# KIN Apparel

Successful Shark Tank Apparel Brand with $8M in Sales


- Canonical URL: https://wefunder.com/kinapparel
- Entity ID: wefunder:company:147985
- Last updated: 2026-06-06T05:02:10Z
- Generated at: 2026-06-07T02:53:03Z

## Quick facts
- Lifetime sales exceed $8 million across 60,000 customers
- $100,000 investment from Emma Grede, CEO of Good American and Founding Partner of SKIMS
- Featured on Season 13 of Shark Tank
- Pharrell Williams' Black Ambition Prize Winner
- Won $225,000 in non-dilutive grants
- 200,000 email/sms subscribers + 500,000 followers across social media
- 2024 Forbes 30 Under 30 Lister under Retail + E-commerce
- Only 4 years in business selling solely on our website

## Active fundraises
- wefunder:fundraise:103370: 4(a)(6) successful (USD)
- wefunder:fundraise:103369: 4(a)(6) successful (USD)

## Story
Hi, I’m Philomina, CEO & Founder of KIN Apparel, a Philadelphia-based functional clothing brand known for our satin-lined hoodies and hats for hair protection and comfort.KIN Apparel was birthed from unwavering community support and over the past 4 years, my team and I have been working on building a satin empire. Now, we need your partnership to scale even further. We've made $8 million in revenue on our website alone, and we're just getting started. With your investment, we plan to expand into retail, increase our marketing efforts, and enhance our product assortment. While many companies only turn to institutions during fundraising, keeping profits within closed circles, KIN is committed to having our KINfolk share in the rewards as we grow. The minimum investment is only $250, but your impact will be invaluable. Together, let's shape the future of fashion and haircare industries while empowering communities worldwide with KIN Apparel.KIN Apparel's Journey Our journey began with a personal quest for inclusive, premium products that honor diverse hair textures when I began experiencing hair loss during my time at Princeton University. Witnessing the challenges of hair care firsthand, I embarked on a mission to merge functionality with fashion. Inspired by my natural hair journey and the needs of a vibrant community I grew on YouTube, KIN Apparel was born. Transitioning from beauty influencer to product creator and business owner, I envisioned KIN as more than just a clothing line—it's a solution to unspoken struggles faced by individuals worldwide. Our commitment extends beyond beauty; it's about empowering our customers with products that reflect their values and enhance their everyday lives. At KIN, we strive to redefine standards, one hoodie, hat, or accessory at a time, ensuring that everyone feels seen, heard, and valued.The Problem We Are SolvingTraditional hoodie designs often neglect the needs of individuals with curly or coily hair types. Current hoods are cotton-based and small, failing to accommodate diverse hair textures and styles. This means not only can’t you fit your hoodie's hood, but also it’s stripping your hair of moisture, leaving it prone to frizz, tangles, and damage. But keeping your hairstyle intact isn't the only reason our customers shop with us. Some KINfolk buy our hoodies because of the:Soft and plush interior for those with sensory sensitivities Nurturing feel of satin on the scalp of cancer patients and survivorsBig hoods to avoid tension on the neck and shoulders for those who suffer from migrainesKIN's Success at a GlanceI am not just the CEO; I'm also the first investor because I recognized the untapped potential in our vision. Since its inception in 2020, KIN has experienced remarkable growth, soaring from $246,000 to $3 million in revenue by 2023 and a lifetime revenue of $8 million.What started with me packing orders alone in my house has evolved into a team of 6 talented BIPOC individuals with extensive experience across product development, marketing, and logistics.Our journey has seen us generate a lifetime revenue of $8 million, serving over 60,000 customers, selling over 150,000 products, and securing partnerships with esteemed clients like Disney, OWN, and P&G. The return on my investment speaks volumes about our success. From a national TV appearance on Shark Tank (where KIN secured an investment with Emma Grede, CEO of Good American, Founding Partner of SKIMs) to recognition on FORBES' 30 Under 30 List and winner of Pharrell Williams' Black Ambition Prize, KIN's trajectory has been nothing short of extraordinary. Here’s what some notable people have to say about KIN Apparel: While we can't guarantee financial outcomes, our consistent sales growth, markets, and high-profile endorsements underscore the value of our investment opportunity. Investment OpportunityInvesting in KIN Apparel offers a strategic opportunity as it intersects multiple lucrative markets. The robust growth trajectory of the apparel and accessories sector is set to reach USD 1.78 trillion by 2029. As a Black and woman-owned business, KIN occupies a unique position in serving a diverse global community, reflected in the increasing demand for authentic solutions in the natural hair care market, valued at USD 8.74 billion in 2019. With the Black community's buying power projected to reach $1.8 trillion by 2024, investing in KIN represents not only a lucrative financial opportunity but also a chance to address the underleveraged market needs of Black consumers and support equitable investment practices.How Your Investment Will Propel Us ForwardWith your support, KIN Apparel is poised to elevate our growth trajectory. By strategically allocating funds, your investment will empower us to:Expand into new markets through retail and wholesale partnershipsIncrease our marketing efforts to target more audiences Enhance our product assortment Optimize our website and customer experience for seamless shoppingThis investment will not only bolster our operational capacity but also fuel innovation and expansion, enabling us to better serve our customers and communities while driving sustainable growth in the fashion industry. A Thank You to Our KINfolkTo our cherished KINfolk, we extend our deepest gratitude for your unwavering support. Your belief in our vision has propelled us this far, and now, we invite you to be an integral part of our journey forward.Join us in shaping the future of KIN Apparel by becoming an investor during this pivotal early stage. With a proven track record of exceeding expectations, this fundraising round promises to be no exception.* Our journey is fueled by collective action and shared purpose, and we invite you to stand alongside us as we continue to redefine fashion and haircare. Together, we can amplify our impact, empower our community, and shape a brighter future for KIN and beyond. Join us, and let's create a satin empire together.Philomina Kane, Founder and CEO of KIN Apparel*Future projections are not guaranteed

