{"data":{"type":"company_profile","id":129991,"entity_id":"wefunder:company:129991","attributes":{"canonical_url":"https://wefunder.com/laundry.hero","generated_at":"2026-06-19T16:59:27Z","updated_at":"2026-06-18T23:51:34Z","entity_ids":{"company":"wefunder:company:129991","slug":"wefunder:company_slug:laundry.hero"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-19T16:59:27Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-18T23:51:34Z","as_of":"2026-06-19T16:59:27Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-18T23:51:34Z","as_of":"2026-06-19T16:59:27Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2026-06-18T14:11:36Z","as_of":"2026-06-19T16:59:27Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2026-06-18T14:11:36Z","as_of":"2026-06-19T16:59:27Z","confidence":"medium"}}},"company":{"id":129991,"entity_id":"wefunder:company:129991","slug":"laundry.hero","name":"Laundry Hero Inc","tagline":"We Laundry, You Life!  The \"Uber\" of Laundry Service","story":"When Steve Liotta spoke to Nick Napolitano about his idea of creating ‘the Uber of laundry service, both were surprised upon further investigation that the idea and market space has yet to be owned, seeing that doing laundry is an endless chore quite universally derided.\u0026nbsp;Leaning on their years of partnership and friendship, they cultivated a business model to provide a practical solution to benefit all.\u0026nbsp;Each commercial venture Steve \u0026amp; Nick have ever undertaken places a premium on two groups: the customers they seek to serve and the employees that will deliver the service or create the product.\u0026nbsp;After regional \u0026amp; national market analysis, focus group research across a wide swath of demographics, and field testing involving a limited-scale version of Laundry Hero, the following B2C and B2B segments have all shown highly significant potential:B2C:\u0026nbsp;College students| Single Young Professionals|Young professional couples w/o children|Families w/ children|Neighborhood Associations|Apartment complex residents|Seniors \u0026amp; others with mobility issuesB2B:\u0026nbsp;Supported Living Facilities|Food Service \u0026amp; Restaurants|Salons \u0026amp; Spas|Day Care Centers| Educational Facilities|Country Clubs|Educational Programs|Airbnb Rentals|Various Retail Operations\u0026nbsp;We have also had a highly enthusiastic response from our contractors, whom we refer to as ‘Heroes.’ Laundry Hero is an ideal job for those who enjoy the freedom \u0026amp; flexibility related to rideshare models, app-based commerce, and work-from-home positions.\u0026nbsp;\u0026nbsp;The Hero’s role is vital as the relationship between a customer and his or her launderer demands an important level of comfort and trust.\u0026nbsp;The combination of earning good wages plus tips, working from their own residences, and flex scheduling adds up to strong work-life balance – one of the highest priorities of job seekers in the tight labor market.\u0026nbsp;\u0026nbsp;Heroes are given clients, but those who have a strong entrepreneurial spirit can also build their own clientele list, so their brand growth and earnings are directly tied to their effort.\u0026nbsp;Many of our Heroes have told us that the opportunity to be rewarded based on their work ethic is a highly attractive feature of working for Laundry Hero.\u0026nbsp;The true beauty of the business model is that as our Heroes thrive, so do our customers and our company.\u0026nbsp;Forward looking projections cannot be guaranteed.","location":"Hilton, NY","website":"https://www.laundryhero.co/","total_amount_raised":0,"total_investors":0,"is_funded":false,"is_active":false,"quality_score":3,"related_urls":["https://wefunder.com/laundry.hero","https://www.laundryhero.co/"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/custom_card_photo/129991/xxl_Laundry_Hero_Inc_explore_card_photo_1689707200933.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/129991/large_blob.png","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/129991/standard_blob.