# Kettle

The platform enabling teams to thrive in hybrid work

- Canonical URL: https://wefunder.com/kettle
- Entity ID: wefunder:company:113098
- Last updated: 2026-06-22T05:03:33Z
- Generated at: 2026-06-22T08:15:02Z

## Quick facts
- 🏆 World-class leadership team from WeWork, Wayfair, & Intuit
- 🚀 CEO has led companies to generate $70M+ in revenue & sell 10M consumer products
- 🎯 Generating annual recurring revenue (ARR) and projecting $1M ARR run rate within 12 months
- 📈 Clients include New York University, Hand & Stone, & LeagueApps
- 🔥 100,000+ bookings powered by software
- 💸 $5T traditional office space market is undergoing transformation NOW
- 📣 Featured in Bloomberg, Business Insider, MorningBrew, Wired, and Forbes

## Active fundraises
- wefunder:fundraise:61531: 4(a)(6) successful (USD)
- wefunder:fundraise:61691: 4(a)(6) successful (USD)

## Story
KettleOS is a hybrid work platform. We’re helping everyone unlock the true benefits of hybrid work -- providing greater flexibility to people while ensuring time spent working shoulder to shoulder really counts.We’re providing teams with a simple set of tools for self-organization, enabling them to effectively orchestrate when, where, and why they choose to work together. Employees want to take on meaningful work, care for their loved ones, get in a midday gym workout, and more -- wherever, whenever, and however they want. Nearly half of workers say they’d quit if they are forced back to the office full-time.Work is such a central part of our lives -- and employees are struggling to reconcile collaboration and social interaction with the convenience and comfort of working from home.After a long, isolation-filled pandemic and last year’s unprecedented employee attrition rates, 65% of employees now value flexibility more than compensation.$500 billion a year is wasted on the wrong approach to work -- not to mention the time- and morale-related costs.Kettle is the self-organization platform that’s revolutionizing the workplace by helping employees make the most out of their optimal work lifestyle. Kettle is flexibility that works. Kettle’s flexible platform connects people to the right places at the right time. Kettle’s intuitive mobile app and hybrid management platform give people the tools they need to harmonize an effective hybrid workplace.Given that hybrid work is only in its infancy, the platform also gathers useful data that can ultimately help companies save money both in keeping their people happy and recognizing a better ROI on their office space spend. It’s truly a win-win. Kettle does much more than coordinate collaborative work. Now employees can plan team outings, streamline compliance, and support important culture activities like mentorship and bond-building -- effortlessly and efficiently. With Kettle, employees can reinvest 250+ hours each year in personal (non-work) priorities, achieving a healthier work-life balance. And employers can improve retention, build stronger work environments, and save billions each year in real estate costs.Forward-looking projections are not guaranteed.Our leadership team has deep software experience and an accomplished history of building companies in the future of work vertical. We’re leveraging everything we’ve learned from pioneering innovative work models at companies like WeWork, Wayfair, and Intuit to humanize the workplace, one hybrid team at a time.Our SaaS business model is designed to land small and mid-sized enterprise (SME) clients with an average of 250 employees per company.By investing in Kettle now, you get to participate in the upside alongside VCs, financial institutions, professional investors and recognized industry leaders.We project that Kettle will reach 30K daily active users within 2 years, putting us on track to hit a $2M ARR run rate in 24 months.Forward-looking projections are not guaranteed.The future of work is here and it’s hybrid. NOW is the time to invest. This opportunity is unprecedented: 9 out of 10 companies are already changing the way they work and 9-to-5s in the office every single day are gone forever. Join us in our cause of making sure that our time together (either with loved ones or colleagues) truly counts.

