# MakeLoveNotPorn

Pro-sex. Pro-porn. Pro-knowing the difference.

- Canonical URL: https://wefunder.com/make.love.not.porn
- Entity ID: wefunder:company:141223
- Last updated: 2026-06-12T05:01:07Z
- Generated at: 2026-06-12T23:40:50Z

## Quick facts
- Given the unique challenges any sextech venture faces, what we're most proud of is we're still here
- 1.5million people have signed up to MakeLoveNotPorn in the past ten years
- We've taken in $3.5million in revenue over the past ten years
- We're global, with traffic, members and MakeLoveNotPornstars from over 200 countries and territories
- Despite advertising bans everywhere, we're averaging 5-6 #realworldsex video submissions daily
- We have ten years' proof that MakeLoveNotPorn changes sexual attitudes and behavior for the better
- Parents buy subscriptions for 18+ kids so they can see happy healthy loving sexual relationships
- Rape survivors say MakeLoveNotPorn helped them reclaim their bodies and feel able to be sexual again

## Active fundraises
- wefunder:fundraise:94411: 4(a)(6) successful (USD)
- wefunder:fundraise:94410: 4(a)(6) successful (USD)

## Story
Forward-looking projections are not guaranteed.'Cindy Gallop Is Building The Next Sextech Unicorn': Sifted InterviewThe Prof G Pod with Scott Galloway: Sex, Porn And Knowing The Difference With Cindy GallopMakeLoveNotPorn https://socialsexrevolution.com/Click here to learn more about MakeLoveNotPorn Academy

## FAQ
1. **Do you have updated reports available for 2023?**
   - Thanks for your query, Cody - no, not as yet.
2. **Hi @cindy-gallop, what's the end game for #MakeLoveNotPorn (exit strategy)?**
   - Thanks for asking, C Prescott! I've included a slide in our investor deck featured on here, on exit opportunities, predicated on the fact that MakeLoveNotPorn with our 100% human-curated operational model, represents something that's never been the case before and is the investment holy grail: the ability to monetize sex, safely. Accordingly, we see our exit opportunities as 1.) Streaming platforms engaged in content wars (we represent the category of content everyone is most fascinated by an...
3. **How active is Jam Tomorrow in the business or in negotiating exit plans/raises?**
   - Our Jam Tomorrow investor is extremely supportive and makes himself available for advising on key business decisions, but is otherwise not involved in the business on a day to day basis. He is open to all appropriate exit plans and welcomes additional investors - he's happy to talk to future investors.
4. **How did you arrive at the $30MM valuation cap?**
   - We raised our last round of $2million back in 2018 at a valuation of $20million. I make it clear to investors that this is a valuation based on future potential vs past performance - sextech is still a massively under-invested in and under-valued sector.
5. **Hi @cindy-gallop, how often will you communicate updates to Wefunder investors after the campaign closes? I've noticed some founders go missing in action ('fail to communicate') once a crowdfunding campaign closes.**
   - I can promise you we plan to communicate regularly (we'll confirm the precise schedule post-campaign closing). In our case, we regard every one of our amazing WeFunder investors as ambassadors for the brand, something we value highly given the imposed constraints on our ability to promote and advertise MakeLoveNotPorn, and we will keep everyone updated on progress and ask to spread the word at appropriate junctures (eg when we are able to launch https://www.makelovenotporn.academy/ ).

## Team
- Cindy Gallop (Founder & CEO)
- John Allison (CTO)
- Abigail Mlinar (Head of Sales)
- Ariel Martinez (Head of Curation)
- Angelina Cosmo (Curator)
- Saniyyah Lateef (Curator)

