{"data":{"type":"company_profile_ai","id":142100,"entity_id":"wefunder:company:142100","attributes":{"canonical_url":"https://wefunder.com/lillian.augusta","retrieval_urls":{"canonical":"https://wefunder.com/lillian.augusta","json":"https://wefunder.com/lillian.augusta.json","markdown":"https://wefunder.com/lillian.augusta.md","ai_json":"https://wefunder.com/lillian.augusta.ai.json","ai_text":"https://wefunder.com/lillian.augusta.ai.txt","changelog_json":"https://wefunder.com/lillian.augusta.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-06-04T05:03:04Z","generated_at":"2026-06-04T07:28:35Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":false,"privacy_mode":"unlisted","invite_only":false},"company":{"id":142100,"entity_id":"wefunder:company:142100","slug":"lillian.augusta","name":"Lillian Augusta Beauty","tagline":"Plant-based braiding hair: Plastic-free, carcinogen-free, and irritant-free","location":"Chicago, IL","website":"https://hairwithoutharm.com","total_amount_raised":54868,"total_investors":112,"is_funded":true,"is_active":true},"key_claims":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 54868","citation":"https://wefunder.com/lillian.augusta#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-04T05:03:04Z","as_of":"2026-06-04T07:28:35Z","confidence":"high"},"observed_at":"2026-06-04T05:03:04Z","expires_at":"2026-06-05T05:03:04Z"},{"claim_id":"claim-total-investors","text":"Total investors: 112","citation":"https://wefunder.com/lillian.augusta#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-04T05:03:04Z","as_of":"2026-06-04T07:28:35Z","confidence":"high"},"observed_at":"2026-06-04T05:03:04Z","expires_at":"2026-06-05T05:03:04Z"}],"verified_facts":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 54868","citation":"https://wefunder.com/lillian.augusta#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-04T05:03:04Z","as_of":"2026-06-04T07:28:35Z","confidence":"high"},"observed_at":"2026-06-04T05:03:04Z","expires_at":"2026-06-05T05:03:04Z"},{"claim_id":"claim-total-investors","text":"Total investors: 112","citation":"https://wefunder.com/lillian.augusta#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-04T05:03:04Z","as_of":"2026-06-04T07:28:35Z","confidence":"high"},"observed_at":"2026-06-04T05:03:04Z","expires_at":"2026-06-05T05:03:04Z"}],"company_claims":{"tagline":"Plant-based braiding hair: Plastic-free, carcinogen-free, and irritant-free","story":"A new era for braiding hair.Lillian Augusta Beauty’s premium plant-based braiding hair is a sustainable alternative to synthetic braiding hair. Our hair is plastic-free, irritation-free, and carcinogen-free. Experience hair without harm with Lillian Augusta Beauty (LAB).Investment OpportunityWith helping us launch LAB and bringing clean and healthy braiding hair to Black women everywhere, you can get up to 2.5X return on your investment!Check out our detailed view of revenue projections and expected payout schedule here.Based on our revenue projections, we're expecting approximately four year target repayment period for investors to receive full payout.\u0026nbsp;We will pay a percentage of our quarterly revenues back to investors until all investors have realized their respective payout. Our aspiration is to facilitate a good economic outcome for our investors and our community. We want our supporters to be a part of our success. It is our hope to continue the steady growth of our business post launch.We expect $100k in revenue in 2024. See more details on this projections here. Forward looking projections are not guaranteed.ProblemSynthetic braiding hair is used primarily by Black women for hairstyles like braids and twists. But when we are creating our unique, beautiful hairstyles, we have been left with the worst materials to work with. Synthetic braiding hair is made of cheap, carcinogenic plastics that irritate the skin and pollute the planet. 42% of those who use synthetic braiding hair experience some sort of discomfort with it (according to our survey conducted 2019-2022; n=221).Currently, consumers solve the irritation problem by washing synthetic braiding hair with acetic acid (typically apple cider vinegar) to erode the alkaline finish on the hair to lessen the itching. Buying a product that needs to be corrected when you get home is a hassle, and washing with acetic acid still does not address the plastic base. Consumers can also purchase human braiding hair, however it is quite expensive (ranging $60-$260/pack) and not easily found. SolutionWith LAB, the simplicity is braided in. We are building a new way to love and care for our hair. Our flagship product is plant-based braiding hair, which outdoes synthetic braiding hair on performance, environmental sustainability, and health consciousness. We also are differentiating from other innovators in the braiding hair market with optimized hair strands, designed to uniquely blend well in braids and twists.With an