{"data":{"type":"company_profile","id":88745,"entity_id":"wefunder:company:88745","attributes":{"canonical_url":"https://wefunder.com/justababy","generated_at":"2026-06-14T02:54:34Z","updated_at":"2026-06-13T05:00:39Z","entity_ids":{"company":"wefunder:company:88745","slug":"wefunder:company_slug:justababy"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-14T02:54:34Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-13T05:00:39Z","as_of":"2026-06-14T02:54:34Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-13T05:00:39Z","as_of":"2026-06-14T02:54:34Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-14T02:54:34Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-14T02:54:34Z","confidence":"medium"}}},"company":{"id":88745,"entity_id":"wefunder:company:88745","slug":"justababy","name":"Just a Baby","tagline":"A mobile app to find people and make babies.","elevator_pitch":"Just-A-Baby gives anyone that’s dreamt of being a parent the key to finding a match simply and easily. More than an app, Just a Baby is a community that helps find other potential people to have a baby with and open discussions of making it happen.","story":"50 years ago, making babies was a standard process. Meet someone, tie the knot, conceive. But this method is outdated.\u0026nbsp;It excludes huge groups of people, including single people, people with fertility issues, and\u0026nbsp;LGTBQ+.The mainstream is shifting, in ways that create a need for a\u0026nbsp;new way to make babies.Consider these stats:The number of single-parent households is rising.First time parents are getting older.There are 543K same-sex married couple households in the US.Source: Pew Research Center, UCLA Williams InstituteWe have a society in which having kids “normally” is becoming more and more elusive, yet the desire to have them remains as strong as ever.This creates demand\u0026nbsp;for new tools \u0026amp; technology to help us make babies - not the “traditional way,” but however way we want. A growing problem, and we're here to solve it.One of the biggest problems during COVID?\u0026nbsp;A sperm shortage.\u0026nbsp;That's right. Driven by an increased demand for \"pandemic babies,\"\u0026nbsp;shortages grew so severe that people began\u0026nbsp;flocking to private Facebook groups with tens of thousands of members to connect with donors.\u0026nbsp; “Donors are going direct to customers” the New York Times reports.That's where Just a Baby comes in. We provide a\u0026nbsp;safe, secure app for connecting with donors - a cheaper solution to sperm banks and clinics, and a more efficient solution to Facebook groups.Meanwhile, the fertility market is worth ~$25B and is projected to grow to $40B + by 2030.An industry analysis characterizes\u0026nbsp;the fertility market as a “highly fragmented provider landscape of regional clinics” - creating an opportunity for “platforms of scale” that will leverage technology to improve efficiency.There is a HUGE market opportunity, and we’re cracking it right open.\u0026nbsp;How it works 👼Just a Baby is an app that allows you to connect with people that can help you have kids, whether that's by providing sperm, an egg, or an embryo. Kind of like Tinder, except for making babies.\u0026nbsp;It's simple to use – download the app, set up a profile, and within a couple of clicks, you can be chatting to prospective donors / partners.Amy \u0026amp; Jessi used Just a Baby to conceive Jade, above. Check out Amy \u0026amp; Jessi’s birth story by clicking on the image!The app serves many different groups, but the majority of users are single people looking for help with conception (E.g. an egg or sperm) or lesbian / gay couples.Rather than go through clinics or sperm banks - which are prohibitively expensive, bureaucratic, and intimidating for many\u0026nbsp;- anyone can download an app in 30 seconds.We are profitable! 💸Our founder, Paul, launched the company in 2017 and the app\u0026nbsp;facilitated its first pregnancy later that year.Since then, we've grown to 24,000+ users/month\u0026nbsp;across 10 countries, including the US, UK, Australia and Canada.We've\u0026nbsp;generated $225K+ in revenues over the past 12 months, and we are profitable.