{"data":{"type":"company_profile","id":71472,"entity_id":"wefunder:company:71472","attributes":{"canonical_url":"https://wefunder.com/kachinga","generated_at":"2026-07-15T06:00:31Z","updated_at":"2026-07-15T05:00:36Z","entity_ids":{"company":"wefunder:company:71472","slug":"wefunder:company_slug:kachinga"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-07-15T06:00:31Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-07-15T05:00:36Z","as_of":"2026-07-15T06:00:31Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-07-15T05:00:36Z","as_of":"2026-07-15T06:00:31Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2026-07-07T16:53:51Z","as_of":"2026-07-15T06:00:31Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2026-07-07T16:53:51Z","as_of":"2026-07-15T06:00:31Z","confidence":"medium"}}},"company":{"id":71472,"entity_id":"wefunder:company:71472","slug":"kachinga","name":"Kachinga","tagline":"Helping parents raise financially smart kids!","elevator_pitch":"Kachinga is an allowance, chore, and savings management app for kids. It includes personalized guidance for parents to educate their kids along with a secure debit card with parental controls. Children and teens work alongside parents to learn real world money experience focused on planning, earning, saving, spending, and giving.","story":"In the US, 54% are living paycheck to paycheck, 25% don’t have any retirement savings, 25% can’t cover a $1,000 emergency, and 50+ million people\u0026nbsp;do not have access to credit or traditional banking options. At the same time, only 7 states require a standalone\u0026nbsp;financial literacy class in school and most parents lack the time or knowledge to properly teach their kids. Families, schools, and communities\u0026nbsp;need help to improve\u0026nbsp;the financial literacy\u0026nbsp;gap before kids leave home.Peace of mind for parents. Financial independence for kids.We plan to bring financial literacy to the next generation by helping parents teach their kids to be smart with money. Kachinga provides an allowance, chore \u0026amp; savings management app for kids, a secure debit card with parental controls that offers children\u0026nbsp;and\u0026nbsp;teens real world money experience, and personalized guidance for parents trying to educate their kids.\u0026nbsp;\u0026nbsp;We provide options for\u0026nbsp;families with kids of all ages.Our TeamWe have\u0026nbsp;built a team that\u0026nbsp;has\u0026nbsp;demonstrated the skills needed to build and grow a successful SaaS\u0026nbsp;company through decades of experience. Asparents, we are also our own customer giving us unique insight and a passionas we advance forward.\u0026nbsp;\u0026nbsp;Bill Butler\u0026nbsp;(CEO) led high growth initiatives for products, business lines, and start-ups in the financial services industry.\u0026nbsp; He spent\u0026nbsp;years\u0026nbsp;focused on\u0026nbsp;projects that help consumers gain access\u0026nbsp;to mainstream banking, establish credit, and learn about financial stewardship.\u0026nbsp; John McIntyre (Chairman) has\u0026nbsp;built 3 SaaS companies from start-up to $30M+ in ARR. John Zdanowski (CFO) has 20+ years in financial startups and has raised more than $300M, leading companies to successful exits including an IPO.Growing RapidlySince launching the Kachinga,\u0026nbsp;we’ve seen dramatic market\u0026nbsp;adoption and strong\u0026nbsp;organic\u0026nbsp;growth.\u0026nbsp; Imagine our growth potential as we begin to\u0026nbsp;invest more in marketing in\u0026nbsp;2022!\u0026nbsp;Customers choose\u0026nbsp;Kachinga because they're looking for more than a convenient spending card.\u0026nbsp; Kachinga offers competitive product\u0026nbsp;features to support financial education,\u0026nbsp;along with\u0026nbsp;data-driven insight that\u0026nbsp;reinforces learning.\u0026nbsp;\u0026nbsp;The MarketWith over 33M US families with children under 18, Kachinga offers a unique value proposition to tap into the $91B spent annually by kids in the US. Data-Driven Insight\u0026nbsp;Drives DifferentiationKachinga's product features are designed to educate users while interacting within the app. This reinforces learning while parents work with children\u0026nbsp;to establish and track goals.Kachinga's target audience are parents who value both financial literacy for kids as well as convenience.