# Moonpreneur Inc (DBA, Moonshot Junior)

An EdTech, building STEAM platform for  tomorrow’s innovators & entrepreneurs

## Elevator pitch
Moonpreneur is redefining the way young minds learn, absorb knowledge, and apply the same. Our goal is to equip every inquisitive kid capable of innovating or leading a change with the right set of knowledge and tools. Through our patent-pending SaaS-based Product 1st (outcome-focused) learning model, we aim to nurture the hidden talent of children, inspire interest in STEAM and Entrepreneurship, and help make them ready for college admission and future of workforce.

- Canonical URL: https://wefunder.com/moonshot.jr
- Entity ID: wefunder:company:64509
- Last updated: 2026-06-07T05:02:10Z
- Generated at: 2026-06-08T01:57:33Z

## Quick facts
- Revolutionary experiential learning subscription program, 20% MoM growth & 3-4yrs LTV
- $100K+ in monthly revenues (MRR), cashflow positive by Q2, 23 ($1.8M+ ARR based upon bookings)
- Raised over $3.8M so far (via Wefunder & Angels).
- Our students have launched products on Kickstarter, amazon, app store, NFTs and became entrepreneurs
- The founding team built multiple successful tech companies in Silicon Valley and beyond.
- Guided by many entrepreneurs as investors/advisors who have themselves built/exited $100M+ companies
- We've delivered our programs to over 2000 students in the last 18 months. Strong growth.
- Try before you invest : Book a free trial at: https://moonpreneur.com/book-a-free-trial/

## Active fundraises
- wefunder:fundraise:45011: 506(b) successful (USD)
- wefunder:fundraise:66261: 4(a)(6) successful (USD)
- wefunder:fundraise:66262: 4(a)(6) successful (USD)
- wefunder:fundraise:45010: 4(a)(6) successful (USD)
- wefunder:fundraise:36453: 4(a)(6) successful (USD)

## Story
K12 education does not include teaching innovation and entrepreneurship, leaving students unaware of their passions until later in life. Moonpreneur Inc is addressing this gap by kindling an innovative and entrepreneurial spirit in children and using the business process to teach them vital life skills, thereby enabling them to achieve their potential. Alok Jain, a Bay Area-based serial entrepreneur and IIT alumnus, started this innovative form of education in 2020 by coaching his 13-year-old daughter to successfully launch a business. This venture quickly gained popularity among her friends, with the number of students growing to 40 by the end of the year, 280 the following year, and 670 by 2022 (and over 900 by March, 23). While the anticipated annual growth rate of 3-7x is likely to slightly moderate to 2-4x, the student count is predicted to reach 1700, 6700, and 17,000 over the next three years (each paying $100+/month).If you find this concept intriguing, you may consider investing in Moonpreneur's journey. If you have children who are currently enrolled in school, you can also become a customer and personally experience and assess our products and offerings.A Glimpse of Offline Robotics Workshop:Though we deliver our programs online, we do conduct offline events to appreciate students' performance and for generating leads. These high-energy events are a great place to mingle with other parents and prospective students:Moonpreneur, a startup located in Silicon Valley, seeks to revolutionize education, with a specific focus on EdTech, through its program that prioritizes outcomes and has a patent pending. K12 education does not provide instruction in innovation and entrepreneurship, and:The future of work and college admissions are evolving, while the current K12 education system is failing to keep up with these changes.Many students do not discover their passion until they reach university, or even later.More than 80% of educators express concerns about how to spark interest among students.The opportunities we are creating: An innovative Launchpad and STEM platform that gives students an early advantage in becoming future innovators and entrepreneurs. ( Early mover advantage)Helping students identify their passions at an early stage.Developing technical, soft, and entrepreneurial skills in children by enabling them to create hands-on products.Introducing structured product innovation programs to K12 students.Providing children with the opportunity to experience building and launching products in a practical wayThe future of work will demand essential skills like curiosity, innovation, entrepreneurship, empathy, resilience, imagination, creativity, networking, and relationship building. While we believe that every child has a gift, only the top 5% of students can navigate the systemic gaps. Unfortunately, the remaining 95% struggle with challenges due to a lack of access, interest, and motivation.At Moonpreneur, we are committed to changing this scenario. We believe that every child has the potential to be an innovator and make a difference in the world. Our mission is to ignite the spark of innovation and entrepreneurship in every child, empowering them to reach their full potential.Our platform is designed to motivate and inspire children, teaching them essential skills for the future of work in a fun and outcome-oriented