{"data":{"type":"company_profile","id":51483,"entity_id":"wefunder:company:51483","attributes":{"canonical_url":"https://wefunder.com/mammalz","generated_at":"2026-06-24T03:09:45Z","updated_at":"2026-06-23T05:01:24Z","entity_ids":{"company":"wefunder:company:51483","slug":"wefunder:company_slug:mammalz"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-24T03:09:45Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-23T05:01:24Z","as_of":"2026-06-24T03:09:45Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-23T05:01:24Z","as_of":"2026-06-24T03:09:45Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-24T03:09:45Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-24T03:09:45Z","confidence":"medium"}}},"company":{"id":51483,"entity_id":"wefunder:company:51483","slug":"mammalz","name":"Mammalz","tagline":"The first community-driven content platform for all things nature.","elevator_pitch":"We are changing the way the world connects with nature, the way scientists communicate, and the way content creators make a living by telling stories. Through our online content-sharing platform, anyone anywhere now has an equal opportunity to share stories in any media format, effectively monetize their content, and engage in real-time with their heroes and fans. We are Mammalz, and we're on a mission to advance the relationship between humans and the natural world in the most fun way possible.","story":"UPDATE: Progress Reports from the Mammalz TeamThroughout the last few months, your investments have helped us make incredible progress at Mammalz. To summarize our achievements and illustrate our\u0026nbsp;next steps, we've created a series of short \"Progress Report\"\u0026nbsp;videos featuring each of our team's specialists.UPDATE: Help Us Reach $250K - Trip Giveaway!We're only a few days away from the end of our campaign, which means you have limited time to become a community owner in Mammalz! As an added incentive, we're going to be giving away a trip of a lifetime to one lucky investor if we can reach $250K by July 31st. Scroll down for more details.UPDATE: Finding Strength in the PandemicWhile we gaze out our windows at the trees, the clouds, and the birds, many of us are realizing how much we’ve taken the natural world for granted. Staying connected to nature is a challenge in isolation, but even more dispiriting is our constant struggle to stay connected to each other. As it becomes ever more clear from scientists that a disregard for nature and lack of understanding about how humans fit into the mosaic of the natural world has landed us in the current pandemic crisis, our launch of Mammalz has become even more timely and poignant. The good news is that by simply joining the Mammalz community, we can immediately begin to discover inspiring nature stories, unleash our creativity to share our own perspectives about the natural world, and connect with a global community who loves nature as much as we do.Our team at Mammalz is now prouder than ever to stand behind our mission: to promote a greater global understanding of nature and the environment while acting as a bridge between science, media makers, and the public. And with your support, our Wefunder investors, we are delighted to announce that Mammalz is available for free across the globe on the App Store and the web. We invite you all to join us in the new way to experience nature.Welcome to MammalzThrough our common love for all things nature, we're empowering the world.It is 2020, the start of a new decade. Throughout the 2010s,\u0026nbsp;the world woke up to the realities of climate change, extinction rates, and our\u0026nbsp;disconnect from nature. The very technology that has connected and educated us for years (broadcast TV, streaming services, and social media)\u0026nbsp;is now simultaneously disconnecting us and partitioning truth from reality, but it doesn't have to.By utilizing\u0026nbsp;revolutionary innovations in online socialization, media streaming, and\u0026nbsp;data science and security, Mammalz is\u0026nbsp;reconnecting the world to nature in the most fun way possible.\u0026nbsp;We are\u0026nbsp;reinventing the way the world connects with nature, the way scientists communicate, and the way content creators make a living telling their stories.Through our online content-sharing platform, anyone anywhere now has an equal opportunity to share stories in any media format, effectively monetize their content, and engage in real-time with their heroes and fans.The official launch versions of the Mammalz web and iOS applicationsHow We Make MoneyMonetizing digital content has been a grand experiment of the last decade, something the nature media industry has not even attempted to solve for nature content creators, let alone for scientists and organizations seeking project funding.\u0026nbsp;We are taking inspiration from platforms like Twitch, a live-streaming platform for video gamers,\u0026nbsp;and\u0026nbsp;Patreon\u0026nbsp;to integrate revenue models that will not only make us money but truly democratize the way content creators, scientists, and organizations make a living.