# Leafy 

The Eco-Luxury Paper Brand Backed by Community Leaders, Celebrities & Trusted by Hyatt Hotels.

- Canonical URL: https://wefunder.com/leafy
- Entity ID: wefunder:company:176924
- Last updated: 2026-06-10T23:53:34Z
- Generated at: 2026-06-11T05:22:03Z

## Quick facts
- Targeting a $95B+ global paper goods market.
- Trusted by Hyatt Hotels, JPMorgan Chase, University of Cincinnati, cabins, RVs and eco-resorts.
- 51% gross margins (vs. industry average of 7-11%) with a 5-star customer rating
- 5000+ orders fulfilled with 88% customer retention.
- Featured by ABC News, NBC, Columbus Business First, Black Enterprise, and viral through social media
- 100% Bamboo, Plastic-Free, Chemical-Free, Biodegradable.
- Celebrity and influencer partnerships fueling brand growth.
- 10,000+ trees saved through Leafy’s products.

## Active fundraises
- wefunder:fundraise:136823: 4(a)(6) open (USD)

## Story
We never imagined that a simple daily product — toilet paper — could be so dangerous. But every single day, 27,000 trees are sacrificed just to make rolls of conventional toilet paper. Each of these rolls is packed with over 100,000 chemicals, including toxic PFAS “forever chemicals” — linked to cancer, hormone disruption, and liver damage.And it’s not just harming our bodies. Conventional paper production wastes 37 gallons of water per roll, generating enough CO₂ to drive 25 miles per roll.Worse, despite Black Americans making up 13.7% of the U.S. population, Black ownership in the $95B U.S. paper industry is nearly non-existent.The paper industry is toxic — literally and socially.The Problem: Traditional Toilet Paper is Destroying Our Bodies and Our Planet🧪 Every day, 27,000 trees are cut down just for toilet paper.💧 Conventional toilet paper wastes 37 gallons of water per roll.🌬️ It generates 120 lbs of CO₂ emissions per roll — the same as driving 25 miles.🧪 Packed with harmful chemicals like PFAS "forever chemicals", linked to cancer, hormone disruption, and liver damage.📉 Despite Black Americans making up 13.7% of the U.S. population, Black ownership in the $95B U.S. paper industry is nearly nonexistent.Despite this, the industry has been slow to changeSo we made something better...Leafy: Clean, Safe, Sustainable, and InclusiveWe knew there had to be a better way. Leafy was born — a brand that protects your family, saves the planet, and builds wealth where it’s needed most.✅ 100% Bamboo: Fast-growing, sustainable, naturally antibacterial, and toxin-free.✅ Plastic-Free, Compostable Packaging: Made from 100% sugarcane fibers.✅ Naturally Antibacterial & Hypoallergenic: No PFAS, BPA, or bleach.✅ Trusted by Top Brands: Hyatt Hotels, JPMorgan Chase, Miraval Resorts.✅ Environmental Stewardship: Bamboo grows 30x faster than trees, uses 30% less water, and produces 35% more oxygen than treesWhy We Built LeafyDuring 2020, Marvin was part of an Accelerator program, working on a tech business aimed at solving an overlooked problem. Then, seemingly overnight, the world came to a chaotic halt. The pandemic hit, civil unrest spread, and the mad scramble for toilet paper became a symbol of the times. These events forced Marvin to pause his previous business and rethink his direction.One day, we came across a comparison of air quality before and during global lockdowns, and it made us realize how much human activity affects our environment. It sparked a deeper reflection on the role emissions play in our air quality and the urgent need to change. As black business owners, this combination of challenges and awareness ignited a new idea, to not only address these environmental concerns but also to create a social enterprise that could uplift other black businesses during difficult times.Leafy Products was born from this vision: a brand that protects families, saves the planet, and creates representation in a $95B industry where it’s desperately needed. Toilet paper was a vehicle to educate others about being eco-conscious with their spending.🌱 Our Mission:We understand firsthand the importance of community empowerment and the economic inclusion, which is why we built Leafy. Our commitment goes beyond selling eco-friendly bamboo products, it's about creating a brand that reflect resilience, ownership, and responsibility. We strive to educate, inspire, and reinvest in our communities while making sustainability more accessible, especially in places that have historically been left out of the green conversations.Leafy offers premium, ultra-soft bamboo toilet paper that's chemical-free, BPA-free, and naturally antibacterial. Our subscription model saves customers 10% while providing convenient doorstep delivery.By choosing Leafy, you're supporting a Black-owned business that's creating representation where it's needed while getting superior products that protect both your family and the environment.Even our packaging is biodegradable, made from 100% sugarcane fibers.Real Results. Real Impact.We're already making waves with major brands that value both our mission and products. From elite hotels to loyal customers, our impact is undeniable:🌟 5,000+ Orders Fulfilled: Proof that customers love our premium, eco-friendly products.