\u0026nbsp;\u0026nbsp;While new companies have entered the market, their product offering instead is focused on families with teens--which represents less than 35% of the addressable market.\u0026nbsp;\u0026nbsp;Kachinga delivers all the convenience of a spending card program beginning at a younger age, plus\u0026nbsp;in-app features that encourages collaboration between parents and kids.Path to Profitability Kachinga currently generates revenue through our\u0026nbsp;$36/child per year subscription fee for our Real Money secure debit card program,\u0026nbsp;plus the interchange processed through spending.\u0026nbsp;\u0026nbsp;Future pathways to monetization include sponsorships, retail partnerships, and other financial services.\u0026nbsp; We estimate being cashflow positive within 12-24 months. Note: this slide contains forward looking projections which cannot be guaranteed.","location":"San Francisco, CA","website":"https://kachinga.com","total_amount_raised":215211,"total_investors":54,"is_funded":true,"is_active":true,"quality_score":3,"related_urls":["https://wefunder.com/kachinga","https://kachinga.com"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/71472/xxl_cropped_xl_cropped_Kachinga_Overview.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/71472/large_cropped_fivers.png","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/71472/standard_cropped_xl_cropped_Kachinga_Overview.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/71472/standard_cropped_xl_cropped_Kachinga_Overview.jpg","profile_video_url":"https://wefunder.wistia.com/medias/hj8ivo4ovk"},"links":{"company_url":"https://kachinga.com"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"CEO led high growth product portfolios with revenue \u0026gt; $500M, and projects that help the underbanked"},{"index":2,"claim_id":"claim-fact-2","value":"CFO has raised \u0026gt; $300M \u0026amp; led companies to successful exits including IPO"},{"index":3,"claim_id":"claim-fact-3","value":"Thousands of customers acquired through word of mouth and organic growth to date"},{"index":4,"claim_id":"claim-fact-4","value":"$91B spent annually by kids in US"},{"index":5,"claim_id":"claim-fact-5","value":"Estimated cash flow positive in \u0026lt; 24 months"},{"index":6,"claim_id":"claim-fact-6","value":"Only solution with data-driven insights \u0026amp; personalized financial literacy guidance \u0026amp; insights"},{"index":7,"claim_id":"claim-fact-7","value":"Untapped market--Kachinga and our competitors represent less than 10% of the serviceable market"}],"team":[{"id":1699907,"entity_id":"wefunder:company_role:1699907","user_entity_id":"wefunder:user:1461779","role":"founder","name":"Bill Butler","title":"CEO","bio":"Financial services and credit industry expert. | Drove double digit revenue growth annually for $500M+ business. | Led financial and credit education initiatives to support emerging, underbanked, and underserved consumers.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1699907/square_cropped_Bill_2.jpg?1636137691","profile_url":"https://wefunder.com/bill.butler.2","linkedin_url":"http://www.linkedin.com/in/bill-butler-6999402","related_urls":["https://wefunder.com/bill.butler.2"]},{"id":1200138,"entity_id":"wefunder:company_role:1200138","user_entity_id":"wefunder:user:1171236","role":"founder","name":"John McIntyre","title":"Chairman","bio":"Serial entrepreneur. | Built companies from start-up to $30M+ ARR.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1200138/square_cropped_Screenshot_2020-11-17_095804.jpg?1695909807","profile_url":"https://wefunder.com/johncmcintyre","related_urls":["https://wefunder.com/johncmcintyre"]},{"id":1236284,"entity_id":"wefunder:company_role:1236284","role":"founder","name":"John Zdanowski","title":"CFO","bio":"20+ years with consumer \u0026amp; financial start-ups. | Raised \u0026gt; $300M \u0026amp; led successful exits including IPO. | Grew 5 early-stage companies to $100M in revenue.