\u0026nbsp;We are replacing content platforms\u0026nbsp;like YouTube that\u0026nbsp;are too general, have too high barriers to entry, and have too little profit share for their content creators. With a total addressable market of 600 million nature-fans, we have the potential to create an entirely new content economy.At Mammalz, we will rely on three primary revenue models:1)\u0026nbsp;Community Tipping: Our first revenue model, which will be introduced using the funds from this campaign, will give our community of users the power to directly support their heroes. Content creators, scientists, and organizations can apply to receive tips from their fans in the form of Seeds, our in-app digital currency. Each time this currency is purchased, Mammalz will receive a service fee.2)\u0026nbsp;Channel Subscriptions: For our most dedicated content creators, Mammalz will become an \"agent\" through our creator partnership program.\u0026nbsp;In return for a\u0026nbsp;minimum content upload frequency and semi-exclusivity commitment, we will offer creators all of the tools and opportunities they will need to make a living producing nature content. One of these tools is a monthly subscription option specific to their channel. Fans of partnered creators can pay a subscription fee in return for perks like ad-free viewing and exclusive rewards. Mammalz takes a percentage of this subscription fee.3)\u0026nbsp;Advertising: As the Mammalz community scales in both size and engagement, we plan to start selling advertising opportunities to advertisers, particularly those in the nature and outdoors space.\u0026nbsp;Because the Mammalz community is a niche audience, we anticipate being able to provide a higher return-on-investment (ROI) to those advertisers compared to more generalist content platforms like YouTube. We will start selling advertising opportunities once we reach 500,000-1,000,000 users.As shown above, advertising will likely\u0026nbsp;become our most lucrative revenue model. However, our tipping and subscription models drive user engagement, which increases the value of our advertising opportunities. Between year 3-4, we project we'll become profitable.Competitive AdvantageWhat gives us our competitive advantage is\u0026nbsp;our combination of these revenue models, our content creator partnership services, and the niche,\u0026nbsp;mission-driven nature of our platform. Content creators on YouTube have no access to personable \"agents\" or strategic services. In addition, the barrier to entry for content creators\u0026nbsp;on YouTube is astronomical, and\u0026nbsp;their share of revenue through advertising and tipping is minuscule\u0026nbsp;compared to more niche platforms like Twitch.\u0026nbsp;By providing monetization\u0026nbsp;tools that have been proven to work in other community-based\u0026nbsp;industries, personalized services from internal staff,\u0026nbsp;and a platform with a niche audience and no creative restrictions, nature content creators will find no better place to make a living and achieve their personal missions than on Mammalz.As for our users, Mammalz is providing an interactive experience dedicated to our passions for all things nature. We're not just talking wildlife - Mammalz is for outdoor recreation, exploration, travel, science, conservation, and more. On no other platform is it easier to browse nature content of any type. Nowhere else can a user have such a valuable, engaging experience with a global community of like-minded nature enthusiasts and have the ability to directly support their fellow community members. Best of all, Mammalz users can discover entertainment\u0026nbsp;with a clean conscience knowing not only that their data privacy exceeds current standards, but\u0026nbsp;also that Mammalz dedicates\u0026nbsp;a percentage of all\u0026nbsp;profits toward improving the health of our natural world.A Growing DisconnectWhen Mammalz Co-founder Rob Whitehair started producing wildlife documentaries in the 1990s, nature on\u0026nbsp;broadcast TV was at its peak - so much so that Animal Planet beat Discovery Channel in viewership. Millions of millennials grew up inspired by the storytellers of Rob's generation, including his Co-founder Alexander Finden.Mammalz Co-founders Rob Whitehair (left) and Alexander Finden (right) on a tiger safari in IndiaTwenty years later, when Alex entered the nature media industry with hopes of inspiring the next generation, the opportunity had fizzled. Why? Nobody was watching TV, and the nature media industry had not evolved to monetize digital content. Now, Alex and thousands of others like him have no effective way of making a living telling stories about the natural world - but that's the least of our worries.We're living in a time when the youngest generations are more disconnected from nature than any generation prior. Meanwhile, the natural world is struggling with more human-inflicted chaos than ever before. Our world is burning due to the effects of climate change. Extinction rates are soaring and the clock is ticking. Fortunately, there are millions of scientists, storytellers, and nature fanatics who care, including us,\u0026nbsp;but we haven't had an effective platform to communicate with......until now.Mammalz content creator Angus Hamilton @Life_gone_wildRevolutionizing the Way We Communicate About NatureBack in 2017,\u0026nbsp;Rob and Alex met\u0026nbsp;while working together to create a science communication workshop in Montana. Rob approached Alex with the idea, \"What if we created a new media streaming platform, dedicated to nature, that had a social element?