environment. With our unique methodology and processes, students engage in experiential learning by utilizing design thinking to create prototypes, present their ideas to the world, and ultimately launch their innovations in the market. Our hands-on programs combine world-class pedagogy, learning kits, curriculum, and real-world applications to provide students with a scalable product-building experience.Our Offerings: Our platform offers highly effective and very scalable programs called Innovator Program’ for 7-16yr olds:1 - Innovator ProgramThe Innovator Program (IP) caters to children between the ages of 7-16 years old and consists of two modules delivered over a year in a live online format led by an instructor. In this program, students learn cutting-edge technologies such as robotics, smart devices, game and app development, as well as soft skills. Each student gains technical knowledge and entrepreneurial skills and is able to create a prototype, pitch their ideas to a jury, and participate in the global competition, Moonbattle (moonbattle.com). Furthermore, students can use the Moonpreneur crowdfunding platform, moonfunded (moonfunded.com), to raise money and launch their product in the market.Several students who have completed the program have already launched their products on various platforms such as Amazon/eBay, mobile apps on IOS/Google Play, video games on Unity and Roblox, artworks on NFT platforms, and books on Amazon books, among others. Through our Innovator Program, children develop an entrepreneurial mindset via STEAM, making them ready for the future of work.A Glimpse of Moonpreneur Students Interacting With Industry Leaders:Here is a short advertisement video of our Innovator Program:2 - The LaunchpadDue to our early involvement with future innovators and entrepreneurs, we have the distinct advantage of being able to closely examine both the individual and their ideas, allowing us to invest at an early stage. Our ultimate goal is to become the largest accelerator and the most extensive launchpad for startups in the future.TractionOur approach is focused on products and we offer a SaaS-based monthly subscription model. Our strategy has resulted in tremendous monthly growth rates, with more than 2000 students enrolled in our programs in countries such as the USA, UK, Canada, India, and the UAE, generating more than $100,000 in monthly recurring revenue (MRR). Our success has attracted investments from EdTech industry leaders, demonstrating the potential of our platform. Moreover, we have one of the lowest student attrition rates in the EdTech industry, which speaks to the quality of our programs.We are particularly proud that several of our investors are parents of our students who have fallen in love with our approach at Moonpreneur. Before investing, we encourage you to try out our FREE trial session (https://moonpreneur.com/book-a-free-trial/) with no obligation. We are confident that not only will you be interested in investing in our campaign but also in becoming our customer.ScalabilityThe Innovator program has great potential for scalability.By utilizing our unique teaching approach that involves two instructors and cohort-based learning, we can accommodate a large number of students within a short period of time without compromising the quality of their learning experience. Our approach allows each student to have a comprehensive learning experience that includes building a prototype and bringing their ideas to the market.We employ a combination of synchronous and asynchronous modes to maximize resource utilization and ensure timely delivery.Our primary delivery model is the classroom format, with a strong emphasis on providing personalized attention to each student.We are rapidly onboarding channel partners with extensive industry and market expertise to facilitate our expansion.Go To Market (Channels & Growth Hack)The Innovator program has been receiving favorable reception in the industry, leading to growth opportunities through various channels:Digital Advertising (Facebook, Google, Bing Ads): Our targeted approach has proven effective in generating positive outcomes through this channel.Lead Generation Agencies: We have partnered with agencies to outsource geography-specific lead generation, allowing us to prioritize program content and quality.Event & Grocery Store Booths: Setting up booths at events provides an opportunity for potential customers to engage with us in person.We have successfully implemented several growth hacks that have contributed to our traction:Moonbattle: Our pitch competition platform enables Innovator Program students to develop leadership skills and collaborate with non-Moonpreneur students to ideate and pitch their product idea to a panel of entrepreneurs, subject matter experts, and industry leaders. This highly engaging platform brings together Moonpreneur students, their parents, and non-Moonpreneur students to create a dynamic environment.MoonJourney: A platform where students can document and share their journey as part of their social media strategy.MoonFunded: A crowdfunding platform where students can seek funding for their product