\u0026nbsp;All of this achieved with $0 spent on marketing, $0 in funding, and a very small team.We have proof of concept. There is a huge, growing market. Now we just need the funding to grow.People go (goo-goo) gaga for us!The app is available on the App Store and Google Play. It's been downloaded\u0026nbsp;300,000+ times and gotten 1,300 reviews+.People LOVE us: the vast majority of reviewers give us 5 stars, with an average rating over 4.We’ve been featured in NBC, Refinery 29, Harper's Bazaar, NYPost, BBC and more.Making money, AND babiesJust a Baby uses a freemium model. The basic version\u0026nbsp;is free, while the premium version costs $15.99 / month.Compare our price to the fees that sperm banks charge - a vial of sperm costs $900-$1,000, with an insemination cost of $500-$4,000.Meanwhile, egg donor platforms charge upwards of $7,000 as an “agency fee” which includes access to their donor database.While users likely have to pay medical costs to conceive, we make the matching part cheaper and more accessible.Don’t believe us? Check out Kayla Ellis’ story - Kayla spent less than $300 to get pregnant twice using Just a Baby.A mighty teamOur CEO, Paul Ryan, founded and was CEO of a successful tech company for the past 20 years.He founded Just a Baby in 2017 based on his own personal desire to have children in his early 40s without going the traditional route. Paul describes Just a Baby as his Ikigai, a Japanese term for “a motivating force; something that gives oneself a sense of purpose or a reason for living.” Our CTO and co-founder is Erick Haryono, a senior software architect with over 20 years of full-stack dev experience.We have two advisors - an international fertility lawyer and a renowned physician - and a team of 12 employees.Next steps - let's make more babies!We’re raising $1M in this round, which would allow us to go full steam on marketing our latest version of the app, ramping up our revenue channels, and growing our team.Our current version of the app focuses on matching, but our vision is to take users through a streamlined journey of legal services, medical services, and education.Invest today to join us on our mission to create more loving families across the globe.\u0026nbsp;Not only because we think you might make a few bucks, but also because we’re making dreams come true - one baby at a time. 🐣","location":"Delaware City, DE","website":"https://www.justababy.com","total_amount_raised":139720,"total_investors":330,"is_funded":true,"is_active":true,"quality_score":5,"related_urls":["https://wefunder.com/justababy","https://www.justababy.com"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/88745/xxl_cropped_Untitled_design__9_.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/88745/large_cropped_Screen_Shot_2021-10-18_at_7.02.07_PM.png","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/88745/standard_cropped_Untitled_design__9_.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/88745/standard_cropped_Untitled_design__9_.jpg","profile_video_url":"https://wefunder.wistia.com/medias/w50vma03w1"},"links":{"company_url":"https://www.justababy.com","facebook_url":"https://www.facebook.com/justababyapp/"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"💫 25K+ monthly users and 315K+ app downloads in over 10 countries"},{"index":2,"claim_id":"claim-fact-2","value":"💸 $225K+ revenues over past 12 months; we are profitable!"},{"index":3,"claim_id":"claim-fact-3","value":"📣 Featured in NBC, NYTimes, Refinery29, The Courier Mail, The View"},{"index":4,"claim_id":"claim-fact-4","value":"⭐ People LOVE us: median app rating is 5/5 stars and over 1,300 ratings"},{"index":5,"claim_id":"claim-fact-5","value":"💪 Co-founders have 15 yr working relationship, expertise in software dev. \u0026amp; product management"},{"index":6,"claim_id":"claim-fact-6","value":"📈 Fertility is a $25B industry, projected to be $48B by 2030"},{"index":7,"claim_id":"claim-fact-7","value":"🎉 The #1 mobile app designed for finding potential surrogacy, donation and co-parenting partners"},{"index":8,"claim_id":"claim-fact-8","value":"💰 5x cheaper than sperm donor clinics - one woman got pregnant 2x using our app for only $300"}],"team":[{"id":2062570,"entity_id":"wefunder:company_role:2062570","user_entity_id":"wefunder:user:1725176","role":"founder","name":"Paul Ryan","title":"CEO and Founder","bio":"Paul is passionate about shaking things up and has the drive and the team to do so. He was CEO of a tech company for 20 years spending most of his time on product and customer needs. Principles, team culture \u0026amp; customer focus win the day.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2062570/square_cropped_Paulheadshot.jpg?1738838213","profile_url":"https://wefunder.com/paulryan2","linkedin_url":"https://www.linkedin.com/in/paul_justababy","related_urls":["https://wefunder.com/paulryan2"]},{"id":2118988,"entity_id":"wefunder:company_role:2118988","role":"founder","name":"Erick Haryono","title":"Development Team Lead and Co-Founder","bio":"An experienced software developer and architect, Erick is in charge of the back-end of Just a Baby. An entrepreneur at heart, he co-founded Just a Baby as a way to bring people together around a \"can-do\" attitude to help realize their dreams.