{"data":{"type":"company_profile","id":176218,"entity_id":"wefunder:company:176218","attributes":{"canonical_url":"https://wefunder.com/minimis","generated_at":"2026-06-07T19:38:33Z","updated_at":"2026-06-06T23:55:04Z","entity_ids":{"company":"wefunder:company:176218","slug":"wefunder:company_slug:minimis"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-07T19:38:33Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-06T23:55:04Z","as_of":"2026-06-07T19:38:33Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-06T23:55:04Z","as_of":"2026-06-07T19:38:33Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2026-06-05T07:00:56Z","as_of":"2026-06-07T19:38:33Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2026-06-05T07:00:56Z","as_of":"2026-06-07T19:38:33Z","confidence":"medium"}}},"company":{"id":176218,"entity_id":"wefunder:company:176218","slug":"minimis","name":"Minimis","tagline":"AR sunglasses that track your fitness","story":"Minimis is building Flow AR, augmented reality sunglasses for runners and cyclists that seamlessly combine the features of a smartwatch, performance tracker, and phone, minimizing disruption while active. With 91K+ email list subscribers, $100K committed in preorders, we're bringing Flow AR to market in Q4 2026.How it startedIt was while running a half-marathon in 2019 that the idea for Flow AR first came to our Founder, Joseph Guo. His repeated glances down at his phone- to check the time, his heart rate, and progress- were disrupting his focus on the path ahead. The same thing happened while on a bicycle ride: a brief glance down at the phone for directions almost resulted in a car accident.Minimis Flow AR solves this problem by integrating your physical performance data into your field of vision- keeping you informed and focused at the same time. From the outside, Flow AR looks like a regular pair of sports sunglasses. Internally, Flow AR runs on a custom version of Android 12 built for athletes; integrating the functions of a smartwatch, bike computer (like a Garmin), as well as a phone in one piece of gear.The glasses themselves are lightweight and require no additional hardware to work. They feature a crisp visual display, easy to use interface, and long lasting battery.Most athletes use some form of digital performance tools to track real-time performance data, including pace, distance, heart rate, and navigation. The vast majority of these tools are only accessible by phone or smartwatch. When physically active, tapping into these necessitates a temporary lapse in focus from the task at hand.This can look like runners lifting their arms mid-stride to check their watch, twisting slightly to read the screen, or cyclists glancing down at their handlebars below their sightline to check their phone or Garmin GPS system.These tiny disruptions may seem minimal, but they can have an outsize effect on safety, convenience and performance. Some of the negative effects of the current performance data gear landscape include:Dangerous blind spots: At 15 mph, a two-second glance means traveling nearly 46 feet without watching where you're goingBroken flow state: Checking devices mid-stride or mid-pedal disrupts running form, cycling cadence, and mental focusDevice overload: Athletes carry separate watches, bike computers, phones, sunglasses, and heart rate monitors, each requiring charging and managementAwkward access: Information lives on your wrist, handlebars, or in your pocket rather than where your attention naturally needs to be- straight ahead.Trade-off mentality: Current tools force athletes to choose between getting performance data and staying fully focused on the path forward.None of the current athletic performance data devices or apps were designed to integrate seamlessly with athletic movement, requiring an athlete to adopt an additional movement and level of focus to access the information.Our unique standalone solutionFlow AR offers a unique value proposition giving athletes access to multiple sources of data in a single, integrated, wearable device to minimize focus disruption while active.Flow AR puts performance data directly in an athlete’s peripheral vision through standalone augmented reality sunglasses that allow them to unlock their performance