💰 Revenue Positive: A strong foundation in a massive $95B industry.⭐️ 5-Star Customer Rating: Our customers don’t just buy — they rave.🔁 88% Customer Retention Rate: Customers keep coming back, proving our value.📈 51% Gross Margins: Profitable and scalable with strong unit economics.🔒 487 Average Subscription Retention: Our customers are not just buyers — they’re subscribers.📉 Less Than 2% Churn Rate: Exceptional retention that beats industry standards.Trusted by Major Brands:We’re trusted by Hyatt Hotels and JP Morgan Chase with 82% customer retention.We're already making waves with major brands that value both our mission and products. With 5,000+ orders fulfilled, $253,622.31 in gross revenue, and a stellar 5-star rating, we've built an impressive foundation:🏨 Hyatt Hotels: A name synonymous with luxury and trust.🏦 JPMorgan Chase: One of the world’s leading financial institutions.🎓 University of Cincinnati, Westfield Malls, Miraval Resorts: Organizations that care about sustainability and quality.Features & Endorsements🗞️ ABC News, NBC, Columbus Business First, and Black Enterprise.Click here to see how JP Morgan Chase championed Leafy!Why We’re Choosing Wefunder: Building Wealth, Community, and Impact TogetherWe chose Wefunder because we believe in the power of community ownership. Leafy isn’t just another eco-friendly brand — it’s a movement for clean products, clean planet, and real representation. And we want you to be part of it.✅ Here’s Why We’re Using Equity Crowdfunding:🌍 Community Ownership: We believe that our customers, supporters, and community should share in our success — not just corporate investors. Every investor is a part of our mission.📣 Multiplying Our Impact: Each investor is an advocate, helping us grow our reach, share our message, and change an industry. Every Leafy investor becomes an ambassador for clean products and generational wealth.🔒 Secure & Regulated Platform: Wefunder provides a government-regulated platform, ensuring your investment is secure and protected under SAFE Notes.🤝 Diversity and Inclusion: We’re building a brand that creates representation in a $95B industry — and we want our investors to reflect that diversity. By using Wefunder, we open the doors for anyone to become an owner.✨ Accessible Investing: With Wefunder, you can invest in Leafy with as little as $100, making it easy for everyone to join the mission.We're targeting a massive market with clear milestones toward $10M revenue.The global paper product market is worth $270 billion annually, with the US market alone representing $95 billion. The eco-friendly paper product market is currently $3.8 billion and growing rapidly.Our roadmap is clear:2025: 1,000+ subscribers, new product line (eco-friendly tissues).2026: 2,000+ subscribers, $1M+ ARR.2027: Expand B2B partnerships, launch sustainable packaging.2028: $10M revenue, build sustainable converting facility.With 62% of consumers choosing eco-friendly products, we're in line to reach $230 million in revenue with our current average order value.Proof of Concept:Reel Paper Products: A Wefunder Success StoryFounded in April 2018, Reel Products makes tree-less and plastic-free household paper. They launched their Wefunder campaign in October 2023 on a $55M valuation and exceeded their funding goal of $500,000 within just three months. They are now estimated to be valued at $75M, have exceeded $18 million in revenue, and have doubled their gross revenue year-over-year since their founding. We are on track to achieve the same success.Our Model:🚚 Direct-to-Consumer: Subscription model (saves customers 10–15%).🏨 B2B Partnerships: Supplying hotels, offices, and resorts.💰 51% gross margins. Ethical sourcing and scalable logistics.Added Value: Representation & Social ImpactOne of the only Black-owned paper brands in America.Monthly product donations to shelters and elder care centers.Funding for Black-owned businesses.Invest in a Cleaner, Fairer FutureLeafy isn’t just another eco-friendly brand — it’s a movement. A movement to create clean products that protect your family, preserve the planet, and build wealth where it’s desperately needed.By investing in Leafy, you’re doing more than just backing a product — you’re joining a mission:🌱 Safer Homes: Products free from harmful chemicals, protecting your loved ones.🌎 A Greener Planet: Sustainable materials and zero-waste packaging.✊ Generational Wealth: Supporting one of the only Black-owned paper brands in America.🤝 A Community You Belong To: Invest alongside people who care about impact.🌿 Don’t just buy better. Build better.Become an owner in Leafy — a brand that stands for clean products, real representation, and a sustainable future.Your first time investing in private equity? Here's a quick explainer video!👉 Invest Now — Limited Spots Available.How You Get Paid

