Company Profile (AI Text)
Name: Marlo's Bakeshop
Canonical URL: https://wefunder.com/marlos.bakeshop
Updated at: 2026-06-02T05:00:16Z

Tagline: Crowdsourced Cookie Recipes, Over 2 Million Sold & Counting
Elevator pitch: Marlo's Bakeshop nurtures customers and promotes women’s entrepreneurship with wholesome cookies and soft-baked biscotti made from real, organic ingredients. Our cookies are inspired by crowd-sourced family recipes that celebrate diverse culinary roots. Sales have climbed an average 65% annually for the last 2 years & we're now in 1,100 points of distribution, including a monthly 9,600 cookie order to Facebook's HQ, 244 Meijer grocery stores, and 276 Cost Plus stores.

Key claims:
- Total raised on Wefunder: 75324 | citation: https://wefunder.com/marlos.bakeshop#claim-total-raised
- Total investors: 72 | citation: https://wefunder.com/marlos.bakeshop#claim-total-investors

Verified facts:
- Total raised on Wefunder: 75324 | observed_at: 2026-06-02T05:00:16Z | expires_at: 2026-06-03T05:00:16Z
- Total investors: 72 | observed_at: 2026-06-02T05:00:16Z | expires_at: 2026-06-03T05:00:16Z

Computed metrics:
- total_amount_raised: 75324
- total_investors: 72
- team_size: 7
- featured_investor_count: 0
- faq_count: 5
- recent_post_count: 0

Quick facts:
- Over 2M cookies sold; 750K cookies in 2017 alone.  | citation: https://wefunder.com/marlos.bakeshop#claim-fact-1
- Nearly 2x revenue growth 2017-2018. | citation: https://wefunder.com/marlos.bakeshop#claim-fact-2
- 1,100+ retail partners (up from 676 in 2017). | citation: https://wefunder.com/marlos.bakeshop#claim-fact-3
- Distributed by the two largest natural foods distributors, KeHE & UNFI; poised for national expansion | citation: https://wefunder.com/marlos.bakeshop#claim-fact-4
- Sold at Cost Plus World Market, Nugget Markets, Central Market, Rouses, Meijer and online on Amazon & SamsClub.com. | citation: https://wefunder.com/marlos.bakeshop#claim-fact-5
- 30% less sugar than the leading cookie per serving. Satisfying consumer desire for 'better-for-you' treats. | citation: https://wefunder.com/marlos.bakeshop#claim-fact-6
- Using cutting edge artificial intelligence & cash-back advertising to drive profitable, direct-to-consumer business | citation: https://wefunder.com/marlos.bakeshop#claim-fact-7
- Allergy-Friendly, GMO-Free, Kosher, and certified Woman-Owned Products | citation: https://wefunder.com/marlos.bakeshop#claim-fact-8

FAQ:
- Q: Is there anyway to get some samples to try?
  A: Hi Rita, thanks for your question. You can get the products at 10% off on Amazon with Prime free shipping using coupon code 10WeFunder starting at 3pm pacific time today through the end of the month. Shop using this link:https://www.amazon.com/promoco...
- Q: how do you get a return on investment
  A: Thanks for your question, William. Our investment vehicle for this campaign is a SAFE note which is an acronym for Simple Agreement for Future Equity, meaning your investment converts to stock (or 'units', since we're an LLC) at a later date if we raise a "priced round" from investors. At this point, you are a unit-holder owning equity, and you earn a return when the value of those units, or equity, goes up over time as the company grows.Example of how the Valuation Cap Comes i...
- Q: How do the "priced rounds" work? What determines if and when one is done? Specifically, in this case what is the current outlook for when one would occur and what drives the decision?
  A: Hi Daniel, thank you for your question. A 'priced round' is an equity-based investment in which there is a defined pre-money valuation (whereas in this WeFunder round we have a 'valuation cap' on the SAFE note) so that each unit of the company (we are an LLC so we have units instead of shares) has a pre-money value assigned to it. For example, if we did a priced round next year with a $5m valuation then new investors in that round would be buying units at that valuation whereas your...
- Q: When the investment converts to stock, how is the shares determine? Is it based on how much we initially invested on here?
  A: Thanks for your question, Raldy. The number of units (we are an LLC so we have units instead of shares) you'll own when the note converts to equity will yes, be determined by how much you invest here. The number of units you will own will be equal to: (your investment here)/($2,500,000, or the valuation cap on our WeFunder Safe note). What that means with respect to percent ownership will depend upon our valuation during the next priced fundraising round. 
- Q: Do you intend to pay distributions?
  A: Hi Craig, thanks for your question! Our focus for the moment is on working towards operating net positively.  Once we achieve profitability we will take a look at what's best for the business's long-term health and success re: putting profits back into the company for use as working capital to continue growing or making distributions to members.  Hope this answers your question? Don't hesitate to reach out with a follow up.