# Loopie

Lyft for laundry! (Wash & fold delivery mobile app marketplace!) 

## Elevator pitch
Loopie is on a mission to empower lives and improve the world through our managed marketplace laundry delivery service. Think DoorDash but for on-demand laundry delivery. Customers order on our Loopie Laundry mobile app and we also allow laundromat partners and in-home Certified Loopie Washers to earn additional income doing laundry with our Loopie Partner app!

- Canonical URL: https://wefunder.com/loopie
- Entity ID: wefunder:company:121149
- Last updated: 2026-06-17T05:02:26Z
- Generated at: 2026-06-17T07:17:47Z

## Quick facts
- 💰$4M raised to date from VCs and notable Angels - including Jason Calacanis
- 💸 $3M revenue to date
- 🧺 35,500+ orders completed in 9 markets
- 👕 94,000+ bags of laundry washed
- 🏢 Business customers include Amazon, Glossier, and SoulCycle
- 🏠 A platform where washers can earn income from the comfort of home

## Active fundraises
- wefunder:fundraise:68159: 4(a)(6) successful (USD)
- wefunder:fundraise:73331: 4(a)(6) successful (USD)

## Story
Our story: Loopie is a mobile app where customers can schedule their dirty laundry to be picked up, washed, folded, and delivered back within 24 hours. Say goodbye to laundry day!Loopie was founded by a group of determined entrepreneurs who shared a common vision: to make laundry day as easy as possible for everyone. Inspired by the sharing economy (and also the fact that John did not have an in-unit washer and dryer) they sought to create a platform that would connect busy individuals with trusted, reliable laundry doers in their community. Thus, Loopie was born.Our story unfolds (pun intended) as Loopie gains traction, rapidly growing its user base and transforming the way people approach laundry. No more wasting time at laundromats or struggling to find time to do it at home. With Loopie, users simply schedule a pickup through the Loopie Laundry mobile application, and their laundry is whisked away to be cleaned, folded, and returned - all within 24 hours.The magic of Loopie doesn't stop there. With a strong sense of community, the platform empowers its laundry-doers, affectionately known as Certified Loopie Partners, to become micro-entrepreneurs. As independent contractors, Loopie Partners enjoy the flexibility to choose their hours and workload directly through our Loopie Partner mobile application, making it possible to earn extra income while balancing other life commitments. Now anyone who has access to a washer and dryer can participate in the gig economy like never before and earn additional income from the comfort of home while they spend time with their family and watch Netflix! Now, we invite you to join us on this incredible journey. By investing in Loopie, you're not only supporting a company that's changing the face of laundry services, but you're also helping to create a cleaner, greener, and more connected world. It's time to say goodbye to the drudgery of laundry day and hello to a new era of convenience and freedom. Welcome to the Loopie revolution!  Forward-looking projections are not guaranteed.Forward looking projections cannot be guaranteed. A Note from our FounderFor those of you who share our belief and conviction that Loopie can continue to positively impact and grow our base of customers and Certified Loopie Washers, we'd love to have you on the journey with us. For those of you who might already be a Loopie customer or partner washer, we would not be here without your support and would love for you to become an investor in the business. From the very beginning we've believed in the power of technology and community and are motivated knowing that every time a wash & fold order is placed on our platform, Loopie is able to positively impact the people on both sides of our marketplace. Thank you all so much for taking the time to view our first Community round offering! We'd love to have you join us on our journey ahead on our mission to improve lives through laundry. Warmly,JohnFounderLearn more about Loopie through videos:Inspiring video of John's journey in partnering with Heather's & Daughter's Laundromat to help improve their sales.The convenience of Loopie for customers in 15 seconds.

## FAQ
1. **good idea especially the way people complaining about inflation good extra income smh. to get in other markets is there any hurdles or all you have to do is market to get there. based on what you have going it seems like you don't need an office etc. to get into other markets ...**
   - Hey John! Great questions - we are focusing on scaling and growing the business in as cost effective a way as possible- we are utilizing both the DoorDash and Uber DAAS (delivery as a service) networks to support last mile logistics- feel free to email or message me on LinkedIn if you’d like to discuss further! Warmly, John
2. **Having invested in a similar concept (for corporate) in Italy, I am pretty interested in this field. When will your financials available?**
   - Happy to add you to data room if you send me an email! john@loopie.io
3. **Great idea John! Are you the sole founder? Do you have any interest from VCs? I would be really interested to know more about your business plan. Thank you!**
   - Hi Nina! Yes - I am the sole founder but am grateful to have an amazing team - we have some amazing VCs already invested with us including: Goodwater Capital, Clean Ventures, and Elevate Capital - happy to send you more info re: Investors / business plan via email! John@loopie.io
4. **At what price per share will the convertible note convert to.**
   - Please email me and I can send you the note for review! Thanks Tao! john@loopie.io
5. **Hi - Interesting company with impressive traction. A few questions please. (1) Can you please elaborate on the statement, "we are utilizing both the DoorDash and Uber DAAS (delivery as a service) networks to support last mile logistics"? How are you utilizing their networks? (...**
   - Hi Jeff- thanks for the Qs! 1.) both DoorDash and Uber have recently released product features that allow other mobile app companies to tap into their existing delivery driver networks for last mile delivery. So that allows companies like Loopie to utilize them via a 3rd party to support the pickup and deliveries of Loopie orders. I see this as a way for us to more easily reach new markets long term although we are still working on optimizing it (and perhaps there will be better ways to do th...

