{"data":{"type":"company_profile","id":118428,"entity_id":"wefunder:company:118428","attributes":{"canonical_url":"https://wefunder.com/kram","generated_at":"2026-06-22T21:47:46Z","updated_at":"2026-06-22T05:03:35Z","entity_ids":{"company":"wefunder:company:118428","slug":"wefunder:company_slug:kram"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-22T21:47:46Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-22T05:03:35Z","as_of":"2026-06-22T21:47:46Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-22T05:03:35Z","as_of":"2026-06-22T21:47:46Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-06-04T17:10:26Z","as_of":"2026-06-22T21:47:46Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-06-04T17:10:26Z","as_of":"2026-06-22T21:47:46Z","confidence":"medium"}}},"company":{"id":118428,"entity_id":"wefunder:company:118428","slug":"kram","name":"KRAM NUTRITION","tagline":"The protein-packed, premium PB\u0026J made better for you \u0026 the planet","elevator_pitch":"We make on-the-go favorite foods better for people and the planet.","story":"The OG PB\u0026amp;J 🙌Our Story: Functional Food Made By FamilyKram was born out of our family's passion for health, wellness, and wanting to play a\u0026nbsp;part in changing the food system with education and healthy food.As an active mother and son, we\u0026nbsp;saw a lack of innovation and healthy ingredients in grab-and-go foods meant for athletes and active lifestyles. These foods were not designed to fuel our bodies properly and have a negative impact on our health and environment.We've spoken to athletes and families with active lifestyles who were\u0026nbsp;more health-conscious than ever before, and just as excited as us\u0026nbsp;about eating to fuel our bodies and performance daily. Our founding\u0026nbsp;vision is to reinvent classic, beloved food that is more sustainable and\u0026nbsp;health-conscious.The PB\u0026amp;J felt like a natural place to start: a handheld food that is both a staple and a favorite for many households. Ours included. When we reinvented the PB\u0026amp;J, we chose to use organic ingredients, support sustainable agricultural practices, and make everything in-house. Our mission is to be a household brand that creates healthy food options. In the process, we will take active steps to preserve the health of the planet. Our products are made for all and with health and wellness as our top priority.Ruth (CEO, Mom) and Austin (COO, Son)Our Vision: No More Compromises For Busy PeopleWe saw a massive need for sustainable, nutritious, on-the-go food in the frozen section and validated it through research and data. The McKinsey study, \"The State of Grocery in North America (2022)\" affirmed how\u0026nbsp;our PB\u0026amp;J's checked all the major boxes of current demands in grocery. All signs pointed to busy, active people wanting\u0026nbsp;healthier foods and diverse options on the go.How We Reinvented The PB\u0026amp;JOur PB\u0026amp;Js are optimized for athletes, busy families,\u0026nbsp;and healthy living.\u0026nbsp;🍞 We use sprouted \u0026amp; fermented bread\u0026nbsp;to\u0026nbsp;reduce gluten and other compounds that may be hard on the gut.\u0026nbsp;🥜 The house-made colostrum peanut butter is jam-packed with protein to keep us going.\u0026nbsp;🍇 Our all-fruit jelly has absolutely no added sugar.\u0026nbsp;➕ Plus, we added a mineral complex because we all need more minerals in our lives 🙌We Found A Proven Market With Only Two CompetitorsHow Does Kram Stack Up?We're bigger, we're healthier, and we're the premium product in the space. There's plenty of\u0026nbsp;opportunity for all three to-go PB\u0026amp;J products to grow through diverse verticals.The Business Model Overtaking A New Vertical For PB\u0026amp;JsOur Traction Comes NaturallyAt the risk of being too cheeky, we like to think our traction so far has come naturally.\u0026nbsp;Kram products have made it into Sprouts, which started carrying our products regionally and has since expanded to all Sprouts stores nationwide. We're also carried by uber-popular west-coast premium product legends, Erewhon. We recently were picked up by Central Market as well.\u0026nbsp; We solidified our first official\u0026nbsp;distribution partner\u0026nbsp;KeHE (one of the top distributors in the US) and broker partner NDSM (grew amazing food \u0026amp; beverage brands like Muscle Milk, Marie Callender's, Clif Bar, etc).Our Roadmap To Your ROIIn 2022,\u0026nbsp;➕\u0026nbsp;We have a guaranteed expansion to 380 Sprouts stores, nationally! (this one is not a projection - we closed the deal!)