## Recent posts
- Yes Sex Please We’re British Campaign Launches With Samantha Niblett MP (2026-05-12T23:43:49Z)
- MakeLoveNotPorn Academy Is Live - And Cited In UK Parliament! (2026-03-22T20:07:33Z)
- Academy in the works + see the power of what you're funding (2025-06-11T16:57:27Z)
- 6 days to go + ask Cindy anything live (2025-04-24T15:38:49Z)
- Cutting edge sexed + exit strategy: 2 weeks to go (2025-04-15T18:16:42Z)
- 4 Weeks Left - Time to Go Big And Go Home (2025-04-03T21:10:02Z)
- It’s My Birthday - Help Celebrate #Cindy65 By Hitting Our Next Milestone! (2025-02-04T21:53:22Z)
- MakeLoveNotPorn: New Year, new milestone + The Economist endorsement (2025-01-02T23:24:15Z)
- Jameela Jamil shines at our London event + TheCut covers how we help parents (2024-11-15T02:04:32Z)
- Why MakeLoveNotPorn Academy matters: join me + Jameela Jamil Wed Oct 30 in London (2024-10-20T16:12:44Z)
- Two new hires and MakeLoveNotPorn Academy is off the ground - YOU funded this ❤️ (2024-06-06T19:14:39Z)
- Why I Took My Clothes Off For This Shoot + Investor Perks (not the same 😂) (2024-05-22T21:06:07Z)
- One small thing we need you to do - reconfirm your investment (2024-04-26T17:20:12Z)
- The human curation layer on top of the internet (2024-04-26T13:44:37Z)
- Cindy & Jameela on why MLNP is a great investment, exit strategies and AI plans (2024-04-11T00:13:10Z)

