# Loosid

Recovery & Romance: Your Path to Authentic Connections & Community

- Canonical URL: https://wefunder.com/loosid
- Entity ID: wefunder:company:125668
- Last updated: 2026-06-12T05:00:54Z
- Generated at: 2026-06-13T00:23:19Z

## Quick facts
- A Leading Sober Community & Dating App on the Market
- Recognized Among Fast Company’s Most Innovative Companies
- Global Dating app revenue is expected to grow to $5 billion by 2025.
- Total Revenue Up 37.68% ⇧ (Q2 vs Q3), Renewal Revenue Up 49.58% ⇧
- Total Purchases Up 44.28% ⇧ (Q2 vs Q3), Active Subscriptions Up 40.17% ⇧
- 400,000+ active monthly sessions
- 5,000+ 4 & 5 Star Reviews

## Active fundraises
- wefunder:fundraise:122891: 4(a)(6) successful (USD)
- wefunder:fundraise:122890: 4(a)(6) successful (USD)
- wefunder:fundraise:73385: 4(a)(6) successful (USD)
- wefunder:fundraise:73386: 4(a)(6) successful (USD)

## Story
The journey to create Loosid was born from a deeply personal understanding of addiction's isolating grip. After experiencing firsthand the challenges of maintaining sobriety in a world where social connection often revolves around alcohol, we recognized a critical gap in recovery support. Traditional meetings and therapy, while valuable, can’t provide the round-the-clock community and connection that many people in recovery desperately need. This realization sparked the vision for a comprehensive digital platform that makes support accessible at any moment, breaking down the barriers of geography and timing that often prevent people from getting help.The staggering statistics paint a clear picture: with over 300 million people worldwide struggling with alcohol use disorders and more than 95 million battling substance use disorders in the US alone, the traditional approach to recovery support is inadequate. Even if we were to open up 1,000 treatment centers, we would be putting inch-long band aids on an ever-growing global wound. This sobering reality demands a revolutionary solution – one that can scale to meet the overwhelming need while providing meaningful, accessible support to everyone seeking help.What began as a very personal mission has grown into a lifeline for over 260,000 members seeking a path to sobriety. Loosid has made the bold decision to self-fund the platform to ensure it will remain free and accessible to anyone struggling with addiction. This commitment reflects a profound understanding that recovery isn't just about stopping substance use – it's about building a supportive community that understands your journey. By combining virtual peer support with professional resources – and even a dating platform - Loosid has created a digital sanctuary where people can find understanding, encouragement, and practical help exactly when they need it most, addressing the global crisis of addiction one connection at a time.In just 18 months, Loosid has demonstrated remarkable growth and user engagement, effectively doubling its total user sessions from 5.9 million to 11.83 million – nearly matching the previous five years combined. The platform has welcomed 100,000+ new members and significantly increased user engagement, with average sessions per user rising from 40.6 to 50.3. The app's financial metrics tell an equally impressive story, with subscription revenue surging by 455% while maintaining efficient marketing spend. This growth is reflected across all key performance indicators, including a 1,599% increase in total purchases, a 184% rise in premium feature engagement, and a dramatic improvement in return on advertising spend from 3.9% to 61.29%. Perhaps most notably, the platform's success stems from its user-centric approach, prioritizing member feedback to shape its development rather than following predetermined preferences, as evidenced by robust increases in core features like Loosid flirts (212% growth), Superlikes (127.58% increase), and bookmarked content (184.25% growth).As the leading established platform offering an authentic sober dating experience, Loosid stands uniquely positioned to serve both the recovery community and the expanding sober-curious demographic – a market gap that remains largely untapped by mainstream dating apps. The dating app landscape is experiencing a significant shift, creating a prime opportunity for specialized platforms like Loosid to capture an underserved market segment. Recent studies from industry leaders Match, Hinge, and Bumble, coupled with Loosid's own analytics, demonstrate a growing demand for sober dating options, reflecting a broader cultural shift toward mindful dating and lifestyle choices. With its strong brand reputation, refined user experience, and proven track record, Loosid is strategically positioned for growth in the dating sector, presenting an attractive opportunity for potential future acquisition. The platform's established infrastructure and market readiness mean that new investment capital can be immediately deployed toward targeted media campaigns and strategic launch initiatives to capitalize on this growing market demand.Loosid dating activity shows the incredible need to expand our dating growth model NOW. Last year, Loosid retained market leader Moburst Mobile, to provide an independent audit of Loosid’s sober dating business model. A full analysis was done of what it would take in order to generate enough revenue to reach cash flow positive. The full report is available here.Loosid's newest technology, SAM - Sobriety & Addiction Mentor™, creates a seamless experience once leaving treatment. Through emotional recognition and programmatic touchpoints, SAM’s™ interactive 365+ day journey provides treatment facilities full, measurable visibility by integrating a comprehensive backend admin control panel for daily post-care and alumni tracking.Users create a network of alumni, staff and important contacts on their personalized dashboard, encouraging engagement and retention. Loosid is committed to saving lives by providing ever-evolving sober support.In a dating app market projected to reach $5 billion by 2025, Loosid has emerged as a pioneering force at the intersection of two powerful trends: the rising demand for niche dating platforms and the growing sober-curious movement. The platform's remarkable growth trajectory is evidenced by its surge to over 260,000 members and a staggering 455% increase in subscription revenue, demonstrating not just market validation but also efficient scalability with its gross return on advertising spend soaring from 3.9% to 61.29%. This success has garnered recognition from major media outlets including the Wall Street Journal, New York Times, and Forbes, while earning prestigious accolades such as ranking #5 on Fast Company's Most Innovative Companies in Social Media.The timing for investment in Loosid's expansion couldn't be more opportune, as recent studies from industry leaders Match, Hinge, and Bumble confirm an unprecedented demand for sober dating options. Loosid stands alone in serving the massive untapped market of over 300 million people worldwide struggling with alcohol use disorders, plus the rapidly growing sober-curious demographic. With an independent audit by market leader Moburst Mobile validating the platform's path to profitability, and a proven user engagement model showing increased session times and premium feature adoption, Loosid is perfectly positioned to capture this underserved market. The platform's established brand reputation, superior user experience, and demonstrated ability to monetize its user base make it an attractive investment opportunity with significant potential for future acquisition in the booming dating app sector.Additional information:A full breakdown of the investment can be found in the Loosid Investment Deck.5-year pro-formas can be found here.Valuations and EXIT plan can be found here. Use of proceeds can be found here.(The valuations above are forward-looking and cannot be guaranteed.)As someone who found salvation in three difficult words - "I need help" - I understand intimately the power of community. When we launched Loosid in 2017, we weren't just creating another app; we were building a lifeline for the hundreds of millions worldwide struggling with addiction and those choosing a sober lifestyle. What began as an alternative to opening treatment centers has evolved into a revolutionary platform that's already touched over 260,000 lives, providing 24/7 support, connection, and hope through the device in everyone's pocket. Our growth has been extraordinary - from doubling our user sessions to achieving a 455% increase in subscription revenue - but more importantly, we're seeing our members engage more deeply and stay connected longer, proving that we're delivering real value to a community in desperate need.Today, I'm inviting you to join us in scaling this vital mission. We've proven our model works - now we need partners who share our vision of creating the world's most comprehensive sober community platform. By investing in Loosid, you're not just backing a high-growth technology company; you're helping us turn this mission into a movement that could save countless lives.