➕\u0026nbsp;Started working with a 3PL facility to expedite our eCom shipments➕ We will be\u0026nbsp;in 20 natural independent stores➕ We will hire 2-5 people in production and distribution➕ We'll double our marketing effortsBy the end of 2023...😎 We'll roll out initial big box partnerships with Costco and Sam's Club regionally, appear in HEB and Kroger,\u0026nbsp;expand our presence in independent stores, and grow our omnichannel sales with Thrive Market😎 Get certified! Our products will formally be recognized as organic and non-GMOBy the end of 2024...🚀 We'll go national with Costco and Sam's Club while gaining a presence in more independent stores🚀 Kram HQ will get bigger and better - we'll expand our capacity by moving to a new facility🚀 Hiring will be a priority! We're looking to bring on sales, HR,\u0026nbsp; and\u0026nbsp;finance experts while\u0026nbsp;continuing to\u0026nbsp;hire in production and distributionBy the end of 2025...🙌\u0026nbsp;Our broker will secure a national rollout with Kroger, Whole Foods, Target, and Publix🙌 Our sales team will start breaking into the collegiate food service vertical🙌 10 new hires will be brought in to support the big box expansion and the new verticalForward-looking projections cannot be guaranteed.Marketing\u0026nbsp;Partnership Spotlight\"Iron\" Michael Chandler, UFC Lightweight ChampionAs an early believer in Kram, Michael Chandler joined us in late 2021. In UFC, on-the-go nutrition packed with protein is a necessity. Athletes know how to put their bodies first. Michael helps evangelize the Kram brand to the athlete vertical. We've also gained key\u0026nbsp;connections to the UFC Performance Institute and many of our current influencers through his partnership. Michael currently has 1.7M+ followers across social platforms that Kram is able to leverage through his work with us.\u0026nbsp;Our brand partners develop social trust and rapid exposure.\u0026nbsp;We plan to continue acquiring brand partners to encourage exposure\u0026nbsp;in (3) main customer verticals:✅ Athletes✅ Parents✅ TravelersWe can't wait to share the exciting updates of future Kram partnerships as we continue to build out our brand partnerships and marketing programs.\u0026nbsp;Join Us!\u0026nbsp;This is only the beginning of our journey as we set out to recreate nostalgic, grab-and-go foods\u0026nbsp;that are better for you \u0026amp; the planet.\u0026nbsp;","location":"Colfax, CA","website":"https://kramnutrition.com/","total_amount_raised":133210,"total_investors":77,"is_funded":true,"is_active":true,"quality_score":3,"related_urls":["https://wefunder.com/kram","https://kramnutrition.com/"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/118428/xxl_cropped_IMG_1129.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/118428/large_cropped_Kram_Logo_Wefunder.png","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/118428/standard_cropped_IMG_1129.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/118428/standard_cropped_IMG_1129.jpg","profile_video_url":"https://wefunder.wistia.com/medias/du5ownlo9b"},"links":{"company_url":"https://kramnutrition.com/","instagram_url":"https://instagram.com/kramnutrition?igshid=YmMyMTA2M2Y="},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"✅ Sold in Sprouts, Central Market, and Erewhon"},{"index":2,"claim_id":"claim-fact-2","value":"💪 Partnership with UFC Fighter Michael Chandler; 1.7M+ followers across social platforms"},{"index":3,"claim_id":"claim-fact-3","value":"💸 $50M Serviceable Obtainable Market; Natural and Conventional Grocery crossover product"},{"index":4,"claim_id":"claim-fact-4","value":"🤝 Strategic partnership with KeHe - a top distributor specializing in natural \u0026amp; organic brands"},{"index":5,"claim_id":"claim-fact-5","value":"🌎 A portion of our profits are donated to support farmers in their transition to regenerative agriculture"},{"index":6,"claim_id":"claim-fact-6","value":"📈 Driving sales with top Food/Bev broker, NDSM - grew Muscle Milk, Marie Callenders, Clif Bar, etc"},{"index":7,"claim_id":"claim-fact-7","value":"🥜 Made in-house - Kram controls production costs and schedules"}],"team":[{"id":2849319,"entity_id":"wefunder:company_role:2849319","user_entity_id":"wefunder:user:2694742","role":"founder","name":"Ruth Moretton","title":"CEO","bio":"Co-Founder. Certified Holistic Nutritionist AFPA. Certified Functional Nutrition Counselor CFNC - Functional Nutrition Alliance. Risk Management background. Lifelong athlete.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2849319/square_cropped_Image_from_iOS__11_.jpg?1668468767","profile_url":"https://wefunder.com/ruth.moretton","linkedin_url":"https://www.linkedin.com/in/ruth-moretton-091172232/","related_urls":["https://wefunder.com/ruth.moretton"]},{"id":2849145,"entity_id":"wefunder:company_role:2849145","role":"founder","name":"Austin Fortier","title":"COO","bio":"Co-Founder. 