\" Alex responded, naturally, with, \"You know that live-streaming platform where people watch other people play video games?\"Mammalz content creator Charlie Young @Ocean_CharlieOne year later, after many Post-Its lost their lives,\u0026nbsp;the idea of Mammalz - the \"Twitch for Nature\" - was too promising to ignore. Not only could we help thousands of nature storytellers make a living doing what they love but we could also reconnect younger generations with the natural world, all while bridging the gap between science, content creators, and the public. So, Rob and Alex traded their snow boots for flip-flops\u0026nbsp;and moved to San Diego, California.In January of 2019, Rob and Alex secured their first round of investment alongside their accelerator KiwiTech. With help from\u0026nbsp;KiwiTech's development team, the first iteration of Mammalz was born:\u0026nbsp;an app- and web-based media streaming and social platform dedicated to nature storytelling. Now, anyone, anywhere can create, share, and socialize about nature media of any type and any format. Phase One: Complete.The official Mammalz web and iOS applications, full of user-generated contentGrowing a CommunitySince launching on Earth Day (April 22nd) 2020, with help from our community growth and marketing experts (shout out to Pam, Sabrina, and Stephen), the Mammalz community is over 1,700 content creators and nature lovers strong. From sharing lucky animal encounters\u0026nbsp;to live-streaming primitive fire-making techniques, the community is\u0026nbsp;rallying around all features of the platform with a hunger for more.Our primary growth strategy for scaling the Mammalz user base involves breaking our target market into supergroups - think birders, wolf lovers, rock climbers, scuba divers, wildlife photographers, etc. We determine where those supergroups are currently, who their leaders and storytellers are, and what types of content functionality they seek. Our community growth team then directly targets those leaders and storytellers, illustrates the advantages of Mammalz, and encourages\u0026nbsp;them to bring their community members along as they transition.One group this has worked very well for is herpers; people who love reptiles and amphibians. Herpers were frequenting YouTube for animal husbandry videos and Facebook for sharing herping events, outdoor techniques, conservation, and more. We acutely targeted their leaders and storytellers on both platforms during beta. Now, of our 340+ users who are active daily, over 50 are herpers, most of whom joined Mammalz organically under the lead of storytellers like Ben Zino (@TheWildReport) and Dillon Jones (@Contemporary_Conservationist).Herper and Mammalz Creator Partner Dillon Jones (@Contemporary_Conservationist)In addition to the skills of our community growth team, we have an extensive advisory team beside us who are committed to helping us succeed. We teamed up with producers from National Geographic and BBC Nature, software development team managers, successful tech entrepreneurs, and both creators and their managers from platforms like Twitch and YouTube to lend us the expertise and wisdom that each of our growth strategies is built on.With our community\u0026nbsp;and team of advisors\u0026nbsp;alongside us, our\u0026nbsp;next steps are to continue innovating with interactive media formats like live-streaming, integrating the first of our monetization features, and scaling our community.We need your help to get there.Use of FundsAfter our eight-month beta, we have now proven that 1) our target market will develop into\u0026nbsp;a highly-engaged community using our platform, and 2) content creators in the nature niche see more value in Mammalz than in other, more general media streaming platforms. Now that we’ve officially launched the Mammalz web and iOS applications, we’ll need to continue refining and improving the platform based on our community feedback. To do so, we'll be hiring additional technical team members. Mammalz is ready to scale, so our community growth and marketing team will need resources to attract new users and content creators through digital marketing, influencer marketing, PR, events, and more as well as resources to retain and engage our userbase through gamification and content creator services. Last, but certainly not least, we will develop and integrate the first of our revenue models: community tipping.