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/custom_card_photo/129991/large_Laundry_Hero_Inc_explore_card_photo_1689707200933.jpg"},"links":{"company_url":"https://www.laundryhero.co/","linkedin_url":"https://linkedin.com/company/laundryhero/","facebook_url":"https://facebook.com/laundryheroinc","instagram_url":"https://instagram.com/laundry.hero"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"Market Size of $13B"},{"index":2,"claim_id":"claim-fact-2","value":"Strong Founding \u0026amp; Leadership Team with 40+ Years of Experience"},{"index":3,"claim_id":"claim-fact-3","value":"Symbiotic Growth Opportunity in B2B \u0026amp; B2C Channels"},{"index":4,"claim_id":"claim-fact-4","value":"Over 100k in Commercial Purchase Orders in last 90 Days"},{"index":5,"claim_id":"claim-fact-5","value":"276% Growth Over 3 months (most recent quarter)"},{"index":6,"claim_id":"claim-fact-6","value":"Proprietary Business Management Cloud Based App"},{"index":7,"claim_id":"claim-fact-7","value":"Integrated B2B Software for Commercial Contracts"},{"index":8,"claim_id":"claim-fact-8","value":"B2B Network and Partnerships Allow for New Market Entry"}],"team":[{"id":3375662,"entity_id":"wefunder:company_role:3375662","user_entity_id":"wefunder:user:2839745","role":"founder","name":"Steven Liotta","title":"Founder and CEO","bio":"Steve has received his PharmD and MBA while pursuing his entrepreneurial goals. His latest \u0026amp; greatest venture is Laundry Hero, an app-based platform that provides laundry service to B2C and B2B clients in a quick, convenient, and affordable way.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/3375662/square_blob.jpg?1689443771","profile_url":"https://wefunder.com/steven.liotta","linkedin_url":"https://linkedin.com/in/steven-liotta-929b24160/","related_urls":["https://wefunder.com/steven.liotta"]},{"id":3402468,"entity_id":"wefunder:company_role:3402468","user_entity_id":"wefunder:user:2843518","role":"founder","name":"Nicholas Napolitano","title":"Founder and CFO","bio":"Nick has been successful in numerous entrepreneurial ventures. He specializes in creating net-gain solutions for each business, many of which have a high degree of complexity. He has mapped a trajectory for Laundry Hero designed for sustained growth!","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/3402468/square_blob.jpg?1687971287","profile_url":"https://wefunder.com/nicholas.napolitano","linkedin_url":"https://linkedin.com/in/nick-napolitano-4b405883/","related_urls":["https://wefunder.com/nicholas.napolitano"]},{"id":3754722,"entity_id":"wefunder:company_role:3754722","role":"employee","name":"Mary Alice Liotta","title":"Director of Operations","bio":"Part of the senior leadership team for a premier banking institution for 30 years, Mary Alice specializes in strategy execution, operational excellence and process improvement. Her approach prioritizes \u0026amp; promotes streamlined efficiencies and results.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/3754722/square_blob.jpg?1687971287","linkedin_url":"https://linkedin.com/in/mary-alice-liotta-b4174326/","related_urls":[]},{"id":3754749,"entity_id":"wefunder:company_role:3754749","role":"employee","name":"Michael Thomas","title":"CMO","bio":"Michael’s experience in the home-service space where he generated $10+ million in sales is perfectly tailored for client acquisition for Laundry Hero. He specializes in multi-layered initiatives to attract potential clients across all markets.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/3754749/square_blob.jpg?1687971287","linkedin_url":"https://linkedin.com/in/michael-thomas-813a6224/","related_urls":[]},{"id":3754783,"entity_id":"wefunder:company_role:3754783","role":"employee","name":"Leeda Burda","title":"Director of Human Resources","bio":"Leeda is originally from Ukraine and has built a successful career in Nursing. She believes that the most successful approach to creating a vibrant customer base is by valuing your company’s workforce. Leeda also serves as a Laundry Hero Board Member.