Company Profile (AI Text)
Name: klæny
Canonical URL: https://wefunder.com/klaeny
Updated at: 2026-06-02T23:53:17Z

Tagline: Delivering sustainable household goods, direct to your doorstep
Elevator pitch: klaeny sells ultra sustainable household products via a subscription ecommerce model.

Key claims:
- Total raised on Wefunder: 61868 | citation: https://wefunder.com/klaeny#claim-total-raised
- Total investors: 64 | citation: https://wefunder.com/klaeny#claim-total-investors

Verified facts:
- Total raised on Wefunder: 61868 | observed_at: 2026-06-02T23:53:17Z | expires_at: 2026-06-03T23:53:17Z
- Total investors: 64 | observed_at: 2026-06-02T23:53:17Z | expires_at: 2026-06-03T23:53:17Z

Computed metrics:
- total_amount_raised: 61868
- total_investors: 64
- team_size: 3
- featured_investor_count: 1
- faq_count: 5
- recent_post_count: 0

Quick facts:
- ⚡️ 2.4mil EUR revenue 2021 (up from 1.7mil EUR): We’re one of Europe’s leading household D2C brands | citation: https://wefunder.com/klaeny#claim-fact-1
- 🥰 Our customer base has grown to over 150,000 | citation: https://wefunder.com/klaeny#claim-fact-2
- 🤝 Net Promoter Score of 60 (eCommerce average is 40): Customer would recommend our products | citation: https://wefunder.com/klaeny#claim-fact-3
- 🆙 Our average subscriber value (LTV) is more than 85 EUR with almost 2000 active subscriptions | citation: https://wefunder.com/klaeny#claim-fact-4
- ✨ Significant improvement in retention rate: 20% increase in 6-month and 60% increase in 3-month YoY | citation: https://wefunder.com/klaeny#claim-fact-5
- 🥳 Amazon Sales startet 2022 with a high of 54% in growth rate | citation: https://wefunder.com/klaeny#claim-fact-6
- 🧼 Raised 2.5mil EUR from investors (Berlin State VC & German founders with multi-million EUR exits) | citation: https://wefunder.com/klaeny#claim-fact-7
- ♻️ Sales in the B2B area with a growth rate of up to 102% (August 2022) | citation: https://wefunder.com/klaeny#claim-fact-8

FAQ:
- Q: Warum ist das alles auf Englisch? Ich investiere doch in Deutschland
  A: Hi Julia, da Wefunder in ganz Europa und den USA aktiv ist, haben wir uns für eine vorranging englischsprachige Kampagne entschieden. Wir haben aber alle Infos hier: https://klaeny.de/pages/investieren Auf Wefunder in den Updates findest du z.B. unsere Mitschrift vom Webinar gestern, ebenfalls auf Deutsch. Melde dich gerne bei uns, wenn du weitere Fragen hast. Diese können wir auch gern persönlich besprechen. Liebe Grüße Pascal
- Q: Do you have any patents?
  A: Hi Grigore, No, we do not have any patents. However, we do have our own unique recipes and formulations that have been developed in-house. We place a strong emphasis on innovation and are constantly exploring new ideas to improve our products and make them more sustainable. We believe that our commitment to using high-quality, eco-friendly ingredients, combined with our focus on transparency and ethical business practices, sets us apart in the market.
- Q: What is the price of each share of Klaeny???
  A: That depends a bit on the outcome of the Crowdfund, before this at 5mio€ valuation it was 108€.
- Q: Will I have difficulty being an international investor because I live in the country of Bermuda??,,
  A: Hey George, thanks a lot for your invest in Klaeny. Really appreciate it. We're within the remits of the Wefunder Platform here, best would be to consult with them if in doubt as I can't give legal / tax advice. Thanks
- Q: Hi Pascal, its quite obvious there's a big market for these types of products, and these can help fight climate change. So first off thanks for building this company in this world! My first assessment is as follows, I would be grateful for your comments: In my opinion, there's...
  A: Dear Eric, Thank you for your kind words about our company and your interest in our business. I appreciate your thoughtful assessment of the competitive landscape and our revenue performance. To answer your questions: Setting us apart: I believe that our focus on high-quality, eco-friendly household products sets us apart from many of our competitors. We have proven in the past that we continuously improve our product line and innovate to stay ahead of the curve (i.e., our Bamboo products and...