10 years experience in the food industry. Trained at a Michelin Star restaurant. Studied nutrition at Sonoma State. Young entrepreneur.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2849145/square_cropped_Austin.jpg?1659386389","linkedin_url":"https://www.linkedin.com/in/austin-fortier-4a1b4a215/","related_urls":[]}],"featured_investors":[{"id":5292,"entity_id":"wefunder:company_investor_profile:5292","investor_profile_id":2202984,"investor_profile_entity_id":"wefunder:investor_profile:2202984","subject_entity_id":"wefunder:user:2734461","name":"Teri Lee","avatar_url":"http://uploads.wefunder.com/uploads/user/avatar/2734461/medium_cropped_IMG_7273.jpg","profile_url":"https://wefunder.com/terilee3","investment_total":10000,"investment_info":"Invested $10,000 this round","is_lead_investor":true,"related_urls":["https://wefunder.com/terilee3"]}],"investor_memos":[],"tab_counts":{"posts":0,"ask_questions":8,"featured_investors":1,"faq_entries":5},"active_fundraises":[{"id":65778,"entity_id":"wefunder:fundraise:65778","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"safe","security_type":"equity","currency":"USD","testing_the_waters":false,"min_purchase":100,"max_purchase":9,"funding_target":50000.0,"funding_started_at":"2022-10-06T00:49:29Z","funding_closed_at":"2023-02-09T05:01:47Z","auto_close_at":"2023-02-09T04:59:59Z"},{"id":65823,"entity_id":"wefunder:fundraise:65823","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"equity","currency":"USD","testing_the_waters":true,"min_purchase":100,"max_purchase":9,"funding_target":400000.0,"funding_started_at":"2022-08-03T20:09:26Z"}],"latest_fundraise":{"id":65778,"entity_id":"wefunder:fundraise:65778","state":"successful","offering_type":"4(a)(6)","structure":"safe","testing_the_waters":false,"can_invest_now":false,"funding_started_at":"2022-10-06T00:49:29Z","funding_closed_at":"2023-02-09T05:01:47Z","terms":{"eb":null,"nb":"$4M","txt":"valuation cap"}},"recent_posts":[],"q_and_a":[{"id":242835,"entity_id":"wefunder:comment:242835","question":"This is a product that I've come to love and I believe in it. How do I invest? Interested in joining the team and being a part of its growth.","author_name":"Kevin Dimas","votes":1,"created_at":"2023-04-13T14:29:01Z","canonical_url":"https://wefunder.com/kram#question-242835","answers":[{"id":243350,"entity_id":"wefunder:comment:243350","answer":"Hi Kevin! So exited you love KRAM. Please reach out to Austin Fortier austin@kramnutrition.com with your investment interest and he will be able to talk with you further about our current investing options. Thank you for reaching out!","author_name":"Ruth Moretton","votes":0,"created_at":"2023-04-17T20:02:02Z"}]},{"id":229169,"entity_id":"wefunder:comment:229169","question":"Here's a dumb question is there a roadmap for how you're going to tackle the sporting world for partnerships to increase brand visibility? I am a rower interested in investing and see the value of this in such domains or is it that retail is the only target?","author_name":"Dan Nyabadza","votes":1,"created_at":"2022-12-21T10:09:41Z","canonical_url":"https://wefunder.com/kram#question-229169","answers":[{"id":230225,"entity_id":"wefunder:comment:230225","answer":"Hi Dan, We are actively acquiring partnerships with sporting events and sporting brands. We will be sponsoring and providing product to athletic events to increase our brand awareness and increase our customer base. We have a more detailed plan on how we will use sporting events as a percentage of our revenue. Email austin@kramnutrition.com for the full plan!","author_name":"Ruth Moretton","votes":0,"created_at":"2023-01-03T23:50:45Z"}]},{"id":219626,"entity_id":"wefunder:comment:219626","question":"What's the exit/IPO/M\u0026amp;A plan? At a 4M cap, I'm guessing a 15M-20M exit if a sell is your option.","author_name":"Brandon Miller","votes":1,"created_at":"2022-09-21T09:43:17Z","canonical_url":"https://wefunder.com/kram#question-219626","answers":[{"id":219881,"entity_id":"wefunder:comment:219881","answer":"An 80M-100M exit would be comfortable for us but our “shoot for the stars” goal would be a 250M exit. Our exit strategy is to build KRAM to be a legacy brand and to be attractive enough that a major food company would acquire us. To be attractive enough for the major food companies, we will need to be nationwide in big box stores like Whole Foods, Sprouts, Kroger, Costco, Walmart, etc and have a velocity