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/3754783/square_blob.jpg?1689006171","related_urls":[]},{"id":3754806,"entity_id":"wefunder:company_role:3754806","user_entity_id":"wefunder:user:3677793","role":"employee","name":"Durinda Cisco","title":"Director of Sales","bio":"Durinda’s approach to building a flourishing clientele is by delivering premium service to each and every customer. Focused on providing exceptional customer experience to foster brand ambassadors. Durinda aims to grow sales on a national level.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/3754806/square_blob.jpg?1689003212","profile_url":"https://wefunder.com/durinda.cisco","linkedin_url":"https://linkedin.com/in/durinda-cisco-51900b47/","related_urls":["https://wefunder.com/durinda.cisco"]},{"id":3788858,"entity_id":"wefunder:company_role:3788858","role":"employee","name":"Rocco Carzo","title":"Director of Business Relations","bio":"Rocco is an established sales leader who has created value for all businesses he has represented. Leveraging years of sales experience in multiple markets, the most impactful being commercial laundry and linen services creates constant value to our team.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/3788858/square_blob.jpg?1689084002","linkedin_url":"https://linkedin.com/in/rcarzo/","related_urls":[]}],"featured_investors":[{"id":2662,"entity_id":"wefunder:company_investor_profile:2662","investor_profile_id":4470,"investor_profile_entity_id":"wefunder:investor_profile:4470","subject_entity_id":"wefunder:notable_investor:8236","name":"Isaiah Mckenzie","avatar_url":"https://uploads.wefunder.com/2021/user_default_icon_circle.png","profile_url":"https://wefunder.com/isaiah.mckenzie.1","is_lead_investor":false,"related_urls":["https://wefunder.com/isaiah.mckenzie.1"]},{"id":2663,"entity_id":"wefunder:company_investor_profile:2663","investor_profile_id":4471,"investor_profile_entity_id":"wefunder:investor_profile:4471","subject_entity_id":"wefunder:notable_investor:8237","name":"Khalil Herbert","avatar_url":"https://uploads.wefunder.com/2021/user_default_icon_circle.png","profile_url":"https://wefunder.com/khalil.herbert","is_lead_investor":false,"related_urls":["https://wefunder.com/khalil.herbert"]},{"id":6131,"entity_id":"wefunder:company_investor_profile:6131","investor_profile_id":2577978,"investor_profile_entity_id":"wefunder:investor_profile:2577978","subject_entity_id":"wefunder:user:3111351","name":"Isaiah Mckenzie","avatar_url":"http://uploads.wefunder.com/uploads/user/avatar/3111351/medium_cropped_0799A057-8275-4977-A5DB-F471148CDFF1.jpg","profile_url":"https://wefunder.com/isaiahmckenzie","investment_total":200000,"investment_info":"Invested $200,000 this round","is_lead_investor":true,"related_urls":["https://wefunder.com/isaiahmckenzie"]}],"investor_memos":[],"tab_counts":{"posts":0,"ask_questions":10,"featured_investors":3,"faq_entries":0},"active_fundraises":[{"id":79088,"entity_id":"wefunder:fundraise:79088","state":"open","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"","currency":"USD","testing_the_waters":true,"min_purchase":100,"max_purchase":9,"funding_target":1400000.0,"minimum_target":"124000.0","maximum_target":"1200000.0","funding_started_at":"2023-02-18T17:26:00Z"}],"latest_fundraise":{"id":79088,"entity_id":"wefunder:fundraise:79088","state":"open","offering_type":"4(a)(6)","structure":"ttw","testing_the_waters":true,"can_invest_now":true,"funding_started_at":"2023-02-18T17:26:00Z","funding_closed_at":null,"terms":{"eb":null,"nb":"$5M","txt":"valuation cap"}},"recent_posts":[],"q_and_a":[{"id":307060,"entity_id":"wefunder:comment:307060","question":"Convince me that this is legit and NOT a SCAM. The laundryhero.co website does NOT exist and companies in Germany and Florida use the same name (https://laundryhero.de/ \u0026amp; https://laundryherofl.com/).","author_name":"Thomas Mueller","votes":6,"created_at":"2025-04-29T01:09:58Z","canonical_url":"https://wefunder.com/laundry.hero#question-307060","answers":[]},{"id":307553,"entity_id":"wefunder:comment:307553","question":"Dear LaundryHero team, part of the social contract of raising from the crowd, is answering the public's questions. Some very good questions have been asked with no response in 6+ months. That's very disappointing and is a yellow flag to business operations. Including the very important one about your website not working. Please answer all questions posted to date. My question is, do the founders have other full-time commitments (such as their \"day job\"). If so, how many hours per week/month is dedicated to this business.","author_name":"LD Freeman","votes":2,"created_at":"2025-05-06T01:32:52Z","canonical_url":"https://wefunder.com/laundry.hero#question-307553","answers":[]},{"id":305508,"entity_id":"wefunder:comment:305508","question":"HI team, I hope you are doing excellent. A few questions before finalizing the investment. 