{"data":{"type":"company_profile_ai","id":47956,"entity_id":"wefunder:company:47956","attributes":{"canonical_url":"https://wefunder.com/leonandgeorge","retrieval_urls":{"canonical":"https://wefunder.com/leonandgeorge","json":"https://wefunder.com/leonandgeorge.json","markdown":"https://wefunder.com/leonandgeorge.md","ai_json":"https://wefunder.com/leonandgeorge.ai.json","ai_text":"https://wefunder.com/leonandgeorge.ai.txt","changelog_json":"https://wefunder.com/leonandgeorge.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-06-13T05:00:17Z","generated_at":"2026-06-13T11:54:40Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"company":{"id":47956,"entity_id":"wefunder:company:47956","slug":"leonandgeorge","name":"Léon \u0026 George","tagline":"A new way to shop for plants","elevator_pitch":"We make it easy for people and companies to buy fully-prepared plant and pot sets, in sizes ranging from small tabletop plants to seven foot tall trees. The sets are delivered to customers’ homes and we provide lifetime access to expert plant care advice through our Plant Doctor service. It’s plant buying for the 21st century.","location":"San Francisco, CA","website":"https://leonandgeorge.com","total_amount_raised":188146,"total_investors":304,"is_funded":true,"is_active":true},"key_claims":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 188146","citation":"https://wefunder.com/leonandgeorge#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-13T05:00:17Z","as_of":"2026-06-13T11:54:40Z","confidence":"high"},"observed_at":"2026-06-13T05:00:17Z","expires_at":"2026-06-14T05:00:17Z"},{"claim_id":"claim-total-investors","text":"Total investors: 304","citation":"https://wefunder.com/leonandgeorge#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-13T05:00:17Z","as_of":"2026-06-13T11:54:40Z","confidence":"high"},"observed_at":"2026-06-13T05:00:17Z","expires_at":"2026-06-14T05:00:17Z"}],"verified_facts":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 188146","citation":"https://wefunder.com/leonandgeorge#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-13T05:00:17Z","as_of":"2026-06-13T11:54:40Z","confidence":"high"},"observed_at":"2026-06-13T05:00:17Z","expires_at":"2026-06-14T05:00:17Z"},{"claim_id":"claim-total-investors","text":"Total investors: 304","citation":"https://wefunder.com/leonandgeorge#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-13T05:00:17Z","as_of":"2026-06-13T11:54:40Z","confidence":"high"},"observed_at":"2026-06-13T05:00:17Z","expires_at":"2026-06-14T05:00:17Z"}],"company_claims":{"tagline":"A new way to shop for plants","elevator_pitch":"We make it easy for people and companies to buy fully-prepared plant and pot sets, in sizes ranging from small tabletop plants to seven foot tall trees. The sets are delivered to customers’ homes and we provide lifetime access to expert plant care advice through our Plant Doctor service. It’s plant buying for the 21st century.","story":"Just a few a years ago, this sculptural potted plant began popping up everywhere, gracing the scenes of tastefully decorated living rooms in design blogs, magazines, and celebrity Instagram accounts. But somehow, even though you could easily purchase nearly everything in the picture – the sofa, the table, the chairs, the rug – why was this beautiful potted plant so out of reach?We started Léon \u0026amp; George because we saw the rising demand for indoor plants, yet no simple solution to getting them or keeping them alive. We crafted an all-inclusive, seamless service around indoor greenery,\u0026nbsp;focusing on hand-picked, high-quality materials and making it easy for anyone to\u0026nbsp;get a gorgeous potted plant – just like the ones in the magazines – delivered straight to their door.Since opening in 2017, over 10,000 people have experienced our service, rating with an average of five stars across hundreds of reviews. As the leading online retailer\u0026nbsp;servicing the West Coast, we're gearing up to expand\u0026nbsp;beyond our California roots and become a nationwide brand.The Demand: Millennials aren’t having kids, they’re buying houseplantsHouseplant interest is at an all-time high, with consumer spending up 60% since 2016 – mostly driven by urban-dwelling millennials. Over 30% of households bought a plant last year, and the market is expected to grow 15%\u0026nbsp;in the next five years.The Problem: The industry is outdatedThe way the market is being served does not match the expectations of the modern consumer. Despite growing demand, 80+% of sales still happen offline in big box hardware stores and small\u0026nbsp;nurseries that offer a cumbersome, confusing, and impersonal experience.The Solution: An experience, not a commodityA refreshing shopping experience that prioritizes quality, convenience, and service. We make beautiful and stylish indoor greenery easy by offering a curated selection of plants and ceramics, plenty of pre- and post-purchase support, and delivery directly\u0026nbsp;to your door.Don't believe the hype?The mattress industry serves as a good corollary for the plant industry: large unwieldy products traditionally sold only offline in an outdated fashion with many pain points throughout the process. The arrival of innovative direct-to-consumer companies like Casper brought the product online, added convenience and quality as a factor, and increased the size of the market. The added bonus? The plant industry is larger than the mattress industry.