## FAQ
1. **What makes your company app stand out from the rest? I am a recovering addict thats why i ask the hard question. I can not invest this month but id like to invest in one company that stands out from the rest when it comes to my sobriety is all. I like your vision.**
   - Hey Kevin- Congratulations on your sobriety! It's an important question and not hard at all. Created MJ, who has been in recovery since March, 2012.. as well as Zhanna and Kirill, who have been deeply affected by addiction- Loosid was created in efforts to create the most comprehensive solution for anyone who is interested in living a sober life. Here are a list of some of the features... although we encourage you to check it out as it is 100% FREE. You can also enter in guest mode before you...
2. **Sorry, couldn't find. What was company revenue in 2022? ( ARR). What about Jan MRR?**
   - Hi Pavel! Loosid is currently pre-revenue. Please don't hesitate to contact us directly if you need anything! You can contact MJ directly here > mj@loosidapp.com
3. **Dear Loosid team, You are actually the first startup here I am interested in. First I want to thank you for coming up a such good idea to help people. I especially like the part that you made the promise of never charging the individuals who are already suffering. Luckily myse...**
   - hey Louise- Thanks very much for your message! Yes, absolutely. Yes, we are working on Loosid for families. Please reach out to me directly mj@loosidapp.com. Thanks very much and look forward to discussing in greater detail. - MJ
4. **how will I get return by investing into Loosid**
   - Hi Ankush- Thanks very much for the comment! Please see exit plan on the main page under "the opportunity" Any additional questions please dont hesitate

## Team
- Mj Gottlieb (Co-Founder & CEO)
- Zhanna Basina (Co-Founder)
- Gary O'Neil (Creative Director)
- Carli Hughbanks (Director of Strategic Partnerships & Brand Activations)
- Brady Pejerrey (Chief Technology Officer)
- Rafael Palma (Head of Development)
- Kelly Johns (KJ) (Head of Growth Marketing)
- Edmealem Tesfaye (Head of UI/UX)

