{"data":{"type":"company_profile","id":13633,"entity_id":"wefunder:company:13633","attributes":{"canonical_url":"https://wefunder.com/motoroso","generated_at":"2026-06-16T14:11:30Z","updated_at":"2026-06-16T05:02:10Z","entity_ids":{"company":"wefunder:company:13633","slug":"wefunder:company_slug:motoroso"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-16T14:11:30Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-16T05:02:10Z","as_of":"2026-06-16T14:11:30Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-16T05:02:10Z","as_of":"2026-06-16T14:11:30Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-16T14:11:30Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-16T14:11:30Z","confidence":"medium"}}},"company":{"id":13633,"entity_id":"wefunder:company:13633","slug":"motoroso","name":"Motoroso","tagline":"All-in-one site for motor enthusiasts to discover, build, \u0026 share custom rides","elevator_pitch":"Motoroso is your new destination for automotive and motorcycle inspiration. 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Offering a venue for car nuts to show off their latest projects, link to gear used for the build within a picture, and get inspiration from a community of gear heads, Motoroso is a must-see for all car enthusiasts. Don’t miss this episode of THE DRIVE with Alan Taylor.","published_at":"2019-02-27T00:33:40Z","author_name":"Alex Littlewood","url":"/feed/100705","canonical_url":"https://wefunder.com/feed/100705"},{"id":100704,"entity_id":"wefunder:feed_item:100704","type":"FeedItem::Update","visibility":"public","title":"Motoroso Founder on Cars Yeah Podcast","preview":"Podcast: Play in new window | Download Alex Littlewood is the Founder and CEO of Motoroso.com, a website for enthusiasts to plan, build and share everything that powers their lifestyles. Alex launched the beta version of Motoroso's site in late 2015, and in January of 2019, he launched the \"Motoroso Marketplace\", which is the worlds first dedicated auto parts marketplace.","published_at":"2019-02-27T00:20:34Z","author_name":"Alex Littlewood","url":"/feed/100704","canonical_url":"https://wefunder.com/feed/100704"},{"id":100489,"entity_id":"wefunder:feed_item:100489","type":"FeedItem::Update","visibility":"public","title":"Motoroso Interview on 'Let's Talk Wheels' show - starts at 13:00","preview":"An Audioboom post by Let's Talk WheelsMotoroso Interview starts at 13:00","published_at":"2019-02-18T19:00:58Z","author_name":"Alex Littlewood","url":"/feed/100489","canonical_url":"https://wefunder.com/feed/100489"},{"id":100205,"entity_id":"wefunder:feed_item:100205","type":"FeedItem::Update","visibility":"public","title":"Motoroso Launches Marketplace and Video Series for Aftermarket Parts","preview":"Since 2015, Motoroso has served as a way for automotive enthusiasts to document and share details of their build as well as find inspiration from others. Recently the content curation platform announced the launch of its dedicated marketplace for automotive enthusiast parts \u0026 accessories.","published_at":"2019-02-07T21:24:14Z","author_name":"Alex Littlewood","url":"/feed/100205","canonical_url":"https://wefunder.com/feed/100205"},{"id":90646,"entity_id":"wefunder:feed_item:90646","type":"FeedItem::Update","visibility":"public","title":"Motoroso on TechCrunch TV \u0026amp; BMW Hot Lap","preview":"Just a couple of fun little things to share.\u0026nbsp;Motoroso was a part of the BMW Hot Lap Pitch in conjunction with the launch of the BMW M550i. Nine entrepreneurs got into the car with top racing driver Bill Auberlen to pitch our startup while he took us for a flying lap around world famous Laguna Seca! It was a blast.\u0026nbsp;See all the videos at www.bmwhotlappitch.com, and see my pitch at:\u0026nbsp;Tito Hamze wore a Motoroso T-shirt on TechCrunch TV! No mention of Motoroso, but great to see our b...","published_at":"2017-07-26T03:44:49Z","author_name":"Alex Littlewood","url":"/feed/90646","canonical_url":"https://wefunder.com/feed/90646"}],"q_and_a":[{"id":7603,"entity_id":"wefunder:comment:7603","question":"Hello Alex, can you tell us a bit more about the team behind you? How many people are helping you build this platform?","author_name":"Martine Spaans","votes":2,"created_at":"2017-01-13T06:59:01Z","canonical_url":"https://wefunder.com/motoroso#question-7603","answers":[{"id":7615,"entity_id":"wefunder:comment:7615","answer":"Hi Martine, thank you for the question! I have been 100% full-time on Motoroso since April 2014. We've had a combination of contractors and full-timers involved over time for equity-only or flat-rate compensation to get to where we are today. Currently on the team are: - Myself 100% Full time - A part-time full-stack developer (10 year Veteran) - A part-time UX/UI Designer (a great college friend) - A part-time intern running social media - An on-demand DevOps consultant - An Angel investor that contributes as a consultant Motoroso has never had a \"complete team\", which is uniquely challenging. The only reason we've made it this far is because I have so much experience managing resources to get the job done, and I'm determined to make it work. One of the very important things we'll do with the capital from this CF campaign is assemble a complete team, depending upon how much we raise of course. This is a passionate industry with people that love what we're doing, so it has proven easier to attract talent than for something boring like analytics or B2B software. I look forward to growing the team!","author_name":"Alex Littlewood","votes":0,"created_at":"2017-01-14T19:46:20Z"}]},{"id":317464,"entity_id":"wefunder:comment:317464","question":"Any info you can provide to an investor in your seed round / 1/12/17? I haven't seen anything from the company in quite a while.","author_name":"Larry Berman","votes":1,"created_at":"2025-10-20T13:00:41Z","canonical_url":"https://wefunder.com/motoroso#question-317464","answers":[]},{"id":219438,"entity_id":"wefunder:comment:219438","question":"Hello. I'm an early Wefunder investor, fan, and user. I love the product and your mission. Do you have any updates on if or when there would be a liquidity event? Have any companies approached you about an acquisition? I'd like to know more about how you're thinking about your exit strategy. Thanks!","author_name":"D S","votes":1,"created_at":"2022-09-19T19:09:05Z","canonical_url":"https://wefunder.com/motoroso#question-219438","answers":[{"id":219466,"entity_id":"wefunder:comment:219466","answer":"Hey Dimitry, thanks for the question! We've been very bad about sending updates here on the WeFunder platform. We should really do one, cause things have been going pretty well. We're on track to do $1,000,000 in revenue this year, and our YouTube.com/motoroso channel has really been a key driver of our success. We're still a very lean team, so we achieved a break even point and we're considering multiple avenues for more fundraising, but also have the luxury now of just operating and seeing how fast we can grow. The supply chain has been a serious issue, so once that gets better we may grow even faster. Regarding acquisition, we have had some conversations, and some exciting ones... but I can't share any more about that here. If anything major happens, our shareholders like you will be one of the first to know!","author_name":"Alex Littlewood","votes":1,"created_at":"2022-09-19T21:26:41Z"}]},{"id":187991,"entity_id":"wefunder:comment:187991","question":"This seems to have become a funding of one individual's motorsport lifestyle dream instead of an actual investment. Prove me wrong...","author_name":"David Bell","votes":1,"created_at":"2022-01-12T21:47:46Z","canonical_url":"https://wefunder.com/motoroso#question-187991","answers":[]},{"id":187980,"entity_id":"wefunder:comment:187980","question":"When does the passion equate to traction?","author_name":"Bob McKenzie","votes":1,"created_at":"2022-01-12T21:24:46Z","canonical_url":"https://wefunder.com/motoroso#question-187980","answers":[]},{"id":111554,"entity_id":"wefunder:comment:111554","question":"Any updates?","author_name":"Dave Bell","votes":1,"created_at":"2020-10-21T18:45:17Z","canonical_url":"https://wefunder.com/motoroso#question-111554","answers":[]},{"id":22394,"entity_id":"wefunder:comment:22394","question":"Hi Team, I am an existing investor in your company. Its been more than 1+ years since my investment and I still dont see anything much coming from your end. Just wanted to know, what are the exit options I have at this point in time. I would like to withdraw my money and may be invest it somewhere. You can email me at - Sumit784@gmail.com Looking forward to hear from you. Thanks, Sumit Rathore","author_name":"Sumit Rathore","votes":1,"created_at":"2018-06-07T15:11:39Z","canonical_url":"https://wefunder.com/motoroso#question-22394","answers":[]},{"id":16287,"entity_id":"wefunder:comment:16287","question":"Hi Alex, How are things going at Motoroso? What is the update on the company, business and the growth. Is the process for allocating the Shares started. When do we expect to see any return on our investments?","author_name":"Sumit Rathore","votes":1,"created_at":"2017-12-07T19:18:31Z","canonical_url":"https://wefunder.com/motoroso#question-16287","answers":[]},{"id":10708,"entity_id":"wefunder:comment:10708","question":"Long time, no see.. Where is the team ? There is no update at all from you guys ?","author_name":"Sumit