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Invest in Just a Baby

A mobile app to find people and make babies


💫 25K+ monthly users and 315K+ app downloads in over 10 countries
💸 $225K+ revenues over past 12 months
📣 Featured in NBC, NYTimes, Mamamia, Refinery29, The Courier Mail, The View
⭐ People LOVE us: median app rating is 5/5 stars, avg rating is 4.2/5 stars; over 1,300 ratings
💪 Co-founders have 15 yr working relationship, expertise in software dev. & product management
📈 Fertility is a $25B industry, projected to be $48B by 2030
🎉 The #1 mobile app designed for finding potential surrogacy, donation and co-parenting partners
💰 5x cheaper than sperm donor clinics - one woman got pregnant 2x using our app for only $300

Our Team

With so many friends, family, and colleagues struggling to adhere to strict conformity in the way we typically have children, whether it is through their lifestyle, health risks, or fertility, I realized that something was needed to help all (approx. 200m) of these people. We have an opportunity.

The way we're having children is changing...

50 years ago, making babies was a standard process. Meet someone, date for several years, tie the knot, wait another few years, conceive.

This method continues to work for many people, but there are issues with this model. It leaves out entire swaths of the population - single people, LGTBQ+, and people with fertility issues. It is rigid, inflexible. The mainstream is shifting, in ways that create a need for new family structures and arrangements.

In the US, the number of single-parent households is rising, first-time parents are getting older, marriage is on the decline, cohabitation is up, and same-sex marriage is legal in all 50 states.

Source: Pew Research Center, UCLA Williams Institute

The way we meet people and have children is changing, creating demand for new tools & technology to help us make babies - not the “traditional way,” but however way we want.

An idea is born 🎇

By 2017, our founder Paul Ryan had heard one too many stories from his friends about wanting to have children but struggling to find the right partner. He had a thought: why was everyone striving for this thing - marriage - that doesn’t even work half the time? Having a child, mechanically, is simple: Find people, make babies. That’s when Paul decided to turn his idea into an app, and Just a Baby was born.

 How it works 👼

Just a Baby is an app that allows you to meet and discuss your needs and wants with potential partners, rather than relying on a one-night stand, an anonymous donor or an old friend. It's simple to use – just download the app, set up a profile, and within a couple of clicks, you can be chatting to prospective “conception partners” locally or around the globe.

We aim to simplify a process that’s normally seen as complicated and heavy, by making the first steps easy, accessible, and dare we say, fun!

The app serves many different groups - women or men looking for someone to conceive with, lesbian and gay couples looking for sperm or an egg, a singleton looking for an embryo, or a womb, or a partner. Rather than go through expensive clinics or sperm banks - which have their own hosts of issues - anyone can download an app in 30 seconds and start swiping.

When users join, they are prompted to provide their name, birthday and general location. They indicate what they bring to the table - sperm, an egg, an embryo or a womb. It’s a pretty simple formula, and the end result? Potentially, a baby and a whole bunch of dirty nappies. Aka: Pure joy.

Amy & Jessi used Just a Baby to conceive Jade, above. Check out Amy & Jessi’s birth story by clicking on the image!

Our fam is growing….fast

We launched in 2017 and facilitated our first successful pregnancy later that year. Since then, we've grown from 30 users per day to over 4,500 users per day across 10 countries, including the US, UK, Australia and Canada. We now currently have over 25,000 monthly active users and have generated over $225K in revenues over the past 12 months.

People go (goo-goo) gaga for us!

The Just a Baby app is available for free on the App Store and Google Play. The app has been downloaded over 300,000 times and gotten over 1,300 reviews. People LOVE us: the vast majority of reviewers give us 5 stars, with an average rating over 4.

We’ve been featured in NBC, Refinery 29, Harper's Bazaar, NYPost, BBC and more.

Making money, AND babies

Just a Baby uses a freemium model - use of the app is free, while the premium version costs $15.99 / month. Premium unlocks a host of features, including unlimited profile swipes, new chatting options, photo swaps and more.

Compare Just a Baby’s price to the fees that sperm banks charge - generally, a vial of sperm costs $900-$1,000, with an insemination cost of $500-$4,000, on top of monthly fees to read through a donor catalog. Meanwhile, egg donor platforms charge upwards of $7,000 as an “agency fee” which includes access to their donor database.

While users likely have to pay medical costs to actually conceive, Just a Baby makes the matching part cheaper and more accessible. Don’t believe us? Check out Kayla Ellis’ story - Kayla spent less than $300 to get pregnant twice using Just a Baby.

We're disrupting the fertility market.

The global fertility services market is currently worth ~$25B and is projected to grow to $40B + by 2030, as non-traditional options begin to pop up in the marketplace.

An industry analysis from Harris Williams reports that “growing awareness of IVF and related services are creating an ever larger addressable market opportunity.”

The report characterizes the fertility market as a “highly fragmented provider landscape of local / regional clinics” - creating an opportunity for new “platforms of scale” that will leverage technology and network effects to improve efficiency.

Navigating this fragmented market can be infuriating, as people face high costs, stigma, bureaucracy, and shortages at sperm banks and clinics - even as demand soars.

Shortages grew so severe during COVID-19 that people have begun flocking to private Facebook groups with tens of thousands of members to connect with donors. “Donors are going direct to customers” the New York Times reports.

There is a HUGE market opportunity, and we’re cracking it right open.

A mighty team

Our CEO, Paul Ryan, founded and was CEO of a tech company for the past 20 years, focusing on product management. He conceived the idea of Just a Baby in 2017 based on his own personal desire to have children in his early 40s without going the traditional route.

Paul describes Just a Baby as his Ikigai, a Japanese term for “a motivating force; something that gives oneself a sense of purpose or a reason for living.”

Our CTO and co-founder is Erick Haryono, a senior software architect with over 20 years of full-stack dev experience across a range of technologies.

We have two advisors - an international fertility lawyer and a renowned physician - and on top of that, a team of 12 employees across UX, Legal, Marketing, Data Science and Software.

Next steps - let's make more babies!

We’re seeking to raise $1M in this round, which would allow us to go full steam on marketing our latest version of the app, ramping up our revenue channels, and growing our team.

New hires will be focused on adding revenue streams and driving growth, so we expect revenue to continue increasing and at a faster pace once our new initiatives start taking effect.

Our current version of the app just focuses on matching, but in the long-term, our vision is to take users through a streamlined journey of legal services, medical services, and education around various topics.

Invest today to join us on our mission to create more loving families across the globe. 

Not only because we think you might make a few bucks, but also because we’re making dreams come true - one baby at a time. 🐣