# Maison Marcel

Award winning rose crafted in the south of France

## Elevator pitch
Maison Marcel is a unique rosé masterfully created in Provence. It was born from an old family recipe concocted by my grandfather to charm my grandmother. Living in the US, I realized there was an untapped niche in the rose category and saw an amazingopportunity. Marcel is the only off-dry rose made in Provence on the market. It. Year 1 was beyond all our expectations as we sold out of our 30,000 bottles and had to reorder. We are now very excited to bring Maison Marcel across the US

- Canonical URL: https://wefunder.com/maison.marcel
- Entity ID: wefunder:company:13298
- Last updated: 2026-06-23T05:01:13Z
- Generated at: 2026-06-23T05:07:29Z

## Quick facts
- 50,000+ bottles sold in NY
- 3.6x revenue growth -  $80k in 2016, $280k in 2017. $700k projected for 2018 (2.5x growth)
- 44,900+ followers on Instagram
- 150 retails stores in NY
- Distribution alignement with Gabriella Wines in 6 states (NY, NJ, CT, MA, FL, CA)
- Opened the Texas market/entered Kroger
- Voted twice #1 at The Wine Riot by 6,000+ consumers

## Active fundraises
- wefunder:fundraise:8935: 4(a)(6) successful (USD)

## FAQ
1. **Why a SAFE agreement and not straight equity? SAFE's have very little assurances to the investor that an equity conversion will actually take place.**
   - Hi Barnaby, we already went through a straight equity deal at the initial funding phase. We are now seeing important growth and think it's better for everyone to delay the valuation of the company. That being said, I can assure you that the conversion will take place as I am fully dedicated. I have never let a project down in my life and it's not about to happen anytime soon!
2. **Congrats on your successful launch and inspiring story; as someone who just returned from the South of France, I'm excited to try your product. From the information you've given, it seems your product launch coincided with the peak of rosé season (especially in NYC) - summer. ...**
   - Hi Austin, thank you for your interest in Maison Marcel! This is one of my favorite questions :) You are absolutely right rosé tends to be seasonal therefore harder to sell during the winter months (just as red wine is harder to sell during summer btw). There are 4 main ways we will generate revenue outside of summer: 1. Launch of a Sparkling rosé for this coming OND (October, November, December). Another rose you might say, yes but sparkling equals bubbles which equals holidays. Not only sal...
3. **As a champagne lover besides a petit rose what other types of Marcel is in the future lineup?Also do you have brand ambassadors?**
   - Hi Alexzy, thanks for your question. Between now and next summer we will release a sparkling Marcel rose in October, and Petit Marcel, which will actually be slightly bubbly. We are considering a red and/or a white for the end of 2018. Currently, we do not have any brand ambassadors.
4. **Hi Albert, as a european investor I have to ask if there are any moves planned in the big markets overseas excluding France? And how do you deal with the newest eur/usd difficulties? Thanks for answering, good luck and all the best from overseas**
   - Hi Chris, Thanks for the great questions. Very bullish on the UK market and launching next summer! We are in talks with 2 large distributors, and also in negotiation to have a celebrity endorse the brand there. Luckily, we found a brand manager whose a real hustler and who is very, very passionate about the brand. He's looking to partner with us in the long term and agreed to be paid on commission only. I already spoke with distributors in HK but I would love to take a closer look into Asia i...
5. **When do you expect to send out your next update?**
   - Hi Craig, I'm actually working on it now :)

## Team
- Eric Saignes (Technical Director)
- Vincent Biscaye (Financial Advisor)
- Matthew Rodwick (Strategic Advisor)
- Albert Dahan (CEO)