\u0026nbsp;At\u0026nbsp;$250,000, we can achieve all of\u0026nbsp;these goals and reach the benchmarks required to secure our next rounds of funding.Breakdown of funds at the $1,070,000 maximumOnce we reach\u0026nbsp;$500,000, the real fun begins. Through a project we call \"Adventure Streamers\",\u0026nbsp;we will truly\u0026nbsp;reinvent the way you experience nature. Imagine climbing a thousand-foot cliff, scuba diving over a coral reef, or capturing rare animal behaviors alongside your favorite content creators, all in real-time, from your own viewing device.\u0026nbsp;Using mobile bonded-modem technology, we'll be providing solutions for our most engaging and exciting content creators to live-stream their adventures every week. Adventure Streamers will not only provide a unique selling point for Mammalz but also drive user growth, engagement, and revenue.At our maximum goal of\u0026nbsp;$1,070,000, we'll be able to bring the Mammalz experience to every device around the world by building a native Android application. To go global, we'll be doubling our marketing initiatives and creator services and funneling more resources into projects like Adventure Streamers. By scaling quickly and widely, we open ourselves to early-stage sponsorship opportunities that\u0026nbsp;could greatly reduce our time to advertising revenue.But Wait, There's More... PERKS!In addition to helping us reach our goals and becoming a valued investor of the Mammalz ecosystem, we want to immediately reward those who invest in our campaign with some nature-specific perks. All of our perks help conserve wildlife and natural resources.Guests with a lucky encounter on the Botswana Mobile SafariPerhaps our most exciting perk is something nearly every investor will receive:\u0026nbsp;a chance to win a trip of a lifetime for two. Each investment below $25,000 will earn you tickets in a drawing for a trip to experience tigers in India, African wildlife in Botswana, or the coral reefs of Indonesia. For every $250,000 we raise, we'll be giving away a trip for two of your choice to one lucky winner.\u0026nbsp;Click here for the terms of the giveaway.Disclaimer:\u0026nbsp;Perks are NOT cumulative. As an investor, you can choose one perk at or below the dollar amount of your investment.Going Beyond the Communication GapOnce we've successfully centralized a global community of nature lovers, democratized nature content monetization, and revolutionized the way we communicate about nature, we have no intention of stopping.Using the millions of photos, videos, comments, discussions,\u0026nbsp;and other relevant data contributed to Mammalz, we will\u0026nbsp;transform our community into citizen scientists. With innovations in data science, we will take bounding leaps toward more effectively conserving threatened species, craft\u0026nbsp;educational, augmented experiences of the natural world, and even help put a stop to\u0026nbsp;wildlife trafficking. The first step is creating an engaged community with a mission, and we're already on our way.Fall in Love with Nature All Over AgainBecome a champion of the natural world by joining the Mammalz community as an owner of the company. Together, we can reconnect the world to nature, because after all, we are Mammalz.","location":"San Diego, CA","website":"https://community.mammalz.com","total_amount_raised":125120,"total_investors":126,"is_funded":true,"is_active":true,"quality_score":3,"related_urls":["https://wefunder.com/mammalz","https://community.mammalz.com"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/51483/xxl_cropped_Wefunder_Pitch_Video_Thumbnail_NEW.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/51483/large_cropped_rsz_mammalz_icon_2019_v4_print.png","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/51483/standard_cropped_Wefunder_Pitch_Video_Thumbnail_NEW.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/51483/standard_cropped_Wefunder_Pitch_Video_Thumbnail_NEW.jpg","profile_video_url":"https://wefunder.wistia.com/medias/m4u5g73cuv"},"links":{"company_url":"https://community.mammalz.com","twitter_url":"http://twitter.com/mammalzpbc","facebook_url":"https://www.facebook.com/mammalzpbc","instagram_url":"https://www.instagram.com/mammalzpbc/"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"We are revolutionizing the way we connect with nature during a time when we all need it most."},{"index":2,"claim_id":"claim-fact-2","value":"Active users spend over 1 hour per day on Mammalz."},{"index":3,"claim_id":"claim-fact-3","value":"Over 20% of our monthly active users are active daily."},{"index":4,"claim_id":"claim-fact-4","value":"37% average post engagement rate - 9x higher than our competitors."},{"index":5,"claim_id":"claim-fact-5","value":"$300,000 secured in prior investments."