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Invest in Mayfield Athletics

Making sports safer for players of all ages

Invest in Mayfield Athletics

Making sports safer for players of all ages

Shelby Charter Township MI
Retail Hardware Technology B2C Medical Device
Concussions have remained a constant problem in sports and we are frustrated that no one is doing anything about it. Mayfield Athletics is innovating to address this problem. We believe team sports teach many valuable life lessons and player safety gives them a better chance to learn those lessons, giving them a brighter future.
Justin Summerville CEO @ Mayfield Athletics
Early Bird Terms: $84,319 Left

$15,681

of a min $50,000 goal

Invest via a

Future Equity Agreement
$8M$7Mvaluation cap
First $100K will invest in a SAFE with a $7M valuation cap and 20% discount.
see more terms & learn more
20.0%discount
A SAFE gives you the right to future shares in the company. If you invest, you're betting the company will be worth more than $7M in the future.
see investor perks from $250 to $10,000

Held in Escrow & Refundable.

  • About
  • Updates 2
  • Reviews2
  • Ask a Question 6

Invest via a

Future Equity Agreement
$8M$7Mvaluation cap
First $100K will invest in a SAFE with a $7M valuation cap and 20% discount.
see more terms & learn more
20.0%discount
A SAFE gives you the right to future shares in the company. If you invest, you're betting the company will be worth more than $7M in the future.
see investor perks from $250 to $10,000

Why you may want to invest in us...

1 Total market value over $5 billion in the U.S. with similar global market value
2 Proven results from use of our tech showing a capability to reduce impact up to and beyond 35%
3 Patented technology has multiple applications in sports and other consumer markets
4 Multiple utility patents held on technology
5 Healthy margins of over 65%+ on sales of product
6 No direct competition in market currently
7 Manufacturing and supply chain established with capacity to meet high demand

Why investors us

we've raised $715,681 since our founding

Mayfield Athletics demonstrated the ingenuity and creativity that lead to the creation of the SafeClip, to address the issue of concussive forces that arise in football.  I was inspired to invest when I understood the simple brilliance of attaching a “shock absorber” to the helmet to distribute impact forces to the head of the players.  Management has obtained a patent which evidences the unique quality of this product.  This combination of ingenuity, ethical concern for safety, and quality of management set the foundation for my belief and investment.
James Hewson Hewson&Vanhellemont, P.C.
Lead Investor Investing $25,000 this round & $25,000 previously
Mayfield Athletics is bringing innovation and protection to an otherwise stagnant industry! Anything that protects my children while they play the sport they love is worth my time and money!
Rich Williams
on 09/09/2020

Our team

Justin Summerville
CEO
Serial entrepreneur and concept designer for S.A.F.E.Clip and the No Contact Helmet System "There is a better way, find it." Thomas Edison
Rich Williams
COO
Back-end professional specializing in Business Intelligence, Data Analytics, and Risk Assessment "Any fool can know, but the point is to understand." Albert Einstein
Vanessa Spasovski
Marketing and Public Relations
Vanessa has owned her own boutique marketing firm and has a wealth of experience and success in the fields of marketing operations, public relations, and social media.

In the news

Innovative Facemask Clip Reduces Football Collision Impact
CEDARVILLE, Ohio, Aug. 27, 2019 /PRNewswire/ -- Big hits are a facet of football, but two dreamers tinkering in a garage are on the verge of making a game-changing impact on one of America's favorite sports. Rich Williams, (Cedarville University 2011 alumnus), and business partner, Justin Summerville, created the S.A.F.E.
July 28, 2020 @ prnewswire.com
July 28, 2020 @ finanzen.net
Innovative Facemask Clip Reduces Football Collision Impact
CEDARVILLE, Ohio, Aug. 27, 2019 /PRNewswire/ -- Big hits are a facet of football, but two dreamers tinkering in a garage are on the verge of making a game-changing impact on one of America's favorite sports. Rich Williams, (Cedarville University 2011 alumnus), and business partner, Justin Summerville, created the S.A.F.E.
July 28, 2020 @ de.advfn.com
July 28, 2020 @ money.mymotherlode.com

Downloads

2020 MA Pitch Deck We Funder 3 .pdf
Shelby Charter Township MI
retail hardware technology b2c medical device

The Story of Mayfield Athletics

Our journey began in 2014 with this simple mission:

"To engineer products that empower athletes to play the sport they love without the fear of injury."

This journey has been exciting, full of key milestones, and one that we are proud of. We're excited to take the next steps to lead innovation in an industry desperate for progress.