ever-increasing interest in environmental sustainability and clean products, now is the perfect time for LAB to fulfill this market need.Market SizeWe are focusing on the United States (US) market at this stage, specifically four US cities that concentrate High earning Black women ages 18 to 45.Total Addressable Market – $1.196B (Braid wearer in the United States)\u0026nbsp;Serviceable Available Market – $736M (Braid wearers shopping online)Serviceable Obtainable Market – $37M (5% conversion of braid wearers shopping online)The Black hair care industry is valued at $2.5 billion and Black consumers spend nine times more than any other racial demographic on hair and beauty products. Synthetic braiding hair ranges in cost from $2-$15 per bundle. If consumers opt to not choose synthetic braiding hair, they can utilize human braiding hair, which can range from $60-$250 per bundle. There is a lack of a middle ground in braiding hair for those seeking premium hair, but are not looking to splurge on human braiding hair. Lillian Augusta is poised to fill this gap with a premium, healthy, and eco-friendly option.Business ModelLillian Augusta will sell our braiding hair direct to consumer from our website. In person interaction is important, so we will supplement our online presence with pop-ups, festivals, and expos.Braiding hair can be purchased by the person who will wear it or the stylist. Stylists can stock braiding hair at their salons for customers or request customers specifically bring in the hair themselves.We are projecting $100K of revenue in year 1, which estimates capturing 1% of high earning Black women ages 18 to 45 in the Chicago metropolitan area and 0.5% the same demographic in Atlanta, D.C., and New York City metropolitan areas.Future projections are not guaranteed.TeamJannice Newson is CEO of LAB. A native of Chicago, she has combined her interests in hair and sustainability in this company. With a BS in Environmental Science and MS in Conservation Ecology, she brings a science based approach to innovation in false hair products. Jannice began this work hands on, cutting down plants, and taking the to the University of Michigan's fiber studio, which later shifted to making braiding hair prototypes in the basement due to the COVID-19 pandemic. She values the power of collaboration and works with multiple advisors and organizations for the success of the company.Traction We have received $138,000+ in funding for this technological innovation of plant-based braiding hair from organizations including McDonald's, the University of Michigan, and Cummins. We have been featured in the likes of ESSENCE, Blavity, Crains Detroit, and Girls Who Green the World by Diana Kapp. We are patent pending on our specialized formulation for plant-based braiding hair. Our product is now available for pre-sale purchase with shipping and pickup starting July 1, 2024.Use of FundsThis funding will be used towards starting an inventory of products, creating advertisements, hosting and sponsoring events, and securing Lillian Augusta branded supplies. WeFunder funding will be complemented with existing and pending funding for these categories.--------","quick_facts":["LAB started in the lab, with the founding team making prototypes at the University of Michigan","We are solving the health, environmental, and functionality issues with synthetic braiding hair.","Our team has expertise in environmental science, CPG marketing, textiles, and braiding.","We are collaborating with institutions like Bank of Montreal (BMO) and Soho House.","LAB has been featured by ESSENCE, Blavity, Crains, and Girls Who Green the World by Diana Kapp."]},"computed_metrics":{"total_amount_raised":54868,"total_investors":112,"team_size":1,"featured_investor_count":2,"faq_count":2,"recent_post_count":10},"quick_facts":[{"claim_id":"claim-fact-1","value":"LAB started in the lab, with the founding team making prototypes at the University of Michigan","citation":"https://wefunder.com/lillian.augusta#claim-fact-1","observed_at":"2026-06-04T05:03:04Z","expires_at":"2026-06-11T05:03:04Z"},{"claim_id":"claim-fact-2","value":"We are solving the health, environmental, and functionality issues with synthetic braiding hair.","citation":"https://wefunder.com/lillian.augusta#claim-fact-2","observed_at":"2026-06-04T05:03:04Z","expires_at":"2026-06-11T05:03:04Z"},{"claim_id":"claim-fact-3","value":"Our team has expertise in environmental science, CPG marketing, textiles, and braiding.","citation":"https://wefunder.com/lillian.augusta#claim-fact-3","observed_at":"2026-06-04T05:03:04Z","expires_at":"2026-06-11T05:03:04Z"},{"claim_id":"claim-fact-4","value":"We are collaborating with institutions like Bank of Montreal (BMO) and Soho House.","citation":"https://wefunder.com/lillian.augusta#claim-fact-4","observed_at":"2026-06-04T05:03:04Z","expires_at":"2026-06-11T05:03:04Z"},{"claim_id":"claim-fact-5","value":"LAB has been featured by