},{"index":6,"claim_id":"claim-fact-6","value":"With a TAM of over 600 million nature enthusiasts, we can create an entirely new content economy."},{"index":7,"claim_id":"claim-fact-7","value":"We are enabling thousands of nature content creators to make a living doing what they love."}],"team":[{"id":788394,"entity_id":"wefunder:company_role:788394","user_entity_id":"wefunder:user:316539","role":"founder","name":"Rob Whitehair","title":"Co-Founder, CEO","bio":"A veteran of both the nature media industry and the US Navy with over 20 years of success in crafting pitches, acquiring funding, and delivering wildlife content to millions. Rob’s leadership and prowess make him the ideal captain of our ship.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/788394/square_cropped_Rob_CEO_Small.jpg?1579804031","profile_url":"https://wefunder.com/robwhitehair","personal_url":"http://communty.mammalz.com","linkedin_url":"https://www.linkedin.com/in/rob-whitehair-6444265/","twitter_url":"https://twitter.com/RobWhitehair","related_urls":["https://wefunder.com/robwhitehair","http://communty.mammalz.com"]},{"id":788362,"entity_id":"wefunder:company_role:788362","user_entity_id":"wefunder:user:316516","role":"founder","name":"Alexander Finden","title":"Co-Founder, COO","bio":"Brilliant wildlife filmmaker and operational guru who turns chaos into order. Alex combines his experience exponentially scaling YouTube and Twitch communities with his acute knowledge of content trends to leave Mammalz' competitors in the dust.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/788362/square_cropped__A9A0491.jpg?1579804031","profile_url":"https://wefunder.com/alexanderfinden","personal_url":"http://community.mammalz.com/team","linkedin_url":"https://www.linkedin.com/in/alexfinden/","twitter_url":"https://twitter.com/alexfinden","related_urls":["https://wefunder.com/alexanderfinden","http://community.mammalz.com/team"]},{"id":788396,"entity_id":"wefunder:company_role:788396","user_entity_id":"wefunder:user:316530","role":"employee","name":"Pam Voth","title":"Head of Marketing","bio":"Industry giant marketing strategist turned wildlife filmmaker turned marketing strategist once again! Pam's high creativity combined with her consumer marketing expertise makes her a lethal growth strategist, perfect for leading her team at Mammalz.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/788396/square_cropped_Pam_Voth_Mammalz_Head_of_Marketing_bio_profile_head_shot_A9A0967.jpg?1579804031","profile_url":"https://wefunder.com/pamvoth","personal_url":"http://community.mammalz.com/team","linkedin_url":"https://www.linkedin.com/in/pamvoth/","twitter_url":"https://twitter.com/pamvoth","related_urls":["https://wefunder.com/pamvoth","http://community.mammalz.com/team"]},{"id":788397,"entity_id":"wefunder:company_role:788397","user_entity_id":"wefunder:user:316559","role":"employee","name":"Sabrina Andrea Rodriguez","title":"Head of UX","bio":"Highly innovative cognitive scientist and digital media producer. Awarded summa cum laude from UCSD’s Revelle College. Sabrina effectively bridges human behavior and creative design, strategically matching our community’s needs to the Mammalz brand.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/788397/square_cropped__A9A0604.jpg?1582932551","profile_url":"https://wefunder.com/sabrina.andrea.rodriguez","personal_url":"https://community.mammalz.com/team","linkedin_url":"https://www.linkedin.com/in/sabrina-rodriguez-martinez-297b95127/","twitter_url":"https://twitter.com/sabrinaandrea15","related_urls":["https://wefunder.com/sabrina.andrea.rodriguez","https://community.mammalz.com/team"]},{"id":814288,"entity_id":"wefunder:company_role:814288","user_entity_id":"wefunder:user:316548","role":"employee","name":"Stephen Cobb","title":"Head of Data Science","bio":"Successful business consultant, private chef, and entrepreneur. Founded and exited an international tech company within 2 years. Stephen’s vast startup expertise and passion for connecting people in digital spaces make him a master of user retention.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/814288/square_cropped_Stephens_headshot.jpg?1582932649","profile_url":"https://wefunder.com/stephencobb","personal_url":"http://Community.mammalz.com/team","linkedin_url":"https://www.linkedin.com/in/stephenacobb/","twitter_url":"https://twitter.com/MrMammalz","related_urls":["https://wefunder.com/stephencobb","http://Community.mammalz.com/team"]},{"id":788398,"entity_id":"wefunder:company_role:788398","role":"employee","name":"Ben Rohn","title":"Head of Business Development/Securities","bio":"MBA Ben Rohn served as an officer in the Marine Corps, studied 5 languages, and has over a decade of biz-dev experience with Fortune 500 companies and startups, making him an ace accelerator for business strategy and the global roll-out of Mammalz.