# MobCraft Beer

We turn ideas into beer, and are expanding our brewery to include more taprooms.

## Elevator pitch
We make and serve beer and other fermented beverages. Many different kinds, from traditional styles to the cutting-edge flavors of your dreams! We're a crowdsourced brewery and turn ideas into beer. We sell beer to distributors/stores in WI MN IL, as well as direct to consumers through our taproom and eCommerce platforms to 17 states. We've also started making first of their kind non-beer beverages and will be launching our first creation, Agave Fizz, this spring.

- Canonical URL: https://wefunder.com/mobcraft.beer
- Entity ID: wefunder:company:73871
- Last updated: 2026-06-16T05:02:30Z
- Generated at: 2026-06-16T15:31:51Z

## Quick facts
- 🍻 Uniquely successful craft beer taproom model generating over $400k profit annually. (Milwaukee location)
- 🍻 90,000+ annual visitors at MobCraft’s Milwaukee location.
- 🍻 Grew 30% from 2020 to 2021
- 🍻 Prolific (300+ beers) and multi-award winning brewery.
- 🍻 Robust plan in place to expand retail locations, centralize expenses, & minimize inefficiencies.
- 🍻 Unique crowdsourcing concept engages customers and creates a fast-growing base of lifelong fans.
- 🍻 Craft beer market growing at 14.1% CAGR.
- 🍻 Next steps: regional expansion to 3 new locations.

## Active fundraises
- wefunder:fundraise:62770: 506(c) successful (USD)
- wefunder:fundraise:40005: 4(a)(6) successful (USD)
- wefunder:fundraise:42357: 4(a)(6) successful (USD)

## Story
Running a profitable craft brewery is difficult. In an industry full of brewers who don’t know business and business people who don’t know beer, MobCraft is the rare exception: a profitable craft brewery with a solid business plan run by talented, passionate brewers and an innovative crowdsourced brew schedule. Despite a 5x increase in craft breweries across America in the last decade, many never achieve profitability. Small breweries don’t have economies of scale. They’re expensive to operate, and often face significant competition. For many breweries, the 2020 pandemic was an insurmountable hurdle to survival.With 8 years of running a profitable brewery under our belt, we’ve cracked the code to a successful craft brewery model, and now we’re ready to expand and replicate our success in new locations.This isn’t MobCraft’s first time in the limelight. You may have seen us on SharkTank in 2016, when 5.3 million viewers tuned in to see MobCraft’s founder take to the stage on Shark Tank season 7, episode 21.Overall beer consumption is down, but the demand for high-quality craft beer continues to rise, thanks to a growing generation of millennial craft beer aficionados. MobCraft hosts a steady stream of 90,000 beer lovers each year—in non-pandemic times, anyway—to our destination taproom in Milwaukee.*2019 (pre-pandemic) numbers shown here intentionally to be representative of actual growth.Pushing through the odds of a global pandemic, MobCraft pivoted successfully to e-commerce, virtual events, and executed wholesale chain programming to sustain minimal losses in 2020. We’re on track for $2.4 million in sales by the end of 2021 (not guaranteed).Forward-looking projections cannot be guaranteed.We’re no strangers to crowdsourcing. In fact, it’s an important component of the MobCraft mission, and partly why our beers are so popular. By brewing the winning flavors our customers suggest and pushing the limits of beer, we’ve released over 300 innovative new beers keeping our taproom and e-commerce platform busyGiving people a stake in the brewing process has created a direct emotional connection between MobCraft and our growing base of consumers and fans. A unique agility and innovation in face of the fast-changing consumer demands gives MobCraft an edge we’ve capitalized on with passion and market knowledge.Bat Sh*t Crazy…Hop Goes the Grapefruit ...Vanilla Wafer Porter. Just another day, another award-winning MobCraft beer. We’re proud of our unique brews, and the craft beer industry has taken notice. We continue to win industry accolades like Top New Brewery and Gold & Silver from the Great American Beer Festival.With existing infrastructure and a stellar team in place, MobCraft is ready to meet our near-future goals: expanding our profitable D2C channels by launching 3 more taprooms, increasing production, an e-commerce platform overhaul, and continual refinement to our brewing and distribution processes. Since our founding, we’ve brewed ideas from across the U.S., with our highest density of purchases and crowdsourced submissions coming from WI, Northern IL, and CO. These are natural destinations for our taproom expansions into new markets: MobCraft Denver, MobCraft Waterford (WI), and MobCraft Woodstock (IL).Note: these financials have not been reviewed by an independent CPAForward-looking projections cannot be guaranteed.Our amazing team works hard to keep the brewery innovative and agile in responding to market demands and creating new revenue streams. But anyone on the MobCraft team will tell you our mission is about more than just beer: it’s about facilitating the community connections that happen over a shared pint.Succeeding in the craft beer industry is no easy feat, requiring both an understanding of business and beer. It’s the rare brewery that has mastered both, but after 8+ years of brewing delightfully weird beers, we think MobCraft’s success speaks for itself. Now, you’re invited to join us and become a member of the MobCraft family today!Forward-looking projections cannot be guaranteed.Being a MobCraft part-owner comes with some beerlicious perks. Here’s a 4-1-1:

