{"data":{"type":"company_profile_ai","id":125211,"entity_id":"wefunder:company:125211","attributes":{"canonical_url":"https://wefunder.com/making.fun","retrieval_urls":{"canonical":"https://wefunder.com/making.fun","json":"https://wefunder.com/making.fun.json","markdown":"https://wefunder.com/making.fun.md","ai_json":"https://wefunder.com/making.fun.ai.json","ai_text":"https://wefunder.com/making.fun.ai.txt","changelog_json":"https://wefunder.com/making.fun.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-06-20T05:01:01Z","generated_at":"2026-06-20T13:29:57Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"company":{"id":125211,"entity_id":"wefunder:company:125211","slug":"making.fun","name":"Making Fun","tagline":"Creating the next generation of epic role-playing games for $200 billion phone / PC / console market","location":"Oakland, CA","website":"https://www.makingfun.com","total_amount_raised":299420,"total_investors":209,"is_funded":true,"is_active":true},"key_claims":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 299420","citation":"https://wefunder.com/making.fun#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-20T05:01:01Z","as_of":"2026-06-20T13:29:57Z","confidence":"high"},"observed_at":"2026-06-20T05:01:01Z","expires_at":"2026-06-21T05:01:01Z"},{"claim_id":"claim-total-investors","text":"Total investors: 209","citation":"https://wefunder.com/making.fun#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-20T05:01:01Z","as_of":"2026-06-20T13:29:57Z","confidence":"high"},"observed_at":"2026-06-20T05:01:01Z","expires_at":"2026-06-21T05:01:01Z"}],"verified_facts":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 299420","citation":"https://wefunder.com/making.fun#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-20T05:01:01Z","as_of":"2026-06-20T13:29:57Z","confidence":"high"},"observed_at":"2026-06-20T05:01:01Z","expires_at":"2026-06-21T05:01:01Z"},{"claim_id":"claim-total-investors","text":"Total investors: 209","citation":"https://wefunder.com/making.fun#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-20T05:01:01Z","as_of":"2026-06-20T13:29:57Z","confidence":"high"},"observed_at":"2026-06-20T05:01:01Z","expires_at":"2026-06-21T05:01:01Z"}],"company_claims":{"tagline":"Creating the next generation of epic role-playing games for $200 billion phone / PC / console market","story":"We’re on the brink of something monumental. For years, we’ve developed, iterated, and dreamed big. Behind every pixel, every storyline, every character, was a shared commitment to creating unforgettable experiences. Who have we been doing this for? Players like you. Your enthusiasm and passion have been our guiding light.Now, we have a chance to solidify a partnership, a collaboration between our team and our most dedicated supporters. Imagine having a tangible stake in the adventures we embark upon, the narratives we weave, and the worlds we bring to life. This is about sharing aspirations, building community, and co-creating.Let’s not just play together. Let’s build, innovate, and redefine the gaming landscape together. Let your next journey with Making Fun begin!Video games are a massive market.Projected $221 billion in 2023 w/ 6.52% CAGR → $285 billion by 2027 (link)57+ mobile titles earned \u0026gt; $1+ billion in last decade (link)Fortnite launched mid-2017, made $5.1+ billion in 2020Epic (maker of Fortnite) valued at $32 billion in 2022 (link)Exits are numerous and frequent.$34.5 billion in video game M\u0026amp;As across 309 closed deals in 2021 (link) (link)Ex: Embracer paid $1.3 billion (10X+ revenue) for Gearbox Software. (link)Our goal is a 50-100X ROI to investors with a $1+ billion exit.Eternium players spent \u0026gt; $21 million in the gameMore features + better graphics + multiplayer → more $$$Only 4% of Fortnite revenue @ 5X revenue multiple → $1 billion exit(Forward-looking projections cannot be guaranteed.)Founder / CEO with track record of success in video gamesCo-led creation of first console multiplayer gaming network in U.S. (@ SEGA)Launched world’s first premium online games (@ web entertainment pioneer Shockwave.com)Diner Dash played by 100’s of millions of people (@ previously co-founded company, PlayFirst)Hidden Express peaked at 300,000 daily players (@ Making Fun, title still profitable today)Leveraging 2 decades of relationships for key partnerships.Eternium is one of the best mobile games.