data, navigation, pace, heart rate, and more when they need it, without moving their head, lifting their wrist, or taking their eyes off the road ahead. The glasses look and feel like regular sports sunglasses but contain a full Android 12 system that handles everything from GPS tracking to music streaming.Heads-up display: 1920x1080 full HD color microdisplay delivers clear, readable information in your peripheral vision, working in bright sunlight and at night.Complete sensor integration: ANT+ pairing works with existing heart rate monitors and cycling power meters. Direct Strava uploads sync workout data automatically. Garmin Varia integration adds radar detection for cycling safety.Athletic design: Lightweight frames comparable to regular sports sunglasses. Transition lenses adjust to changing light conditions. Anti-fog coating keeps lenses clear during hard efforts.Simple controls: Touch joystick controls on the temple handle basic functions. Voice commands enable hands-free operation. The interface adapts based on your activity to show relevant metrics for running or cycling.High-performance hardware: 4GB RAM and an octa-core processor handle multiple functions simultaneously without lag or delay.Device consolidation: Replaces running watches, bike computers, phones, sunglasses, and heart rate monitors in a single device that weighs marginally heavier than regular athletic eyewear.Flow AR is designed to integrate with most training regimens. The glasses work with existing training apps and platforms, sync with popular services, and fit into established athletic routines without requiring adjustment.A massive, growing marketThe wearable tech market for endurance athletes is already large and growing.Estimated global spend on running watches: $13.3 billionSports sunglasses: $6.3 billionBike computers: $750 millionTotal combined addressable market: $20 billion+ annuallyFlow AR offers a unique value prop- giving athletes access to multiple sources of data in a single, integrated, wearable device to minimize focus disruption while active.Our initial geographic market focus is in the U.S., Australia, and Europe. These regions represent 60 percent of global endurance gear spending.We have early validation of the product and have begun securing initial partnerships with distributors. We have been featured in over 40 media outlets across Australia, Canada, and the USA, including publications such as NewAtlas, GrumpyFoot, and Trendhunter. As we approach market launch, we aim to continue building awareness of our brand. $100,000 in paid pre-orders through our Kickstarter and Indiegogo campaignsAn email list of more than 91,000 peopleIncubated by Founders Inc, NVIDIA Inception and CSIRO (Australian National Science Agency)Covered by 40+ media outlets (like: NewAtlas, GrumpyFoot, Trendhunter) and audience favourite at Startup World Cup AustraliaFeatured on Season 14 of The Pitch ShowMinimis generates revenue from hardware sales and accessories. The core product is priced competitively while maintaining strong margins.Flow AR sells for $699 through direct and retailer channelsAccessories like charging cases and prescription inserts offer higher marginsWe are exploring a battery extension strap, targeting 2027, which may generate additional revenue if developed and launched successfully.Platform-based design allows for efficient development of Flow AR 2 and variantsSports-specific versions in planning: Golf AR, Swim AR, Snow ARExploring optional software subscriptions for advanced personalized analytics and coachingThe capital raised in this round supports our transition from prototype to production. Key priorities are tied to engineering, launch readiness, and go-to-market execution.39.1%- Team expansion and specialist hires for manufacturing and support23.8%- Marketing and launch campaigns targeting core athlete audiences22.4%- Manufacturing and engineering refinement7.5% -R\u0026amp;D NRE4.2% -Certification for regulatory compliance in multiple markets1.7%-Travel to supplier sites and conduct field testing with athletes1.3%- PatentingWe built Flow AR to help athletes be the safest, most focused, and most informed they can be. Our wearable augmented reality sunglasses let athletes to see their performance