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Invest in Khal

World's 1st ever cooking social media with more than a Quarter Million users

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Highlights

1
Khal has 271,003 users | 112,523 recipes on the platform. Check growth graph below
2
📈 Khal's founder has taken his previous company from 0 to $9.6 million in annual sales in 4 years.
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👨‍🍳Professional Chefs can add their Khal.com profile to their bio when they apply for a job.
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Cooking enthusiasts 😋can share their Khal.com profile to their Social Network or Dating pages.
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🏆Khal.com has the best team made, up of top culinary media & finance experts.
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Cooking world needs an online community. We are a social network & professional network for cooks.🍳
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The time spent on Khal is 2x that of all top recipe sites in the world

Our Team

Being a developer I realized there are so many places where a developer can show his/her coding skills. Almost everyone on the planet cooks. Even if it is boiling an egg. It is a real skill and there is no place to show this skill. Showing your skill makes you happy. I like to make people happy

Khal.com: Show the world your cooking skills.

Khal.com is a platform where users can make profiles and show their cooking skills. It is both a social network and a professional network for cooking enthusiasts 

People Love to cook and take pictures and videos of their cooking

Khal has grown extremely fast 

There is currently no place dedicated to show your cooking skills

People use social network sites to add their cooking pictures. But none of these sites can be used as a repository of their cooking profile. These profiles get mixed with food photographers who take pictures with food or others who just add food pictures from the internet . You can often see people asking in the comments. "Did you make that ?"

Khal.com, a dedicated cooking profile 

It also gives other information like

  • Other people's recipe you made
  • Other people's recipe you want to make
  • How many followers you have
  • What people have to say about your cooking
  • and much more..
  • From 35 users a day to almost 1500 users a day in less than a year (growth of 40x +)
  • Almost all the traffic is organic. Khal has experienced a viral growth month over month 

Our users are very engaged

Khal is a social media and a professional network just like other social media companies like Facebook, Instagram, Tik-Tok, Clubhouse etc. and professional networks like LinkedIn Khal will make revenues from year 3 or year 4. Our current focus like any social media company at its early stage is to grow our users and user experience However when we do make money it will be using the model below

  • In the United States, advertising spending within the grocery stores industry alone generates over 190 billion U.S. dollars annually. Source
  • Khal collects data on its users. We know where our users are from, their age, gender, location, what they cook/plan to cook and what ingredients they use when they cook. 
  • We plan to use our data for creating custom ads to enable advertisers reach a very targeted audience. Example: An Italian ingredient company can target users in New York who like to cook Italian dishes (Or dishes where that specific ingredient is used)

Khal is used by both professional chefs & cooking enthusiasts

OR

    Product-side drivers

    • Cooking profiles can be added to social media, dating profiles, and professional pages (makes social life more interesting)
      • It would further the careers of professional chefs who now have a tool to show their cooking skills
        • To get a chef job
        • To get cooking contracts as a caterer
        • You can become a cooking influencer
    • Enables users to follow chefs they like
    • Enables chefs to receive feedback and Social proof of their skills
    • Cooking lovers can now hangout on Khal, learn different recipes from around 202 countries & more.
    • Cooking lovers can show the whole world their unique recipes which would otherwise remain unknown to other cultures
  • Khal gives its users Social proof with cooking reputations, cooking badges. Users also get followers, their recipes get 100’s of likes which can boost a cooking lovers confidence, give them encouragement and make them happy

Emotional drivers (how does Khal make its users feel good)

  • Makes users feel that their cooking skills are being appreciated
  • A social network that lets people earn happiness through cooking
  • It will bring to light recipes which till now remain hidden or unknown and would otherwise be forgotten
  • It would spotlight on chefs in very rural and small parts of the world who generally don’t get exposure and create cooking stars from even small and rural areas
  • It would give the youth a very creative hobby which would keep them out of trouble and who doesn't love a chef as a friend
  • It would encourage people who love to cook to take on cooking as a profession either as a chef or as an influencer by giving them Social proof
  • It would encourage people who rely on microwave meals to start cooking healthy and delicious foods
  • It would encourage people to try cuisines from different cultures. Example imagine an Italian family trying an Ethiopian, Egyptian or Indian dinner or vice-versa. This would improve happiness in the family around the dinner table
  • Trying something new in the kitchen always brings excitement. This could cheer up so many depressed people and also bring joy to people around them

Samir and Nikhil Tendulkar with the Official Khal mobile. Jersey City NJ USA. **** Existing Car. We just added Stickers

We have a Team of 17 people in India who work full time maintaining the platform

Khal Holiday celebration with India Team Mumbai India
Khal Holiday celebration with India Team Mumbai India
Khal Holiday celebration with India Team Mumbai India

This is what Founder Insititute mentor and investor in Khal has to say

Samir giving a programming talk in the Microsoft building New York Usa

Samir giving a programming talk at Microsoft NYC
Samir giving a programming talk at Microsoft NYC

Samir Tendulkar owned and operated a e-commerce business from 2012 to 2016 which managed more than 250,000 items it grew to 9.6MM in annual sales in 2016 and was completely bootstrapped 

 Covid-19 has led a culture shift that has made working from home a new normal. Cooking is becoming more important to people. This will lead to a lot more people cooking at home. This presents a tremendous growth opportunity.

Khal was featured as the top 100 Social Media Startups of 2020 by the StartUp pill

Khal was featured as the top 25 cooking startups to keep an eye on for 2021 by the StartUp pill

Khal came 3rd in the Unicorn Battle Silicon Valley
Khal came 3rd in the Unicorn Battle Silicon Valley

Let's make something big together...


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