above 5 units a week per store. Also, we will need to release a wide variety of innovative products (ie. Peanut butter, new flavors, allergen friendly options) as well as have a plan to expand into private and public education up through collegiate level.","author_name":"Ruth Moretton","votes":1,"created_at":"2022-09-23T20:43:20Z"}]},{"id":257179,"entity_id":"wefunder:comment:257179","question":"HOW DO I INVEST","author_name":"Ken Major","votes":0,"created_at":"2023-08-04T20:17:30Z","canonical_url":"https://wefunder.com/kram#question-257179","answers":[{"id":257181,"entity_id":"wefunder:comment:257181","answer":"Hi Ken! Please email Austin at Austin@kramnutrition.com. Thanks for reaching out.","author_name":"Ruth Moretton","votes":0,"created_at":"2023-08-04T20:24:48Z"}]},{"id":223048,"entity_id":"wefunder:comment:223048","question":"We want to know what you see your valuation will look like in 3 years also the income and balance statements Not to say much, I think we are very much interested in this project but then we are not opting for the crowdfunding route. We were wondering if you have provisions to accept alternative financing which should save time of WAITING SO LONG for your target to be met. With that we can cover over 50% of your target raise. Kindly reach out to me at thomas@700capital.se so we discuss further.","author_name":"Thomas Young","votes":0,"created_at":"2022-10-20T04:24:21Z","canonical_url":"https://wefunder.com/kram#question-223048","answers":[]},{"id":220528,"entity_id":"wefunder:comment:220528","question":"As An Investor, in the first Round I was disappointed to see the product placement at Sprouts. Also, they were selling items with a 4/22 expiration date (currently 10/22) What steps are you taking for marketing and what are you doing for quality at the retail level? Thanks for the response Ruth. I’ve been to 2 different sprouts Huntington Beach and Lakewood. Both had the product on the bottom shelf of the freezer. Happy to hear you guys are already on top of it. Product is great and once people try it I’m sure they will be hooked.","author_name":"Derek Bonanni","votes":0,"created_at":"2022-09-29T21:04:58Z","canonical_url":"https://wefunder.com/kram#question-220528","answers":[{"id":220540,"entity_id":"wefunder:comment:220540","answer":"Hey Derek! What do you mean by product placement? 70% of the stores we audited had KRAM at eye level. We’ve run into expired product on shelves recently and this is something we are actively working on. I have talked to the sprouts category manager and our distributor to make sure this doesn’t happen again. We also will hire a company that goes around quarterly to check on our product in stores to make sure that the product isn’t damaged or expired and placed properly. As for marketing, this is our plan. We will mainly use influencer marketing for customer acquisition with the help of Michael Chandler. He will make introductions to top influencers, athletes, celebrities and we will work out a deal with them to post about KRAM. We will implement localized and nationwide ads on social media and podcasts. We will do in-store demoing (sampling) to get people to try it without having to take the step to purchase. Demoing has a great purchase rate but is more labor intensive, therefore more expensive. Lastly, we have sponsored athletes and brand ambassadors that will have a grassroots “word of mouth” effect. We are also looking into “online demoing”, sponsoring athletic events, partnering with athletic organizations like UFC, creating high quality content for our social media to grow our social media and community, massive giveaways. Let me know if you have any other questions!","author_name":"Ruth Moretton","votes":2,"created_at":"2022-09-29T21:40:59Z"}]},{"id":215856,"entity_id":"wefunder:comment:215856","question":"I really like the idea of investing in a company I can believe in, but I'm new to this and want to make sure I understand. If I were to invest let's say $1k and Kram does very well. Do I get that money back I invested plus some interest? Or do I only get stocks in the company when they go public?","author_name":"Edan Contreras","votes":0,"created_at":"2022-08-18T22:49:35Z","canonical_url":"https://wefunder.com/kram#question-215856","answers":[{"id":215857,"entity_id":"wefunder:comment:215857","answer":"Hi Edna, Yes, if KRAM does well and decides to either go public, sell the company, or buy you out then you will make money on top of what you invested. Say you invested 1K at a 4M valuation and we decided to sell at 40M valuation then your 1K could be worth 10K. If we go public then your equity will get