## FAQ
1. **Hi! Very interested and love what you’re doing! However, I’m not understanding how I can earn an ROI. Craft breweries don’t go public (ie, IPO), so that leaves acquisition. Is this essentially the plan for an investor to realize an ROI? Any clarity would really help! Thanks!**
   - Hi Peter, Thanks for reaching out! You are correct in your train of thought here. One additional way a shareholder will earn a return is through company-released dividends. The way we run our brewery and how we plan to expand is in a much more profitable way than the average small craft brewery. There are many factors that will play into how quickly we can scale the business to reach the point we will release dividends. Our plan is to use raised funds to build three taprooms, then use the pro...
2. **Good morning, team. Love everything about this pitch and what you're doing to democratize flavor combinations. A few questions before I potentially invest; thanks in advance for your feedback. <<1>> Following up on Peter Maio's comment about exit strategy, would yo...**
   - Hello! Thank you for the questions my answers are below: 1) Yes I would consider it, but it would be very dependent on who the acquiring company is and a variety of different factors. We've built this business as a family and a very collaborative group of fans, I wouldn't want to sell the company to someone who would ruin that, but I want to keep shareholder's best interests in mind with any potential deals that come across my plate. 2) It's impossible to tell at this point. 3)For a small com...
3. **Hi - A few questions: 1. How do I sell my shares in the future, and will there be regularly-released price updates of the value of shares? 2. Which class of shares are available to invest in - Preferred, Class A, Class B? 3. What is the value of each of those three share class...**
   - Hi, Matthew thank you for your questions. For more details check out our form C docs at: wefunder.com/mobcraft.beer/form_c In short, see below for answers: 1)It's safest to assume you cannot resell your investment to another investor. First, there is not yet a liquid secondary market like the New York Stock Exchange for private companies (yet). Regulation Crowdfunding also specifically prohibits the resale of securities for one year, except to the issuer, an accredited investor, a family memb...
4. **What is the price per share?**
   - Hi Juan Carlos the Share Price is $6.12
5. **Is there a set cut-off day that we have to invest by?**
   - There isn't a specific date for it to close, it will close once our goal is met!

## Team
- Henry Schwartz (President & Founder )
- Julia Herz (Advisor)
- Tera Johnson (Advisor )
- Ryan Doolan (Director of Marketing)
- Kayla Thomas (Director of Operations)
- Adam Thomas (Director of Barrel Operations)

## Recent posts
- Denver Construction Video Update! (2022-05-05T14:31:42Z)
- 3/20/22 Campaign Update (2022-03-21T15:21:06Z)
- MobCraft Investor Video Update (2022-03-02T16:52:42Z)
- Live + Virtual Q&A + Investor Video Update (2022-02-15T18:08:43Z)
- 2/3/22 Investor Video Update! (2022-02-03T14:25:38Z)
- 1/20/22 Shareholder Video Update (2022-01-21T11:28:05Z)
- Investor Video Update 1/07/22 (2022-01-08T00:37:30Z)
- 12/17/21 Video Campaign Update (2021-12-18T00:48:20Z)
- 12/11/21 Video Campaign update (2021-12-12T17:20:54Z)
- December is National Giving Month Let's Make a Difference! (2021-11-30T13:59:40Z)
- MobCraft Denver Update (2021-11-08T20:05:58Z)
- Cheers to 500K (2021-10-19T22:04:22Z)
- MobCraft Denver Sneak Peak Tour! (2021-10-12T17:22:14Z)
- Q&A Broadcast from MobCraft Denver! (2021-09-28T01:42:20Z)
- Cheers to the First $250K (2021-09-23T23:12:18Z)