ESSENCE, Blavity, Crains, and Girls Who Green the World by Diana Kapp.","citation":"https://wefunder.com/lillian.augusta#claim-fact-5","observed_at":"2026-06-04T05:03:04Z","expires_at":"2026-06-11T05:03:04Z"}],"latest_fundraise":{"id":95745,"entity_id":"wefunder:fundraise:95745","state":"successful","offering_type":"4(a)(6)","structure":"revenue_share","testing_the_waters":false,"can_invest_now":false,"funding_started_at":"2024-07-24T22:58:34Z","funding_closed_at":"2024-11-13T05:00:04Z"},"investor_memos":[],"team":[{"id":3856783,"entity_id":"wefunder:company_role:3856783","name":"Jannice Newson","title":"Chief Executive Officer","role":"founder","profile_url":"https://wefunder.com/jannicenewson"}],"featured_investors":[{"id":9101,"entity_id":"wefunder:company_investor_profile:9101","name":"Andy Dunn","bio":"Andy Dunn is an American entrepreneur and the co-founder of Bonobos Inc. Dunn served as CEO for eleven years after co-founding the Bonobos brand in 2007.","profile_url":"https://wefunder.com/andy.dunn.5"},{"id":9354,"entity_id":"wefunder:company_investor_profile:9354","name":"Ryan Nelson","profile_url":"https://wefunder.com/ryan.nelson.4","endorsement_quote":"Lillian Augusta’s rapid product progression and driven founder have made investing an easy decision. I’ve witnessed Jannice’s idea grow from concept to tangible, harm-free braiding hair backed by multiple organizations. In the near decade that I’ve known the company’s founder, Jannice Newson, she’s consistently demonstrated her strong work ethic and dedication to achieving her goals. From simultaneously excelling at summer courses and our summer college internship to brainstorming and prototyping Lillian Augusta braids in the middle of grad school, Jannice has always walked the walk. 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Thanks."},{"question":"I stumbled on this offering and now I'm intrigued. Admittedly, I know very little about hair braiding for black woman but I do know about sustainability and I do see massive potential for your product. I saw that there is revenue of $195, is this from online sales? Also, since...","answer":"Hello Paul, LAB did not launch sales of braiding hair until July 2024, and that number is reflective of 2023. Additional revenue this past month has come from online sales and booths at events in Chicago. Please email me if you would like to discuss our progress further jannice@hairwithoutharm.com"}],"recent_posts":[{"id":228584,"entity_id":"wefunder:feed_item:228584","title":"Cheers to 2025🥂","preview":"See our greatest wins this eventful year, thanks to YOU!FebruaryConsumer Reports released a study on questionable ingredients in the top ten synthetic hair brands, further validating the need for better false hair products in the market.MarchIn March, we went viral. From one single post, LABSold out overnight and accumulated $30,000 of waitlist ordersGrew from 2,000 followers to 53,000 followers across Instagram and TiktokAprilESSENCE Girls United featured LAB as one of the top alternatives t...","published_at":"2025-12-08T04:09:32Z","canonical_url":"https://wefunder.com/feed/228584"},{"id":184302,"entity_id":"wefunder:feed_item:184302","title":"Summer LAB Update","preview":"Here's the latest from us ‼️Major MilestonesNew equipment coming soon to LAB Shop to increase output and satisfy demand.LAB braiding hair available at Beards and Bellas starting mid August.New and improved braiding hair formula 👩🏾‍🔬Latest EventsLAB as vendor at Chicago Sky x Indiana Fever Barbie Game including on court acknowledgement.Pop-up demonstration and q\u0026a session at Beards and Bellas in Evanston, IL.Pop-up demonstration and q\u0026a session at The Silverroom in Chicago, IL.What's NextVendo...","published_at":"2025-08-01T02:54:36Z","canonical_url":"https://wefunder.com/feed/184302"},{"id":177420,"entity_id":"wefunder:feed_item:177420","title":"Closing today!","preview":"LAB’s Wefunder campaign\u0026nbsp;closes today at 11:59 PM EST!\u0026nbsp;If youwere interested in investingleft investment incompletepledged to invest but did not confirm investmentplease\u0026nbsp;return to the campaign page\u0026nbsp;to invest before closing.LAB hosted a webinar on the role of science and sustainability in hair and beauty featuring cosmetic chemist Eliane Treadwell and environmental health expert Dr. Elissia Franklin.Rewatch the webinar on\u0026nbsp;LAB’s YouTube channelLAB sponsored a model at th...","published_at":"2024-11-12T21:14:30Z","canonical_url":"https://wefunder.com/feed/177420"},{"id":176869,"entity_id":"wefunder:feed_item:176869","title":"Recap of LAB's plant-based festival","preview":"Our first festival was a huge success! Check out a recap of the Woodlawn Plant-Based Festival hosted by LAB, Paragon Aromatics, Gardeneers, and Chicago Grows Food.Founder Jannice Newson was selected as a\u0026nbsp;BMO USA Delegate for the One Young World Summit in Montreal, CA\u0026nbsp;this past month. The One Young World Summit brings together individuals responsible for shaping the future of our world to confront the biggest challenges facing humanity.