data without having to look away from what matters; the path ahead.We have a working prototype, a pending patent, early partnerships in place and an engaged community of thousands of athletes who have expressed interest in this product.This investment opportunity is offered under Regulation Crowdfunding (Reg CF). Investing in early-stage companies involves significant risk, including the potential loss of your entire investment. This offering has not been registered with the Securities and Exchange Commission, and the securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Please read the offering materials carefully before investing.","location":"San Francisco, CA","website":"https://minimis.co","total_amount_raised":0,"total_investors":0,"is_funded":false,"is_active":false,"quality_score":2,"related_urls":["https://wefunder.com/minimis","https://minimis.co"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/176218/xxl_avatar.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/176218/large_blob.png","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/176218/standard_avatar.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/176218/standard_avatar.jpg"},"links":{"company_url":"https://minimis.co","linkedin_url":"https://linkedin.com/company/minimis-tech","facebook_url":"https://facebook.com/minimistech","instagram_url":"https://instagram.com/minimisflow","youtube_url":"https://youtube.com/@MinimisTechnologies"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"Company generated $600k+ revenue with 91,000+ email subscribers, without external funding"},{"index":2,"claim_id":"claim-fact-2","value":"Co-invest alongside Entrepreneur Ventures, the VC arm of Entrepreneur Magazine and 27 other angels"},{"index":3,"claim_id":"claim-fact-3","value":"15,000+ customers improved their wellness through Minimis Phone, a product developed by the company"},{"index":4,"claim_id":"claim-fact-4","value":"As seen on The Pitch Show (Season 14), New Atlas, UX Collective, Startup World Cup (AU) and more"},{"index":5,"claim_id":"claim-fact-5","value":"Incubated by Founders Inc, a selective startup accelerator in San Francisco"},{"index":6,"claim_id":"claim-fact-6","value":"Incubated by CSIRO, Australia's national science agency"},{"index":7,"claim_id":"claim-fact-7","value":"Co-Founder \u0026amp; CTO has 28 years experience in FDA-regulated medical wearables R\u0026amp;D and manufacturing"},{"index":8,"claim_id":"claim-fact-8","value":"Member of NVIDIA Inception Program, Google for Startups, AWS Startups \u0026amp; Ericsson Startup 5G Program"}],"team":[{"id":5539554,"entity_id":"wefunder:company_role:5539554","user_entity_id":"wefunder:user:4686323","role":"founder","name":"Joseph Guo","title":"Co-Founder, CEO","bio":"Former lawyer, regulator and banker who almost crashed while cycling \u0026amp; looking down at his phone. Left 6-figure job behind to pursue dreams. While doing so, he designed and grew Minimis Phone to $500k+ revenue with 15,000+ customers.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/5539554/square_blob.jpg?1779118198","profile_url":"https://wefunder.com/joseph.guo","linkedin_url":"https://linkedin.com/in/josephguo","related_urls":["https://wefunder.com/joseph.guo"]},{"id":6503217,"entity_id":"wefunder:company_role:6503217","user_entity_id":"wefunder:user:4922344","role":"founder","name":"Paul Skevington","title":"Co-Founder, CTO","bio":"28 years in medical wearables and life sciences R\u0026amp;D and manufacturing. Led teams of hundreds across the world. Developed medical exoskeleton, artificial heart \u0026amp; ion detectors for mass spectrometers.