## Recent posts
- BIG NEWS: Loosid Announces New Capital Raising Partners (2025-05-08T20:40:51Z)
- Loosid’s Vision: Join the Movement Transforming Sobriety (2025-03-04T16:03:33Z)
- Loosid Investor Update: Record January Performance & $250K Fundraising Milestone (2025-02-26T15:28:22Z)
- Loosid Rated in the Top 5% of Nearly 10,000 Companies by KingsCrowd (2025-01-30T16:06:03Z)
- Meet the Loosid Team! (2025-01-17T17:26:07Z)
- A "2-minute" recap you won’t want to miss! (2025-01-10T14:56:00Z)
- 2024: A Year of Purpose and Progress for Loosid (2025-01-02T21:28:18Z)
- Expanding Sobriety: Building an Ecosystem of Support and Growth (2024-12-26T17:01:44Z)
- Loosid’s Mission in Action: Building Impact and Growth Together (2024-12-19T18:57:36Z)
- A Special Update & Invitation to Own Loosid's Future (2024-11-27T19:37:19Z)
- Loosid App Investment Early March Update + More (2023-03-28T16:28:14Z)
- INVESTOR FAQ- 12 Reasons to Invest (2023-02-01T16:50:31Z)
- INVESTOR FAQ- Benefits of An Affinity App. (2023-02-01T16:46:55Z)
- INVESTOR FAQ- User Acquisition Dollars (2023-02-01T16:45:50Z)
- Loosid App LLC Stakeholder Update January 2023 (2023-01-19T11:52:05Z)

## Q&A
- Q: This is an amazing app, after looking at app store reviews on both apps. They are bad, but they aren't saying the app is bad it's just bots on the app, how can you guys fix this issue ? You need to gain traction and it's just by posting videos on tiktok! I searched Loosid on Tiktok and seen maybe at most 3 videos regarding your app. Put your self out there and I'm telling you, you will blow up. I'm 19 and I think I know how gen z works. Great idea just more promotion. I have yet to invest but I need to see more traction.
- Q: how will I get return by investing into Loosid
  - A: Hi Ankush- Thanks very much for the comment! Please see exit plan on the main page under "the opportunity" Any additional questions please dont hesitate
- Q: Dear Loosid team, You are actually the first startup here I am interested in. First I want to thank you for coming up a such good idea to help people. I especially like the part that you made the promise of never charging the individuals who are already suffering. Luckily myself have never been addicted to achohol, but I lived with one for a long period time and I managed to get out from the toxic relationship at the end luckily - the current subscription number looks rather low, what my question is: is there any plans for Loosid in the future to build a community that supports and empowers the people who live around the addicts? Perhaps even a dating section for them too? - in my experience, they are actually the people who are actively seeking for help, more active than the addicts themselves… you might get much more subscriptions if you reach your hand to those people, number wise there are many more of them then actual addicts (one addicts would have two parents, perhaps siblings, partner, friends…). As far as I know, it can take years for many addicts to admit they got problems, they will not subscribe Loosid, but the people around them will. Looking forward to your reply. Best wishes, Lou
  - A: hey Louise- Thanks very much for your message! Yes, absolutely. Yes, we are working on Loosid for families. Please reach out to me directly mj@loosidapp.com. Thanks very much and look forward to discussing in greater detail. - MJ
- Q: Sorry, couldn't find. What was company revenue in 2022? ( ARR). What about Jan MRR?
  - A: Hi Pavel! Loosid is currently pre-revenue. Please don't hesitate to contact us directly if you need anything! You can contact MJ directly here > mj@loosidapp.com
- Q: What makes your company app stand out from the rest? I am a recovering addict thats why i ask the hard question. I can not invest this month but id like to invest in one company that stands out from the rest when it comes to my sobriety is all. I like your vision.
  - A: Hey Kevin- Congratulations on your sobriety! It's an important question and not hard at all. Created MJ, who has been in recovery since March, 2012.. as well as Zhanna and Kirill, who have been deeply affected by addiction- Loosid was created in efforts to create the most comprehensive solution for anyone who is interested in living a sober life. Here are a list of some of the features... although we encourage you to check it out as it is 100% FREE. You can also enter in guest mode before you sign in as well. * Robust community- 300,000+ monthly sessions * dedicated struggling section * Sober tip of the day * Daily Gratitude *Sobriety Tracker * Recovery Voices- (over 50 hours of audio content with recovery advocates and other leaders in the recovery and addiction treatment space) * Comprehensive treatment center Directory queried by location Have a great day! Congrats on your sobriety. Please don't hesitate to reach out to us at any time support@loosidapp.com - Team Loosid