|1||Total market value over $5 billion in the U.S. with similar global market value|
|2||Proven results from use of our tech showing a capability to reduce impact up to and beyond 35%|
|3||Patented technology has multiple applications in sports and other consumer markets|
|4||Multiple utility patents held on technology|
|5||Healthy margins of over 65%+ on sales of product|
|6||No direct competition in market currently|
|7||Manufacturing and supply chain established with capacity to meet high demand|
Mayfield Athletics demonstrated the ingenuity and creativity that lead to the creation of the SafeClip, to address the issue of concussive forces that arise in football. I was inspired to invest when I understood the simple brilliance of attaching a “shock absorber” to the helmet to distribute impact forces to the head of the players. Management has obtained a patent which evidences the unique quality of this product. This combination of ingenuity, ethical concern for safety, and quality of management set the foundation for my belief and investment.
Our journey began in 2014 with this simple mission:
"To engineer products that empower athletes to play the sport they love without the fear of injury."
This journey has been exciting, full of key milestones, and one that we are proud of. We're excited to take the next steps to lead innovation in an industry desperate for progress.
In 2014, Justin Summerville came up with a concept product that would be able to reduce impact from a blow to the facemask. The product would be retrofittable and would be able to be installed by anyone who cares about safety. Called S.A.F.E.Clip, this product is developed, tested and is making a positive difference on the field! High schools utilizing S.A.F.E.Clip have reported concussion reductions of 67% and 100%!
At the moment of impact, S.A.F.E.Clip’s patented design allows a facemask to move slightly backward and absorb the impact forces through a Sorbothane insert. The forces are absorbed and reduced in milliseconds, all before the facemask returns to its original position--further protecting the player and preparing for the next hit.
Helmet impact without SAFEClip:
Helmet impact with SAFEClip:
"I used these on my [Riddell] Speed helmet in my first semi-pro game Saturday and they relieve so much neck soreness, these are super awesome!"
Jamie P., high school football player
"Anything to keep him [my child] better protected is worth the time and money."
Cassandra S., mother of high school football player
"They really get the job done and I could feel the difference in the first game."
Noah C., high school football player
"S.A.F.E.Clip gave me the peace of mind to play my hardest."
Former high school football player
In 2018, Justin started development of a revolutionary new helmet system able to reduce impact by 40%+. This helmet system will bring what was learned during S.A.F.E.Clip development to a product that has multiple applications in sports and other consumer markets. If we can raise the resources, our helmet system can be ready for the field in 2021.
Much like S.A.F.E.Clip, the NCHS works by absorbing and dispersing concussion-causing impact forces BEFORE any physical contact with the wearer. This is accomplished through the implementation of three layers that deform on impact, two of which are not physically contacting the user. This mirrors the action of the crumple zone in an automobile. Our current approach is unlike existing helmets, which are designed to form a hard shell around the head that transfers impact force to the wearer with few options to disperse. The NCHS is designed so that an impact, which would otherwise lead to a concussion, will hardly be felt by the user. A baseball player that wears our helmet system could, in theory, take a 90 mile an hour fastball off the helmet and not even feel it. The NCHS also addresses the fit and comfort issues that are so prevalent in current industry designs. No head shape is the same, and our helmet design, through material and design applications, will make sure that every person has a helmet that fits properly and is comfortable to wear.
Jim Hewson - Chairman of Hewson Van Hellemont
From the CEO,
Mayfield Athletics is taking into account the current COVID crisis and the fact that sports across the country have been postponed. However, we have decided not to let this slow our internal progress. As a team, we have pivoted and used this time to finalize our marketing and sales strategies, secure key sales support, and focus on strengthening our social media content. We also are focusing on continuing to build relationships with our current early adopters, seek feedback on areas of improvement, and maximizing the additional contacts and opportunities that they can provide.
During this crisis we have seen overwhelming and passionate responses from players, fans, and coaches–all of whom are more than ready to begin a safe return to sports. We sense a strong desire to resume sports activity as soon as it is safe to do so from players, coaches, and administrators. Coaches and athletic directors have stated that football “needs to be played” for the seniors, many of whom count on their senior years to either procure or solidify scholarship opportunities. For others, this may be their last chance to play organized football.
Because of these indicators, we are confident sports will safely return. While the directives and procedures for each league start are independently controlled, the governing bodies of the NFL, NCAA, and NFHS have all provided guidance for a return to play. While not certain, due to these directives we believe there is a high likelihood of football returning this year.
