed up for a musiversal account to claim my credit perks. Will this be an issue? And how do I get the credits? I'm not quite ready to sign up because I don't have recordings ready yet. - A: Hi Daniel :) All good! We're giving out perks once the round is closed and complete. We'll have your name on record so will grant you the credits whenever you sign up. Thanks! Xavier - Q: Can I make an investment if I’m Italian? - A: Hi Andrea, Absolutely! You can invest from anywhere in the world except for 3 provinces in Canada (https://help.wefunder.com/legal/304306-can-i-invest-if-i-don-t-live-in-the-united-states). Musiversal has a global community of music creators and musicians, and we chose Wefunder specifically so that we can extend this opportunity to everyone, internationally. Hope this helps! - A: Thank you for the reservation, Andrea!