and business ideas.MoonCoin: A loyalty program that incentivizes students to earn loyalty points in the form of MoonCoin.Learning Kits We are currently developing learning kits that not only support the delivery of our current programs but also have the potential to be sold as standalone products in the future. Here's an example of one of our learning kits:Revenue Growth Moonpreneur has surpassed the proof-of-concept phase and is now generating significant revenue, putting us ahead of most other equity crowdfunding campaigns that are still pre-revenue. We are proud to have grown our team to over 80 full-time employees in just two years since our inception, with over $100,000 in monthly recurring revenue.Our customer base is rapidly growing by several hundred each month, and our revenues have increased from $200K in 2020 to $464K in 2021 and over $800K in 2022. We are on track to achieve revenue of $1.5+ million by the end of 2023 (although this is not guaranteed).The Innovator Program, with its multi-year, multi-tier structure, has a high lifetime value since students can be retained for years and engage in multiple projects at a low acquisition cost. We also have a strong pipeline of B2B customers, contributing to our continued growth and success.TAM There are multiple ways to analyze the potential market for our offerings. In the US alone, the market for our products and services is valued at $5.5 billion and is expected to continue growing. By expanding to other territories, we estimate that there is an additional market of at least $6.5 billion. Overall, we see a total addressable market (TAM) of approximately $12 billion or more worldwide. Competition With our focus on holistic education, we have been able to differentiate ourselves clearly from our competition:Product Roadmap We are building our own platforms which will enable us to scale up big time when serious VC money flows in (not guaranteed):Happy Parents Parents are very happy with our programs and delivery and they gladly recommend our Innovator Program with other parents:Students Success Stories Parents are very happy with our programs and delivery and they gladly recommend our Innovator Program with other parents:Moonpreneur aims to inspire and empower the creative minds of today's kids to turn their ideas into success stories. Our team of experienced mentors supports students through every step of the process, from idea conceptualization to final release. Over the past year, we have helped many students pursue their passions and innovate. Here are some examples of success stories from our journey:Sania built a computer kit and successfully raised over $8,500 on Kickstarter. The product is now available for purchase on Amazon and eBay.Samvi designed a subscription toy box to engage children with autism and was invited to speak at a TEDx event.Shourya founded MQBit and created the Tambola app, which is available on the Google Play Store and Apple App Store.Shoham created a game on Roblox, conducted game development sessions, and sold over 250 copies of his AquaShot game on Amazon.With a solid platform, processes, and curriculum in place, Moonpreneur is now seeking investment to scale our growth and become a world-class EdTech company for K-12 education.Co-Founders and InvestorsMoonpreneur's co-founders have prior experience in building businesses. CEO Alok Jain is a Bay Area-based serial entrepreneur and IIT alumnus who came up with the idea for this business while coaching his 13 year old daughter to successfully launch a businessWe have a strong advisory board that includes several experienced entrepreneurs, some of whom have founded and exited companies worth over $100 million. We are also fortunate to have prominent figures like Ken Burke, Himanshu Aggarwal, Upen Varanasi, and Ali Davoudi on our advisory board. Our team is driven by the belief that diligence, creativity, and fun are the keys to producing the best work. We work together as a family of professionals to instill an entrepreneurial mindset in children from a young age.We are proud to have several of our investors as parents of our students who have experienced the benefits of our program firsthand. Before investing, we encourage you to try our free trial session with no obligation to commit. (https://moonpreneur.com/book-a-free-trial/)We are confident that you will not only support our campaign but also become our customer.The eLearning industry has experienced unprecedented growth in the post-pandemic world, with many new unicorns emerging. If you share our mission and want to help nurture innovative minds, we invite you to join us on our journey to transform education and positively impact millions of lives.

## FAQ
1. **Which are the 9 countries you have already launched ?**
   - We're in 12 countries now, including; USA, CA, UK, Ireland, Netherlands, UAE, India, Singapore, Sweden, Malta and more
2. **Hi, are you thinking of expanding MSJ through franchise agreeements?**
   - Thanks Rodrigo for your support. Yes, we're working on a plan to expand our offerings via a franchise network. I'm going to connect you to our leader of partnerships/franchise via email. 