Rathore","votes":1,"created_at":"2017-07-04T07:27:19Z","canonical_url":"https://wefunder.com/motoroso#question-10708","answers":[]},{"id":8395,"entity_id":"wefunder:comment:8395","question":"When is this funding supported to conclude?","author_name":"Ronnie Kyobe","votes":1,"created_at":"2017-03-07T10:41:22Z","canonical_url":"https://wefunder.com/motoroso#question-8395","answers":[{"id":8502,"entity_id":"wefunder:comment:8502","answer":"Hi Ronnie, We haven't set a closing day yet.","author_name":"Alex Littlewood","votes":0,"created_at":"2017-03-13T22:47:17Z"}]},{"id":8102,"entity_id":"wefunder:comment:8102","question":"How do you plan to market to the professionals in order to bring them to the platform?","author_name":"Jarett Cory","votes":1,"created_at":"2017-02-13T16:26:46Z","canonical_url":"https://wefunder.com/motoroso#question-8102","answers":[{"id":8130,"entity_id":"wefunder:comment:8130","answer":"Hi Jarett, another great question. Without laying out our full marketing and sales strategy for any potential competitors to see, I'll provide a fairly topline answer. To date, we've been building relationships with shops by simply picking up the phone and calling them to share what we're doing. The approach has been more about asking for their input and guidance, and that has led to some sales as well. As you can imagine, these are small business, and cold-call selling is a labor intensive endeavor. But in this case, we're learning a lot, so I consider this an exercise in following the guidance of Paul Graham (a legendary leader in the startup space), and \"doing things that don't scale\" as an important part of learning what our customers want and need. You can read his essay on that here: http://paulgraham.com/ds.html Another thing we're working on, is a strategic partnership with a business(es) that already have relationships with 20,000 shops around the US. This could be an important partnership that enables us to leverage their already strong reputation/relationships, and dramatically accelerate our time-to-market. There are a few companies we can partner with, and we're having early discussions now. We recognize that there are some further product developments that will make these conversations a lot better/easier, and part of how we plan to spend the funds raised from this campaign is to build out the 'Motoroso for Professionals' offering.","author_name":"Alex Littlewood","votes":0,"created_at":"2017-02-16T01:32:04Z"}]},{"id":7616,"entity_id":"wefunder:comment:7616","question":"In your form C the price per share says $1? Will that means that if the 2nd round of investment doubles your target the price will be $.50? Thanks. Sorry new to start up investment.","author_name":"Mike Kelvin Esguerra","votes":1,"created_at":"2017-01-14T20:24:08Z","canonical_url":"https://wefunder.com/motoroso#question-7616","answers":[{"id":7989,"entity_id":"wefunder:comment:7989","answer":"Hey Mike, no, in general you want your share price to go up. Take a look at the other 2 questions below (particularly the one from Andre') for details about the price per share. Also check out WeFunder's FAQ section here to understand more about how the \"S.A.F.E.\" investment agreement works: https://wefunder.com/faq/securities","author_name":"Alex Littlewood","votes":0,"created_at":"2017-02-07T02:16:40Z"}]},{"id":7584,"entity_id":"wefunder:comment:7584","question":"I have an innovative auto sports race company. How can MOTOROSO help me in business ?","author_name":"Dwight Barnell","votes":1,"created_at":"2017-01-12T16:46:59Z","canonical_url":"https://wefunder.com/motoroso#question-7584","answers":[{"id":7602,"entity_id":"wefunder:comment:7602","answer":"Hi Dwight! Well it depends a bit on what type of company it is, I'd love to know more about what your company is. But here's an \"off the cuff\" response based on some of the ways we see existing businesses use Motoroso, broken out by the type of business. This isn't a comprehensive list, but a quick response to get your \"creative juices flowing\": For an aftermarket parts manufacturer: You can use Motoroso to tag your products in photos of builds, including a product photo, price, and a link to where the product can be purchased. You can add \"i\" markers to educate people about the features of your products. You can add video markers to show off performance, or installations. You can use our How-to markers to create step by step instructions with photos. And you can link to article about your products online. You can also embed all the cool content you create into your own website. For a race team: You can share photos of your team/cars in action, and use our interactive markers to tag videos of race weekends, or building the car. You can also