## FAQ
1. **When will you begin selling Leafy paper towels?**
   - We're in development of new Leafy products and paper towels is definitely on our line of products we hope to launch to you soon!
2. **What happens to my investment when I invest $100?**
   - Great question! When you invest $100, your investment is pooled together with other investors through a vehicle called a Special Purpose Vehicle (SPV). This SPV acts as a single entity on our company’s cap table, allowing investors like you to participate with smaller amounts. You’ll hold a SAFE (Simple Agreement for Future Equity) through the SPV, meaning your investment converts into equity in the future if certain milestones are met, such as a future fundraising round or acquisition. This ...
3. **Hi, What are your plans for utilizing the funds from this round of fund raising? Are you looking to do another round of crowd funding to scale up? Thanks, Ron**
   - Thanks for your question Ronny! We plan to use the funds from this first-ever crowdfunding campaign to extend our runway and secure larger strategic partnership deals that can help accelerate our growth. This raise is a key step in validating our model and building momentum. Yes, we are absolutely considering future funding rounds, including potential follow-up crowdfunding campaigns, depending on how this round performs. Your support now plays a big role in shaping what comes next.
4. **Hi Marvin, Thanks for the quick response! I am happy to be able to invest in your company in the first round of crowd funding. I am aware that this is a safe but wondering if you can give an estimate of price per share based upon your current valuation numbers? That will help ...**
   - Hi Ron, thanks again for jumping in early! Really appreciate your support. To help guide your decision, we’ve set our valuation cap at $7.14 million with a 20% discount, which puts the estimated share price around $2.10 based on our post-offering projections. While the actual conversion will depend on our next equity round, this gives you a solid ballpark for how your investment could translate into shares. Let me know if you'd like help running the numbers. I invite you to book a call with u...
5. **What effect do you feel tariffs will have on your ability to procur raw materials for your products?**
   - Solid question! I get this a lot. Short answer: very little. We’re already in talks with partners, and this raise funds the equipment to bring more converting in house. That lets us buy more raw materials, expand production 10x, and control our supply chain, which boosts margins, speeds delivery, and lowers tariff exposure. Essentially, tariffs won’t block our ability to scale.