3. **Do you have plans to reduce the minimum to $100**
   - We can go up on minimal but not down (per crowdfunding policy :-( unfortunately
4. **I would like to know or calculate the price per share. Can you provide that information even if it is hypothetical at this stage?**
   - Thanks Ronny, though the price per share is difficult to calculate or promise, better you review the current CAP (i.e. $6M). If you invest $1000, you'll get $1000/$6M (least) ownership.
5. **Hi Moonshot Jr Team, Congrats on the success so far. I like that you're working on a subscription/marketplace school in EdTech—I helped one of LatAm's most reputable brands build and take a child's ESL platforms to market in 2016. One of my readers passed along your deal to me...**
   - 1. Market Risk: Can you tell me more about what exactly is making parents purchase this subscription for their kids? Alternatively, can you tell me a story of someone who chose to not purchase the program and why they passed? Alok: A lot of parents are enrolling in our program because they believe our innovator program helps their kids to put something concrete on their resumes for college admission and getting them ready for future of work (i.e. PBL, product building experience, go...

## Team
- Alok Jain (Co-founder, CEO)
- Vishal Malhotra (Co-founder, COO & CTO )
- Vikas Shukla (Co-founder & Chief Innovation Officer)
- Ken Burke (Advisor)
- Deepak Jain (Investor and Advisor)

## Recent posts
- Moonpreneur’s 2022 & Q1, 2023 updates and moving forward: (2023-04-12T22:41:42Z)
- Moonpreneur is growing, help in raising our next round! (2022-07-11T17:31:08Z)
- Mooncamp - Help us in creating awareness (2021-04-19T17:26:45Z)
- Only 6 Days Left to Invest in One of The Fastest-Growing Silicon Valley EdTech Startups (2021-03-24T18:19:23Z)
- Moonshot Jr is closing the current round at Wefunder on March 31 (2021-03-16T18:56:52Z)
- Moonshot Jr is closing the current round on Wefunder by the end of March (2021-03-09T19:05:38Z)
- MoonCamp - the Tech-Entrepreneurship Camp is Now Live in the US and the UAE (2021-02-25T17:57:12Z)
- Moonshot Jr Launches MoonCamp (Spring/Summer Camp) in the UK (2021-02-12T15:56:53Z)
- Moonshot Jr Welcomes Deepak Jain as an Investor & Advisor (2021-01-29T16:23:29Z)
- Upen Varanasi Joins Moonshot Jr as Advisor and Investor (2021-01-18T18:31:39Z)
- Moonpreneur - The Business Strategy Game by Moonshot Jr achieves 100% Goal on Kickstarter (2021-01-08T18:50:48Z)
- Moonshot Jr Partners with TiE Global to Foster Entrepreneurship in Children Worldwide (2021-01-07T19:17:30Z)
- Moonpreneur- An Entrepreneurship Board Game by Moonshot Jr is Live on Kickstarter (2020-12-17T21:00:34Z)
- We're ~50% to our current fund. A big Thanks! (2020-12-05T18:41:19Z)
- Latest updates - Moonshot Jr (2020-11-12T00:57:37Z)

## Q&A
- Q: Mr. Jain - you have done a great job explaining the market need for your product, the growth of your product, and the potential for further growth. I'm impressed with it and I have a history of investing in EdTech, so I'm interested. However, on a deeper look I had some concerns: 1) You have raised somewhere around $1.7mil from SAFEs in 2021 plus the $500k in revenue you mentioned. Thats $2.2 million. Where has all of that money gone? It looks like a fair amount to employee cost, some to physical product, maybe around $125k to customer acquisition, but where else? I'd like a clearer picture of your financial situation. 2) How many monthly customers do you project are needed to achieve profitability? 3) Multiple previous investors in the FAQs have complained about not receiving their perks. There is no response to this. How can we be sure you are committed to reaching your projections for investors if you can't manage to keep promises on little things like investor perks? I've been burned by previous Wefunder "take the money and run" groups that aren't committed to Wefunder investors - how are you different?