S.A.F.E.Clip®...Making the Game Safer

In 2014, Justin Summerville came up with a concept product that would be able to reduce impact from a blow to the facemask.  The product would be retrofittable and would be able to be installed by anyone who cares about safety.  Called S.A.F.E.Clip, this product is developed, tested and is making a positive difference on the field!  High schools utilizing S.A.F.E.Clip have reported concussion reductions of 67% and 100%!

How S.A.F.E.Clip Works

At the moment of impact, S.A.F.E.Clip’s patented design allows a facemask to move slightly backward and absorb the impact forces through a Sorbothane insert. The forces are absorbed and reduced in milliseconds, all before the facemask returns to its original position--further protecting the player and preparing for the next hit.

Helmet impact without SAFEClip:

Helmet impact with SAFEClip:

"I used these on my [Riddell] Speed helmet in my first semi-pro game Saturday and they relieve so much neck soreness, these are super awesome!"
Jamie P., high school football player
"Anything to keep him [my child] better protected is worth the time and money."
Cassandra S., mother of high school football player
"They really get the job done and I could feel the difference in the first game."
Noah C., high school football player
"S.A.F.E.Clip gave me the peace of mind to play my hardest."
Former high school football player

No Contact Helmet System (NCHS)

In 2018, Justin started development of a revolutionary new helmet system able to reduce impact by 40%+.  This helmet system will bring what was learned during S.A.F.E.Clip development to a product that has multiple applications in sports and other consumer markets.  If we can raise the resources, our helmet system can be ready for the field in 2021.  

Much like S.A.F.E.Clip, the NCHS works by absorbing and dispersing concussion-causing impact forces BEFORE any physical contact with the wearer.  This is accomplished through the implementation of three layers that deform on impact, two of which are not physically contacting the user.  This mirrors the action of the crumple zone in an automobile.  Our current approach is unlike existing helmets, which  are designed to form a hard shell around the head that transfers impact force to the wearer with few options to disperse.  The NCHS is designed so that an impact, which would otherwise lead to a concussion, will hardly be felt by the user.  A baseball player that wears our helmet system could, in theory, take a 90 mile an hour fastball off the helmet and not even feel it.  The NCHS also addresses the fit and comfort issues that are so prevalent in current industry designs.  No head shape is the same, and our helmet design, through material and design applications, will make sure that every person has a helmet that fits properly and is comfortable to wear.

Lead Investor Testimonial

Jim Hewson - Chairman of Hewson Van Hellemont 

COVID-19 Statement

From the CEO,

Mayfield Athletics is taking into account the current COVID crisis and the fact that sports across the country have been postponed. However, we have decided not to let this slow our internal progress. As a team, we have pivoted and used this time to finalize our marketing and sales strategies, secure key sales support, and focus on strengthening our social media content. We also are focusing on continuing to build relationships with our current early adopters, seek feedback on areas of improvement, and maximizing the additional contacts and opportunities that they can provide.

During this crisis we have seen overwhelming and passionate responses from players, fans, and coaches–all of whom are more than ready to begin a safe return to sports. We sense a strong desire to resume sports activity as soon as it is safe to do so from players, coaches, and administrators. Coaches and athletic directors have stated that football “needs to be played” for the seniors, many of whom count on their senior years to either procure or solidify scholarship opportunities. For others, this may be their last chance to play organized football.

Because of these indicators, we are confident sports will safely return. While the directives and procedures for each league start are independently controlled, the governing bodies of the NFL, NCAA, and NFHS have all provided guidance for a return to play. While not certain, due to these directives we believe there is a high likelihood of football returning this year.

There is no doubt that our approach to sales and marketing will have to take into account that safety, on all levels, has never been more in the public eye nor relevant to consumers. With our products added safety features, we can add positivity to that narrative and can further increase our market traction.

We are still working to make our market presence known during this time when sports has taken a back seat to public safety concerns. If sports remain postponed or the current postponement is extended, we can use resources to further expedite our helmet development and be ready to engage the market when sports (and fans) return to full capacity. We’ll do whatever it takes to keep players safer.

Justin H. Summerville

CEO, Mayfield Athletics

Fundraising Goal

As we look to raise additional funds, there are several fundraising goals that have been set which, if achieved, will provide us the opportunity to pursue additional product launches and compound the potential revenue return on the funds invested. 

Revenue Growth and Market Potential

With a market of over $5 Billion and and an industry desperate for innovative safety solutions, the potential for explosive revenue growth is achievable.  We project revenues over $70 million by 2028!

Join our journey and watch your investment "SCORE" as we lead the innovative charge for sports safety here in the United States and around the globe. 

