# Kickit

A Soccer-Inspired Hybrid Sports Company

## Elevator pitch
We created and sell the Kickit (a soccer trainer) and Kickit Sport Pack (a fun game that combines soccer and badminton). On its own, the Kickit improves soccer juggling skills for all ages, while the new Sport Pack allows groups to play and compete over a net.

- Canonical URL: https://wefunder.com/kickitsport
- Entity ID: wefunder:company:76897
- Last updated: 2026-06-22T05:03:16Z
- Generated at: 2026-06-23T00:53:49Z

## Quick facts
- 📈 Revenue grew 11X from 2018 to 2020 (from $46k to $518k)
- ⚽️ Professional soccer players, including David Beckham, endorse the concept
- 💵 Knowledgeable investors have invested over $350,000+ in the past two years
- 🌎 Partnered with soccer.com, the world's largest online soccer retailer, & on Grommet & Amazon, too
- 🚀 Designed with guidance from Former NASA and SpaceForce Engineer
- 💥 Kickit Sport Pack Launched in 2020 doubling overall revenue to $518k even during a global pandemic
- 🔑 Led by a dedicated founder and strong advisors who have prior successful exits
- ⚽️ Soccer and 🏸 Badminton are two of the world's most participated sports with 265M and 220M players

## Active fundraises
- wefunder:fundraise:41519: 4(a)(6) successful (USD)
- wefunder:fundraise:41520: 4(a)(6) successful (USD)

## Story
Help us grow Kickit; where an ancient concept meets the modern soccer world. Kicking a birdie has been a pastime for centuries from games like Jianzi, Dá Cầu, Peteca - but never before has it been played in a soccer-inspired format! Together we can build a hybrid sports company with global appeal and secure our foothold in the sports market. Why Support Kickit?Hybrid sports are the emerging trend in today's sports market and Kickit is positioned to capture this trend in a way that no other company can - through soccer. Companies like Pickleball Inc. (Tennis + Table Tennis) and Spikeball Inc. (Volleyball + Four Square) have pioneered the path that takes a new idea from a backyard game to a widely accepted commercialized sport. Hybrid sports companies don't just distribute products, they build Community through tournaments, leagues, and events. This is our mission.We are aiming to change the world in the same way with Kickit! And although there's a challenging road ahead of us, it has been traveled successfully before... Our complete Kickit Sport Pack has been in the market for just over a year, and already Olympic Gold Medalists and World Cup winners like Brandi Chastain and Natasha Kai-Marks have taken to it."How exactly is Kickit different than other breakout games"? Our flagship offering was a single-player soccer juggling tool, The Kickit Pro -- "Today's soccer tool for tomorrow's soccer star!" And we successfully scaled the Kickit Pro to $250k/year in revenue.Our company stands out from the rest because it successfully serves individuals too! Not just multiple-player teams.We built a diversified product line exclusively as a result of feedback from our loyal customers.Young soccer players, soccer moms, soccer dads, coaches, and PE teachers wanted more from the original Kickit Pro, so we added a net and the Sport Pack was born!The first Kickit Pro Sport Pack was challenging for younger players and many casual players. They wanted something easier, so we engineered a 40% larger version of the Kickit Pro and named it the new Standard Kickit! So now, we cover the entire customer journey, from novice to expert and from single-player to multiplayer. And because portability and durability matter, our products deliver those too.And while our products do the talking, we do the walking, by establishing local tournaments for fun competition and engagement!We've also been busy building the infrastructure to support rapid growth and enable scalability.  During 2020 alone:Our optimized Amazon sales channel and FBA inventory management resulted in a 350% increase in sales from 2019.Following COVID's adverse impact on brick and mortar retail sales, we quickly created new drop shipping sales channels. This strategic pivot resulted in opening lucrative partnerships with renowned platforms The Grommet and Soccer.com.  We earned an additional $45,000 by accelerating nationwide order fulfillment during the peak holiday season.  These and other improvements have allowed us to continue building the brand through our advertising and marketing initiatives. Global Appeal:International markets show promise, too! Our marketing tests demonstrated 12% lower customer acquisition costs and 15% higher average order values from the U.K. and Brazil. As a result, we’ve just established fulfillment out of Kilkenny Ireland, and are currently negotiating a distribution deal in the U.K.The U.K. breakthrough presents immediate growth opportunities for distribution and sales, and for brand awareness via collaborations with major Premier League players.Our partners and advisors are experienced entrepreneurs and investors who have scaled businesses to 10 figures, raised millions in outside capital, and managed successful exits. With their partnership and guidance, we’re positioned to grow and scale quickly and prudently. If there's one thing our founder—decorated former Division 1 College Athlete Eli Dent—knows, it's the importance of surrounding yourself with winning players with a winning mentality. Kickit has attracted and retained a team that wins, consistently. We have doubled topline revenue every single year -- consistency that matters.On our team is former NASA and Space Command engineer, Krissa Watry, who helped engineer the new Kickit. The product was also iteratively design-tested by amateurs and professional soccer players from across the country to ensure functionality and viability.Our fractional COO, Kent Wagner, has been with Kickit since the early days. Kent has 20 years of experience as Founder/Operator of a $75M retail chain. Currently, he is a Partner in 10X Business Consulting LLC where he specializes as an EOS Implementer optimizing leadership teams. Kent is positioned to ensure that we have the Right People in the Right Seats while keeping them focused and accountable in their roles.Bruce Angus is helping us secure international partnerships and distribution. His wealth of experience stems from building a multi-national sports mouthguard company that he commercialized and licensed to Nike. Mogo Mouthguards was later acquired by the sporting goods giant.With our reliable, dedicated, and passionate team, time and additional investors are the only remaining critical factors.When you invest in Kickit, and each time you share our saga, you’ll become a part of our story. As an early adopter, investor, and player, you’ll have bragging rights that will carry you to the end of your days.Fast forward to the day when you see a Kickit match come up on ESPN's Top 10 Highlights. You'll be tapping your friends and loved ones and saying, "Hey, look, it's Kickit! Didn’t I tell you it was the next big thing?!"

