{"data":{"type":"company_profile_ai","id":154917,"entity_id":"wefunder:company:154917","attributes":{"canonical_url":"https://wefunder.com/maka","retrieval_urls":{"canonical":"https://wefunder.com/maka","json":"https://wefunder.com/maka.json","markdown":"https://wefunder.com/maka.md","ai_json":"https://wefunder.com/maka.ai.json","ai_text":"https://wefunder.com/maka.ai.txt","changelog_json":"https://wefunder.com/maka.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-03-27T04:40:11Z","generated_at":"2026-06-20T03:32:57Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"company":{"id":154917,"entity_id":"wefunder:company:154917","slug":"maka","name":"MAKA","tagline":"The Best of a Green Juice and an Energy Drink, in One Award-Winning Brand.","location":"Arlington, VA","website":"https://livingmaka.com","total_amount_raised":0,"total_investors":0,"is_funded":false,"is_active":false},"key_claims":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 0","citation":"https://wefunder.com/maka#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-03-27T04:40:11Z","as_of":"2026-06-20T03:32:57Z","confidence":"high"},"observed_at":"2026-03-27T04:40:11Z","expires_at":"2026-03-28T04:40:11Z"},{"claim_id":"claim-total-investors","text":"Total investors: 0","citation":"https://wefunder.com/maka#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-03-27T04:40:11Z","as_of":"2026-06-20T03:32:57Z","confidence":"high"},"observed_at":"2026-03-27T04:40:11Z","expires_at":"2026-03-28T04:40:11Z"}],"verified_facts":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 0","citation":"https://wefunder.com/maka#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-03-27T04:40:11Z","as_of":"2026-06-20T03:32:57Z","confidence":"high"},"observed_at":"2026-03-27T04:40:11Z","expires_at":"2026-03-28T04:40:11Z"},{"claim_id":"claim-total-investors","text":"Total investors: 0","citation":"https://wefunder.com/maka#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-03-27T04:40:11Z","as_of":"2026-06-20T03:32:57Z","confidence":"high"},"observed_at":"2026-03-27T04:40:11Z","expires_at":"2026-03-28T04:40:11Z"}],"company_claims":{"tagline":"The Best of a Green Juice and an Energy Drink, in One Award-Winning Brand.","story":"MAKA is an award-winning organic, plant-based energy drink that tastes amazing. We made wheatgrass craveable, and now we’re scaling with fresh operations \u0026amp; supply chains, a new flavor drop, and a focused plan to get clean, plant-based energy on every shelf (and in every fridge).What we’re building at MAKA isn’t your average beverage brand. This is a movement powered by purpose, built on three core beliefs:💥 Energy should come from real plants, not chemicals 🌱 Wellness and hustle can co-exist in one can 🛠 Brands should grow with integrity, not just hypeWe’re not chasing trends. We’re creating a better way to energize and inviting you (our community) to own a piece of it.MASSIVE MARKET, CLEAR WHITE SPACEThe $48.5B U.S. energy drink market is booming, and the organic, plant-based segment is projected to grow 9.2% annually to $4.2B. MAKA is an early mover with wheatgrass-powered energy, turning a niche wellness shot into a category-defining beverage. AWARD-WINNING BRAND, PROVEN DEMANDMAKA won Best New Beverage at Expo West and has topped $1M+ in lifetime sales. Our customers state they love MAKA because it tastes great and makes them feel great! PRIMED FOR GROWTHWe’ve got the operations, the team, standout branding, award-winning flavors, and a passion. With a revamped supply chain, a bold new flavor drop, and a high-impact direct store delivery (DSD) distribution, we’re not just back, we’re built to scale! PROVEN TEAM WITH PURPOSELed by a mission-driven founder and backed by seasoned CPG veterans, this team knows how to build brands (and yes, all of us have done it before). TASTES AMAZING, FEELS EVEN BETTERMAKA blends the best of both worlds: the wellness of a green juice and the energizing lift of an energy drink – delivering a steady focus without the crash. MAKA is so good, it’s turning coffee lovers and traditional energy drink consumers into converts \u0026amp; loyal fans.MAKA started with a simple idea: turn wheatgrass from a hardcore health shot into something people actually want to drink. We launched, won Best New Beverage, and quickly built a fanbase obsessed with how MAKA tastes and how it makes them feel.Then we discovered two things: Consumers are starving for clean, plant-based energy that doesn’t taste like regret. Building a beverage brand is a full-contact sport, which means growth is not linear.Now, we are launching our next phase with shelf-popping branding, an all-new highly craveable flavor drop, improved ops, and a team ready to scale into a $4.2B opportunity. MAKA’s not just back, we’re positioned to become the go-to organic, plant-based energy beverage.What Makes MAKA DifferentWheatgrass + Yerba Mate = clean, functional energy + nutrients (80% DV of Vitamin A)No artificial junk. No sugar bombs. Just vibrant, happiness-inducing, fruit-forward flavor.Ready-to-drink. Shelf-stable. Plant-based. Purpose-driven.Taste-tested. Consumer-loved.Not Your Average Energy DrinkWe didn’t want to make another jitter bomb in a can. So, we did things differently:We use actual plants, wheatgrass, yerba mate, guayusa. Real ingredients. Real flavor.We pack antioxidant Vitamin A in every can, 80% of your daily dose.Clean caffeine = steady focus. No crash. No panic. Just \"I got this\" energy.We promote balance, not burnout. You won’t find 300mg of caffeine or wild claims, just a smarter, smoother approach to energy.We keep it certified Organic, non-GMO, and fully plant-powered.And yeah… it tastes amazing. No salad-in-a-can vibes here.Why Wheatgrass? Because It’s the Green MVPWheatgrass is one of nature’s most nutritionally dense plants with essential vitamins, minerals, and antioxidant compounds. Each can of MAKA delivers 80% of your recommended daily Vitamin A to help support immune function.It’s the unsung hero of functional greens. No shots. No mess. No blender required. Simply serve cold and enjoy the vibe.🍉 Something Juicy Is Coming… and You Could Sip It FirstWe’re about to drop our boldest, most refreshing flavor yet. We won’t spoil the surprise, but here’s a hint: it’s crisp, juicy, summer-ready, and might just become your fridge’s new favorite. Investors get early access.Get in now. Sip ahead of the curve.From Car Trunks to National ShelvesWe launched in 2021 with three bold flavors and real hustle, self-distributing out of car trunks across D.C., Maryland, Virginia, and Delaware. Within months, MAKA was in 40+ indie retailers. Then came big wins: KeHE’s Golden Ticket, UNFI’s UpNext Accelerator, and national distribution.In 2023, MAKA won Best New Beverage at Expo West. In 2024, we were named one of Pepperdine University’s Most Fundable Companies. We’ve got the proof. Now we’re ready to grow.2024 Setback. 2025 Setup.2024 was on track to be our breakout year, with $1.2M projected revenue and consistent 200-230% YoY growth. Then, a supply and distribution breakdown occurred at the worst possible time.We didn’t fold. We fixed it, faster ops, better partners, bolder branding, and a new sales + DSD distribution strategy.Now we’re back, rebuilt, and launching into a $4.2B opportunity with a proven product, a smarter playbook, and demand that never went away.Legal Disclaimer: Statements in this campaign regarding projected revenue, market size, potential acquisitions, future growth, or other forward-looking information are based on our current expectations and assumptions. These forecasts are not guarantees of future performance. Actual results may differ materially due to a range of risks and uncertainties. MAKA makes no assurances that any projections or future milestones will be achieved.We’ve Been in the Arena. We’re Doing It Smarter.The food and beverage world doesn’t hand out participation trophies. It’s a high-stakes game, and we’ve learned that the traditional playbook (heavy reliance on national distributors like UNFI and KeHE, endless slotting fees, and chasing scale over sanity) doesn’t work for most emerging brands. We know because we tried it.Those partnerships opened doors and gave us national reach, but the model broke down under the weight of complexity, fees, supplier failures, and unpredictable performance. What should’ve been a step forward became a margin squeeze, and it forced us to step back and reassess everything.Now, we’re moving forward with a sharper strategy:Smaller, smarter DSD networks in key regions where velocity is proven and demand is buildingStrategic retail placement where we control the economics; no wasteful fees, no chasing vanity doorsA recharged DTC engine, built to fuel loyalty, capture data, and drive subscriptionsFocus on gross margins that get us to profitability, not just revenue growthThis is a refined model forged by hard-earned experience, not theory.We’re not playing the same game. We’re playing to win. And this time, the model is built to last.A $48.5B Market. A $4.2B White Space.Energy drinks are everywhere. But clean, plant-based energy? That’s still rare. The U.S. energy drink market is worth $48.5B, and the $4.2B organic, plant-based segment is growing fast.MAKA is built for this moment: award-winning, shelf-ready, and an early leader with wheatgrass-powered energy. While others chase trends, we’re rooted in function, flavor, and real demand.Back MAKA today. Fuel the Future of Organic, Plant-based Energy (and Your Portfolio)!We’ve got the product, the proof, and the plan. MAKA is launching our next phase with award-winning taste, scalable ops, DSD distribution, and a brand people already love.So if you’re into drinks that taste good, brands with purpose, and investments with upside, this is your