Justin H. Summerville, CEO Mayfield Athletics

Investor Q&A

Expand all
What does your company do?
Mayfield Athletics makes products that allow athletes to play the sports they love without fear of injury. We design, develop and bring to market impact-reducing sports safety equipment that are unlike anything else in the market today.
Where will your company be in 5 years?
We want to be the go-to company that consumers look to for better safety components in sports and other markets. We want people, when they look for better, safer equipment, to know that Mayfield Athletics is where they can go to find it.
Why did you choose this idea?
Concussions have remained a constant problem in sports and we are frustrated that no one is doing anything about it. Mayfield Athletics is innovating to address this problem. We believe team sports teach many valuable life lessons and player safety gives them a better chance to learn those lessons, giving them a brighter future.
How far along are you? What's your biggest obstacle?
We've completed development of our flagship product, S.A.F.E.Clip, and have several early adopters. We're ready to put money and resources into marketing and generating revenue right away with this product. Our helmet system, the No Contact Helmet System (NCHS), is ready to be fast tracked for final development and can be ready for the field in 2021. We've assembled a top notch development team ready and waiting to kick off if we can get the resources. Our biggest obstacle is raising the money we need to get us to revenue generation and to allow us to complete development of our helmet system. We've been able to weather the COVID-19 storm and now are ready to compete and win over our market!
Who competes with you? What do you understand that they don't?
Mayfield Athletics has little to no direct competition due to the patents that we hold. The competition that does exist are the original components from the helmet manufacturer that do not absorb or disperse impact force.
How will you make money?
By selling our products to individuals, schools, youth sports organizations etc.... There's also a very good licensing opportunity with our helmet technology. We can license our tech to helmet manufacturers across a wide array of sports and other consumer markets.
What are the biggest risks? If you fail, what would be the reason? What has to go right for you to succeed?
Our biggest risk are other companies coming out with products that are better than ours and not being able to induce widespread adoption our products. If we fail, it will be because people don't want our products or that we've failed to adapt to changing market and cultural climates. For us to succeed, we need to raise capital and be very clear and concise with our marketing and sales efforts, especially now during the COVID crisis. We also need to properly educate people as to the problem we're solving and our solution to it.

Financials

Mayfield Athletics has financial statements ending December 31 2019. Our cash in hand is $22,000, as of August 2020. Over the three months prior, revenues averaged $2,500/month, cost of goods sold has averaged $1,825/month, and operational expenses have averaged $7,400/month.

At a Glance

January 1 to December 31
$55,280
Revenue
-$127,058
Net Loss
$89,500 +148%
Short Term Debt
$0
Raised in 2019
$22,000
Cash on Hand
As of 08/17/20
Income
Balance
Narrative
A note from Wefunder. Unlike companies on the NASDAQ, early-stage startups have little operating history. Financial analysis is not as useful when there is limited data. It's more important to predict the size of the future market. If the founder achieves their vision, will enough customers pay the company enough money?

It's also common for fast-growing startups to lose money even faster: they are investing in future growth. In these cases, it's often better to check if the Cost of User Acquisition (CAC) is lower than the Lifetime Value (LTV) of that customer. If one spends $1000 today to make $10,000 over the next five years, that may be a smart bet. Amazon is a famous example of re-investing potential profits to maximize growth over 20 years.
Net Margin:
-230%
Gross Margin:
54%
Return on Assets:
-142%
Earnings per Share:
-$0.17
Revenue per Employee:
$55,280
Cash to Assets:
3%
Revenue to Receivables:
~
Debt Ratio:
100%
2018 2019 YE GAAP.xlsx

Risks

1

Mayfield Athletics is in the early stages of a multiple year growth and expansion plan. As macroeconomics change, sales growth could also change or be slowed.
2

Our future success depends on the efforts of a small management team. The loss of services of the members of the management team may have an adverse effect on the company. There can be no assurance that we will be successful in attracting and retaining other personnel we require to successfully grow our business.
3

Although Currently retrofittable to 90% of the current market, in the unlikely event of fast paced new product development by current football helmet manufacturers, new product development could outpace SAFEClips ability to produce adaptive product versions to match new helmet/facemask designs.
4

For Mayfield Athletics to execute on its growth and expansion plan, it needs to add key people in target geographies to build sales channels and drive sales growth. If we are unable to hire these key people, it can potentially slow sales growth and could adversely affect the company.
5

We are a growth startup company and are not currently profitable.  We expect to need to raise additional capital to further develop our business.  We can give no assurance that we will successfully negotiate or obtain additional financing on terms favorable or acceptable to us, or at all. We do not have any current commitments for additional financing. Our ability to obtain additional capital will depend on market conditions, the U.S. economy and other factors outside our control. If we do not obtain adequate financing or such financing is not available on acceptable terms, our ability to continue our operations would be significantly limited. If we are not able to sell all of the securities offered in this financing, or complete such additional equity or debt financing, we may not have the funds necessary to fully execute our objectives.
6