## FAQ
1. **What's the investor perk for the $500 level?**
   - Hi Tawfiq, every investor that invests $500+ will get free Kickit gear. For a $500 investment, you will receive an exclusive Kickit branded T-shirt. This shirt is a comfort-fit heather-white cotton blend. On the front is our trademarked red and black Kickit logo and just underneath the logo states: "A Soccer-Inspired Hybrid Sports Company". The materials and look of this limited edition shirt have been carefully designed and curated with the sole intention of becoming your new favorite shirt ...
2. **Hi, will the note convert into common or preferred equity? Also, do you all plan on remaining an LLC for tax purposes, and if so, do you anticipate becoming profitable within the near future? Thanks**
   - Hi Lucas, Thank you for your question and your sincere interest in investing in Kickit! The note converts into common membership units. We only have one class of units in our LLC so there is no preferential treatment between units. At the moment we plan to remain an LLC, but we are considering converting into a C-Corp as we bring on employees so we can provide stock options to vest ownership in the company. This stems from a desire to build our team and provide them with ownership opportuniti...
3. **1) Since its introduction, what percentage of sales is attributable to the Kickit Sport Pack as opposed to other items in the product line? 2) What are your revenue projections for 2021 and beyond? 3) Can you talk more about the "collaborations with major Premier League player...**
   - Hi Kevin, Thank you for these great questions. 1) In the first year of its introduction, the Sport Pack contributed just over $390k to our top-line revenue. 2) We project to hit $1 million in revenue this year. We currently have enough inventory on-hand to achieve close to $800k in revenue, so we will be placing an inventory order shortly to enable us to hit our target. There is the potential for supply chain challenges to interfere with our goals, but we are working around the clock to secur...
4. **I have interested to invest have couple of questions. 1) do you have any patent on the products or other brand protection. The kickit flower can be copied and start selling @ dollar tree. 2. Any governing body/exclusivity on the tournament rules etc. 3) Did you reach out other...**
   - Hi Mohammad! Thank you for your interest in becoming an investor in Kickit! I would be happy to answer your questions. 1) We have trademark protection of our brand and are working on a new design patent as well as a patent on the "methods of use" for the Kickit game. We can secure further intellectual property on these two things and we intend to, but as you have pointed out, the barrier to entry for a product like ours is not very high. It wouldn't take much to create something slightly diff...

## Team
- Eli Dent (President & CEO)
- Krissa Watry (Chief Product Advisor)
- Kent Wagner (Chief Operations Officer)
- Bruce Angus (Sports Commercialization and Licensing Advisor)