1. What is your revenue for 2023 and 2024 and also Q1-25? 2. What has been the churn rate in those time period? 3. How exactly will the 1.5M funds be used? 4. What excites you about this market and what has been some of the biggest challenges in this market? 5. What has been your past funding round valuations? 6. What is your cash in hand and monthly burn rate? 7. Do you think there could be any reason you will be out of business in the next 12-24 months? Happy to sign an NDA if needed. Looking forward to joining you as an investor soon.","author_name":"Arul Thiyagarajan Saravanan","votes":1,"created_at":"2025-04-07T12:48:44Z","canonical_url":"https://wefunder.com/laundry.hero#question-305508","answers":[]},{"id":283569,"entity_id":"wefunder:comment:283569","question":"NC","author_name":"Lev Lazinskiy","votes":1,"created_at":"2024-05-13T16:43:55Z","canonical_url":"https://wefunder.com/laundry.hero#question-283569","answers":[]},{"id":332815,"entity_id":"wefunder:comment:332815","question":"not good that the last time you answered a question was in 2024. you don't have many at all compared to other companies, yet they respond to people pretty fast. doesn't wefunder send you a reminder that you have unanswered questions?","author_name":"John Webster","votes":0,"created_at":"2026-05-01T17:27:38Z","canonical_url":"https://wefunder.com/laundry.hero#question-332815","answers":[]},{"id":332814,"entity_id":"wefunder:comment:332814","question":"how are you any difference then the tons of companies doing the same thing? what is your moat. not good your website doesn't work","author_name":"John Webster","votes":0,"created_at":"2026-05-01T17:25:14Z","canonical_url":"https://wefunder.com/laundry.hero#question-332814","answers":[]},{"id":308575,"entity_id":"wefunder:comment:308575","question":"What are the perks for each level?","author_name":"Edozie Okereke","votes":0,"created_at":"2025-05-25T02:30:46Z","canonical_url":"https://wefunder.com/laundry.hero#question-308575","answers":[]},{"id":307531,"entity_id":"wefunder:comment:307531","question":"Do you have an app built out?","author_name":"Majed Mahmood","votes":0,"created_at":"2025-05-05T19:23:58Z","canonical_url":"https://wefunder.com/laundry.hero#question-307531","answers":[]},{"id":296588,"entity_id":"wefunder:comment:296588","question":"What is your current market reach? NY to DC? and CA? Did you do a SWOT analysis against Poplin?","author_name":"Shaun Weaver","votes":0,"created_at":"2024-11-20T19:17:08Z","canonical_url":"https://wefunder.com/laundry.hero#question-296588","answers":[]},{"id":287880,"entity_id":"wefunder:comment:287880","question":"Welcome to the forefront of innovation and opportunity in the world of investment! Whether you're a seasoned investor or exploring new avenues, we're thrilled to have you join us on this journey. At (morerichagency10@gmail.com), we're dedicated to pushing the boundaries of what's possible. Our commitment to excellence, combined with a passion for transformative ideas, drives us to seek out investments that not only promise financial returns but also make a meaningful impact on the world. As an investor with us, you're not just funding projects; you're shaping the future. Together, we'll navigate opportunities, mitigate risks, and capitalize on trends that define industries and create lasting value. Thank you for choosing to partner with us. We look forward to achieving great things together.","author_name":"Investor  Ridwan","votes":0,"created_at":"2024-07-16T15:49:54Z","canonical_url":"https://wefunder.com/laundry.hero#question-287880","answers":[]}],"faq":[]}}}