There is no doubt that our approach to sales and marketing will have to take into account that safety, on all levels, has never been more in the public eye nor relevant to consumers. With our products added safety features, we can add positivity to that narrative and can further increase our market traction.
We are still working to make our market presence known during this time when sports has taken a back seat to public safety concerns. If sports remain postponed or the current postponement is extended, we can use resources to further expedite our helmet development and be ready to engage the market when sports (and fans) return to full capacity. We’ll do whatever it takes to keep players safer.
Justin H. Summerville
CEO, Mayfield Athletics
As we look to raise additional funds, there are several fundraising goals that have been set which, if achieved, will provide us the opportunity to pursue additional product launches and compound the potential revenue return on the funds invested.
With a market of over $5 Billion and and an industry desperate for innovative safety solutions, the potential for explosive revenue growth is achievable. We project revenues over $70 million by 2028!
Join our journey and watch your investment "SCORE" as we lead the innovative charge for sports safety here in the United States and around the globe.
Justin H. Summerville, CEO Mayfield Athletics
Mayfield Athletics has financial statements ending December 31 2019. Our cash in hand is $22,000, as of August 2020. Over the three months prior, revenues averaged $2,500/month, cost of goods sold has averaged $1,825/month, and operational expenses have averaged $7,400/month.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
You should read the following discussion and analysis of our financial condition and results of operations together with our financial statements and the related notes and other financial information included elsewhere in this offering. Some of the information contained in this discussion and analysis, including information regarding the strategy and plans for our business, includes forward-looking statements that involve risks and uncertainties. You should review the "Risk Factors" section for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.
Mayfield Athletics makes products that allow athletes to play the sports they love without fear of injury. We design, develop and bring to market impact-reducing sports safety equipment that are unlike anything else in the market today.
We want to be the go-to company that consumers look to for better safety components in sports and other markets. We want people, when they look for better, safer equipment, to know that Mayfield Athletics is where they can go to find it.
Hobart Mayfield Inc. was incorporated in the State of Michigan in May 2014.
Since then, we have:
Historical Results of Operations
Liquidity & Capital Resources
To-date, the company has been financed with $700,000 in equity.
After the conclusion of this Offering, should we hit our minimum funding target, our projected runway is 12 months before we need to raise further capital.
We plan to use the proceeds as set forth in this Form C under "Use of Funds". We don’t have any other sources of capital in the immediate future.
We will likely require additional financing in excess of the proceeds from the Offering in order to perform operations over the lifetime of the Company. We plan to raise capital in 3 months. Except as otherwise described in this Form C, we do not have additional sources of capital other than the proceeds from the offering. Because of the complexities and uncertainties in establishing a new business strategy, it is not possible to adequately project whether the proceeds of this offering will be sufficient to enable us to implement our strategy. This complexity and uncertainty will be increased if less than the maximum amount of securities offered in this offering is sold. The Company intends to raise additional capital in the future from investors. Although capital may be available for early-stage companies, there is no guarantee that the Company will receive any investments from investors.
Runway & Short/Mid Term Expenses
Hobart Mayfield Inc. cash in hand is $22,000, as of August 2020. Over the last three months, revenues have averaged $2,500/month, cost of goods sold has averaged $1,825/month, and operational expenses have averaged $7,400/month, for an average burn rate of $6,725 per month. Our intent is to be profitable in 18 months.
We had several sales and market opportunities that either were postponed or were cancelled due to the COVID crisis. Since then our finances have been tight for the first several months of 2020, we've drastically reduced our overhead by over 50% and have adjusted to the new market climate. We've been pushing our current customers and utilizing their reach to gain new customers in the midst of the shutdown.
Much depends on the economic climate during COVID, but if all goes well we believe we can reach at least $6,000 per month in revenue in the 3 - 6 months following the raise. Our monthly expenses will then be $3,000.
We had several opportunities to raise capital that were postponed due to the COVID crisis. We plan on engaging when they reschedule. Current capital needs have been self funded through the owners.
We are working on some grant opportunities and also have some sales revenue to help offset operational costs. In addition, we're also working on other investment opportunities and if needed can self fund any shortfall until we achieve our funding goals.