## Q&A
- Q: I have interested to invest have couple of questions. 1) do you have any patent on the products or other brand protection. The kickit flower can be copied and start selling @ dollar tree. 2. Any governing body/exclusivity on the tournament rules etc. 3) Did you reach out other sports -nba, nfl or fitness centers as kickit can be part of body fitness .4) Do you have plan to crate a app to show fitness/exercise with kickit?
  - A: Hi Mohammad! Thank you for your interest in becoming an investor in Kickit! I would be happy to answer your questions. 1) We have trademark protection of our brand and are working on a new design patent as well as a patent on the "methods of use" for the Kickit game. We can secure further intellectual property on these two things and we intend to, but as you have pointed out, the barrier to entry for a product like ours is not very high. It wouldn't take much to create something slightly different and compete with us. That is why our main focus has been to 1. secure a name that has a natural association with the product and 2. build the brand so that when you hear "Kickit" you think about our products and vice-versa. When you see something similar, you think "Kickit". With a name like Kickit, I believe we have the opportunity to build a brand that's so ubiquitous with the product that people will associate us with the entire category, similar to how facial tissue is now generically recognized as "Kleenex". The belief here is that by building the brand and positioning ourselves as "the original Kickit" - the public will recognize and reject the knock-offs. 2) We have yet to form an official governing body/federation for organizing major tournaments and monitoring the game. We plan to do this after we achieve greater adoption of the concept. To accomplish that adoption, we are focussing first on hosting tournaments in our local communities and teaming up with physical education programs, and secondarily by collaborating with Professional Soccer players. In fact, we have a tournament this coming Saturday (June 19th) in collaboration with MLS team the Chicago Fire! I'm super excited about it! 3) We have not pursued NBA, NFL, or Fitness centers. So far we have started with the MLS team collaboration I mentioned above, indoor soccer facilities and local recreational facilities in the Chicago area where we are located. This is a great idea though and something we could definitely explore! On this line of thought, I do want to share that we have plans to license with Major League Soccer and Fanatics to license team-specific Kickits. It's our belief that every professional soccer stadium in the world should have Kickits in their team colors, with their team's logo. We proved the viability of this idea by licensing and producing Kickits with the logo and colors of the USL team, the Charleston Battery. 4) Great question! When I was first launching this business, one thing that I learned quickly with our young soccer players was their desire to compete. I created a Juggling Leader Board (on a big dry-erase board, think minimum viable product (MVP) testing.) whereby, players at a youth soccer tournament could come by to test their juggling skills by seeing how many consecutive juggles they could get using their feet, thighs, and head. We recorded every player's record on the leader board to show how they stacked up. This was an instant hit! Players came by our booth every hour to check where they ranked and to try for more. So with the M.V.P. proven, imagine taking this online into an app! Well... that's actually what we set out to do in 2018. We programmed a smart chip to record impact data and send it back to a Mobile App. Krissa helped us create this using her Dynepic App Building platform. The vision was to ultimately create a global leader board. So as I described, this project got as far as the functional app and functional counting prototype. The challenge then became building an algorithm sophisticated enough to determine when the Kickit was hitting the ground versus a successful juggle, or detecting when it was being manipulated. After exploring the smart module and app path, I now think we could accomplish this same experience by using computer vision. This would leverage the mobile phone camera to detect the juggle, instead of hardware. A computer vision application would reduce the need for physical inventory i.e. producing the smart module hardware - and also could leverage the social-forward nature of an iPhone camera. There are apps that already exist using this type of technology, so it's a viable solution, we would just need more resources in order to achieve it. Thank you for your questions. Let me know if you have any more and I'll be happy to answer them! -Eli
- Q: 1) Since its introduction, what percentage of sales is attributable to the Kickit Sport Pack as opposed to other items in the product line? 2) What are your revenue projections for 2021 and beyond? 3) Can you talk more about the "collaborations with major Premier League players" mentioned in the pitch? (Needless to say, a major endorsement makes an investment much more attractive.) 4) What’s the exit strategy?
  - A: Hi Kevin, Thank you for these great questions. 1) In the first year of its introduction, the Sport Pack contributed just over $390k to our top-line revenue. 2) We project to hit $1 million in revenue this year. We currently have enough inventory on-hand to achieve close to $800k in revenue, so we will be placing an inventory order shortly to enable us to hit our target. There is the potential for supply chain challenges to interfere with our goals, but we are working around the clock to secure the inventory necessary to hit our target. 