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/6503217/square_blob.jpg?1769780719","profile_url":"https://wefunder.com/paul.skevington","linkedin_url":"https://linkedin.com/in/paulskevington/","related_urls":["https://wefunder.com/paul.skevington"]}],"featured_investors":[{"id":12974,"entity_id":"wefunder:company_investor_profile:12974","investor_profile_id":4505527,"investor_profile_entity_id":"wefunder:investor_profile:4505527","subject_entity_id":"wefunder:notable_investor:16851","name":"Entrepreneur Ventures","role_title":"Managing Partner","avatar_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTE5ODQ0OCwicHVyIjoiYmxvYl9pZCJ9fQ==--b2e9737c07f8f841eb5c34e080b2a6ce52f0f2d4/avatar.jpg","profile_url":"https://wefunder.com/jonathan.hung.1","endorsement_quote":"EV is investing in Minimis because they’re building something genuinely new in wearables, with the potential to redefine how athletes use tech","endorsement_name":"Jonathan Hung","is_lead_investor":false,"related_urls":["https://wefunder.com/jonathan.hung.1"]},{"id":12975,"entity_id":"wefunder:company_investor_profile:12975","investor_profile_id":4505533,"investor_profile_entity_id":"wefunder:investor_profile:4505533","subject_entity_id":"wefunder:notable_investor:16852","name":"Kenneth Lo","role_title":"","bio":"2x World, 4x USA Masters Cycling Champion | Managing Partner @ Arc5 Ventures","avatar_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTE5ODQ5MCwicHVyIjoiYmxvYl9pZCJ9fQ==--fadb2af27eae615d21dae688b3bf630b4af74227/avatar.jpg","profile_url":"https://wefunder.com/kenneth.lo.1","endorsement_quote":"Jo and Paul are the real deal. I’ve spent hours deep-diving into their AR glasses, and it’s clear they’re not chasing hype, they’re building a category-defining product. As a former velodrome track sprinter, I know firsthand how their tech transforms focus and performance. Watching Jo hustle without hesitation to lock in LOIs reminded me what founder drive really looks like. I back them fully as both advisor and investor.","endorsement_name":"","is_lead_investor":false,"related_urls":["https://wefunder.com/kenneth.lo.1"]},{"id":12579,"entity_id":"wefunder:company_investor_profile:12579","investor_profile_id":4414726,"investor_profile_entity_id":"wefunder:investor_profile:4414726","subject_entity_id":"wefunder:notable_investor:16441","name":"Nathan Yu","role_title":"","bio":"Former Head of Product @ Microsoft Hololens","avatar_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6NjYzODI2LCJwdXIiOiJibG9iX2lkIn19--3bd0b76d8ef13de5460c1a7604b123653a897a8d/filename","profile_url":"https://wefunder.com/nathan.yu","endorsement_quote":"Joseph and Paul are powerhouse co-founders. Joseph is a true hustler with strong product intuition, a deep understanding of the problem space, and a “get it done no matter what” mentality. Paul brings extensive expertise on the hardware/wearable side to drive differentiation on key aspects of the glasses (battery, weight, etc.) I invested because I share conviction in the product market fit and loved the hustle that Joseph and team demonstrated by building out the Minimis Phone.","endorsement_name":"","is_lead_investor":false,"memo_paid_for_by_company":false,"related_urls":["https://wefunder.com/nathan.yu"]},{"id":12578,"entity_id":"wefunder:company_investor_profile:12578","investor_profile_id":4414724,"investor_profile_entity_id":"wefunder:investor_profile:4414724","subject_entity_id":"wefunder:notable_investor:16440","name":"Mike Kramer","role_title":"","bio":"Competitive Triathlete, Former VC-Backed Founder","avatar_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6NjYzODIzLCJwdXIiOiJibG9iX2lkIn19--faad1cd05e9d737142c81140af4ec1c37dff1540/filename","profile_url":"https://wefunder.com/mike.kramer.2","endorsement_quote":"Three factors differentiate Jo \u0026amp; Paul: 1. A commitment to an ethical approach to business in considering what’s best for long term equity with customers and for the brand 2. Unparalleled wearable creation experience 3. Keeping a focus on the functional benefits of Minimis without being willing to sacrifice the safety ones","endorsement_name":"","is_lead_investor":false,"memo_paid_for_by_company":false,"related_urls":["https://wefunder.com/mike.kramer.2"]},{"id":12580,"entity_id":"wefunder:company_investor_profile:12580","investor_profile_id":4414735,"investor_profile_entity_id":"wefunder:investor_profile:4414735","subject_entity_id":"wefunder:notable_investor:16442","name":"Philip Crandall","role_title":"","bio":"SVP of Product @ Button","avatar_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6NjYzODM1LCJwdXIiOiJibG9iX2lkIn19--12dbc7960d9d84d726dcdbad589397f062514790/filename","profile_url":"https://wefunder.com/philip.crandall","endorsement_quote":"Joseph and Paul will make this business happen. Joseph is remarkably tenacious and pragmatic in a way that you don't see very often with founders. He