## Q&A
- Q: Hi @cindy-gallop, how often will you communicate updates to Wefunder investors after the campaign closes? I've noticed some founders go missing in action ('fail to communicate') once a crowdfunding campaign closes.
  - A: I can promise you we plan to communicate regularly (we'll confirm the precise schedule post-campaign closing). In our case, we regard every one of our amazing WeFunder investors as ambassadors for the brand, something we value highly given the imposed constraints on our ability to promote and advertise MakeLoveNotPorn, and we will keep everyone updated on progress and ask to spread the word at appropriate junctures (eg when we are able to launch https://www.makelovenotporn.academy/ ).
- Q: I just wrote the longest and most eloquent comment but for some reason, it didn't post. I'll be more concise this time. I'm a confidently straight man, very masculine, very accepting of everyone, especially those who have different opinions, perspectives, and thoughts than myself, and I've chosen to be single for the past twenty-ish years. I'm happily single and so happy to be fifty years old, to be who I am, physically (I love for people to guess my age because they almost always say forty-two), intellectually, philosophically, and I love my favorite subject to research, my favorite hobby, my favorite shopping subject, and my most frequent internet search topic. When I made the choice to be single, to learn to be happily so, to learn as much about who I am and what makes me, me, I also understood that I needed to live a fulfilling life sexually. I made the choice to research, study, and learn everything I could about masturbation in general, how to masturbate as well as I possibly could (which never ends because I keep learning new and exciting things), and to understand more about something I know, deep in my heart, that everyone who can do it, does it, whether they admit it or lie about enjoying it. If they truly don't participate, I'm deeply saddened by their fear, their lack of courage, that social pressures or values have left them this way, or that they are unable to question their own beliefs to never work towards becoming better and enjoying more, a gift from evolution or whatever higher power that created us, gave us to enjoy. The most critical things in my life revolve around honesty, authenticity, logic (in spite of social values and judgements), and I seek those things that others doubt I can do, those things that others claim can't be done, those things that people accept as truths without understanding why or where they derive, and I love to live that impossibility that they doubt or claim as the way it is without the logically reasoning or understanding. Being single, happily, is something that most people are unable to fathom or are so fearful of experiencing. Further, being proud of how I masturbate, being grateful for taking courses to learn how to do it as well as possible, understanding that I've exceeded my highest visions of how much pleasure I can achieve or what I could do when I thought it was a myth is something very few can understand. This brings me to porn, which is the least authentic, least honest, and most theatrical misrepresentation of sexual activity that exists. I do watch some things considered "porn", but after years of questioning what really aroused me, reassured me, validated the activity that I was enjoying (masturbating for lengths of time, very motion oriented, with intent, and enjoying my full body openly without judgment - or with a lot of anal and prostate activity which I am very proud to say is something I do every time and with however much energy I desire), I found that I was turned off by the over produced fake tits, old dude who works out too much and has a giant, medically enhanced dong, uncomfortably dominating a tiny woman with a fake tan who is clearly less than twenty-five, watching his hairless, dangling sack as she is in a pretzel and clearly not enjoying the experience as much as her fake orgasm deceives the audience, only to have the dude squirt an impossible quart sized load on her then spit in her mouth or vagina. That's theater. I found that I enjoy the real, flawed, normal looking woman, who is alone, sets up her cam, goes about her pleasure the way she enjoys with authenticity, whether she has an orgasm or not, she gets up, turns off the cam, the end. This is why I love MLNP. These people are real, I don't like cameras that move about because I know its some guy who likely coerced "his chic" into making a video that she may not know was shared online. I like the real, the woman who is horny, fine with being alone, not embarrassed to rub her vulva and make a little, real noise, when she authentically feels pleasure, and is aroused by sharing this beautiful moment with others or fantasizes about being the inspiration for other people to masturbate to her beautiful solo sexual activities. My questions: You obviously believe that real, true, and authentic masturbation is important for people to share and others to watch and enjoy, or there would be no MLNP. Thank you because I have spent many, many hours enjoying these videos. Most are exactly what arouses me most, the self video, consensual posted by the person who made the video, and from those women who enjoy sharing or showing their pride in how they give and receive pleasuring themselves. Does the larger porn industry understand that the stylized, over produced, and inauthentic theatrics are not the pattern that they must always follow? Is the market for the stylized porn so strong that the demand dictates that this will be the way people desire their erotic videos? Am I the small minority of those who would rather masturbate to more authentic self made videos by more normal or average women (or people)? Knowing that I am more of the rarity in that I studied masturbation, myself, and learned to drop the shame and embarrassment, and have grown to be proud of applying what I've learned, but that I still seek validation and arousal by watching women who are as confident to share their solo sexual experiences, is the market and options for open minded enthusiasts who enjoy sharing their self pleasure experiences growing? (I feel that as trends of those who admit they enjoy, embrace, or are willing to learn how to masturbate better, and as markets expand, devices are evolving, technology becoming more diverse and complex, and access is everywhere, there should be more demand for more authentic media from less stylized subjects, those who video their fiddling and diddling.) As perception, acceptance, enthusiasm, and those who seek to get more pleasure from how they masturbate or the pleasure they feel from the experience, MLNP is a great example of the real and the actual versus the theatrics of traditional porn. Is there a path or are their pathways that need to be focused on and made available for more people to understand, enjoy, and access more