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/788398/square_cropped_Benjamin_Rohn_profile1.jpg?1579804031","linkedin_url":"https://www.linkedin.com/in/benjamin-rohn/","related_urls":[]}],"featured_investors":[{"id":5361,"entity_id":"wefunder:company_investor_profile:5361","investor_profile_id":364382,"investor_profile_entity_id":"wefunder:investor_profile:364382","subject_entity_id":"wefunder:user:471781","name":"Shawn Pynes","avatar_url":"http://uploads.wefunder.com/uploads/user/avatar/471781/medium_cropped_square_cropped_shawn_pynes_headshot.jpg","profile_url":"https://wefunder.com/shawnpynes","investment_total":25000,"investment_info":"Invested $25,000 this round","is_lead_investor":true,"related_urls":["https://wefunder.com/shawnpynes"]}],"investor_memos":[],"tab_counts":{"posts":0,"ask_questions":10,"featured_investors":1,"faq_entries":5},"active_fundraises":[{"id":28903,"entity_id":"wefunder:fundraise:28903","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"convertible_note","security_type":"debt","currency":"USD","testing_the_waters":false,"min_purchase":100,"max_purchase":9,"funding_target":50000.0,"minimum_target":"200000.0","maximum_target":"1070000.0","funding_started_at":"2020-01-18T00:03:28Z","funding_closed_at":"2020-08-01T05:01:29Z","auto_close_at":"2020-08-01T03:59:59Z"}],"latest_fundraise":{"id":28903,"entity_id":"wefunder:fundraise:28903","state":"successful","offering_type":"4(a)(6)","structure":"convertible_note","testing_the_waters":false,"can_invest_now":false,"funding_started_at":"2020-01-18T00:03:28Z","funding_closed_at":"2020-08-01T05:01:29Z","terms":{"eb":"$4M","nb":"$5M","txt":"valuation cap"}},"recent_posts":[],"q_and_a":[{"id":76406,"entity_id":"wefunder:comment:76406","question":"With the growth in people recording and taking selfies with wildlife that has in some cases resulted in animal death, I'm concerned that having a specific platform for filming wildlife will exacerbate the problem, as well as encourage additional human invasion of habitat just to get the pic. Once it's monetized the temptation will be worse. How does Mammalz plan to mitigate that? I realize I may not know enough. The idea of educating and reconnecting humans with nature is phenomenal. I'm worried about collateral damage.","author_name":"Catherine Butler","votes":1,"created_at":"2020-02-01T02:02:01Z","canonical_url":"https://wefunder.com/mammalz#question-76406","answers":[{"id":76410,"entity_id":"wefunder:comment:76410","answer":"Hi Catherine, I really appreciate this question and it is one that we take to heart. The ethics of filming wildlife and nature is something that I have deeply cared about since I started making wildlife films 25 years ago. Do no harm, leave only footprints has been my motto and that continues today. The problem today is that these larger platforms like Youtube and Facebook are free for alls that encourage and reward doing whatever people can to get attention. I am horrified by some behavior and yes, there are instances where wildlife and people have been hurt. That’s exactly why Mammalz is needed. We have guidelines in place for ethics, we encourage community involvement in regulating behavior in addition to our own safeguards. We have zero tolerance for harming wildlife, and we don’t seek to reward extreme behavior, rather reward scientific accuracy and creativity. Our population on this planet is growing and we are in dire need of connecting people to nature all across the globe if we have any chance for our future. The strength of building a global community deeply caring for nature, and our life’s work, and vision and mission as a Public benefit Corporation, will work to mitigate the outliers who seek to do damage.","author_name":"Rob Whitehair","votes":3,"created_at":"2020-02-01T02:52:43Z"}]},{"id":91440,"entity_id":"wefunder:comment:91440","question":"Now the money I am investing would that be for seed money or purchasing equity or shares?","author_name":"Nola Rodgers","votes":0,"created_at":"2020-05-27T16:21:28Z","canonical_url":"https://wefunder.com/mammalz#question-91440","answers":[{"id":91449,"entity_id":"wefunder:comment:91449","answer":"Hey Nola. Your investment in Mammalz will take the form of a convertible note. You will be purchasing future equity (stock) in Mammalz. Essentially, your investment will convert into equity once we receive an additional round of investment from a venture capital firm. That firm will determine the value of our stock. You will get a discounted rate on that stock based on our convertible note's discount rate (20%) or our valuation cap ($4M in our Early Bird Phase, $5M after), whichever is more favorable to you. You can learn more about convertible notes here: https://help.wefunder.com/#/contract/295251-convertible-note","author_name":"Alexander Finden","votes":1,"created_at":"2020-05-27T17:07:52Z"}]},{"id":91346,"entity_id":"wefunder:comment:91346","question":"What date do you all stop accepting investing?","author_name":"Nola Rodgers","votes":0,"created_at":"2020-05-26T17:00:47Z","canonical_url":"https://wefunder.com/mammalz#question-91346","answers":[{"id":91349,"entity_id":"wefunder:comment:91349","answer":"Hey Nola! We