3) Happily! We have had Chelsea Women's Premier League player and England Women's National Team Striker Bethany England post about the Kickit Sport Pack to her 106k+ followers. You can view that post through this link here: https://www.instagram.com/p/CMo7oyEDLGt/?utm_source=ig_web_copy_link After this, we received a photo and video of Ashley Westwood, Midfielder for Burnley FC in the English Premier League playing Kickit with his son. You can view this here: https://www.instagram.com/p/CNpjiyKBKvB/?utm_source=ig_web_copy_link And then Liverpool and England legend Robbie Fowler tweeted about Kickit recently here to his 1.1m followers on Twitter: https://twitter.com/Robbie9Fowler/status/1372205329874837505 After Robbie Fowler tweeted this, former Liverpool and England player and now Sky Sports Analyst Jamie Carragher reposted a Kickit video on his Instagram story to his 1.5million followers. All of these examples have piqued the interest of buyers at JD Sports and Pro Direct, some of the biggest sporting goods retailers in the UK. Not only that, but these examples of adoption by some of the biggest names in the game have also piqued the interest of Intersport Evelry's, the biggest sports retailer in Ireland. Furthermore, just to illustrate how excited the UK market is about our product, we received vendor applications from these retailers before we could even get our VAT registration number from the UK Government. These players are the only ones that I can disclose at the moment since they have posted, but we have some of the biggest names in England that are CURRENTLY playing, waiting on the sidelines to post about Kickit - we have had them hold off until we get distribution in the stores. Once the product is on the shelves, there will be an influx of posts from these players to drive retail sell-through. As a soccer fan, it's hard to hold the excitement for the fact that we are working with so many world-class players. I can tell you that we have 45 total players from teams like Liverpool, Chelsea and Manchester United with Sport Packs and amazing content waiting to post. Our secondary goal, after leveraging these relationships/social media posts to help us gain distribution, is to identify one or two players that really love the game and fit the profile we are looking for to earn equity in the company by helping promote it. One big ambassador, as you alluded to, would mean rapid growth and adoption. And considering the global spectacle that the Premier League is, we anticipate these partnerships to resonate into other markets. 4) As the CEO and main operator of Kickit, my objective over these next 18 months is to create options and drive profitability. I'm focused on building partnerships with major clubs and players, distribution with major retailers across the globe, and increase demand/top-line revenue. If I can focus on these core metrics, we will become a very attractive acquisition target for bigger sporting goods companies seeking to tap into the soccer market. Let me give you an example of what an exit could look like. There are two major sporting goods company's in the US that have recently acquired companies like ours. EastPoint Sports is one, and Wild Sports is another. A backyard game company that's similar to ours, KanJam was acquired for $20m in 2018 and then again in 2019. First by Wild Sports and second by EastPoint, which currently owns it. While I believe we will far exceed $20m in revenue/yr in a couple of years, there is a possibility of exiting before that with a proven track record. KanJam was acquired after doing 3.5m EBITDA. One thing you will notice if you look at these big backyard game platform-companies like EastPoint is that they do not offer anything soccer-related -- and for an even bigger picture, there is no backyard game platform-company with a soccer-focused orientation. In my opinion, that's a massive opportunity for us if we want to become that platform-company, or even still we will be well-positioned as a diversified acquisition target for one of these companies seeking to add soccer-style games. I hope these answer your questions! -Eli
- Q: Hi, will the note convert into common or preferred equity? Also, do you all plan on remaining an LLC for tax purposes, and if so, do you anticipate becoming profitable within the near future? Thanks
  - A: Hi Lucas, Thank you for your question and your sincere interest in investing in Kickit! The note converts into common membership units. We only have one class of units in our LLC so there is no preferential treatment between units. At the moment we plan to remain an LLC, but we are considering converting into a C-Corp as we bring on employees so we can provide stock options to vest ownership in the company. This stems from a desire to build our team and provide them with ownership opportunities to share in the upside of helping us grow. We have yet to make this decision, but it is something we are considering. And yes, we are working every day to identify new sales channels that have lower Customer Acquisition Costs (CAC) which will enable us to become profitable, quickly. In fact, we have just recently secured our VAT registration for commerce in the United Kingdom. And following this, we have already secured interest in purchase orders from some of the biggest sporting retailers there like JD Sports and Pro Direct. These major UK retailers sent us vendor applications shortly after some of Englands most renowned soccer (football) players e.g. Liverpool FC legends; Robbie Fowler and Jamie Carragher shared our game on their social media accounts. We expect to secure purchase orders with these retailers in the next two weeks. We believe that expanding retail distribution will lead to recurring revenue with dependable margins and profitable growth. I hope that answers your question! I have a vested interest, not only professionally, but personally (with a lot of family, close friends invested, and also my own personal investment of over $45k) to deliver profits and returns for all of our investors. With so much skin in the game, I am ALL IN and believe in our future success. I hope to have you join us as we continue to grow Kickit into a profitable and successful company. -Eli
- Q: What's the investor perk for the $500 level?
  - A: Hi Tawfiq, every investor that invests $500+ will get free Kickit gear. For a $500 investment, you will receive an exclusive Kickit branded T-shirt. This shirt is a comfort-fit heather-white cotton blend. On the front is our trademarked red and black Kickit logo and just underneath the logo states: "A Soccer-Inspired Hybrid Sports Company". The materials and look of this limited edition shirt have been carefully designed and curated with the sole intention of becoming your new favorite shirt so you can wear and share our mission with pride! Thanks for asking Tawfiq and let me know if you have any other questions. -Eli
- Q: I would like to sell my investment in Kickit. I have invested $300 via WeFunder. Anyone interested ?
- Q: What is year-to-date revenue, and do you think you'll hit the projected $1M in revenue for 2021?