## Team
- John Lee (Founder and CEO)
- Kristin Knaus (Director of Operations)
- Henry Meek (Director of Strategy and Finance)
- Alexander Mario (Design Lead)
- Maryclaire Piccoli (Strategic Advisor)

## Q&A
- Q: Hi John, Following the sale of the Loopie laundry peer to peer business, what is the strategy of the company going forward? Can you disclose the transaction proceeds? How much liquidity runway does the company have at the moment. Also can you share the company financials as at 06/30/2024. Thank you!
- Q: Hi, I notice you haven't listed Sudshare as a competitor. I currently use them and really enjoy their referral discounts, the ability to message directly with my "sudster," and the opportunity for lower pricing if I'm willing to wait an extra day for my laundry (most times, I'm not in a rush and happy to do so). With the lower rate, it's literally the exact same cost as local wash 'n folds, with the significant benefit that with Sudshare, I can provide the detergent I prefer and leave specific instructions for the "sudsters" so I'm assured that my clothes are well taken care of. I stopped using local wash 'n' folds because they were too rough on my clothes as they are essentially a factory. WITH ALL THAT SAID, how do you compare with Sudshare, given the benefits I've listed above?
  - A: Hi Tara- We also allow our customers to provide their preferred detergent with their Loopie order and allow them to customize their wash & dry settings in-app. From a business perspective we are able to service commercial customers with our laundromat partners which is probably our biggest difference. Feel free to email me and I’d be happy to discuss further! John@loopie.io
- Q: What demographics or communities do you target your business to? Are you a 24-hour, on-call operation? Do your contractors sort through the clothes according to fabric type (i.e. silk, nylon, cotton, leather) to determine if they are washable or not?
  - A: Hi Hiram - Great questions! Customers can place an order anytime but they can only schedule a pickup for a timeslot that we are active in their zipcode. We are open at least five days a week 8am-4pm in most of our markets. Loopie Washers do not sort through clothes according to fabric type (too many variables + too much liability) so we tell our customers to separate how they see fit in the duffel bags as our standard operating procedure is to wash all items in a bag together. We tell customers that everything in a bag gets machine washed and machine dried! (so definitely do NOT put your prom dress in the Loopie Duffel bag!)
- Q: Great idea John! Are you the sole founder? Do you have any interest from VCs? I would be really interested to know more about your business plan. Thank you!
  - A: Hi Nina! Yes - I am the sole founder but am grateful to have an amazing team - we have some amazing VCs already invested with us including: Goodwater Capital, Clean Ventures, and Elevate Capital - happy to send you more info re: Investors / business plan via email! John@loopie.io
- Q: What is your business/educational background? Do you have any other successful ventures or exits under your belt? I noticed you invested in washbnb last August. Is there a plan in place to go after the Host market, and if so, can you share more info about that strategy? Do you have current Host customers? If so, what details can you share on that front?
- Q: Hello Again, this is a very interesting offerring!!. Also three more questions. (1). If a Qualified Financing takes place at a valuation of $28m (twice the valuation cap) and shares get issued at $1.00 each, does this mean the Notes of this offering will be converted at $0.50 each. (2). If Notes of this offering re converted at a lower share price that the Qualified Financing (say $0.50/share for the Notes vs $1.00/share for the Qualified Financing) does this mean the preference shares that may be issued on conversion will be entitled to half the dividend per share as the shares for the Qualified Financing. And (3). Per Form C, section 13(a) - Upon a conversion at the valuation cap $14,000,000 will be divided by the eligible number of shares but excluding the shares issuable on conversion of the Notes or "other convertible securities issued for capital raising purposes". Which securities does the last statement in the quotations imply. Earlier in the same sentence it says the denominator to get the conversion price will include all oustanding shares, assuming also the conversion of all securities convertible into common stock.
  - A: Hi Vassos- great questions. The notes will get converted at the greater deal of EITHER the val cap ($14M) or a 20% discount off the priced round if the first priced round is less than the val cap in terms of valuation. The shares once received will have the same 'weight' as preferred shares of the priced round you just get the ability to pay ahead of them at a discounted price point if that makes sense? I am happy to talk through the mechanics of the note with you if you'd like to find a time to discuss further my email is john@loopie.io To answer your final question my assumption is that it might be in reference to other securities issued but not impacted by a qualified financing, specifically the employee option pool - an employee who has options vesting would for example not have those convert in a priced equity financing as the notes would
- Q: Hello - How do you plan on lowering user acquisition cost?
  - A: Frank - we are exploring UGC-style short form video ad campaigns as well as strategic partnerships with hotels / apartment buildings to lower the cost of acquisition- open to testing other ideas you have!
- Q: "Hello John Lee I recently came across your campaign on WeFunder and I'm impressed by the progress you've made towards your funding goal. With just a few days remaining, I'm eager to learn more about your strategy for successfully reaching your target. Could you share some insights into the steps you're taking to drive momentum and attract more investors? christophare18@gmail.com Best regards, Chris