## Team
- Marvin Green (Co-founder)
- Charles Peaks (Co-founder)

## Q&A
- Q: What is the cost per share?
- Q: Hello, I am totally new to investing in anything and I don't understand all of the terminology, I am interested in making a start with a small investment into a growing company. I use the product, so I am interested in making the investment, I just don't know how to actually do it. Can you advise? Thanks!
  - A: Hi Sotoya! Excited to hear you’re considering becoming part of Leafy’s growth story. A lot of people in our community are new to investing too, so you’re definitely not alone. I’ve included a short explainer video at the bottom of my pitch page on WeFunder that walks through the basics. Feel free to book a call with me and I’ll walk you through how investing in Leafy can be a great fit. You (or anyone) can schedule a quick call anytime here: https://calendly.com/d/csyp-j6w-ntq/leafy-vip-investor
- Q: What happens to my investment when I invest $100?
  - A: Great question! When you invest $100, your investment is pooled together with other investors through a vehicle called a Special Purpose Vehicle (SPV). This SPV acts as a single entity on our company’s cap table, allowing investors like you to participate with smaller amounts. You’ll hold a SAFE (Simple Agreement for Future Equity) through the SPV, meaning your investment converts into equity in the future if certain milestones are met, such as a future fundraising round or acquisition. This setup ensures that even small investments have the potential to grow alongside Leafy's success.
- Q: When will you begin selling Leafy paper towels?
  - A: We're in development of new Leafy products and paper towels is definitely on our line of products we hope to launch to you soon!
- Q: What is the exit plan (acquisition, IPO, merger, etc.) in which investors will be able to see a ROI?
- Q: Good evening, Can you advise on when you'll send investors updates (quarterly, monthly, etc) so we'll know our investment is not lost. Or... is this (Wefunder.com) the best platform for updates? Also, is ther a ticker for stock?
- Q: I have been burned by technology and scammed, I swans to support this company can I send a check?
  - A: Hi Rochelle! Really appreciate the comment and commitment to become an early supporter. I notice that you're also a valued customer of ours. I'm going to reach out to you directly so we can discuss the possibilities and address any of your uncertainties with regards to investing. I hope to see you on a call very soon!
- Q: Is there a way to contact you personally about something which may interest your business??
  - A: Hi Camille! Yes, for investment related inquiries, you can email us to: invest@getleafyproducts.com or for other topics, you can email us to: info@getleafyproducts.com. Thanks!
- Q: What effect do you feel tariffs will have on your ability to procur raw materials for your products?
  - A: Solid question! I get this a lot. Short answer: very little. We’re already in talks with partners, and this raise funds the equipment to bring more converting in house. That lets us buy more raw materials, expand production 10x, and control our supply chain, which boosts margins, speeds delivery, and lowers tariff exposure. Essentially, tariffs won’t block our ability to scale.
- Q: Hi Marvin, Thanks for the quick response! I am happy to be able to invest in your company in the first round of crowd funding. I am aware that this is a safe but wondering if you can give an estimate of price per share based upon your current valuation numbers? That will help me determine how much to invest. Thanks, Ron
  - A: Hi Ron, thanks again for jumping in early! Really appreciate your support. To help guide your decision, we’ve set our valuation cap at $7.14 million with a 20% discount, which puts the estimated share price around $2.10 based on our post-offering projections. While the actual conversion will depend on our next equity round, this gives you a solid ballpark for how your investment could translate into shares. Let me know if you'd like help running the numbers. I invite you to book a call with us through this link: calendly.com/william-di-ricco/leafy
- Q: Hi, What are your plans for utilizing the funds from this round of fund raising? Are you looking to do another round of crowd funding to scale up? Thanks, Ron
  - A: Thanks for your question Ronny! We plan to use the funds from this first-ever crowdfunding campaign to extend our runway and secure larger strategic partnership deals that can help accelerate our growth. This raise is a key step in validating our model and building momentum. Yes, we are absolutely considering future funding rounds, including potential follow-up crowdfunding campaigns, depending on how this round performs. Your support now plays a big role in shaping what comes next.