# Swadesi Way (Formerly Leap Club) (YC W21)

Building a better world where food is a connection to our shared humanity and Mother Nature

## Elevator pitch
Leap Club is a curated platform for urban families to order fresh, healthy and pesticide free groceries from local farms and producers. Users can also sign up for weekly customised grocery subscriptions which can be easily managed over WhatsApp.

- Canonical URL: https://wefunder.com/leapclub
- Entity ID: wefunder:company:83741
- Last updated: 2026-06-17T05:02:05Z
- Generated at: 2026-06-18T03:12:38Z

## Quick facts
- 📈 10% WoW growth since January
- 🇮🇳 $15B total addressable market in India
- 👥 Founding team from IIT Delhi with machine learning & agriculture supply chain expertise
- 🤝 1000 monthly active users in April
- 🥗 Put groceries on autopilot & manage subscriptions easily on WhatsApp

## Active fundraises
- wefunder:fundraise:44371: 4(a)(6) successful (USD)
- wefunder:fundraise:44444: 4(a)(6) successful (USD)

## Story
Check out our how our product works!🔗 Link to recorded Clubhouse pitch night on Startup Club

## FAQ
1. **Hi, congratulation on making through YC21. What's the reasoning behind the $10mln valuation? Also how do you plan to scale and the eventual exit strategy? Thanks and good luck for the raise.**
   - Thanks for that question Rendy. To answer your questions: - Our current fundraise will take us to $12MN in annual run rate and we don't want to dilute more than a certain percentage. That is how we arrived at the valuation. - For the next 15- 18 months, we want to focus just in Delhi region and serve about 30k-40k families here. This will take us to $1M in monthly revenue. Once we perfect the model at this scale in Delhi, we will replicate in other top cities in India - We want to make this t...
2. **Obviously, you are showing traction and growth, but your team does not seem to have any special marketing skills. How has the company grown so far and what are the marketing plans to grow it? Esp considering your 18-month goals.**
   - 30% of our new customers come via referrals and 70% by social media ads. We have one person working full time with us on social media ads & I have picked up the required skills while running the company. We also have an expert in a consulting capacity.
3. **Hi guys, what is your direct competitive advantage vs the competition? Please elaborate which elements of your business model you think you do better? Thanks a lot.**
   - Thanks Boris for that question. - Team: We are the best founding team to build it. We are both engineers and have the technical chops to build this. Also, we both understand the value of organic food having lived in a farming community for over 2 years. This is a rare combination. - Product: We are building a WhatsApp first shopping experience and allow people to subscribe for personalised baskets (as opposed to fruits or veggies boxes that most companies do) -Model: We have an asset light mo...
4. **What kind of organic produce certification leapclub/suppliers are carrying. Don't you see a competition from a wholsesaler imitating this model with a whatsapp groups.**
   - Hi Pari - thanks for the question. - Most of the produce comes from NPOP certified organic farms. Some of it comes from farmers that dont have the means to get certification but have been practicing natural farming. - We have partnered with testing labs in Delhi to do randomised pesticide testing of the produce from our partners every month. - These WhatsApp groups do exist. People have not been able to scale them. WhatsApp group have multiple problem - people cannot place orders in the group...
5. **Hi Shubham, love the WhatsApp integration and "organic" growth through referrals. Questions: 1. The ordering process through WhatsApp seems a bit manual. Is this more culturally preferred customer experience and is it scalable? Are you building an interface that is similar to ...**
   - Hi Justin, thanks for that question: - It is infact the preferred way. Most of the users transacting with us are moms in the house and WhatsApp is one app that they are super comfortable with. We have seen interesting inputs - like pictures of shopping list, voice notes and typing the things out throughout the day as users take stock of the things they are running out. Further, with our personalised baskets, we take away all the hassle because we pre-fill the baskets for them & share with...