“Don’t believe the houseplant hype? Consider how fast the online mattress industry grew. In just seven years, it went from $162m to $1.7B in annual sales, driven by more than a dozen startups cumulatively worth billions. Indoor plant startups have comparable potential.” –Collin Ching, The HustleSuccess to dateWe're just getting started.\u0026nbsp;In 2.5 years we've seen strong\u0026nbsp;revenue growth and are expecting to nearly double revenue from 2018 to 2019. With a higher average order value and a strong repeat customer rate, we only recently expanded beyond California and are on the path to becoming the nation's leading online plant retailer.\u0026nbsp;We're working to increase our already healthy contribution margin by purchasing in bulk, optimizing our\u0026nbsp;supply chain and improving packaging. We expect to reach\u0026nbsp;profitability mid-way through 2020.\u0026nbsp;We're actively engaging with consumers\u0026nbsp;at all points of the acquisition funnel.\u0026nbsp;The diversity of our strategies\u0026nbsp;protects us against swings in the market that may\u0026nbsp;come from reliance on any one source of revenue.The opportunityWe’ve built a service that people want, appreciate, and, in some cases, have not yet even imagined. We’re thrilled to be at the forefront of a changing industry.\u0026nbsp;We've spent the last several months perfecting methods for shipping live plants and delicate ceramics across the US. The initial momentum has quickly outpaced our California base.\u0026nbsp;\u0026nbsp;The US market will soon represent the majority of our sales.An underserved marketThough Léon \u0026amp; George is a direct to consumer brand, a growing portion of our revenue is attributed to larger organizations and businesses unsatisfied with outdated office plant\u0026nbsp;services.\u0026nbsp;We see an opportunity to extend a high quality experience to the B2B market, from startups to hospitality, national corporate offices and beyond. A few top companies\u0026nbsp;we count among our client list:","quick_facts":["$3 million in revenue from 10,000+ customers in just 2.5 years","$48 billion US market and growing: consumer spending on plants is up 60% since 2016","Company's annual revenue is expected to double in 2019, and will reach profitability in 2020","Y Combinator alum (S17)","Five star average rating from customers over hundreds of reviews on Yelp, Google and our website","Established brand and well-developed supply chain","Majority of revenue has come from California focus, and expansion nationwide now offers a clear path to future growth"]},"computed_metrics":{"total_amount_raised":188146,"total_investors":304,"team_size":4,"featured_investor_count":0,"faq_count":5,"recent_post_count":0},"quick_facts":[{"claim_id":"claim-fact-1","value":"$3 million in revenue from 10,000+ customers in just 2.5 years","citation":"https://wefunder.com/leonandgeorge#claim-fact-1","observed_at":"2026-06-13T05:00:17Z","expires_at":"2026-06-20T05:00:17Z"},{"claim_id":"claim-fact-2","value":"$48 billion US market and growing: consumer spending on plants is up 60% since 2016","citation":"https://wefunder.com/leonandgeorge#claim-fact-2","observed_at":"2026-06-13T05:00:17Z","expires_at":"2026-06-20T05:00:17Z"},{"claim_id":"claim-fact-3","value":"Company's annual revenue is expected to double in 2019, and will reach profitability in 2020","citation":"https://wefunder.com/leonandgeorge#claim-fact-3","observed_at":"2026-06-13T05:00:17Z","expires_at":"2026-06-20T05:00:17Z"},{"claim_id":"claim-fact-4","value":"Y Combinator alum (S17)","citation":"https://wefunder.com/leonandgeorge#claim-fact-4","observed_at":"2026-06-13T05:00:17Z","expires_at":"2026-06-20T05:00:17Z"},{"claim_id":"claim-fact-5","value":"Five star average rating from customers over hundreds of reviews on Yelp, Google and our website","citation":"https://wefunder.com/leonandgeorge#claim-fact-5","observed_at":"2026-06-13T05:00:17Z","expires_at":"2026-06-20T05:00:17Z"},{"claim_id":"claim-fact-6","value":"Established brand and well-developed supply chain","citation":"https://wefunder.com/leonandgeorge#claim-fact-6","observed_at":"2026-06-13T05:00:17Z","expires_at":"2026-06-20T05:00:17Z"},{"claim_id":"claim-fact-7","value":"Majority of revenue has come from California focus, and expansion nationwide now offers a clear path to future growth","citation":"https://wefunder.com/leonandgeorge#claim-fact-7","observed_at":"2026-06-13T05:00:17Z","expires_at":"2026-06-20T05:00:17Z"}],"latest_fundraise":{"id":28409,"entity_id":"wefunder:fundraise:28409","state":"successful","offering_type":"4(a)(6)","structure":"safe","testing_the_waters":false,"can_invest_now":false,"funding_started_at":"2019-10-31T19:35:51Z","funding_closed_at":"2020-03-14T05:01:46Z"},"investor_memos":[],"team":[{"id":731630,"entity_id":"wefunder:company_role:731630","name":"Ron