transferred into stock. Let me know if you have any more questions!","author_name":"Ruth Moretton","votes":0,"created_at":"2022-08-18T22:58:44Z"}]},{"id":215265,"entity_id":"wefunder:comment:215265","question":"Where does the manufacturing take place? And where are the regenerative farms located where you source your ingredients?","author_name":"Eric Sabelhaus","votes":0,"created_at":"2022-08-13T16:11:02Z","canonical_url":"https://wefunder.com/kram#question-215265","answers":[{"id":215266,"entity_id":"wefunder:comment:215266","answer":"Hi Eric, We run our own manufacturing plant in Northern California, Colfax CA. It’s a small city surrounding Sacramento. We support regenerative farms with donations and the ingredients we currently source that are from regenerative farms is maple syrup, kefir (raw farms), and olive oil. We make a promise to slowly build up our regenerative ingredients until we are 100% regenerative. The problem is that regenerative farms are still a very small minority of farms and most focus on beef. Our goal is the more we grow, the more we can help farms switch to regenerative and become sole suppliers for KRAM.","author_name":"Ruth Moretton","votes":0,"created_at":"2022-08-13T16:23:08Z"}]}],"faq":[{"question":"Where does the manufacturing take place? And where are the regenerative farms located where you source your ingredients?","answer":"Hi Eric, We run our own manufacturing plant in Northern California, Colfax CA. It’s a small city surrounding Sacramento. We support regenerative farms with donations and the ingredients we currently source that are from regenerative farms is maple syrup, kefir (raw farms), and olive oil. We make a promise to slowly build up our regenerative ingredients until we are 100% regenerative. The problem is that regenerative farms are still a very small minority of farms and most focus on beef. Our go..."},{"question":"I really like the idea of investing in a company I can believe in, but I'm new to this and want to make sure I understand. If I were to invest let's say $1k and Kram does very well. Do I get that money back I invested plus some interest? Or do I only get stocks in the company ...","answer":"Hi Edna, Yes, if KRAM does well and decides to either go public, sell the company, or buy you out then you will make money on top of what you invested. Say you invested 1K at a 4M valuation and we decided to sell at 40M valuation then your 1K could be worth 10K. If we go public then your equity will get transferred into stock. Let me know if you have any more questions!"},{"question":"What's the exit/IPO/M\u0026amp;A plan? At a 4M cap, I'm guessing a 15M-20M exit if a sell is your option.","answer":"An 80M-100M exit would be comfortable for us but our “shoot for the stars” goal would be a 250M exit. Our exit strategy is to build KRAM to be a legacy brand and to be attractive enough that a major food company would acquire us. To be attractive enough for the major food companies, we will need to be nationwide in big box stores like Whole Foods, Sprouts, Kroger, Costco, Walmart, etc and have a velocity above 5 units a week per store. Also, we will need to release a wide variety of innovativ..."},{"question":"As An Investor, in the first Round I was disappointed to see the product placement at Sprouts. Also, they were selling items with a 4/22 expiration date (currently 10/22) What steps are you taking for marketing and what are you doing for quality at the retail level? Thanks for...","answer":"Hey Derek! What do you mean by product placement? 70% of the stores we audited had KRAM at eye level. We’ve run into expired product on shelves recently and this is something we are actively working on. I have talked to the sprouts category manager and our distributor to make sure this doesn’t happen again. We also will hire a company that goes around quarterly to check on our product in stores to make sure that the product isn’t damaged or expired and placed properly. As for marketing, this ..."},{"question":"Here's a dumb question is there a roadmap for how you're going to tackle the sporting world for partnerships to increase brand visibility? I am a rower interested in investing and see the value of this in such domains or is it that retail is the only target?","answer":"Hi Dan, We are actively acquiring partnerships with sporting events and sporting brands. We will be sponsoring and providing product to athletic events to increase our brand awareness and increase our customer base. We have a more detailed plan on how we will use sporting events as a percentage of our revenue. Email austin@kramnutrition.com for the full plan!"}]}}}