ethical, real, and authentic media that normalizes what masturbation is in an honest depiction of the activity and the true pleasure that a person who has worked hard at improving their skills, increasing their pleasure, and learned to explore and apply techniques then shares what they learned so others can see that masturbation is what a person makes of it? How can I promote and support non-porn enjoyment of masturbation? Being a man who has worked for twenty years to overcome religious, cultural, socially misdirected values and judgments, and worked really hard to push what I thought was possible to far beyond what I ever believed as the highest levels of what I could feel and how much I could experience from the sex that I give to myself, yet remain humbled by who I am as a person, is there some way I can support the work of wonderful, brave, people, pioneers, (like Betty Dodson who I first learned to take responsibility for my own pleasure and to explore my whole body (and hole body!), Helena Nista who provided a fantastic, online, eight week course on masturbation that took me much longer because of issues I discovered in my self worth and that led to an orgasmic experience that seriously scared me, Jocelyn Elders who courageously endorsed masturbation during the AIDS epidemic but was fired, and pioneers, especially yourself) who courageously follow their passion and make their mission in life something that most are too afraid to discuss, even hypothetically? It's May, the International recognized month to celebrate masturbation (and as soon as I send this, I'm getting setup for a session with some specific intent and goals!!! I love May), what ways do you recommend that can I celebrate masturbation without garbage, overproduced, porn, and enjoy arousing media while I happily and proudly use my thrusting machine and simultaneously feel the pleasure of my hands all over my body, especially all over the erogenous areas I locate during pre-masturbation pleasure mapping?
  - A: Thank you so much for your wonderful words! As you acknowledge, at MakeLoveNotPorn we built the solution to what you were looking for, and many other people are as well - unfortunately, we are held back by lack of access to funding and support, as there is very low awareness currently of MLNP. We launched this WeFunder to help fund MakeLoveNotPorn Academy: https://www.makelovenotporn.academy/, 0-18 and beyond sex education, which will educate on masturbation as a healthy, pleasurable activity for everyone, and a great way to identify what each of us enjoys to help future lovers/partners in ensuring mutual pleasure. Now that our WeFunder has closed, we continue to look for investors, and everyone who, like you, wants to support taking the shame, guilt and embarrassment out of sex and self-pleasure, can also donate to MLNP via non-profit Inspire Access, which enables us to take tax-deductible donations/donations from Donor Advised Funds: https://givebutter.com/InspireAccessxMLNP
- Q: this is very interesting. I see the importance of it. sex craved world. I can only imagine how better people would be if people spent more time on their financial futures than having fun. wouldn't be so many broke people, so many struggling so bad smh what will a big part of your raise go towards and what would you say makes you different then the others. thanks!
  - A: John - thanks so much for enquiring! A big part of our raise will go - and is already going - to building and launching MakeLoveNotPorn Academy, the safe sex education for every age aggregator hub that parents, teachers and schools have been asking me for since day one of MLNP - more details here: https://www.makelovenotporn.academy/ We operate uniquely as a business because I designed MLNP through the female lens to be the safest place on the internet - more details here: https://wefunder.com/updates/172949-the-human-curation-layer-on-top-of-the-internet And we have a unique capability - the power to change people's sexual attitudes and behavior for the better, in a way that nothing else can. More details here: https://wefunder.com/updates/171884-another-milestone-passed-why-mlnp-is-especially-a-revelation-to-men
- Q: Cindy, Have you considered branching out into the Lifestyle (aka Swingers) community? There are a number of large events that go on from cruises, clubs, to multiple hotel take overs where it might be good to have exposure. I have several friends that sponsor/promote these events if interested. Just a thought. JD
  - A: James - thank you so much for that thought - we'd love to get word of MakeLoveNotPorn to those communities as great MakeLoveNotPornstar recruitment opportunities, and I would really appreciate those introductions. Do please email cindy@makelovenotporn.com - many thanks.
- Q: Hi Cindy, first of all, I love your project and the impact it could have! Regarding the financials I have a few questions: 1) Your balance sheets account for "Outsourced Service" which is for both 2022 and 2023 ~500k. This is the biggest cost and amouts more or less to the losses you had. Could you elaborate what this cost is, as contracted workers, hosting, etc. is already accounted for? 2) Your Business Plan for the next years: The revenue from mlnp.tv jumps from ~700k to 10.000k in year 2. Thus a revenue increase of nearly 15x. How do you achieve this? You start spending money on advertising (4 mio), but this alone cannot explain such a huge jump? If advertising would be that efficient, why haven't you started already?
  - A: Peter - thank you so much for your kind words, which I really appreciate! To your questions: 1) 'Outsourced service' refers to employee payroll, our biggest cost (that terminology is apparently a function of CPA-reviewed financials). 2) MLNP is a highly advertising/media sensitive business with efficient customer acquisition costs, modelled to date on the earned media we've generated over the years. We haven't started advertising on the scale we project in the plan, because we don't yet have the funds to do so. In our current bootstrapping scenario, we're challenged in our ability to advertise low-budget because of online social media platform censorship. Those barriers fall when we can write big enough checks, as we've discovered pre-planning media with Amy Deneson of Pheno: https://www.phenolution.com/
- Q: Do you think OnlyFans will partner ? :)
  - A: Years ago I reached out to Tim Stokely when he was CEO of OnlyFans, in this context: https://www.techpolicy.press/long-before-onlyfans-bowed-to-the-banks-cindy-gallop-took-them-on/ but he never responded :) MakeLoveNotPorn is very different from OnlyFans - OnlyFans is performative, with creators fulfilling fan requests; MakeLoveNotPorn is a window onto how we all have sex in the real world, spontaneously and non-performatively (our human curation system ensures that every video you see on our platform is real world sex). That's why we use the analogy, if porn is the Hollywood blockbuster movie (performative, produced entertainment), MakeLoveNotPorn is the badly-needed documentary :) We are the only real world counterpoint and complement to porn - NOT competitor. The movie/documentary analogy is deliberate, because people like watching movies, and people like watching documentaries. Sometimes you're in the mood for a movie, sometimes you're in the mood for a documentary :) We answer the question everyone has asked since the dawn of time: what is everyone else REALLY doing in bed?!