  - A: Hi Chris! Thank you and I will send you our detailed plan via email by EOD :)
- Q: Hello! Do you still need more investors for this campaign? Contact me on this Email Robertorsiniinvestment@gmail.com
  - A: Robert- yes we would love to have you on board with us. We are close to hitting our goal but still need support from the broader investor community on Wefunder. I will send you an email.
- Q: 1. When are you coming to new york? 2. What commission do you make per order? 3. How is this different from task rabbit?
  - A: Adaly- if we can hit our fundraising goals for Q2 we could be active in new york as soon as the end of this year! We see an average of about 30-40% margin on a per order basis when assuming that our average transaction value is roughly $80-85 / order. (between two- three bags) Feel free to email me if you'd like to talk further / have other questions :) john@loopie.io
- Q: John, this a great idea! I see you user DoorDash and Uber for last mile. What if these companies decide to add this feature to their services?
  - A: Hi Nobis! In the event that happens we would look to find a way to integrate more strategically with them! The bigger issue would be if they decide to roll back their Delivery As A Service integration - however there are other last mile delivery services that we can work with in that scenario.
- Q: Interesting business. How many customers do you need to break even (revenue=operational cost) in any market? How soon would you need to fund raise again?
  - A: Thank you Santosh! Back of the napkin math suggests that we'd ideally want to have roughly 1,850 customers ordering twice a month to cover all expenses and become break even as a whole - if we are operational in 5 markets then we can round 1,850 to 2,000 for numbers sake and say 400 customers ordering in each market on a monthly basis would be enough to be breakeven! We wouldn't need to fundraise at this point but we'd like to if that means we can further accelerate our growth potential - especially if we are able to execute a priced round from a strategic venture investor that has experience scaling these kinds of businesses -perhaps an early investor in Uber, Airbnb etc - hope this helps shed light on our thinking here - happy to discuss further over a call - john@loopie.io is my email address !
- Q: thanks for quick response. yeah i am an investor in gym franchise concepts, several things that you listed as places to have your service. i can help get this in a ton of locations i see the exits of other companies, wow! i have never seen acquisitions so high! wow again! i see you mentioned linkedin or i could email you. anyway to get your email and do you have shirts etc or maybe later? thanks have a good day! what are your perks you don't have nothing listed.
  - A: Amazing! My email is john@loopie.io Would love to connect with you and yes- you can purchase a shirt from our online merch store here: etsy.com/shop/loopielaundry
- Q: What demographic are you targeting? The wealthier people have maids and don’t need this service and less wealthy can afford thanks
  - A: Hi Eliezer- Thank you for the question- it is a great one- here are my thoughts re: target Loopie customers. From our historical order data it seems like our highest spending customer segment tend to be ordering from accounts made in a woman's name for a single family. These individuals typically work full time, are between the ages of 30-55 and either live in an apartment w/o an in unit washer and dryer or live in a single family home but do not have the time / desire to do laundry (often times these customers have kids e.g. more laundry!) While there are definitely people who may be too wealthy for the service and price themselves out (except if they happen to be staying at a hotel in one of our markets) I think the service obtainable market is healthy enough for us to continue to scale and invest in our brand marketing to this segment of the population. Feel free to email or linkedin message me if you have more questions and hope this sheds some clarity on how we see things. (Also worth mentioning that we have a very healthy group of SMB commercial clients) https://www.linkedin.com/in/johnvincentlee/
- Q: Hi - Interesting company with impressive traction. A few questions please. (1) Can you please elaborate on the statement, "we are utilizing both the DoorDash and Uber DAAS (delivery as a service) networks to support last mile logistics"? How are you utilizing their networks? (2) How are revenues tracking for 2023? Can you share projections for 2023 and 2024? (3) Any of your existing VCs or new VCs coming into this round? When was your last raise? (4) How much are you raising this round and how much runway do you currently have? Thanks!
  - A: Hi Jeff- thanks for the Qs! 1.) both DoorDash and Uber have recently released product features that allow other mobile app companies to tap into their existing delivery driver networks for last mile delivery. So that allows companies like Loopie to utilize them via a 3rd party to support the pickup and deliveries of Loopie orders. I see this as a way for us to more easily reach new markets long term although we are still working on optimizing it (and perhaps there will be better ways to do this in the future with other delivery networks) 2.) Revenues are down from our peak in 2022 but I am optimistic we can take steps to rebound - happy to share more on that, projections and other fundraising specific questions (which I'm not sure if I am allowed to answer here) if you shoot me an email at john@loopie.io - you should be able to see the round details on the Loopie wefunder campaign under 'details' (wefunder.com/loopie)