## Recent posts
- Upcoming new flavors/campaigns for 2019? (2019-03-28T19:46:00Z)

## Q&A
- Q: Hi Albert and Team, Are there any updates regarding possible returns on investment this year since this marks 5 years since my initial investment? Also, are there any ambassador programs for investors? I'd love to help amplify the continued growth of this company. Thank you!!
- Q: HI, Hope everyone is going OK and staying safe. Just wondering what is the latest, haven't seen an update in ages and never received any bottles either. Thank you
- Q: Any new updates for 2020?
- Q: Lack of updates/news from the CEO is disturbing.
  - A: Hi Joo, I'm very sorry I have not been updating you guys. I will send an update soon! I have not found the time to do it as I am doing the work of 4 people at the same time. Thanks for understanding. Best, Albert
- Q: Hi! I’m following up as it has been a year since my last posts. I invested in December 2017 and I see that you are growing, but I haven’t received an update or my bottles, etc
  - A: Hi Prerika, I'm really sorry about this. Can you please send me your address on my email albert@drinkmarcel.com? Thanks!
- Q: Any new status you can share with investors? Thank you
- Q: Hi Al, Haven't heard anything since November. Where are we with this?
- Q: Greetings, hope all is well Mr. Dahan and the team. To jump right in..what type of perks will the investors receive while being invested? Also would love to discuss becoming one of many future brand ambassadors as well to be able to bring brand awareness to markets that might not get touched right away. Thanks in advance Ty G.
  - A: Hi Ty, Any chance we can connect over the phone? You can email me directly so we can arrange that, albert@drinkmarcel.com Cheers and thanks for your message! Albert
- Q: Hi Albert, I'm following up as it has been almost 2 months since I've invested, and I have yet to receive anything from you. Please let me know.
  - A: Hi Prerika, I should have sent an update to everyone, I'm very sorry about this. We are currently in a complete out of stock situation and we're waiting for our container to arrive first week of March. The inventory will be available for us to ship second week of March. Stay tuned!
- Q: If I invest $100 in this company, how many shares will I own? With a 2.5 million valuation cap, what is my possible return on investment with an investment of $100? Thinking of investing?
  - A: Hi Lyle, If you see below, you will read details about how the future valuation of the company could work. My goal is to give investors at least 15 times their money back in 5 to 7 years. Best, Albert
- Q: How marcel company plan to grow for the furture. How the company is now
  - A: Hi Byron, Thank you for your question. I'd love to answer it but could you be a little bit more specific, there is so much to say about it. Thanks for your understanding!
- Q: What do you plan to use the funds raised for?
  - A: Hi Craig, Most of the funds raised will go toward financing inventory. With 8,800 cases on the way for 2017 that's a significant amount to finance and since distribution is what we've worked on the most for the past 2 years, this is the best investment to grow the brand. If we manage to go past $70,000 within the next few days, then a portion of it (about $20,000) will go toward digital marketing and maybe to finance our upcoming wine club. Hope this helped :)
- Q: Hi Albert! Just trying to work out the maths to better understand your numbers. So $82k last year + $150k in the first 5 months of 2017 = $232k. Assuming all of this has been generated in NY, ie 50k bottles, that gives us a sales price per bottle of $4.6 vs. a SRP of $15 which seems a bit low. Is there something missing ? Cheers
  - A: Hi Pierre Alexandre, Thanks for your question! Indeed, there is something that is not exactly right in the numbers you are bringing up. To be fair, different information are scattered around, between the profil page, the deck and the updates so let me recap for you. In Year 1, we did sell 900 cases which was equivalent to $80k, and in Year 2 (2017) we are at 3000+ cases which equals to $280k. The reason why the $/bottle varies is that we have been in a hybrid self-distribution/wholesaler model in NY. So we make a lot more margin selling direct to retailers and less selling wholesale. We're finalizing the numbers for the year and I'll know what the blended $/bottle price is but to give you an idea we sell $5.66/bottle to the distributor and $8 through self-distribution. Also, between SRP and sales price per bottle remember the distributors takes minimum 30% margin and retailers take between 35 and 70% (especially in NY where rents vary so much). Hope this helped!
- Q: What liquidity, exit or other return options do you foresee for investors?
  - A: Hi Prahasith, This is clearly an exit strategy I foresee here. It's always hard to predict at what case level an alcohol brand becomes acquirable, as it depends on the quality of its distribution network, the brand equity and what's around it (i.e. Casamigos sold at 40x revenues). Some M&A specialists say offers start coming in at 25,000 cases, but we want to reach 100,000 cases in 5-7 years . Recent wine buyout multiples have been between 5 and 8x revenues so: 100,000 cases = $8M revenue = 40 and $80M valuation. You're now investing at $2,5M pre-money so that would be at 24x return if we sold the company for $60M. Hope this answers your question. Cheers! Albert
  - A: Alternatively, there are 2 more options of liquidity we could consider: 1) During future rounds of funding raising, there may be opportunities for current investors to sell their shares to new investors. 2) On rare occasions, one may find someone interested in acquiring shares in a private deal. I would be open to consider this if the occasion arises.
- Q: When do you expect to send out your next update?
  - A: Hi Craig, I'm actually working on it now :)