Mayfield Athletics is taking into account the current COVID crisis and the fact that sports across the country could remain postponed this fall. However, we have decided not to let this slow our internal progress. As a team, we have pivoted and used this time to finalize our marketing and sales strategies, secure key sales support, and focus on strengthening our social media content. We also are focusing on continuing to build relationships with our current early adopters, seek feedback on areas of improvement, and maximizing the additional contacts and opportunities that they can provide. During this crisis, we have seen overwhelming and passionate responses from players, fans, and coaches--all of whom are more than ready to begin a safe return to sports. We sense a strong desire to resume sports activity as soon as it is safe to do so from players, coaches, and administrators. Coaches and Athletic Directors have stated that football “needs to be played” for the seniors, many of whom count on their senior years to either procure or solidify scholarship opportunities.  For others, this may be their last chance to play organized football. Because of these indicators, we are confident sports will safely return. While the directives and procedures for each start are independently controlled, the governing bodies of the NFL, NCAA, and NHFS have all provided guidance for a return to play. While not certain, due to these directives we believe there is a high likelihood of football returning this year. There is no doubt that our approach to sales and marketing will have to take into account that safety, on all levels, has never been more in the public eye nor relevant to consumers.  With our products added safety features, we can add positivity to that narrative and can further increase our market traction. We are still making progress during this time when sports has taken a back seat to public safety concerns. If sports remain postponed or the current postponement is extended, we can use resources to speed up our helmet development and be ready to engage the market when sports (and fans) return to full capacity.  We’ll do whatever it takes to keep players safer. 
7

The Company may never receive a future equity financing or elect to convert the Securities upon such future financing. In addition, the Company may never undergo a liquidity event such as a sale of the Company or an IPO. If neither the conversion of the Securities nor a liquidity event occurs, the Purchasers could be left holding the Securities in perpetuity. The Securities have numerous transfer restrictions and will likely be highly illiquid, with no secondary market on which to sell them. The Securities are not equity interests, have no ownership rights, have no rights to the Company’s assets or profits and have no voting rights or ability to direct the Company or its actions.
8

Rich Williams is a part-time officer. As such, it is likely that the company will not make the same progress as it would if that were not the case.
9

Share owners have limited rights or permissions to resell their shares in the open market. As a result, investors may be required to hold their shares indefinitely, with little or no ability to resell their shares or otherwise recover their investment amount.
10

The NCHS patent is currently pending and we expect issuance in late 2020 or early 2021.  However, issuance is not assured and if this patent does not get issued it could adversely affect Mayfield Athletics moving forward.
11

Temporary Rule 201(z)(2) provides temporary relief from certain financial information requirements by allowing issuers to omit the financial statements required by Rule 201(t) in the initial Form C filed with the Commission. This offering has commenced in reliance of Temporary Rule 201(z)(2) and, as a result, the following must be disclosed: (i) the financial information that has been omitted is not otherwise available and will be provided by an amendment to the offering materials; (ii) the investor should review the complete set of offering materials, including previously omitted financial information, prior to making an investment decision; and (iii) no investment commitments will be accepted until after such financial information has been provided.

Details

The Board of Directors

Director Occupation Joined
Justin H. Summerville Business Owner @ Hobart Mayfield Inc. 2014
Rich Williams Risk Analyst @ Populus Group 2016
Jim Hewson Founding Partner and President @ Hewson and Vanhellemont 2016

Officers

Officer Title Joined
Justin H. Summerville CEO   President   2014
Rich Williams COO 2016

Voting Power

Holder Securities Held Voting Power
Rich Williams 221,600 Common Stock 30.4%
Justin H. Summerville 332,800 Common Stock 45.7%

Past Equity Fundraises

Date Amount Security
$0 SAFE
09/2018 $700,000 Priced Round

Outstanding Debts

None.

Related Party Transactions

None.

Use of Funds

$50,000 50% overhead, 40% towards marketing and sales, 2.5% inventory, 7.5% Wefunder intermediary fee
$250,000 37% marketing and sales, 28% will go towards helmet development, 20% overhead, 2.5% inventory, 5% testing and engineering, 7.5% Wefunder intermediary fee

Capital Structure

Class of Security Securities
(or Amount)
Authorized		 Securities
(or Amount)
Outstanding		 Voting
Rights
Common Stock 800,000 728,000 No

The Funding Portal

Mayfield Athletics is conducting a Regulation Crowdfunding offering via Wefunder Portal LLC. CRD Number: #283503.

Form C Filing on EDGAR

The Securities and Exchange Commission hosts the official Form C on their EDGAR web site.




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