tag your sponsors and actually link to them. Instead of just a sticker on the car you can actually drive them measurable traffic. You can also link to articles about your team. And you can also embed all the cool content you create into your own website. For a performance shop: You can upload all the pics of your projects, and add interactive markers to tag products used, add videos, link to articles about your builds, and use \"i\" markers to highlight the unique stuff you did on the project. we offer hist of other features for shops including a reviews engine, a uniquely generated phone number for tracking and listening to received calls, and the ability to create bio's for the tech's in your shop by highlighting their certifications (i.e. ASE, UTI, etc.). And you can also embed all the cool content you create into your own website. Check out our \"For Professionals\" video above. For a Publisher: You can create interactive editorial pieces that highlight information and videos right within the image, and link to your own article to bring traffic from Motoroso to your own site. You can also embed this in your own blog posts to enhance the interactivity of your content. So that's a fairly quick synopsis of all the ways different businesses can use Motoroso, but (believe it or not) there's more! We love working with businesses in this industry to coach them on the best ways to leverage our platform to create interesting content and further their business objectives. Plus, we constantly develop new features and functionality based on the feedback from our users about what they want. Thanks for the great question!","author_name":"Alex Littlewood","votes":0,"created_at":"2017-01-13T03:36:48Z"}]},{"id":7563,"entity_id":"wefunder:comment:7563","question":"If all goes as planned, how many shares will my $300.00 investment get? Is it one or three hundred? By the way, I think this is a very good business!","author_name":"Andre' P. Fournier","votes":1,"created_at":"2017-01-10T21:36:15Z","canonical_url":"https://wefunder.com/motoroso#question-7563","answers":[{"id":7568,"entity_id":"wefunder:comment:7568","answer":"Hi Andre, thank you, we're pretty excited about it too! The way this is structured is that each $1 buys 1 share in the \"Simple Agreement for Future Equity\" (SAFE) to keep things simple. Then when the SAFE converts into equity, it depends upon the terms of the new investment coming into Motoroso to determine the exact share price and how many exact shares you'll be purchasing. So it's impossible to say the exact number of shares you'll have in Motoroso until it converts at a later date, but $300 buys 300 shares in the SAFE alongside the other 100's of investors we'll ultimately have in the SAFE (if all goes well, and it is already). Your focus should be less on the exact number of shares your investment buys, versus the actual terms of the investment. I say this because it's impossible to know the value of the shares in the future. One way to illustrate this is to ask, would you rather have 10,000 shares that are worth $0.10 each, or 1,000 shares worth $1 each. In one scenario you clearly have more shares, but your total investment is worth exactly the same in both scenarios. I'm prohibited by the SEC from discussing terms directly with investors, but all the terms are clearly laid out in the Wefunder campaign, and Wefunder has created a useful page from understanding the details of the SAFE investment vehicle here: https://wefunder.com/faq/securities. I encourage you to look at things like the valuation cap, versus other companies that have raised on WeFunder. We've deliberately made sure our terms are attractive and favorable to our investors. I hope that helps answer your question.","author_name":"Alex Littlewood","votes":2,"created_at":"2017-01-11T17:48:07Z"}]},{"id":7554,"entity_id":"wefunder:comment:7554","question":"Call em dumb.. but I have no idea what I get for investing in MOTOROSO and I am really interested. Please can you give me an example of what I get for my money? because I really want to make money out out of good investments... So lets say I put 1000 dollars, that amount of money will be worth more in the future if MOTOROSO is success? and I can resell my stake for the new value of my money? sorry if I sound stupid but I am really really interested. Thank you","author_name":"Bassam Assaf","votes":1,"created_at":"2017-01-10T05:33:54Z","canonical_url":"https://wefunder.com/motoroso#question-7554","answers":[{"id":7557,"entity_id":"wefunder:comment:7557","answer":"Hi Bassam, that's not stupid at all. Great Question. Investing in Motoroso means you're buying shares of the company, similar to what you buy on the stock market, except not