moment.Know someone who loves clean energy and bold ideas? Invite them to invest in MAKA alongside you.Shareable link for your friends: wefunder.com/makaPress \u0026amp; AwardsFeatured in Entrepreneur, People, SAG, BevNET, and Natural Products Expo WestSteering Committee Member: “Bringing Naturally Network Chapter to DC”Podcast Creator \u0026amp; Host: Making MAKAGuest: MAKA Interview, BevNet's Elevator TalkSpeaker: Guest Entrepreneur Speaker, 100 Entrepreneurs ProjectPodcast: MAKA Interview, jobTopia Podcast by TimplPodcast: MAKA Interview, Winning at Work PodcastPodcast: MAKA Interview, SoCal Restaurant ShowPanel Moderator: “CPG Founders Tell It Straight”, DC Startup \u0026amp; Tech WeekSpeaker: “Crafting a Winning CPG Pitch Deck”, DC Startup \u0026amp; Tech WeekAward: Most Fundable Company, Winner, Pepperdine UniversityAward: Best New Beverage, Winner, Expo WestAward: Trend Finder, Winner, KeHEAdvocate \u0026amp; Volunteer: Stomach Cancer Awareness \u0026amp; Prevention","quick_facts":["Won Best New Beverage at Expo West + Most Fundable Company, MAKA is built to stand out and scale","Over $1M+ in lifetime revenue proves strong consumer demand and the power of a mission-driven brand","Organic yerba mate + wheatgrass = clean, sustained plant energy with zero crash and zero compromise","Launching our next phase with standout branding, a new flavor, and a plan to scale omni-channel.","Revamped supply chain = improved margins, streamlined ops, and the capacity to sustainably scale","Founded by a triathlete, fueled by a personal mission we blend resilience with purpose-driven growth","This isn’t a startup story it’s a brand revival. 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My investment selection criteria is simple and straightforward...I only invest in companies with the following characteristics - 1) Visionary, resilient, dedicated and enthusiastic founder 2) Experienced and talented management team 3) Innovative and differentiated product that satisfies a market need and exhibits proven market demand 4) Substantial product growth trajectory in a market that supports significant sales expansion and a clear pathway to profitability Maka hits the mark on each of these criteria. All this...and it's healthy and tastes great! Try it, join the Maka family, and...Live Maka!"}],"relationships":[{"source_entity_id":"wefunder:company:154917","relation":"has_team_member","target_entity_id":"wefunder:user:4315360","target_url":"https://wefunder.com/brian.hill.1"},{"source_entity_id":"wefunder:company:154917","relation":"has_team_member","target_entity_id":"wefunder:company_role:4233246"},{"source_entity_id":"wefunder:company:154917","relation":"has_team_member","target_entity_id":"wefunder:company_role:5672544"},{"source_entity_id":"wefunder:company:154917","relation":"has_team_member","target_entity_id":"wefunder:user:4753516","target_url":"https://wefunder.com/james.curley.2"},{"source_entity_id":"wefunder:company:154917","relation":"has_featured_investor","target_entity_id":"wefunder:user:4333990","target_url":"https://wefunder.com/robert.i.coleman.iii"},{"source_entity_id":"wefunder:company:154917","relation":"has_latest_fundraise","target_entity_id":"wefunder:fundraise:113772"}],"faq":[{"question":"IS IT GLUTEN FREE???","answer":"Hi Ed, Yes, MAKA is gluten-free. While wheatgrass juice comes from the wheat plant, it is harvested very early, before the berry (grain) development, where gluten is found. Gluten forms only after the wheat plant matures and the grain develops. Since wheatgrass juice is extracted from the young blades before this stage, it does not contain gluten. To ensure safety, we also conduct third-party lab testing to verify that MAKA contains less than 5 parts per million (ppm) of gluten, significantly..."},{"question":"Hi Brian, Hope you're doing well. Assuming Maka is vegan, our vegan investing club members will be as excited as I am about a shelf-stable wheatgrass juice. Maybe we can help your crowdfund. Can you suggest a time to Zoom or choose a one that is convenient for you using this l...","answer":"Hi Mark, you are correct, MAKA is vegan! I would enjoy the opportunity to connect."},{"question":"Brian, Where are you located for a DueDiligence visit?","answer":"D.C."},{"question":"Hey, which stores are they in currently and in which states? 1M in revenue in how long? Thanks!","answer":"Hi Yaacov, lifetime revenue is over 4 years. We 2-2.5x revenue each year until last year when there was a production/distribution issue outside of our control. What was on track to be $1m+ year turned into a quarter of that in 2024 and a rethink of overall strategy. We had expended into 1,300+ doors across 34 states yet with low awareness the marketing/trade spend was overly expensive. We are now focused on a deep regional approach in NYC/Mid-Atlantic and SoCal. 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