seeks advice humbly but then executes decisively and unapologetically. He has assembled an impactful and expert team from scratch, without having to raise external funds. He understands and loves his user - and respects input that he gets from his community without trying to solve everyone's problem. Paul is one of the few technical founders that could possibly have started this business. He has exceptional experience designing hardware, prototyping, manufacturing, and in the complexities of global supply chain. He's remains curious and excited, and is exceptionally adaptable. It's a rare case when I get more confident in the founders over time, but Joseph and Paul are the real deal.","endorsement_name":"","is_lead_investor":false,"memo_paid_for_by_company":false,"related_urls":["https://wefunder.com/philip.crandall"]},{"id":12583,"entity_id":"wefunder:company_investor_profile:12583","investor_profile_id":4414742,"investor_profile_entity_id":"wefunder:investor_profile:4414742","subject_entity_id":"wefunder:notable_investor:16445","name":"Sally Yu","role_title":"","bio":"Investor @ King River Capital","avatar_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6NjYzODQyLCJwdXIiOiJibG9iX2lkIn19--a34befa561a6bd99451712c7130d72a7995efc93/filename","profile_url":"https://wefunder.com/sally.yu","endorsement_quote":"Super impressed by Joseph's hustle and execution. The energy, curiosity, and conviction he brings to what he's building is contagious and is translating into early wins with customers. Also appreciate the creative way he bootstrapped with a phone app!","endorsement_name":"","is_lead_investor":false,"memo_paid_for_by_company":false,"related_urls":["https://wefunder.com/sally.yu"]},{"id":13100,"entity_id":"wefunder:company_investor_profile:13100","investor_profile_id":4524761,"investor_profile_entity_id":"wefunder:investor_profile:4524761","subject_entity_id":"wefunder:user:5031772","name":"Michael Kramervitz","role_title":"","avatar_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTI5Mjg2NSwicHVyIjoiYmxvYl9pZCJ9fQ==--1145930a83c0e1c11d144c496b1c297d2531a703/profile_picture_83f3a755ccfa.png","profile_url":"https://wefunder.com/michael.kramervitz","endorsement_quote":"Three factors differentiate Jo \u0026amp; Paul: 1. A commitment to an ethical approach to business in considering what’s best for long term equity with customers and for the brand 2. Unparalleled wearable creation experience 3. Keeping a focus on the functional benefits of Minimis without being willing to sacrifice the safety ones. The opportunity in the space itself is huge- I'm incredibly excited to get to live with the training, navigation and safety benefits of having my stats, maps, and everything else front \u0026amp; center.","endorsement_name":"","investment_total":31856,"investment_info":"Invested $31,856 this round","is_lead_investor":true,"related_urls":["https://wefunder.com/michael.kramervitz"]}],"investor_memos":[],"tab_counts":{"posts":0,"ask_questions":1,"featured_investors":7,"faq_entries":1},"active_fundraises":[{"id":140648,"entity_id":"wefunder:fundraise:140648","state":"open","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"","currency":"USD","testing_the_waters":true,"min_purchase":100,"max_purchase":9,"funding_target":5000000.0,"minimum_target":"50000.0","maximum_target":"5000000.0"}],"latest_fundraise":{"id":140648,"entity_id":"wefunder:fundraise:140648","state":"open","offering_type":"4(a)(6)","structure":"ttw","testing_the_waters":true,"can_invest_now":true,"funding_started_at":null,"funding_closed_at":null,"terms":{"eb":"$11.7M","nb":"$13M","txt":"valuation cap"}},"recent_posts":[],"q_and_a":[{"id":326713,"entity_id":"wefunder:comment:326713","question":"want to invest","author_name":"Mohit Gujarathi","votes":0,"created_at":"2026-03-03T13:17:31Z","canonical_url":"https://wefunder.com/minimis#question-326713","answers":[{"id":326900,"entity_id":"wefunder:comment:326900","answer":"Would love to have you on board Mohit! Feel free to email me any questions: jo@minimis.life","author_name":"Joseph Guo","votes":0,"created_at":"2026-03-04T23:28:03Z"}]}],"faq":[{"question":"want to invest","answer":"Would love to have you on board Mohit! Feel free to email me any questions: jo@minimis.life"}]}}}