## Q&A
- Q: I hope the new owners can recoup our lost investment.
- Q: Sad news: https://www.mobcraftbeer.com/2024/10/30/mobcraft-beer-will-be-sold-december-1st-and-celebrate-their-existence-with-a-bash/
- Q: how much return will i get? how much interest?
  - A: Hi Sitt, This is an equity raise so the investment is for shares in the company. A shareholder will earn a return through an eventual sale of the company and through company-released dividends. The way we run our brewery and how we plan to expand is in a much more profitable way than the average small craft brewery. There are many factors that will play into how quickly we can scale the business to reach the point we will release dividends. Our plan is to use raised funds to build three taprooms, then use the profits from those three locations to expand to 10+/- locations or $10M+/- in annual revenues. Based on our projections and historical operations we believe we can net about $2M+/- a year in profits and release dividends to shareholders at that point. Of course, these projections are based on several assumptions and cannot be 100% guaranteed.
- Q: Hi - A few questions: 1. How do I sell my shares in the future, and will there be regularly-released price updates of the value of shares? 2. Which class of shares are available to invest in - Preferred, Class A, Class B? 3. What is the value of each of those three share classes so I can multiply them out to come to the valuation of $4.79 million? 4. Are these voting shares, and how many votes per share do Preferred, Class A, and Class B get? 5. When are shareholder meetings and will they be held digitally? I would put line breaks between my questions, but the form doesn't allow. Feel free to answer the questions with separate replies.
  - A: Hi, Matthew thank you for your questions. For more details check out our form C docs at: wefunder.com/mobcraft.beer/form_c In short, see below for answers: 1)It's safest to assume you cannot resell your investment to another investor. First, there is not yet a liquid secondary market like the New York Stock Exchange for private companies (yet). Regulation Crowdfunding also specifically prohibits the resale of securities for one year, except to the issuer, an accredited investor, a family member, or their trust. 2) The shares we are selling are Series Seed Preferred Stock. 3)The company Valuation is $6,002,778.48 4)They are voting shares. Series A Common Shareholders are entitled to 15 votes per share, and Series B Shareholders are entitled to 1 vote per share. 5) We hold them in June of each year, we have had a virtual component to the last two meetings and may in the future. Cheers!
- Q: Good morning, team. Love everything about this pitch and what you're doing to democratize flavor combinations. A few questions before I potentially invest; thanks in advance for your feedback. <<1>> Following up on Peter Maio's comment about exit strategy, would you ever consider selling the company to a larger brand? <<2>> I know it's speculative at this point, but how much per share in this preferred class do you think an annual dividend could be (assuming the $2,000,000 net profit you hypothesized after substantial expansion)? <<3>> Is it unusual to have the same person listed as president, CEO, CFO, secretary, and treasurer? (Saw that in the Form C and was curious.) <<4>> Are any other breweries following your crowdsourced recipe model? Either way, if someone else copied it, how would you continue to stand out?
  - A: Hello! Thank you for the questions my answers are below: 1) Yes I would consider it, but it would be very dependent on who the acquiring company is and a variety of different factors. We've built this business as a family and a very collaborative group of fans, I wouldn't want to sell the company to someone who would ruin that, but I want to keep shareholder's best interests in mind with any potential deals that come across my plate. 2) It's impossible to tell at this point. 3)For a small company yes. Internally we do have a director of finance, and other "directors that help guide the company but they don't sit on the corporate board. 4) Surprisingly 8 years into this gig, Noone has copied it. There were some that were close, like going to fans and brewing a singular beer, but none that I have seen where turning ideas into beer is inherent in their DNA. If we did have a copycat, we'd wish them luck and keep on trucking! We're always innovating, fermenting new things, launching new ideas and business models https://agavefizz.com/ is a good example of a new product we just launched on the side, we saw a gap in the market, we evaluated it and launched a beverage to fill it. Again these projections are based on several assumptions and cannot be 100% guaranteed. Hope that answers your questions!
- Q: Hi! Very interested and love what you’re doing! However, I’m not understanding how I can earn an ROI. Craft breweries don’t go public (ie, IPO), so that leaves acquisition. Is this essentially the plan for an investor to realize an ROI? Any clarity would really help! Thanks!
  - A: Hi Peter, Thanks for reaching out! You are correct in your train of thought here. One additional way a shareholder will earn a return is through company-released dividends. The way we run our brewery and how we plan to expand is in a much more profitable way than the average small craft brewery. There are many factors that will play into how quickly we can scale the business to reach the point we will release dividends. Our plan is to use raised funds to build three taprooms, then use the profits from those three locations to expand to 10+/- locations or $10M+/- in annual revenues. Based on our projections and historical operations we believe we can net about $2M+/- a year in profits and release dividends to shareholders at that point. Of course, these projections are based on several assumptions and cannot be 100% guaranteed.
- Q: This company sucks, as I had 65 shares and no one bought me out when the company was bought out, and my shares became worthless.
- Q: Henry - I last attended a shareholder meeting in July 2022. I don't recall any since then, although I may have missed it. When should we expect to get our next update? I just saw on Facebook that the Woodstock location has opened - I would have thought we'd get a direct update ourselves as shareholders - and there's been no updates on the other locations for quite some time that I've seen. I'd love to know what's going on with the company.