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1236284/square_cropped_Screenshot_2020-11-17_100150.jpg?1635551367","related_urls":[]},{"id":1236279,"entity_id":"wefunder:company_role:1236279","role":"employee","name":"Elaine Werffeli","title":"Head of Analytics","bio":"Customer acquisition expert. | Former Director of Marketing sciences at Microsoft.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1236279/square_cropped_Screenshot_2020-11-17_100129.jpg?1627949179","related_urls":[]},{"id":1236280,"entity_id":"wefunder:company_role:1236280","role":"employee","name":"Mike Shane","title":"Head of Technology","bio":"Expert in consumer \u0026amp; financial apps. | Built \u0026amp; leads development team of 100+ in Philippines.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1236280/square_cropped_Screenshot_2020-11-17_100210.jpg?1627949185","related_urls":[]},{"id":1236281,"entity_id":"wefunder:company_role:1236281","role":"employee","name":"Paul Lee","title":"Chief Architect","bio":"ML/AI/IA technology expert. | Former Chief Market Analyst for Microsoft.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1236281/square_cropped_Screenshot_2020-11-17_100224.jpg?1627949194","related_urls":[]}],"featured_investors":[{"id":5437,"entity_id":"wefunder:company_investor_profile:5437","investor_profile_id":51919,"investor_profile_entity_id":"wefunder:investor_profile:51919","subject_entity_id":"wefunder:user:18865","name":"Erick Watson","avatar_url":"http://uploads.wefunder.com/uploads/user/avatar/18865/medium_cropped_Erick2015.jpg","profile_url":"https://wefunder.com/erickwatson","investment_total":56182,"investment_info":"Invested $56,182 this round","is_lead_investor":true,"related_urls":["https://wefunder.com/erickwatson"]}],"investor_memos":[],"tab_counts":{"posts":0,"ask_questions":3,"featured_investors":1,"faq_entries":3},"active_fundraises":[{"id":38985,"entity_id":"wefunder:fundraise:38985","state":"successful","offering_type":"506(b)","funding_type":"note","structure":"ttw","security_type":"debt","currency":"USD","testing_the_waters":true,"min_purchase":100,"max_purchase":9,"funding_target":250000.0},{"id":38401,"entity_id":"wefunder:fundraise:38401","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"convertible_note","security_type":"debt","currency":"USD","testing_the_waters":false,"min_purchase":100,"max_purchase":9,"funding_target":200000.0,"funding_started_at":"2020-11-18T00:55:24Z","funding_closed_at":"2022-05-02T05:01:35Z","auto_close_at":"2022-05-01T03:59:59Z"}],"latest_fundraise":{"id":38985,"entity_id":"wefunder:fundraise:38985","state":"successful","offering_type":"506(b)","structure":"ttw","testing_the_waters":true,"can_invest_now":false,"funding_started_at":null,"funding_closed_at":null,"terms":{"eb":"$6M","nb":"$7.5M","txt":"valuation cap"}},"recent_posts":[],"q_and_a":[{"id":144088,"entity_id":"wefunder:comment:144088","question":"Hi John, I was reading through the convertible note and noticed a couple of items. (1) Under Change of Control, the note holders merely get paid back their principal and interest. Why wouldn't the note holders participate in any upside of a change of control per the greater return of the valuation cap or a multiple of the principal (e.g. 2X)? (2) If a qualified financing doesn't occur by the maturity date, why isn't there an option for the note holders to convert to shares (e.g. at the valuation cap)? Thanks","author_name":"Nilesh Amin","votes":1,"created_at":"2021-04-23T13:48:29Z","canonical_url":"https://wefunder.com/kachinga#question-144088","answers":[{"id":153884,"entity_id":"wefunder:comment:153884","answer":"Hi. Sorry for the delay in responding. Wefunder accidentally launched our campaign before we were ready! We'll be launching very soon! To answer your question, this is a convertible note which means it automatically converts to equity upon change of control. The equity amount would be based on either the valuation cap or the discount, whichever results in a higher amount for the investor. However, if the amount the equity would be worth upon conversion is less than the value of the note plus interest, the investor would not convert and instead