## FAQ
1. **Your pitch mentions "$250k ARR since Q4 launch", but it looks like you founded the company in 2016. How have you restructured the business from 2016-2021 to what it is now? Thank you!**
   - @Eric Thanks for the note -- please see above for additional context. We have not restructured the business, but we have gone through a massive pivot as the result of Covid. The ARR we are referencing is only associated with signed deals related to our SaaS model - which launched in late Q4 of 2021.
2. **I like the profile for this investment. That said, can you give recent quarterly revenue numbers (revenue, users)? The last 6-8 quarters would be good and unaudited is fine. Also, per LinkedIn, employees at Kettle have declined 27% in the last year and 7% in the last 6 months....**
   - This is a good question & one we are happy to provide additional color on. For context, we were founded in 2016 as “KettleSpace” & we were pursuing a related, but completely different business model (we were a consumer-facing innovative co-working company partnering with restaurants & hotels that had under-utilized space & converting it into drop in workspace). As of early 2020, that model was performing (thousands of monthly subscribers & seven-figure ARR, ~30 employees)....
3. **Great team and Congrates for the success so far. I am interested and have few questions- 1. My apology I didn’t get complete picture for product market fit-what is the benefit for company using kettle? What is the extra benefit not there in windows and team/zoom combination? P...**
   - @Badal Thanks for the note & great questions! 1. We think calendars & conferencing tools are great (we are integrated with the leading platforms for both) but they do have significant limitations in the hybrid world. For starters, every interaction has to be a meeting! There’s no room for anything other than grabbing a chunk of time. Additionally, that’s the end of a journey. To create a (meaningful) calendar event or book a room, you need to know exactly where, when, why & with w...
4. **Hi, have you considered lowering your minimum investment size to $100?**
   - @Jeff, Thanks for your interest & we appreciate you reaching out! Due to our filing structure, we’re unable to accept investments below $250 at this time.
5. **Hello, couple of questions: 1) can you list out your competitors please? 2) I had originally thought on reading your pitch that you were in the "meeting" space. But on further review, appears you are in the planning/scheduling/coordination part of that ecosystem? 3) can you sp...**
   - @Kim San Lee, thanks for asking. 1. Desk booking platforms like Envoy & Robin are our closest competitor set. Our key points of differentiation are that we believe successfully solving hybrid work is more about people getting together with the people they care about for the activities that are best done in person (vs. simply booking desks & rooms). 2. Your further review assessment is correct. Our platform (KettleOS) coordinates people, their plans (time), and workplaces. The intersec...

## Team
- Nick Iovacchini (CEO & Co-Founder)
- Ryan Donohue (CTO and Co-Founder)
- Dan Rosenzweig (Head of Business Development & Co-Founder)
- Jeff Hoffer (VP of Engineering)
- Noura Almenayes (founder)

