Company Profile (AI Text)
Name: Mela
Canonical URL: https://wefunder.com/mela
Updated at: 2026-06-13T05:01:26Z

Tagline: Delicious Watermelon Juice with 4x Revenue Growth

Key claims:
- Total raised on Wefunder: 163901 | citation: https://wefunder.com/mela#claim-total-raised
- Total investors: 90 | citation: https://wefunder.com/mela#claim-total-investors

Verified facts:
- Total raised on Wefunder: 163901 | observed_at: 2026-06-13T05:01:26Z | expires_at: 2026-06-14T05:01:26Z
- Total investors: 90 | observed_at: 2026-06-13T05:01:26Z | expires_at: 2026-06-14T05:01:26Z

Computed metrics:
- total_amount_raised: 163901
- total_investors: 90
- team_size: 7
- featured_investor_count: 5
- faq_count: 1
- recent_post_count: 0

Quick facts:
- Revenue grew more than 4X from 2022 to 2023. From $1.4M to $5.7M. Targeting $12M revenue in 2024. | citation: https://wefunder.com/mela#claim-fact-1
- National distribution in 7,000+ stores including Target, Sprouts, Kroger, 7-Eleven, and more coming | citation: https://wefunder.com/mela#claim-fact-2
- Rolling out to 6,500 locations of 7-Eleven starting in April 2024 - millions in expected revenue | citation: https://wefunder.com/mela#claim-fact-3
- Single sourced in Vietnam and working with over 1,000 family farms across the region. | citation: https://wefunder.com/mela#claim-fact-4
- Watermelon rinds are up-cycled into fertilizer and other practical uses in market. | citation: https://wefunder.com/mela#claim-fact-5
- Watermelon has naturally occurring electrolytes & antioxidants. Similar benefits to coconut water. | citation: https://wefunder.com/mela#claim-fact-6
- We are in the functional hydration category which has now eclipsed $30 billion (Source: Circana). | citation: https://wefunder.com/mela#claim-fact-7
- Currently supplying our delicious watermelon juice to the NFL Champions - Kansas City Chiefs | citation: https://wefunder.com/mela#claim-fact-8

FAQ:
- Q: Love the idea and how it mirrors coconut water that's already anchored in most customers' mindset. Your many reviews on amazon are very positive with the negatives seeming to be amazon-centric (smaller size, dents during shipping). I tried your watermelon-pineapple version tod...
  A: Hey Jason! Good question. The MAJOR difference is that we are shelf stable. Meaning 100X more scalable (just like coconut water) we can be in every store in the country. Including getting major retailers is easier because we can be on dry shelf and don't have to pay insane slotting fee's compared to the limited cooler space to launch with new retailers. In addition as an effect to being shelf stable, COG's are significantly better. We don't have to transport cold chain all over the country sa...