don't have a hard date for the end of the campaign, yet, but it will definitely be before the end of July. If you follow us, you'll stay up to date with any countdowns or campaign end dates.","author_name":"Alexander Finden","votes":2,"created_at":"2020-05-26T17:05:20Z"}]},{"id":80983,"entity_id":"wefunder:comment:80983","question":"DO NOT INVEST through Wefunder. They presented fraudulent information for a Company I invested in (ThisIsGround), failed to hold up the agreement (defaulted on a revenue loan) and then have provided no response to demand of tax information given that the Company has gone bankrupt. This has been going on for months on end. DO NOT INVEST THROUGH WEFUNDER","author_name":"Christopher Jacob","votes":0,"created_at":"2020-03-02T16:31:19Z","canonical_url":"https://wefunder.com/mammalz#question-80983","answers":[]},{"id":75637,"entity_id":"wefunder:comment:75637","question":"Even though you guys are early stage I do love your vision and mission for Mammalz and the impact it will have on the global community. Can you confirm if this investment is open to Canadian investors and where on Form C it states this? I would love to invest. Thank you and best wishes!","author_name":"Elton Pereira","votes":0,"created_at":"2020-01-25T22:54:01Z","canonical_url":"https://wefunder.com/mammalz#question-75637","answers":[{"id":75648,"entity_id":"wefunder:comment:75648","answer":"Hey Elton. We appreciate the love for our vision and mission! Through Wefunder, with whom we created our Form C, we do have the ability to accept investments from international investors, including Canadian investors. I just confirmed this with our campaign manager. The only exception would be those from the Province of Quebec, which has barred its residents from investing through Wefunder. We would be happy to jump on the phone with you and talk in more detail. You can email me at alex@mammalz.com to set up a time to chat. In addition, you can search for more info about investing internationally using Wefunder's FAQ: https://help.wefunder.com/ Their customer support is also great for securing investment transfers and asking questions to a real person.","author_name":"Alexander Finden","votes":0,"created_at":"2020-01-26T00:36:20Z"}]},{"id":75253,"entity_id":"wefunder:comment:75253","question":"Will there ever be an option to invest at a lower level? Fractional shares perhaps? I'd love to be a part but $1,000 is not in my wheelhouse right at the moment. :-)","author_name":"Shannon Cutts","votes":0,"created_at":"2020-01-23T19:27:07Z","canonical_url":"https://wefunder.com/mammalz#question-75253","answers":[{"id":75262,"entity_id":"wefunder:comment:75262","answer":"Hey Shannon. Good question! We will be offering opportunities for lower investment levels later in the campaign, yes. You'll have to wait and see! We'll keep you updated in our emails, on our Wefunder Updates, and on Mammalz.","author_name":"Alexander Finden","votes":0,"created_at":"2020-01-23T19:42:02Z"}]},{"id":74246,"entity_id":"wefunder:comment:74246","question":"Also, do you guys, or your platform, play any kind of liaison to some good charities? I'm not sure if I saw something like that on there. Like if someone wanted to donate to Australia right now, is there (or will there be) a link or something on your website/platform where I can donate to a trusted charity for different causes I believe in? Ocean clean-up projects, abused circus animals, etc?","author_name":"Russell Johnson","votes":0,"created_at":"2020-01-15T17:17:16Z","canonical_url":"https://wefunder.com/mammalz#question-74246","answers":[{"id":74248,"entity_id":"wefunder:comment:74248","answer":"Charities, non-profits, and other boots-on-the-ground organizations are key partners for us in achieving our mission. We have a couple of ways we help our users directly support those groups, all of whom can have their own Mammalz accounts just like any other user: 1) These groups can apply for partnership status with Mammalz, enabling them to receive our tipping currency, Seeds, from their fans and followers; 2) Content creators can opt-in to monthly events that will funnel the tips and channel subscriptions they would normally receive toward one of these groups. After 24-48 hours, Mammalz will match the total donation amount and pair the receiving group with local content creators so our community can watch their dollars make real progress. Note that in times of crisis, such as the Australian bush fires happening now, Mammalz will do whatever is in our power to promote and fund the groups doing the best work outside of our normal events.","author_name":"Alexander Finden","votes":0,"created_at":"2020-01-15T17:47:27Z"}]},{"id":73457,"entity_id":"wefunder:comment:73457","question":"I love the content on Mammalz! However, the image delivery takes away from the experience. What are ways you’ll improve the vertical viewing experience on mobile and remove the black boarders?","author_name":"Lisa