## Q&A
- Q: I like the profile for this investment. That said, can you give recent quarterly revenue numbers (revenue, users)? The last 6-8 quarters would be good and unaudited is fine. Also, per LinkedIn, employees at Kettle have declined 27% in the last year and 7% in the last 6 months. It doesn't look like there has been a new hire since Jan 22. Why are employees declining? That's not the profile for a growing company, which may be fine, but it requires some explanation. Any insight would be helpful.
  - A: This is a good question & one we are happy to provide additional color on. For context, we were founded in 2016 as “KettleSpace” & we were pursuing a related, but completely different business model (we were a consumer-facing innovative co-working company partnering with restaurants & hotels that had under-utilized space & converting it into drop in workspace). As of early 2020, that model was performing (thousands of monthly subscribers & seven-figure ARR, ~30 employees). However, Covid hit NYC hard & in March 2020, as a result of the subsequent shutdowns, that business essentially went to zero. Rather than throw in the towel (given that we lost all revenue/operations & had no clue when Covid would end), we got super lean to save the business. We also committed to doing two things while we were looking for a viable path forward -- get really smart about where the future of flexible work was going as a result of Covid & develop robust software capabilities. Through our research (2.5k+ customer interviews & exhaustive surveys + academic learning), we reached the conclusion that hybrid work would be the future for many companies & identified a host of complex new challenges organizations would face along the way. Challenges that currently available software solutions were not well positioned to address. Over the last 18 months we’ve invested heavily in building KettleOS, our new enterprise-grade software platform, purpose built to meet this moment in time when companies everywhere are fully embracing hybrid work. As we received such positive feedback to KettleOS upon launch, we ultimately decided to divest the assets of our legacy workspace business model. We felt it was best to have a singular focus & go all in on our platform. In doing so, we effectively completed a pivot from a consumer workspace business to B2B SaaS. Throughout that journey, we had to get really lean in terms of our team & fortunately we were able to assist many of our teammates in finding new jobs. As a result of Covid, our journey has been non-linear (I guess what startup doesn’t have a backstory?). But we’ve lived the idiom…. what doesn’t kill you, really does make you stronger. I’m happy to connect with you directly to answer any additional questions.
- Q: Great team and Congrates for the success so far. I am interested and have few questions- 1. My apology I didn’t get complete picture for product market fit-what is the benefit for company using kettle? What is the extra benefit not there in windows and team/zoom combination? Please explain with specific example. 2. Are you saying employer can scrutinize employees time spend? They can data mine what are they browsing, social media exposure etc? This also can be done with windows os. 3. Are you providing security software as well-working from anywhere can be safe for both employer and employee? If it is what software package do you have in the backend to do it. 4. Price point why it is only $5 per month why not higher at least $10 or will you have premium package down the road? 5. Back to the work place is a head wind for kettle; how do you mitigate this and the path of survival for the long run. Thanks, BH
  - A: @Badal Thanks for the note & great questions! 1. We think calendars & conferencing tools are great (we are integrated with the leading platforms for both) but they do have significant limitations in the hybrid world. For starters, every interaction has to be a meeting! There’s no room for anything other than grabbing a chunk of time. Additionally, that’s the end of a journey. To create a (meaningful) calendar event or book a room, you need to know exactly where, when, why & with whom you want to meet & in an increasingly dynamic hybrid work environment, gathering that information is no small feat. Coordinating an in person event may require a person to interact with several tools & platforms over a significant amount of time. Beyond that, even a rigorously maintained calendaring system has a hard time: - Easily displaying schedules for groups of people or across teams - Showing where specifically people are planning on working from on a given day (beyond just “home” or “office”) - Gathering insights from previous interactions to make recommendations for future events - Letting a person view (and reserve) workspace outside of your office network -Capturing the why behind a meeting, and tying that to a larger initiative -Providing visibility outside of your immediate organization (contractors, freelancers, patterns, etc) that are on different calendar platforms -Promoting & coordinating in-person events -Curating available resources & then presenting a person only what’s available & suited for their needs KettleOS connects with & then sits alongside a person’s calendar (and other tools) & dramatically reduces the overhead of coordination. Getting started is simple: Connect your calendar & set your schedule - when & where you intend to work for that day/week/month/etc. Your team instantly has the visibility it needs for more efficient planning. Then, by answering questions like “who am I inviting?” and “what type of space do I need?” KettleOS will instantly show you only appropriate workspaces on the days & times they are available. (It will even let you know if schedules allow for a co-located option for in-person collaboration!) Pick the best options & KettleOS will: reserve the room, update calendars, attach conferencing details & notify the other participants. It’s like a digital executive assistant for every team! From an organization's perspective, a company can provide their employees the flexibility they’ve come to love (and expect) from remote work, while ensuring that they are getting some meaningful time together & feel equipped to plan more in-office time together. It’s a win-win. 2. No, we certainly do not aspire to operate as a surveillance tool for organizations, nor do we monitor behavior across social media, browsers, etc. Our goal is to improve a team’s ability to have purposeful & impactful time together. From a more tactical perspective, our reporting is focused on aggregating data at the team, group, & organization level, not necessarily tracking individual users. In the aggregate, the utilization data (who used a space & when) can be used for trend analysis & to gain a broader understanding as to the effectiveness of a company's work model. In addition to improving a company's employee experience, this same information becomes invaluable to organizations looking to reduce or augment their real estate footprint over time. Finally, it’s worth noting that our reporting is highly configurable & either an organization or an individual (or both) can choose what data is available for reporting. 