  - A: Thanks Ken, a lot of these questions have been answered with an updated campaign. Please have a look again and let me know if there are any more questions.
- Q: Stem is a game changer
  - A: thanks for your support
- Q: I need some more details on the revenue model. At some point of time, I understand that you had a substantial part of it was based upon the e-commerce business. How is the mix of the e-commerce section and the SaaS business and how has it changed over the period of the last 2 and a half years? Also, how have your fee charged increased over the last two years - monthly as well as yearly? What has been the impact of the increase in the fee on the subscription? What has been the Long Term Value and duration of the students who stay with you? And also what has been your Cost of Acquisition per student? What are your different ways of acquisition?
  - A: - We're an EdTech and never aspire to be an eCommerce company. To provide education in the right way, we spent an initial 1.5yrs+ in building curriculum, learning kits etc. rather than start onboarding a large number of students (we're running only small pilots). Since we already built several learning kits, we started selling some of those on Amazon etc. and built some eCommerce revenues (to collect customer feedback etc.). In 2020 we'd over $200K in revenues, where a majority of it was eCommerce. Since then, we dialed down eCommerce revenues (which was always the plan), and focused closely on SaaS/Subscription revenues and today over 90% of our revenues is subscription revenues only. - Initially, we sold our subscriptions for around $59/month (paid annually) to entice early customers (we're barely breaking even then). We continue to improve our offerings and increased subscription fee several times. Today our average customer pays of $105/month (paid annually) and at this time we don't see more than 10% impact of this fee increment. This new structure gives us over 50% gross margin. - We're observing one of the highest retention rates in the industry (attrition is under 15% annually). Presently we've over 80% of students (of the initial pilot) continuing & finishing their second year. We strongly believe to get 2-3yrs of LTV. - For annual service of $1400+, our present cost of acquisition is under $400, which will come down to under $200 via several product hacks. - We've both online and offline methodologies (multi-touch), including strong referral programs for customer acquisition.
- Q: As per investor update on Apr-12, for first 5 months, actual and projected revenue is $759K. As per investor update sent in Jul, revenue for 6 months is $650K. How come 6 months revenue be less than 5 months revenue? Did people not like Moonpreneur classes and asked for refund? Or originally you had overstated revenue figures for first 5 months as you were looking to raise equity capital from investors.
- Q: Hi Alok, Below are list of few EdTech companies listed in public market, revenue and valuation. Name - Boxlight Corporation Revenue - 223 million USD Valuation - 25 million USD Name - Stride Inc Revenue - 1711 million USD Valuation - 1411 million USD Name - 2U Inc Revenue - 970 million USD Valuation - 570 million USD Name - Nerdy Inc Revenue - 163 million USD Valuation - 234 million USD Name - Arco Platform Limited Revenue - 1556 million USD Valuation - 721 million USD Name - Afya Limited Revenue - 2243 million USD Valuation - 1350 million USD From above its clear that public market is valuing EdTech compannies less than past 12 month revenue. Even giving some premium to Moonpreneur, it should be valued at most at 1 million USD. Considering you are raising money at 25 million USD, how current investor can expect to make any returns in future. I know that Alok will not answer my question. But still posting it to update broader investing community.
- Q: When will this close its campaign??
  - A: We'll close this in March-April, 2023 (or sooner).
- Q: As per below article on Dec-2020, your revenue was $50k/month and growth was 50% MoM (Second para) https://www.prnewswire.com/news-releases/moonshot-jr-a-silicon-valley-startup-raising-capital-for-expansion-through-equity-crowdfunding-to-build-next-gen-entrepreneurs-and-innovators-via-steam-301187136.html As per current presentation (slide 11), monthly revenue was still $50k/month by Feb-2022. So it means there was no growth from Dec-20 till Feb-22 even though you had projected 50% MoM growth. (Your chart doesn't reflect this. You should put monthly revenue figures also along with chart for past 2 years for clarity purpose) Can you please clarify why there was no growth for so long when economy was doing fine. Even though your revenue remained flat, valuation at which you are raising money has gone up 300% since Dec-20. For most of the public listed Ed-Tech companies, revenue has gone up but valuations have come down by 80%-90%. Now when interest rate is rising and economy is slowing what gives you confidence that your business will achieve ARR of 3.5 million?