McKinney","votes":0,"created_at":"2020-01-05T11:08:23Z","canonical_url":"https://wefunder.com/mammalz#question-73457","answers":[{"id":73526,"entity_id":"wefunder:comment:73526","answer":"We love the content, too! In beta, we simplified our user interface by establishing a 16x9 preview window for all posts. Originally, the post content would stretch to fit that window (think Twitter). After a community vote, we switched content \"stretch\" to \"fit\", hence the black bars. We plan on implementing a dynamic content preview window like you would see on Facebook once we officially launch.","author_name":"Alexander Finden","votes":0,"created_at":"2020-01-06T18:13:51Z"}]},{"id":73454,"entity_id":"wefunder:comment:73454","question":"Regarding App Retention: How many Daily Active Users did you lose within the first 3 days of install?","author_name":"Lisa McKinney","votes":0,"created_at":"2020-01-05T11:03:13Z","canonical_url":"https://wefunder.com/mammalz#question-73454","answers":[{"id":73544,"entity_id":"wefunder:comment:73544","answer":"Because we are in beta on Apple TestFlight, we do not have the data traditionally used to answer this question. However, we do know that 43% of our new users who have posted at least once continue to post throughout the weeks following account creation. In addition, we are proud to say we have had zero account deletions since the start of beta.","author_name":"Alexander Finden","votes":0,"created_at":"2020-01-06T20:21:44Z"}]},{"id":73453,"entity_id":"wefunder:comment:73453","question":"How do your daily active user and monthly active user numbers compare?","author_name":"Lisa McKinney","votes":0,"created_at":"2020-01-05T10:59:52Z","canonical_url":"https://wefunder.com/mammalz#question-73453","answers":[{"id":73542,"entity_id":"wefunder:comment:73542","answer":"In beta, about 20% of our monthly active user base interacted with the platform (made a post, like, comment, etc.) daily. Keep in mind, though, that these metrics are from beta and may change once we officially launch. It's worth commenting here that our beta testers are all organically sourced and have not been paid to interact with or test the platform.","author_name":"Alexander Finden","votes":1,"created_at":"2020-01-06T20:15:21Z"}]}],"faq":[{"question":"How do your daily active user and monthly active user numbers compare?","answer":"In beta, about 20% of our monthly active user base interacted with the platform (made a post, like, comment, etc.) daily. Keep in mind, though, that these metrics are from beta and may change once we officially launch. It's worth commenting here that our beta testers are all organically sourced and have not been paid to interact with or test the platform."},{"question":"Regarding App Retention: How many Daily Active Users did you lose within the first 3 days of install?","answer":"Because we are in beta on Apple TestFlight, we do not have the data traditionally used to answer this question. However, we do know that 43% of our new users who have posted at least once continue to post throughout the weeks following account creation. In addition, we are proud to say we have had zero account deletions since the start of beta."},{"question":"I love the content on Mammalz! However, the image delivery takes away from the experience. What are ways you’ll improve the vertical viewing experience on mobile and remove the black boarders?","answer":"We love the content, too! In beta, we simplified our user interface by establishing a 16x9 preview window for all posts. Originally, the post content would stretch to fit that window (think Twitter). After a community vote, we switched content \"stretch\" to \"fit\", hence the black bars. We plan on implementing a dynamic content preview window like you would see on Facebook once we officially launch."},{"question":"Also, do you guys, or your platform, play any kind of liaison to some good charities? I'm not sure if I saw something like that on there. Like if someone wanted to donate to Australia right now, is there (or will there be) a link or something on your website/platform where I c...","answer":"Charities, non-profits, and other boots-on-the-ground organizations are key partners for us in achieving our mission. We have a couple of ways we help our users directly support those groups, all of whom can have their own Mammalz accounts just like any other user: 1) These groups can apply for partnership status with Mammalz, enabling them to receive our tipping currency, Seeds, from their fans and followers; 2) Content creators can opt-in to monthly events that will funnel the tips and chan..."},{"question":"Will there ever be an option to invest at a lower level? Fractional shares perhaps? I'd love to be a part but $1,000 is not in my wheelhouse right at the moment. :-)","answer":"Hey Shannon. Good question! We will be offering opportunities for lower investment levels later in the campaign, yes. You'll have to wait and see! We'll keep you updated in our emails, on our Wefunder Updates, and on Mammalz."}]}}}