3. Data security & privacy protection are top priorities at Kettle & we adhere to modern best practices. More specifically, we have an enterprise grade identity management solution that leverages KeyCloak (an open source identity & access management) to control access to all applications & services. The majority of our customers connect to our system with their existing single sign on (SSO) allowing us to store little more than the names & email addresses of our users. 4. That price point is for our professional tier & is actually close (albeit intentionally less) to our nearest competitors. We also offer an enterprise feature set which includes SSO, HRIS integrations, interactive floor plans, API access, and more. 5. Recent studies indicate 90% of companies plan to support some form of hybrid model; meaning a mix of at home, in office & remote work. A smaller percentage of companies will either return to the office full time or remain fully remote. High flexibility working models that most companies are embracing create scenarios where coordination gets complex very quickly. This is where Kettle can add the most value. We certainly don’t require (or recommend!) that companies return to the office full time to derive value from our platform. I’ve shared some responses here, but always happy to talk further if you’re interested. Just reach out to me by email.
- Q: Your pitch mentions "$250k ARR since Q4 launch", but it looks like you founded the company in 2016. How have you restructured the business from 2016-2021 to what it is now? Thank you!
  - A: @Eric Thanks for the note -- please see above for additional context. We have not restructured the business, but we have gone through a massive pivot as the result of Covid. The ARR we are referencing is only associated with signed deals related to our SaaS model - which launched in late Q4 of 2021.
- Q: Hello, couple of questions: 1) can you list out your competitors please? 2) I had originally thought on reading your pitch that you were in the "meeting" space. But on further review, appears you are in the planning/scheduling/coordination part of that ecosystem? 3) can you speak to your possible evolution 10 years down the road, not in the event of another pandemic, but rather if the majority of workflow moved into the metaverse/omniverse/etc-verse? From your business model, I gather scheduling/coordination would still be relevant, but in-person would certainly be at risk. Any thoughts or comments? Thank you.
  - A: @Kim San Lee, thanks for asking. 1. Desk booking platforms like Envoy & Robin are our closest competitor set. Our key points of differentiation are that we believe successfully solving hybrid work is more about people getting together with the people they care about for the activities that are best done in person (vs. simply booking desks & rooms). 2. Your further review assessment is correct. Our platform (KettleOS) coordinates people, their plans (time), and workplaces. The intersection of those “core elements” resultings in meaningful co-located work experience in hybrid work. Everyone gets their cake & can eat it too (people have more flexibility to work remotely, but when they do come together to work in-person, it really counts). KettleOS helps people save a ton of time & brainpower when coordinating meaningful time together with colleagues. 3. In terms of the future, we believe that hybrid work is only in its infancy. There will undoubtedly be an evolution in how people work both together & remotely (including the metaverse etc.). Breaking the construct of 9am-5pm, 5 days in the office that has been in place since the industrial revolution is a massive change moment we’re experiencing. We believe that there will always be some in-person time, as it’s simply the way humans are built. That said, our strategy is to collect data from day one around who’s working where, when, with whom, and why. As hybrid/remote work unfolds we’ll be able to use this data to make recommendations, see trends, and ultimately help organizations right size the mix of time together/remote & make smarter office real estate decisions.
- Q: Hi, have you considered lowering your minimum investment size to $100?
  - A: @Jeff, Thanks for your interest & we appreciate you reaching out! Due to our filing structure, we’re unable to accept investments below $250 at this time.
- Q: What's your unfair advantage?
- Q: We are putting together an "NYC Crowdfunding Summit", specifically for NYC based WeFunder campaigns. Your founder Dan should have just received an email from justin@arkhaus.miami. Can you please check and confirm if you would like to participate? We are finalizing the partners in the next week.
- Q: I don't see an lot of differentiations between you and competitors, you are stating the why, how, etc, but company managers or team leaders will be stating these reasons to their team, and adding these features to zoom is an easy add if they see your company getting traction, apart from this competitors are already doing it. Regarding the financials, can you state your financials here clearly including net profit/loss specifically for when the company changed its model, I don't want the figures from the hotel space occupation side.
- Q: Is this a SAFE investment, Promissory Note, LLC Unit or Common Stock investment? If stock, what is the share price?
- Q: Also, I see Drumbeat 1 LLC holds 27% of the shares and they're lead investor with $415k total invested. How much did they invest in total to acquire 27%?
- Q: Hi: 1. Can you update what your current ARR/MRR is? 2. CAC/LTV? 3. How many paying customers do you have? 4. % of revenue your top 5 customers represent? 5. When do you foresee raising an institutional round? It also looks like you guys have been hiring since my last question (thanks for your answer/context). - How many current FT employees do you have? - What are your hiring plans going forward? Thanks!