\u0026nbsp; Ever.Beautifully crafted action RPG live on Phones \u0026amp; Tablets (Apple, Google, Amazon) and PC (Steam, Microsoft Store)🚀 Coveted Editor’s Choice award on Google Play$21+ million lifetime revenue *37 million downloads22 million ratings2.5+ million reviews4.8+ stars on app stores7.5mm registered player emails32K daily players6K organic installs per day20 languages* Eternium net revenue to Making Fun is \u0026gt; $17 million net of app store fees.Expanding Brand w/ 2 New GamesMaking Fun to scale player reach \u0026amp; revenue by leveraging Eternium’s proven brand \u0026amp; play style in 2 new, modern action RPGs.Eternium had incredible success for a single-player game. The gameplay of Eternium is among the best ever created on mobile. Copying it provides an immense competitive advantage for the new titles.$1mm new funding to complete and launch both titles.\u0026nbsp;Next-generation graphics and multiplayer features on modern game engines means each new RPG has the opportunity to 100X Eternium’s success.Revenue will spike with new content \u0026amp; features marketed to 7.5 million player emails.Game #1: The world is hungry for more Eternium!BIG additions to reactivate lapsed players:More story: finally face Ragadam!\u0026nbsp;More playable charactersMore companions \u0026amp; petsMore levels, more enemiesMore event typesModernized art, FX \u0026amp; user interfaceDeveloped by Making Fun’s dev studio in United States + South AmericaBuilt on market-leading game engine, UnityGlobal launch on mobile phones + tablets + PC + Mac in 2024 (closed alpha in Fall 2023)See the Eternium Forum for development updates with video of gameplayTech is console-ready for future expansion, including gamepad controls at launchSee Eternium Forum for development updates and videos.Game #2: Project Artemis offers a vast open world to explore solo or with friends.✯ ✯ ✯ Sign up for the Fall 2023 closed alpha! ✯ ✯ ✯New brand set in vast medieval steampunk fantasy worldExtends Eternium’s award-winning gameplayCo-op multiplayer\u0026nbsp;Blend abilities by adding a secondary character classExciting future scope w/ territory, guildsFrom Dream Primer, the makers of Eternium, who are the world’s best small-team RPG game developers!Created in Unreal Engine 5, the platform behind AAA games and blockbuster Hollywood feature films2024 global launch on mobile phones, tablets, PC, MacConsole-ready for future deployments as it is already super fun to battle w/ gamepads on big screens!See Eternium Forum for development updates and videos.Investment Thesis for High-Multiple Exit *Our goal is to 100X Eternium’s revenue to set up a billion-dollar exit.With Eternium, we are starting from an incredibly strong base.Gameplay is among the best ever created on mobile, also strong on PC.Monetization was solid for a single player game.Quality and financial performance created strong organic reach with little paid marketing.However, Eternium also had significant limitations resulting from its orphaned game engine.Difficulty adding features → slow evolution \u0026amp; no multiplayerThis limited Eternium’s monetization and retention potential, resulting in constant churn.Removing the game engine roadblock unlocks massive potential.Unity \u0026amp; Unreal engines built for rapid content and feature deployment including multiplayerPlayers who see each other in multiplayer care about how they look and spend more.Ex: Fortnite’s massive spending is primarily driven by players’ desire to obtain “skins”, cosmetic outfits that do not affect gameplay, only the player’s appearance.Higher retention and monetization → higher CLV → ROI+ acquisition at scaleQuickly scaling users \u0026amp; revenue attracts growth capital on friendly terms and, ultimately, suitors.* Forward-looking projections cannot be guaranteed.KPI \u0026amp; Financial Actuals (2022) \u0026amp; Projections (2023+) ** Forward-looking projections cannot be guaranteed.Experienced ManagementTalented Global Development TeamShipped several titles that built audiences of millions of playersMajority of team collaborating 10+ yearsHeadquarters in northern California + development in more cost-effective placesSummaryTalented global studio seeks capital via investor-friendly SAFE$221 billion market friendly to startups abundant with 5X+ revenue multiple exitsAdding new content + sequel + spinoff to hit franchise, EterniumLarge installed base, steady revenue, key partnerships, experienced team, fast time to market, low-cost development, attractive valuation caps“Downside” scenario is several-X return; upside is 50-100X return ** Forward-looking projections cannot be guaranteed.Download PDF of the pitch deck.CEO Letter","quick_facts":["Eternium: 37mm downloads, 7mm email subscribers, 4.8 star rating, $20mm lifetime revenue","Experienced global team, $100K/mo. revenue, high output with low cash burn","Rebuilding Eternium: more characters \u0026amp; story, new engine w/ better graphics, mobile \u0026amp; PC launch 2024","Project Artemis next-gen action RPG: co-op multiplayer, Unreal Engine 5, mobile \u0026amp; PC launch 2024","Significant