## FAQ
1. **What is your most recent monthly burn?**
   - Hi Olivia, recent monthly burn rate is $54,000.
2. **1.are you making a profit? 2.what are your online margins? 3.what is your core competency? 4.are you in any retailers or primarily online? 5.where do you see the business being at in the next 5 years? 6. how is your cogs? I have seen a ton of companies lose money cause their c...**
   - Hi John, thanks for your questions and kind words! The answers are below: 1.are you making a profit? We are fundamentally profitable. Our cost of goods and return on ad spend lead to profitable revenue. We are working on cutting operating expenses, ebing more efficient, and selling more to yield holistic profitability, which we've projected will happen in 2025. 2.what are your online margins? Our margins are great! On average it's 75-80% 3.what is your core competency? I have 10 years of expe...
3. **I love what I am reading, hearing, and absolutely love the merchandise I have already purchased. In regard to the possible selling in 5-7 years and it actually comes to fruition, what will happen with those that have invested and those that will invest before the 31 May deadline?**
   - Thanks David! The goal is to return your investment with a multiple behind it. By investing, you're betting that KIN Apparel will be worth more than 10 million in 5-7 years. God willing, when we ultimately sell, investors can convert their shares into cash. This is a SAFE note investment (Simple Agreement for Future Equity). so when we have a priced round or when we sell, whichever comes first, investors will know how many shares of the company they own based on how much they invested this ro...
4. **Based on your prior comments just wanted to confirm my understanding. While you have great margins, it’s the G&A expenses that are driving the losses? Are your overhead expenses mostly fixed (salaries, rent, etc.) or variable costs? If someone decides to invest, by what me...**
   - Hi Lex, that's correct. Last year was our only non-profitable year because we invested a lot into infrastructure and R&D. We now have a better system that works for us. Overhead expenses are fixed. If you decide to invest, updates will be sent bi-annually as we need time to put strategy to work and see results.
5. **Will there be a second chance to invest?**
   - Hey Trivilian :) No, this is our first and last crowdfunding campaign.

## Team
- Philomina Kane (Founder & CEO)

## Recent posts
- We Closed! Thank you 😊 (2024-06-03T20:59:01Z)
- Last Day To Invest 🥰 (2024-05-31T16:05:57Z)
- 1 Day Left & It's My Birthday! 🥳 (2024-05-30T21:00:42Z)
- 3 Days Left!😱 5 Reasons to Invest in KIN! 🥳 (2024-05-28T14:33:53Z)
- 7 Days Left to Invest! 🥳 (2024-05-24T13:58:56Z)
- We're Closing in 8 Days 😳 (2024-05-23T22:28:24Z)
- We Starred in a CHASE Campaign! (2024-05-16T16:25:59Z)
- We Met With The President of Urban Outfitters (2024-05-08T23:17:28Z)
- I won a Leadership Award (2024-05-03T21:52:12Z)
- I Was on Good Morning America Today! (2024-04-29T21:57:53Z)
- Confirm Your Reservation Don't Lose Your Spot (2024-03-21T22:43:54Z)