- Q: Can you please explain your revenue model? How much do you charge a student? Do you charge upfront or monthly? On average, how many months is one student enrolled with you? How many students are enrolled overall so far? How many active students now? How many new students are being added each month currently? Can you give details of your previous rounds so far? Who are the largest investors and how much? How much did you dilute so far already?
  - A: it's a monthly subscription fee-based model, we charge $149/month or $1399 per year in the Innovator program (after discounts).. in various of our programs we've over 2000 students. Presently we're adding over 100 students each month. Happy to answer more questions via a 1:1 call (if you plan to put a large check :-)
- Q: In risk factor its mentioned as "The Securities are not equity interests, have no ownership rights, have no rights to the Company’s assets or profits and have no voting rights or ability to direct the Company or its actions.". If money you are raising is not equity, then is it debt? If not debt then what exactly is it? Please clarify.
  - A: presently, it's being raised via SAFE notes.. which will eventually convert into equity
- Q: I don't see any reply from the founders to the questions. Is it worth investing in this company?
  - A: Apology, the campaign was over.. hence the gap, we'll be answering all the questions moving forward as our campaign is live again.
- Q: Hello, This is very frustrating when founders take investors money and then don't respond over long period of time. Has any investor got their perks? Is there any other way to reach out to founders?
  - A: Apology, if there was a gap. All (almost) of past investors received their perks. Let me know if you're still looking for it?
- Q: We want to know what you see your valuation will look like in 3 years also the income and balance statements Not to say much, I think we are very much interested in this project but then we are not opting for the crowdfunding route. We were wondering if you have provisions to accept alternative financing. With that we can cover over 50% of your target raise. Kindly reach out to me at thomas@700capital.se so we discuss further.
  - A: Thanks, Thomas for your question. Per our current plan, we're projecting $30M in realized revenues (or $34M ARR) by end of Dec, 2025. Valuation is subjective, depending on how the market treats EdTech at that time, it may vary from 10X to 30X (or even higher in certain cases). Sending you an email separately.
- Q: I don't see any Moonpreneur app. Most edtech have their own apps. It seems you are not utilizing technology. I invest in companies that are more technology driven. How are you managing such large number of students (especially as things scale), do you use a third party LMS or building your own?
  - A: Thanks, Kyra for your question. Since we've several programs (including innovator for 8-15s, ELDP for young adults and Moonbattle, i.e. our global competition.. which is serving more than 2000 students), we've our own custom LMS (you may find a few features at: https://docs.google.com/presentation/d/1_aVQL8jqlUvU4q74wkpiqYR06ndOSq0-mkLq74llbRw/edit#slide=id.g13c028de4ed_1_0). We're testing our mobile app with a few internal parents, which will be made public soon. We're certainly technologists (our CTO/Co-founder, Vishal used to run a medical software journey as CTO that served over 500 hospitals and we have got a team of over 10 engineers building our platform/apps etc.) and will leverage technology to the fullest to achieve scale & operational efficiency.
- Q: I have been an investor on Angel List where companies give out lot more information. Your existing Captable and past raises, Revenue growth month on month so far, Avg Subscription duration of students, NPS/ Ratings from students, Unit Economics, your current user acquisition channels/ strategy and how you plan to grow fast in the future, current CAC and future projected CAC, monthly burn etc. are things which I believe anyone has to know to make an educated decision to invest. It is surprising to see most of these missing in your slides and when I ask, you say you will inform these in 1:1 calls that too only if I invest a large cheque! I cannot and will not invest without knowing these!
  - A: Thanks for your detailed post. The information that you have asked for was present in the pitch at different places. However, your post helped us to realize that people might be finding it difficult to locate some of it, hence we have added a summary slide (towards the end of the campaign) that addresses the key points that might be useful for prospective investors.
- Q: Hi, I invested in the last round (safe with 80% discount) on wefunder. If the SAFE is converted to the shares in this round, what will be the share price with the converted shares?
  - A: Everything stays as SAFE for now, we may do an equity round (price) early next year and then it will convert to equity.