would receive the value of the note plus interest BEFORE anything is paid to the holders of equity (Kachinga founders and team members, existing investors). Please let us know if this addresses your question. Thanks!","author_name":"John McIntyre","votes":0,"created_at":"2021-06-16T16:11:41Z"}]},{"id":157416,"entity_id":"wefunder:comment:157416","question":"What is the year-to-date revenue for 2021, and do you anticipate hitting your estimated revenue target of $1.5M for the year?","author_name":"Kevin Hardman","votes":0,"created_at":"2021-07-11T18:01:05Z","canonical_url":"https://wefunder.com/kachinga#question-157416","answers":[{"id":168493,"entity_id":"wefunder:comment:168493","answer":"Hi. The campaign was on hold earlier this year, and content has since been updated based on our roadmap and new projections. We're excited now to say that we're relaunching the campaign this month! All information now, including the revised financial forecast through 2025 are included for reference.","author_name":"Bill Butler","votes":0,"created_at":"2021-09-08T15:38:25Z"}]},{"id":132379,"entity_id":"wefunder:comment:132379","question":"Hi Folks! The \"waitlist\" is noted both in the FAQ's on the Kachinga website, and also Mr. McIntyre's LinkedIn profile. It mentions a launch \"in the fall\" and references 2019. It's confusing here. I see it in the app store, so I'm assuming this is a launched product. BUT, those \"waitlist\" and \"fall\" and \"2019\" references confuse a bit. Thanks!","author_name":"Todd Cowles","votes":0,"created_at":"2021-02-25T16:44:12Z","canonical_url":"https://wefunder.com/kachinga#question-132379","answers":[{"id":132387,"entity_id":"wefunder:comment:132387","answer":"Hi Todd! Thanks for the note and for catching the discrepancies we need to fix. We launched the Alpha version of our platform in late 2019. We tested it with 50+ families for several months before making it available to the general public in September 2020 via our soft launch. We are preparing to do a formal launch announcement soon with full PR and other great news about our progress. Stay tuned!","author_name":"John McIntyre","votes":1,"created_at":"2021-02-25T17:23:44Z"}]}],"faq":[{"question":"Hi Folks! The \"waitlist\" is noted both in the FAQ's on the Kachinga website, and also Mr. McIntyre's LinkedIn profile. It mentions a launch \"in the fall\" and references 2019. It's confusing here. I see it in the app store, so I'm assuming this is a launched product. BUT, those...","answer":"Hi Todd! Thanks for the note and for catching the discrepancies we need to fix. We launched the Alpha version of our platform in late 2019. We tested it with 50+ families for several months before making it available to the general public in September 2020 via our soft launch. We are preparing to do a formal launch announcement soon with full PR and other great news about our progress. Stay tuned!"},{"question":"Hi John, I was reading through the convertible note and noticed a couple of items. (1) Under Change of Control, the note holders merely get paid back their principal and interest. Why wouldn't the note holders participate in any upside of a change of control per the greater re...","answer":"Hi. Sorry for the delay in responding. Wefunder accidentally launched our campaign before we were ready! We'll be launching very soon! To answer your question, this is a convertible note which means it automatically converts to equity upon change of control. The equity amount would be based on either the valuation cap or the discount, whichever results in a higher amount for the investor. However, if the amount the equity would be worth upon conversion is less than the value of the note plus ..."},{"question":"What is the year-to-date revenue for 2021, and do you anticipate hitting your estimated revenue target of $1.5M for the year?","answer":"Hi. The campaign was on hold earlier this year, and content has since been updated based on our roadmap and new projections. We're excited now to say that we're relaunching the campaign this month! All information now, including the revised financial forecast through 2025 are included for reference."}]}}}