Invest in Lettuce Grow

Lettuce Grow is the future of fresh food. As the movement toward clean, unprocessed, healthier food gains momentum and demand rises, we're at the forefront of reshaping an entire industry to make fresh and delicious produce accessible to everyone.

Backed by top VCs including Structure Capital, Collaborative Fund, Gather Ventures, Gaingels, and SoGal Ventures, we’ve seen phenomenal growth that has earned us a spot on the Inc. 5000 list. With a large and rapidly expanding community of loyal customers who stay with us for an average of nearly 4 years, we’ve built a coveted fresh food consumer brand.

Now, we are building on the success of our at-home hydroponics solution to expand into retail and become a household name in the $62B produce market, giving even more Americans access to truly fresh produce—at home and in local stores nationwide.

From our CEO and Co-Founder, Jacob Pechenik

When Zooey and I found out we were going to be parents, our priorities completely changed. We thought about the food we would feed our children and were shocked to learn 70% of our food is processed and often laden with toxic chemicals. We knew our kids - and everyone’s kids - deserved better. 

After starting a commercial organic farm, we quickly realized that packaging, transportation, waste, and distribution are still major issues. We founded Lettuce Grow to develop a fresh food system that delivers accessible, organic, nutrient-dense produce without the waste. Together, we're leading a fresh food revolution for a more sustainable and nourishing world.

Our over-industrialized food system is built for shelf life, not freshness—sacrificing nutrition for processed, packaged foods and leaving us with tasteless, days-old produce.

Harmful farming and distribution practices in the fresh food industry also deplete our soil, reduce biodiversity, create food waste, and accelerate climate change.

[Source: Consumer trends food & wellness 2024, The New Consumer & Coefficient Capital and National Gardening Association Annual Survey 2022]

However, most Americans don’t have the time, space, or experience required to successfully grow their own food at home.

At Lettuce Grow, we make growing your own food simple and easy.

We are expanding beyond e-commerce to transform the grocery aisle with the introduction of living, full flavor, no-waste, zero plastic herbs and greens. 

This retail launch will bring our nutrient-rich, chemical-free seedlings directly to your local grocery store, setting new standards in quality and sustainability while positioning Lettuce Grow as the premium and preferred choice for in-store produce.

Seedlings can be brought home to continue growing in a Farmstand or purchased alongside our newest and most affordable product, the Counterstand. 

This thoughtfully designed product, available with our optional Grow Light, looks beautiful on any table or countertop and makes growing and storing fresh produce at home more accessible than ever.

Convenient in-store availability of living seedlings and the Counterstand will expand our customer base, boost retention, and accelerate long-term growth through a model that also reduces our biggest costs– fulfillment and marketing.

Our customers rave about the Lettuce Grow experience. 

With an average 4.8/5 ⭐️in our webshop and a 4.8/5 in the Apple App store, Lettuce Grow is the leading at-home hydroponics brand.

Our seasoned team has led global teams at L’Oréal and built brands for Twitter, Microsoft, and iRobot. Lettuce Grow’s co-founders Jacob and Greg, both graduates of MIT, have founded and scaled four companies together, including an energy trading platform that reached $1T+ in transaction volume, which was acquired by the parent company of the New York Stock Exchange.

We’re united by a strong passion for innovating the food system and supporting consumer health - with the track record and expertise to build the next big ethical food brand. 

Lettuce Grow generates revenue through the sale of Farmstands, consumables, and accessories via our website, app, and occasionally via select retailers such as Goop, Costco, BestBuy, and West Elm. We provide everything customers need to grow fresh produce at home, from living seedlings and nutrients to hardware upgrades like glow rings and cleaning kits. 

With a subscription-like model, our customers return frequently for refills and upgrades, leading to strong recurring revenue and steady consumables and accessory sales, which represent approx. 60% of our total revenue.

Consistent engagement has led to profitable unit economics with an LTV/CAC ratio of 11 based on a lifetime value of $1200 and customer acquisition cost of $108 as measured in H1 2024. 

We’ve made significant improvements to our bottom line by reducing operating expenses and rightsizing our headcount.

Expansion into retail with the Counterstand, the grow light, and seedlings will radically accelerate revenue growth. We’re projecting $50K+ gross profit per store annually and are in late-stage discussions to launch with one of the largest retailers in the country, bolstered by an additional $50M sales pipeline. 

With improved gross margins, reduced COGS from retail distribution, and topline revenue growth driven by retail sales, we’re on track to achieve consistent profitability by 2025.

As Lettuce Grow evolves into a household name for fresh produce, our special edition Counterstands and seasonal seedlings expand our product offerings while tapping into the network effects of partnerships and design-forward collaborations with brands like R+D.LAB, Kinto, and Heath Ceramics, and specialty retailers.

We’re even developing a playful, kid-friendly version of the Counterstand to engage the entire family in healthy eating and make growing food a fun, hands-on experience for all ages.

We are building the trusted fresh food brand in an industry filled with commoditized and greenwashed produce. 

The potential to build a unicorn food brand in a commoditized market has been proven by Vital Farms (NASDAQ:VITL), which built consumer demand for branded eggs. Vital Farms reached a $1.3B market cap after a blockbuster IPO with revenue solely from eggs and butter.

At Lettuce Grow, we’re setting the produce standards for quality, taste, and environmental impact so consumers everywhere write ‘Lettuce Grow’ on their shopping list.

Lettuce Grow is the future of fresh food. We’re leading the next frontier in food innovation so that consumers everywhere can enjoy delicious, nutrient-dense, clean produce. 

With our retail expansion, we’re set to transform the produce aisle, bringing premium living greens into stores and reshaping how the world grows, buys, and enjoys food - food that’s good for you and our planet.

We’ve closed $22M from leading VCs backing iconic brands like Uber, Sweetgreen, and Beyond Meat. Now, you can invest on the same terms as these top-tier investors to revolutionize the fresh food system. Together, we’re building a healthier, more sustainable planet for all.

* Forward looking projections are not guaranteed