in a public market. That means you can't sell those shares publicly, the returns come when Motoroso is either acquired or goes public. The future value of those shares is impossible to know, but because we're very small right now, it could potentially be very large. It could also be nothing if we're unsuccessful. All you know is that I'll be working hard to guide Motoroso to the greatest outcome possible. Investing in a startup is the riskiest form of investing, but with high risk comes the potential for high reward. Wefunder does a nice job of describing this here: https://wefunder.com/faq/investors#valuations-and-returns.","author_name":"Alex Littlewood","votes":1,"created_at":"2017-01-10T15:14:33Z"}]},{"id":32669,"entity_id":"wefunder:comment:32669","question":"What is the status with a return on the investment made? What are my exit options at this point? Also, is there any newletter to signup for regular updates?","author_name":"Sumit Rathore","votes":0,"created_at":"2019-01-03T18:46:43Z","canonical_url":"https://wefunder.com/motoroso#question-32669","answers":[]},{"id":19431,"entity_id":"wefunder:comment:19431","question":"Hello Team, Its been a long time and there is no update. what are you guys upto ? Where does my investment stand. Please provide an update.","author_name":"Sumit Rathore","votes":0,"created_at":"2018-04-05T10:51:51Z","canonical_url":"https://wefunder.com/motoroso#question-19431","answers":[]}],"faq":[{"question":"Call em dumb.. but I have no idea what I get for investing in MOTOROSO and I am really interested. Please can you give me an example of what I get for my money? because I really want to make money out out of good investments... So lets say I put 1000 dollars, that amount of mo...","answer":"Hi Bassam, that's not stupid at all. Great Question. Investing in Motoroso means you're buying shares of the company, similar to what you buy on the stock market, except not in a public market. That means you can't sell those shares publicly, the returns come when Motoroso is either acquired or goes public. The future value of those shares is impossible to know, but because we're very small right now, it could potentially be very large. It could also be nothing if we're unsuccessful. All you ..."},{"question":"If all goes as planned, how many shares will my $300.00 investment get? Is it one or three hundred? By the way, I think this is a very good business!","answer":"Hi Andre, thank you, we're pretty excited about it too! The way this is structured is that each $1 buys 1 share in the \"Simple Agreement for Future Equity\" (SAFE) to keep things simple. Then when the SAFE converts into equity, it depends upon the terms of the new investment coming into Motoroso to determine the exact share price and how many exact shares you'll be purchasing. So it's impossible to say the exact number of shares you'll have in Motoroso until it converts at a later date, but $3..."},{"question":"I have an innovative auto sports race company. How can MOTOROSO help me in business ?","answer":"Hi Dwight! Well it depends a bit on what type of company it is, I'd love to know more about what your company is. But here's an \"off the cuff\" response based on some of the ways we see existing businesses use Motoroso, broken out by the type of business. This isn't a comprehensive list, but a quick response to get your \"creative juices flowing\": For an aftermarket parts manufacturer: You can use Motoroso to tag your products in photos of builds, including a product photo, price, and a link to..."},{"question":"Hello Alex, can you tell us a bit more about the team behind you? How many people are helping you build this platform?","answer":"Hi Martine, thank you for the question! I have been 100% full-time on Motoroso since April 2014. We've had a combination of contractors and full-timers involved over time for equity-only or flat-rate compensation to get to where we are today. Currently on the team are: - Myself 100% Full time - A part-time full-stack developer (10 year Veteran) - A part-time UX/UI Designer (a great college friend) - A part-time intern running social media - An on-demand DevOps consultant - An Angel investor t..."},{"question":"In your form C the price per share says $1? Will that means that if the 2nd round of investment doubles your target the price will be $.50? Thanks. Sorry new to start up investment.","answer":"Hey Mike, no, in general you want your share price to go up. Take a look at the other 2 questions below (particularly the one from Andre') for details about the price per share. Also check out WeFunder's FAQ section here to understand more about how the \"S.A.F.E.\" investment agreement works: https://wefunder.com/faq/securities"}]}}}