Mayfield Athletics is in the early stages of a multiple year growth and expansion plan. As macroeconomics change, sales growth could also change or be slowed.
Our future success depends on the efforts of a small management team. The loss of services of the members of the management team may have an adverse effect on the company. There can be no assurance that we will be successful in attracting and retaining other personnel we require to successfully grow our business.
Although Currently retrofittable to 90% of the current market, in the unlikely event of fast paced new product development by current football helmet manufacturers, new product development could outpace SAFEClips ability to produce adaptive product versions to match new helmet/facemask designs.
For Mayfield Athletics to execute on its growth and expansion plan, it needs to add key people in target geographies to build sales channels and drive sales growth. If we are unable to hire these key people, it can potentially slow sales growth and could adversely affect the company.
We are a growth startup company and are not currently profitable. We expect to need to raise additional capital to further develop our business. We can give no assurance that we will successfully negotiate or obtain additional financing on terms favorable or acceptable to us, or at all. We do not have any current commitments for additional financing. Our ability to obtain additional capital will depend on market conditions, the U.S. economy and other factors outside our control. If we do not obtain adequate financing or such financing is not available on acceptable terms, our ability to continue our operations would be significantly limited. If we are not able to sell all of the securities offered in this financing, or complete such additional equity or debt financing, we may not have the funds necessary to fully execute our objectives.
Mayfield Athletics is taking into account the current COVID crisis and the fact that sports across the country could remain postponed this fall. However, we have decided not to let this slow our internal progress. As a team, we have pivoted and used this time to finalize our marketing and sales strategies, secure key sales support, and focus on strengthening our social media content. We also are focusing on continuing to build relationships with our current early adopters, seek feedback on areas of improvement, and maximizing the additional contacts and opportunities that they can provide. During this crisis, we have seen overwhelming and passionate responses from players, fans, and coaches--all of whom are more than ready to begin a safe return to sports. We sense a strong desire to resume sports activity as soon as it is safe to do so from players, coaches, and administrators. Coaches and Athletic Directors have stated that football “needs to be played” for the seniors, many of whom count on their senior years to either procure or solidify scholarship opportunities. For others, this may be their last chance to play organized football. Because of these indicators, we are confident sports will safely return. While the directives and procedures for each start are independently controlled, the governing bodies of the NFL, NCAA, and NHFS have all provided guidance for a return to play. While not certain, due to these directives we believe there is a high likelihood of football returning this year. There is no doubt that our approach to sales and marketing will have to take into account that safety, on all levels, has never been more in the public eye nor relevant to consumers. With our products added safety features, we can add positivity to that narrative and can further increase our market traction. We are still making progress during this time when sports has taken a back seat to public safety concerns. If sports remain postponed or the current postponement is extended, we can use resources to speed up our helmet development and be ready to engage the market when sports (and fans) return to full capacity. We’ll do whatever it takes to keep players safer.
The Company may never receive a future equity financing or elect to convert the Securities upon such future financing. In addition, the Company may never undergo a liquidity event such as a sale of the Company or an IPO. If neither the conversion of the Securities nor a liquidity event occurs, the Purchasers could be left holding the Securities in perpetuity. The Securities have numerous transfer restrictions and will likely be highly illiquid, with no secondary market on which to sell them. The Securities are not equity interests, have no ownership rights, have no rights to the Company’s assets or profits and have no voting rights or ability to direct the Company or its actions.
Rich Williams is a part-time officer. As such, it is likely that the company will not make the same progress as it would if that were not the case.
Share owners have limited rights or permissions to resell their shares in the open market. As a result, investors may be required to hold their shares indefinitely, with little or no ability to resell their shares or otherwise recover their investment amount.
The NCHS patent is currently pending and we expect issuance in late 2020 or early 2021. However, issuance is not assured and if this patent does not get issued it could adversely affect Mayfield Athletics moving forward.
Temporary Rule 201(z)(2) provides temporary relief from certain financial information requirements by allowing issuers to omit the financial statements required by Rule 201(t) in the initial Form C filed with the Commission. This offering has commenced in reliance of Temporary Rule 201(z)(2) and, as a result, the following must be disclosed: (i) the financial information that has been omitted is not otherwise available and will be provided by an amendment to the offering materials; (ii) the investor should review the complete set of offering materials, including previously omitted financial information, prior to making an investment decision; and (iii) no investment commitments will be accepted until after such financial information has been provided.
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