progress: New games are playable and FUN, past risk points in development","Perfect time to invest: Products launch in 12 months; raising funds for completion \u0026amp; marketing"]},"computed_metrics":{"total_amount_raised":299420,"total_investors":209,"team_size":6,"featured_investor_count":1,"faq_count":5,"recent_post_count":0},"quick_facts":[{"claim_id":"claim-fact-1","value":"Eternium: 37mm downloads, 7mm email subscribers, 4.8 star rating, $20mm lifetime revenue","citation":"https://wefunder.com/making.fun#claim-fact-1","observed_at":"2026-06-20T05:01:01Z","expires_at":"2026-06-27T05:01:01Z"},{"claim_id":"claim-fact-2","value":"Experienced global team, $100K/mo. revenue, high output with low cash burn","citation":"https://wefunder.com/making.fun#claim-fact-2","observed_at":"2026-06-20T05:01:01Z","expires_at":"2026-06-27T05:01:01Z"},{"claim_id":"claim-fact-3","value":"Rebuilding Eternium: more characters \u0026amp; 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If yes, who is investing in this round?","answer":"Hello! Avg burn over last six months ending July was $82K/mo. Current cash balance is $642K. Not yet raising an additional angel/VC round, although we will likely start talking with VCs in a few months."},{"question":"Hi, I'm with D3VC, a venture fund that invests in equity crowdfunding deals. Could you please share with us how this year has been going for Making Fun, as well as any information you might be able to share on YTD figures?","answer":"Hello, Zac. Sure, I am happy to provide additional color on our recent operations, subject to the disclaimer that these numbers are NOT reviewed\u0026nbsp;by the outside auditor (as the other posted financials were) and the numbers are not yet final, as the revenue and some of the costs are booked but not settled. For our recent fiscal year ending June 30, 2023 we had a net loss of around $925K on revenue of around $1.67 million. For the three months ending July 31, 2023 we burned around $60K per ..."},{"question":"1) What is the open rate for emails sent to your 7M subscribers? 2) What's the marketing plan for the new games (e.g., partnering with influencers/celebrities, giving away free skins, etc.)? 3) Going from net income of $188K to a loss of $925K is a stark reversal. Can you offe...","answer":"Thanks for the Q's! 1)\u0026nbsp; We rarely send to the full list. When we do, open rates are in the 5-10% range. We send more frequently to recently active players, ~400K to ~1mm, where (throwing out the outliers on both sides) we typically see open rates in the low double digit %'s. In addition to email, we also reach our players in-game and on Discord, Forums, and social media channels. 2)\u0026nbsp; Our best marketers are our players and fortunately we have a lot of them. To unleash their\u0026nbsp;full..."},{"question":"I run a Facebook Hidden Express Group of over 4k loyal players, and it is only one group of many out there. This is the best game on Facebook. Hope it stays live for a longtime!","answer":"Tracy, we greatly appreciate your strong support over the years for Making Fun and the Hidden Express player community. While the ‘pitch’ is mostly about Eternium, we have some big plans for Hidden Express as well, including a new feature coming soon. After carefully listening to our players’ feedback and input, we are excited to announce the upcoming launch of the “Reveal Room” in a brand-new format. We believe this redesign will deliver a revitalized experience to our players. Stay tuned fo..."},{"question":"After checking the game's reviews on steam, and lurking in the discussions area, there are quite a few allegations from players regarding suspected paid for reviews, suppression/deletion of threads. Generally speaking, considering what's present in the bad reviews (extremely a...","answer":"We care a great deal about our community and we work hard to make it a safe, honest and positive place. We do not buy reviews. We depend on critical conversations to understand how we can improve. We only delete threads that most people would agree are inappropriate in polite company and infrequent posts with a blatant ad for another product. You make a good point that expectations are different on mobile vs. PC. Eternium was a mobile-first game adapted for PC. It is considered an extremely g..."}],"recent_posts":[],"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-20T13:29:57Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-20T05:01:01Z","as_of":"2026-06-20T13:29:57Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-20T05:01:01Z","as_of":"2026-06-20T13:29:57Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-20T13:29:57Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-20T13:29:57Z","confidence":"medium"}}}}}}