## Q&A
- Q: Based on your prior comments just wanted to confirm my understanding. While you have great margins, it’s the G&A expenses that are driving the losses? Are your overhead expenses mostly fixed (salaries, rent, etc.) or variable costs? If someone decides to invest, by what means and frequency would they receive updates on company progress and achievement of organizational goals?
  - A: Hi Lex, that's correct. Last year was our only non-profitable year because we invested a lot into infrastructure and R&D. We now have a better system that works for us. Overhead expenses are fixed. If you decide to invest, updates will be sent bi-annually as we need time to put strategy to work and see results.
- Q: I love what I am reading, hearing, and absolutely love the merchandise I have already purchased. In regard to the possible selling in 5-7 years and it actually comes to fruition, what will happen with those that have invested and those that will invest before the 31 May deadline?
  - A: Thanks David! The goal is to return your investment with a multiple behind it. By investing, you're betting that KIN Apparel will be worth more than 10 million in 5-7 years. God willing, when we ultimately sell, investors can convert their shares into cash. This is a SAFE note investment (Simple Agreement for Future Equity). so when we have a priced round or when we sell, whichever comes first, investors will know how many shares of the company they own based on how much they invested this round and the valuation of the company that the future time. Everyone who already invested and those that invest before the May 31st deadline is part of the same pool. This is our first and only crowdfunding campaign. Lmk if you have anymore questions! :)
- Q: I am sorry of missing the investment round of June 2024
- Q: Will there be another Crowdfunding campaign round again in the future??
- Q: What is your most recent monthly burn?
  - A: Hi Olivia, recent monthly burn rate is $54,000.
- Q: Hello. What are next steps in the investment process? I invested about 2 years ago and my money is locked into its position so I am unable to withdraw it.
- Q: Will there be a second chance to invest?
  - A: Hey Trivilian :) No, this is our first and last crowdfunding campaign.
- Q: 1.are you making a profit? 2.what are your online margins? 3.what is your core competency? 4.are you in any retailers or primarily online? 5.where do you see the business being at in the next 5 years? 6. how is your cogs? I have seen a ton of companies lose money cause their cogs was so high relevant to revenue? some as high as 90 percent of their revenue then by the time you add the other stuff. companies went from millions in revenue to losing millions. 7.your general and administrative expenses how is that relevant to revenue?I have seen that very high compared to revenue, some as high as 85 percent of revenue Princeton, I love it! I am a Harvard grad. congrats on your success thus far! thanks for your time!
  - A: Hi John, thanks for your questions and kind words! The answers are below: 1.are you making a profit? We are fundamentally profitable. Our cost of goods and return on ad spend lead to profitable revenue. We are working on cutting operating expenses, ebing more efficient, and selling more to yield holistic profitability, which we've projected will happen in 2025. 2.what are your online margins? Our margins are great! On average it's 75-80% 3.what is your core competency? I have 10 years of experience in digital marketing and Black haircare. I worked as a marketing director for a haircare company before starting KIN. I used my digital marketing skills to bootstrap to $1.5M in the first 2 years. As a DTC brand selling solely on our website right now, being an expert in digital marketing is extremely important. Our Production manager has 23 years of experience in product merchandizing and built the Sundance clothing catalog. Lastly, our angel investor, Emma Grede is the CEO of Good American and Founding Partner of SKIMS, two well known clothing brands with billions in sales. 4.are you in any retailers or primarily online? We are primarily online but this year we are working on diversifying our revenue stream. We met with the president of Urban Outfitters this week and there is early interest in getting KIN in stores. There is also interest from Princeton University to get KIN into bookstores on campus. 5.where do you see the business being at in the next 5 years? My goal is to sell in 5-7 years. We've identified hero SKUs that will make us a $50M company, now we're working on brand awareness, retail and wholesale opportunities. My vision is to satin line the world! 6. how is your cogs? We have great margins. For example, the landed cost of our most popular hoodie is $16 and we sell it for $80. Our ads also get us a 3-4x return on investment consistently. 7.your general and administrative expenses how is that relevant to revenue? General administrative expenses on average is 30% of our revenue