\u0026nbsp;Learn more here.Material Factors, a textil...","published_at":"2024-10-21T15:41:59Z","canonical_url":"https://wefunder.com/feed/176869"},{"id":175791,"entity_id":"wefunder:feed_item:175791","title":"Braids for the everyday and the runway","preview":"Join Breedlove Entrepreneurship Center, Lillian Augusta Beauty (LAB), and Bisi Blvd for an afternoon of spirited discussion on braiding service and entrepreneurship. Lunch will be served. This event showcases new products from LAB and Bisi Blvd to increase clientele, customer satisfaction, and profits for braiders. September 23rd12:00 pm - 2:00 pm📍6305 S Maryland, Chicago, IL 60637RSVPFLEUROTICA spotlights the unique talents of Chicago’s floral designers, fashion designers, students and lands...","published_at":"2024-09-09T21:14:53Z","canonical_url":"https://wefunder.com/feed/175791"},{"id":175084,"entity_id":"wefunder:feed_item:175084","title":"LAB at Black Women's Expo","preview":"[ACTION REQUIRED] Wefunder Investment ConfirmationWe have surpassed the $50,000 mark on Wefunder, which means we can initiate a close and receive funds! Thank you all for promoting our campaign to your family, friends, and colleagues.If you made a pledge to invest in LAB:Return to our main pageConfirm your intention to invest, as required by the Securities and Exchange CommissionAdd your tax ID (SSN or EIN) to your Wefunder accountOur campaign will remain open until we reach our full goal of ...","published_at":"2024-08-08T02:07:17Z","canonical_url":"https://wefunder.com/feed/175084"},{"id":174772,"entity_id":"wefunder:feed_item:174772","title":"It's The Final Phase 🚀 (action required)","preview":"LAB Investors - The moment we've been waiting for has arrived. The paperwork has all been filed (finally 🙏) and our Reg CF crowdfunding campaign has now entered the final phase and will be initiating its first close soon. We're in awe of the incredible group of folks who have committed to supporting our mission of Hair without Harm®.🚨 ACTION REQUIRED: per regulations, all investors need to login and re-confirm their investment. More details below.📢 We're also thrilled to announce\u0026nbsp;Ryan Ne...","published_at":"2024-07-25T16:01:36Z","canonical_url":"https://wefunder.com/feed/174772"},{"id":174014,"entity_id":"wefunder:feed_item:174014","title":"Shop LAB Hair today","preview":"LAB plant-based braiding hair is now for sale. Available in Blackberry (1B). In store pickup available at 6305 S Maryland, Chicago, IL 60637Lightweight | Allergen tested | CompostableIn the NewsWe’ve been noticed! Founder Jannice interviewed with Chicago Sun Times and WGN TV discussing innovation at LAB and LAB’s relationship with local business incubator Sunshine Enterprises.Watch the WGN TV segmentRead about LAB in the Chicago SunTimesRecent EventsFounder Jannice Newson led a roundtable dis...","published_at":"2024-07-25T03:43:08Z","canonical_url":"https://wefunder.com/feed/174014"},{"id":172642,"entity_id":"wefunder:feed_item:172642","title":"We got a storefront!","preview":"Hey Everyone, here's the latest from Lillian Augusta Beauty:Jannice Newson, our founder \u0026 CEO, is a 2024 Soho House Fellow! The Soho House Fellowship is an opportunity to further our goals of connecting deeply with our community, making use of the amazing global Soho House member network and platforms. We’re excited to partner with Soho House Chicago - stay tuned!We have a new (out)look - LAB is bought to you by Lillian Augusta Beauty. Why the new look?? Well, we have some important things to...","published_at":"2024-05-19T20:11:08Z","canonical_url":"https://wefunder.com/feed/172642"},{"id":171525,"entity_id":"wefunder:feed_item:171525","title":"Hiring summer interns","preview":"Hey Everyone! Here's the latest from Lillian Augusta:We’re busy building up for the launch of our presale, which means, you’ll notice changes on our materials as we create more consistency across our website, logos, social media, emails, and more. Keep an eye out for the refreshed look from Lillian Augusta!We’re looking for summer 2024 interns!Must be a resident of the City of ChicagoMust be between the ages of 18-24If you know of someone who meets these criteria, and is pursuing a degree in ...","published_at":"2024-03-14T19:19:15Z","canonical_url":"https://wefunder.com/feed/171525"}],"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-04T07:28:35Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-04T05:03:04Z","as_of":"2026-06-04T07:28:35Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-04T05:03:04Z","as_of":"2026-06-04T07:28:35Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-04-10T02:42:42Z","as_of":"2026-06-04T07:28:35Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-04-10T02:42:42Z","as_of":"2026-06-04T07:28:35Z","confidence":"medium"}}}}}}