- Q: Hi Henry, sorry if this has already been discussed. I want to be in the mug club for Waterford but since It is not competed yet does our mug club work at Milwaukee site until Waterford opens?
  - A: Hi Jeffrey, You bet! Mug Club members for life can change their mug location if they move, or if a closer location opens up! Just make sure to let us know once the time comes!
- Q: Would you explain the ‘make a beer’ perk please. Are you brewing something with each individual investor? How do you envision this taking place?
  - A: Hi Thomas, My goal is to run this perk almost like a 12-week class. Through Zoom and on-site meetings in Milwaukee we will go through all aspects of creating a beer. We plan to start the process with a group meeting to evaluate the MobCraft portfolio and become familiar with the products we offer and identify gaps. From there we will evaluate what to make from a wholesaler, bar, restaurant, and store perspective asking and answering all the questions needed to come up with what we should make. We will evaluate consumer and market trends. We will go through recipe formulation, pilot batch brewing, naming exercises, graphics, governmental approval, commercial batch production, planning and scheduling a launch event, then executing on all of the above! Investors can be as much a part of the process as desired even if it is just enjoying the beer at the end of it all!
- Q: Hi Henry, we invested in November 2021 and wondered when we could see the “Investor Perks” for our contribution? Thank you, Jannelle
  - A: Hi Jannelle, As soon as we close the round out we will move forward with all the perks. Many of the perks require items to be ordered, and we need to have a final investor count to be able to order the right number and sizes of items. Sam has designed an awesome Investor logo, that we will share soon!
- Q: Any plans for a south Florida location?
  - A: Hi Lance, there is always a possibility, but we haven't explored FL yet. We have 3 locations identified and plenty more to locate yet! Do you have any leads on good locations?
- Q: Hello Tyler, I see you have answered most questions quite brilliantly. However I would love to discuss further, first having a more detailed look at your financials including projections especially for the industry you're in and also about alternative funding opportunities available at our company if we are satisfied. You can drop me an email at richard@700capital.com, then we can start looking at financing your whole target. Thanks.
  - A: Thanks Richard I will send you an email.
- Q: I like your business model of retail (higher Profit) local oriented craft brews and bringing that to the people, and the fact that you have been doing well in Wisconsin ...... However, this investment/share offering is structured so there little guarantee of return of the principal, or even a future return i.e. a timeline of waiting until there are X locations with $5M+ of revenue, voting rights are restricted, no liquidity in a secondary market, no assurance this offering will not be diluted by additional offerings, also a very insular management team i.e. what if Henry Schwartz were to leave the company? So, other than bragging rights of owning stock in Mobcraft, why should I invest my $1000 verses. say an S&P 500 index fund? If you do achieve your goals how will future dividends be calculated and distributed. Also, after attaining $2M is a distribution mandatory or can the Board vote not to distribute a dividend if some other priority is identified. Does the 1,166,062 shares include the founders portion of the company? If not what portion of MobCraft do the shares represent?
  - A: Hi Thomas You are correct in your thoughts, the level of risk is high, the timeline for a return is a few years, and there are no guarantees. In answer to your first question If I were to leave the company, our team would be able to continue running it. Responsibility, workload, and company direction are spread laterally amongst a very strong team of 7 directors. The team has been driven by a strategic plan since 2015 which is reviewed and updated quarterly by the directors to give focus for monthly and weekly tasks. S&P index fund will mitigate your risk, and you'll be able to estimate your return better based on historical averages. An investment in MobCraft will help accelerate a small company into a rapid growth trajectory with an upside that could be larger. Outside of the investment, there are also some fun beer-related perks. Dividend calculations could happen in many ways, it's too far out to be able to guarantee a certain calculation or plan. Distributions are not mandatory however I will say the board has a fiduciary responsibility to provide a return to shareholders, since our shareholders are founders, employees, and individual crowdsourced investors getting to that point and releasing dividends is important to many that have a vested interest. The 1.1M shares include all previously outstanding shares, founders, employee options, and previous investors. I hope that answers your questions. Send any follow-ups my way!
- Q: Hi Henry, I have an question about this company of yours. what is your future vision to increase the market of your beer? what does it mean for me in the long term to be a shareholder? What kind of dividends or profit sharing can I get?
  - A: Hi Kishan, We aim to increase market share by bringing the right beers to the right markets, being innovative, and staying on top of trends. This will be done by opening up retail taprooms in strategic markets, and partnering with new wholesale distributors. A shareholder will earn a return through an eventual sale of the company and through company-released dividends. The way we run our brewery and how we plan to expand is in a much more profitable way than the average small craft brewery. There are many factors that will play into how quickly we can scale the business to reach the point we will release dividends. Our plan is to use raised funds to build three taprooms, then use the profits from those three locations to expand to 10+/- locations or $10M+/- in annual revenues. Based on our projections and historical operations we believe we can net about $2M+/- a year in profits and release dividends to shareholders at that point. Of course, these projections are based on several assumptions and cannot be 100% guaranteed.