## Team
- Shubham Bansal (Co-Founder)
- Divish Gupta (Co-Founder)

## Recent posts
- Traction update & our story (2021-04-30T09:54:05Z)

## Q&A
- Q: Could we please get a traction and/or business update before close?
- Q: What is the basis for the $10M valuation. That is really high.
- Q: Hi Shubham, love the WhatsApp integration and "organic" growth through referrals. Questions: 1. The ordering process through WhatsApp seems a bit manual. Is this more culturally preferred customer experience and is it scalable? Are you building an interface that is similar to DoorDash et al that's more systematic and scalable? 2. Is this system impacted by the farmer strikes in India, and/or does it offer a solution to the tensions between the government and farmers? Will the new regulations change anything for this business model? 3. What is the price per share? Will you have 10m shares at 10m valuation, so $1/share? Thanks!
  - A: Hi Justin, thanks for that question: - It is infact the preferred way. Most of the users transacting with us are moms in the house and WhatsApp is one app that they are super comfortable with. We have seen interesting inputs - like pictures of shopping list, voice notes and typing the things out throughout the day as users take stock of the things they are running out. Further, with our personalised baskets, we take away all the hassle because we pre-fill the baskets for them & share with them on WhatsApp which they just need to confirm or edit. We are not building a delivery network from scratch. We have partnered with last mile delivery partners to handle it for us 2) The farmer strikes/ regulations that changed affected the conventional produce and not the organic produce 3) We are raising on SAFEs so the shares will be issued later when the priced round happens. But yes we have 10m shares at the moment.
- Q: Hi guys, what is your direct competitive advantage vs the competition? Please elaborate which elements of your business model you think you do better? Thanks a lot.
  - A: Thanks Boris for that question. - Team: We are the best founding team to build it. We are both engineers and have the technical chops to build this. Also, we both understand the value of organic food having lived in a farming community for over 2 years. This is a rare combination. - Product: We are building a WhatsApp first shopping experience and allow people to subscribe for personalised baskets (as opposed to fruits or veggies boxes that most companies do) -Model: We have an asset light model. We don't incur fixed costs on deliveries as we have partnered with third party provides. We also don't hold inventory. Everything that comes to our warehouse has already been purchased by the customers the previous night (Customers need to finalise their orders by 10pm to receive the deliveries next day)
- Q: It's been a year and NO UPDATES.
- Q: When do the investor perks start rolling out?
- Q: ANY UPDATES?
- Q: Hi Shubham, How are things going? We haven't had any updates from you?
- Q: Hi Shubham, Is it possible to invest in this company ? Let me know. I have good idea about this concept. In any case, all the best.
- Q: Hello, I just made a small investment and wanted to ask about your growth since April. 1) Are you still going at 10% WoW growth rate, or has it slowed down a bit, or hopefully accelerated? 2) How many active monthly users do you have now ? Thank you, V.
- Q: Hi Subham, Hope you are all doing well. Took a look on instagram and nice to see the curated products and community of Leap Club thriving. Any updates on the business growth and MRR so far? Also when you plan to close this Wefunder round?
- Q: Hello Bansal, Thanks for providing an opportunity to be part of leap club. Questions, 1. How do you make sure the produce are organic for all batches? The reason I say is because farmers says it's organic but can't be trusted. 2. In India price point is the biggest factor for success, just because the produce is organic and the cost 2x or 3x it will not work out in long run and will reach a saturation point. 3. I see for $10 produce which means equivalent of Rs.700 the delivery and fees is around Rs.100 which is a expensive and could be a reason for churn, since almost every week fresh produce is required why can't be subscription driven rather than per delivery cost?
  - A: Thanks for the question Sharath: 1) We work with verified partners which means we get all the relevant reports from them before we start working with them + get a peer review from within our network We conduct randomised pesticide testing of the produce in partnership with testing labs in Delhi. This helps us make sure of the quality on an ongoing basis. 2) Completely agree but as more people demand organic, the prices will go down. This is the reason that in Chennai (with a much more evolved organic market) prices are lower for organic produce than in Delhi. 3) The delivery fees is not charged to the customer. It is what we pay from our gross margins. And yes we launched personalised grocery subscriptions precisely because of the reason you outlined :)
- Q: What kind of organic produce certification leapclub/suppliers are carrying. Don't you see a competition from a wholsesaler imitating this model with a whatsapp groups.
  - A: Hi Pari - thanks for the question. - Most of the produce comes from NPOP certified organic farms. Some of it comes from farmers that dont have the means to get certification but have been practicing natural farming. - We have partnered with testing labs in Delhi to do randomised pesticide testing of the produce from our partners every month. - These WhatsApp groups do exist. People have not been able to scale them. WhatsApp group have multiple problem - people cannot place orders in the group. It would appear as separate chat for each customer. This causes problems as every order needs to be transcribed manually, delivery notifications sent, queries and feedback answered. We are building the technology layer to solve for this on top of WhatsApp business API.
- Q: Obviously, you are showing traction and growth, but your team does not seem to have any special marketing skills. How has the company grown so far and what are the marketing plans to grow it? Esp considering your 18-month goals.
  - A: 30% of our new customers come via referrals and 70% by social media ads. We have one person working full time with us on social media ads & I have picked up the required skills while running the company. We also have an expert in a consulting capacity.
- Q: Pleas eemail me your pitch deck mw@miruminvest.com