Radu","title":"Co-Founder","role":"founder","profile_url":"https://wefunder.com/ronradu"},{"id":736750,"entity_id":"wefunder:company_role:736750","name":"Nicolas Bartoli","title":"Co-Founder","role":"founder","profile_url":"https://wefunder.com/nicolas.bartoli"},{"id":758470,"entity_id":"wefunder:company_role:758470","name":"Barbie Lucio","title":"Chief Brand Officer","role":"employee","profile_url":"https://wefunder.com/barbielucio"},{"id":751469,"entity_id":"wefunder:company_role:751469","name":"Renée Christensen","title":"Lead Content Strategist","role":"employee","profile_url":"https://wefunder.com/renechristensen"}],"featured_investors":[],"relationships":[{"source_entity_id":"wefunder:company:47956","relation":"has_team_member","target_entity_id":"wefunder:user:60170","target_url":"https://wefunder.com/ronradu"},{"source_entity_id":"wefunder:company:47956","relation":"has_team_member","target_entity_id":"wefunder:user:289725","target_url":"https://wefunder.com/nicolas.bartoli"},{"source_entity_id":"wefunder:company:47956","relation":"has_team_member","target_entity_id":"wefunder:user:299637","target_url":"https://wefunder.com/barbielucio"},{"source_entity_id":"wefunder:company:47956","relation":"has_team_member","target_entity_id":"wefunder:user:295981","target_url":"https://wefunder.com/renechristensen"},{"source_entity_id":"wefunder:company:47956","relation":"has_latest_fundraise","target_entity_id":"wefunder:fundraise:28409"}],"faq":[{"question":"Hi! Love the branding and the product! I have a couple of questions. 1. Who are your customers? Individuals? Corporations? 2. Are you concerned about bigger online retailers adopting your business model (e.g. Amazon) 3. What will you use the funding for? 4. Are you planning on...","answer":"Hi Douglas, thank you for the message and the kind words. To answer your questions:\u0026nbsp;1. Our customers are mostly individuals, but we sell increasingly to companies, and there's a significant opportunity there for us to capture. See the end of the story section for some of our B2B partnerships, as well as a bit of additional color on this in\u0026nbsp;the Q\u0026amp;A.2. We are not so much concerned about big retailers following, because the level of service we provide is not in their core competenc..."},{"question":"Hey, really like the idea behind your company! I had a few questions to ask before investing: 1. In 12/2018 you listed issuing a SAFE for $100,000. Why does the statement of cash flows only show a SAFE of $72,000 issued in 2018? Where is the extra $28,000? 2. Also in the state...","answer":"Hi Alec– Thank you for the message! 1. We received $72k in 2018 from a SAFE that was originally signed on 10/2018, but which was later resigned in 09/2019 as a result of an oversight in the original document – so in the list you'll see it listed under the later date, even though the money was received in 2018. As for the $100k SAFE, it was signed 12/2018 but the money didn't arrive until 01/2019. 2. The Related Party Loans were out-of-pocket expenses that me and my co-founder Nicolas made on ..."},{"question":"How do you compare your company with Bloomscape, The Sill. Bloomscape has already raised Series A and is little ahead in the gam? Do you think you can keep up and compete with this 2 major competitions.","answer":"Hi Sagar- Appreciate the question. The vast majority of plant sales today still happen offline in big box retail stores, so that’s who we consider our real competition, as that’s the primary method of plant acquisition we’re trying to replace.\u0026nbsp;This is not a winner-take-all category, and we are sufficiently distinguished from other online plant retailers to carve out our own portion of this market. In the same way there are more than a dozen successful direct-to-consumer mattress companie..."},{"question":"When is the last day to invest in this company?","answer":"Hi Samuel- The current end date of the campaign is in March 2020, though this date may change depending on the course of the campaign. Hope that helps!"},{"question":"Hi, when I invested, it said I was investing on a 8.5M valuation cap for all investments till 100K goal, Now it has changed to 9M valuation. Can you please confirm which valuation I got into?","answer":"Hi Dilip- Rest assured, all messaging at the moment you invested is correct, so you are getting the $8.5m cap."}],"recent_posts":[],"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-13T11:54:40Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-13T05:00:17Z","as_of":"2026-06-13T11:54:40Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-13T05:00:17Z","as_of":"2026-06-13T11:54:40Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-04-11T18:38:53Z","as_of":"2026-06-13T11:54:40Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-04-11T18:38:53Z","as_of":"2026-06-13T11:54:40Z","confidence":"medium"}}}}}}