- Q: Hi! I've followed Cindy's work for a long time and really believe in this mission. Below are a few questions: 1/ Can you please elaborate on how you will use the funds to grow MLNP revenue? From the financials, it seems that revenue has hovered at ~650k / year. 2/ Can you please elaborate on how the rev share model works with MLNP creators? It's a 50/50 split... Of what? Each credit used? Or is it paid based on # of views (potentially ads) like YouTube? 3/ Is there a minimum amount you need to raise in order to build the first version of the MLNP academy? 4/ Are there other terms we should be aware of for the SAFE besides the valuation cap? 5/ Can you please elaborate on your competitive landscape? For example, Bellesa is another "more real life" porn site (though less inclusive). How have they been accessing funds to grow? Thank you very much!
  - A: Erin - thank you so much for your kind words! 1) We will use the funds raised here for two primary areas: hiring to build, and marketing/promotion. Right now we have a tiny team of five FTEs. For the past few years, we have not been able to afford a CTO + dev team, and our platform has not functioned optimally as a result. We were fortunate to find the CTO of our dreams, John Allison, last fall - he is incredibly kindly working pro-bono for us until we have the funds to pay him, and he has dramatically improved our tech scenario since coming on board, including building and launching a new, upgraded site earlier this year, which we are in the process of optimizing for conversion and revenue-growth, powered by something we have also not been able to access in the past - full data analytics. On the marketing and promotion front, while we (like every other female-lens sexual health and wellness venture) face advertising barriers, those barriers fall when we are able to put more funding behind marketing. 2) I foresaw the creator economy 15 years ago when I concepted MLNP around a revenue-sharing business model. Our MakeLoveNotPornstars receive 50% of every rental fee (eg $1.25 of every a la carte individual $5 rental, $1 of every $2 rental in our $10/month for five videos subscription level, etc etc). 3) We're raising this funding to enable us to build and launch an MVP of MLNP Academy - hitting our $1million target will mean we can do that. 4) No, it's very straightforward, a standard SAFE at 20% discount. 5) MakeLoveNotPorn is, as our brand name indicates, not porn, but pioneering a new category of social sex - #realworldsex shared socially in exactly the same way we share every other area of our lives on big social media platforms, except for this one universal area of human experience which all of those platforms ban, censor and de-platform to the detriment of society. If porn is the Hollywood blockbuster movie - produced, performative, scripted entertainment - MakeLoveNotPorn is the badly-needed documentary: the only window on to how we all have messy funny loving wonderful sex in the real world, with the unique ability to change people's sexual attitudes and behavior for the better. We answer the question everyone has been asking since the dawn of time - 'What is everyone else REALLY doing in bed?!' :) We do not have any direct competition of this nature - Bellesa is porn (I'm afraid I have no insight into their business). We especially have zero competition when it comes to our unique human curation operating system - I'm about to write an investor update specifically on that, so please do look out for it.
- Q: When does the deal close? Thanks
  - A: We close April 29 - thanks!
  - A: I've just realized why there appeared to be an unanswered question from you, Dominic - it came through twice :) I've updated you on this in my reply above. :)
- Q: Does the company have a European entity, or is it USA only?
  - A: MakeLoveNotPorn is a global platform, registered in the USA. However, we have in the past had conversations with investors regarding localization opening offices elsewhere in the world, and we are open to doing that where local investors and partners make it worthwhile.
- Q: How did you arrive at the $30MM valuation cap?
  - A: We raised our last round of $2million back in 2018 at a valuation of $20million. I make it clear to investors that this is a valuation based on future potential vs past performance - sextech is still a massively under-invested in and under-valued sector.
- Q: How active is Jam Tomorrow in the business or in negotiating exit plans/raises?
  - A: Our Jam Tomorrow investor is extremely supportive and makes himself available for advising on key business decisions, but is otherwise not involved in the business on a day to day basis. He is open to all appropriate exit plans and welcomes additional investors - he's happy to talk to future investors.
- Q: Hi @cindy-gallop, what's the end game for #MakeLoveNotPorn (exit strategy)?
  - A: Thanks for asking, C Prescott! I've included a slide in our investor deck featured on here, on exit opportunities, predicated on the fact that MakeLoveNotPorn with our 100% human-curated operational model, represents something that's never been the case before and is the investment holy grail: the ability to monetize sex, safely. Accordingly, we see our exit opportunities as 1.) Streaming platforms engaged in content wars (we represent the category of content everyone is most fascinated by and most engaged with); 2) Big media companies seeking digital revenue (who have already massively expanded their sexual health and wellness content plays because it's what people click on); 3.) Healthtech companies expanding into sexual health and wellness; 4.) Social media platforms seeking new curation models; 5.) Edtech companies expanding into sex education (MakeLoveNotPorn Academy, vision laid out here: https://www.makelovenotporn.academy/ offers an opportunity for a separate, possibly earlier exit); 6.) Public listing.
- Q: Do you have updated reports available for 2023?
  - A: Thanks for your query, Cody - no, not as yet.
- Q: When does this deal close? Thanks
  - A: Dominic, I'm so sorry, I somehow managed to miss your question from back in March - I don't know how that happened, I think because for some reason I didn't receive a notification for it. We originally had a mandatory close date of April 29 because our application was SEC approved at the end of 2023, but we wanted to extend because that was just 9 weeks after we'd launched. So we've extended our close date to July 29.