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2118988/square_cropped_Erick.jpg?1738838213","linkedin_url":"https://www.linkedin.com/in/erickharyono/","related_urls":[]},{"id":2386019,"entity_id":"wefunder:company_role:2386019","user_entity_id":"wefunder:user:1504127","role":"founder","name":"Daniel Campagnoli","title":"Senior Developer and Co-founder ","bio":"For the past 20 years, Daniel has been developing primarily Java based applications for numerous projects mainly for large enterprises in the financial, defense and telco industries.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2386019/square_cropped_Daniel_Campagnoli_Profile_Pic.jpg?1738838213","profile_url":"https://wefunder.com/danielcampagnoli","linkedin_url":"https://www.linkedin.com/in/danielcampagnoli/","related_urls":["https://wefunder.com/danielcampagnoli"]},{"id":2118995,"entity_id":"wefunder:company_role:2118995","user_entity_id":"wefunder:user:1987620","role":"employee","name":"Pavel Danyi","title":"Senior User Experience Designer","bio":"With over ten years under his belt as a User Experience Designer, Frank lives by the motto \"People ignore design that ignores people.” He joined the Just a Baby team to help provide opportunities through elegant user experiences without prejudice.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2118995/square_cropped_Pavel.jpg?1738838214","profile_url":"https://wefunder.com/pavel.danyi","linkedin_url":"https://www.linkedin.com/in/pavel-danyi/","related_urls":["https://wefunder.com/pavel.danyi"]},{"id":1882441,"entity_id":"wefunder:company_role:1882441","user_entity_id":"wefunder:user:1492882","role":"employee","name":"Joshua Lustre","title":"Operations","bio":"With over 10 years experience managing people and business operations for global IT Service industries. Functions as Scrum Master for Just a Baby from day 1 to present. Builds a strong team of QA \u0026amp; developers in PH site.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1882441/square_cropped_Profile_photo.jpg?1738838213","profile_url":"https://wefunder.com/joshualustre","linkedin_url":"https://www.linkedin.com/in/joshualustre/","related_urls":["https://wefunder.com/joshualustre"]},{"id":2964697,"entity_id":"wefunder:company_role:2964697","user_entity_id":"wefunder:user:1045546","role":"employee","name":"Elena Weissmann","title":"Operations Director","bio":"Elena is a skilled marketer and operations strategist with 5+ years experience in SaaS. She believes strongly in Just a Baby's mission to create more loving families and helping women.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2964697/square_cropped_Screen_Shot_2022-08-22_at_4.27.57_PM.jpg?1738838214","profile_url":"https://wefunder.com/elenaweissmann","personal_url":"https://www.linkedin.com/in/elena-weissmann-128320b0/","linkedin_url":"https://www.linkedin.com/in/elena-weissmann-128320b0/","related_urls":["https://wefunder.com/elenaweissmann","https://www.linkedin.com/in/elena-weissmann-128320b0/"]},{"id":1971731,"entity_id":"wefunder:company_role:1971731","user_entity_id":"wefunder:user:1568250","role":"employee","name":"Jhenise Estellore","title":"UX Design","bio":"UX Design expert with over 3 years experience. Nise is responsible for centralizing, consolidating and facilitating the whole Just a Baby UX design system.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1971731/square_cropped_nise.jpg?1738838214","profile_url":"https://wefunder.com/jheniseestellore","linkedin_url":"https://www.linkedin.com/in/jheniseestellore/","related_urls":["https://wefunder.com/jheniseestellore"]},{"id":2129254,"entity_id":"wefunder:company_role:2129254","role":"employee","name":"Karl Dabuco","title":"Software Developer","bio":"With more than 10 years experience in building apps and websites, Karl is an experienced software developer continuing to improve Just a Baby since Day 1.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2129254/square_cropped_karl.jpg?1738838213","linkedin_url":"https://www.linkedin.com/in/karl-dabuco-b25841143/","related_urls":[]},{"id":2131173,"entity_id":"wefunder:company_role:2131173","role":"employee","name":"Cliff Buque","title":"Software Developer","bio":"Cliff produces clean, efficient code based on specifications with the goal of enhancing the Just a Baby app user experience.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2131173/square_cropped_cliff.jpg?1738838213","linkedin_url":"https://www.linkedin.com/in/cliffbuque/","related_urls":[]},{"id":2131175,"entity_id":"wefunder:company_role:2131175","role":"employee","name":"Jullicer Dico","title":"Software Developer","bio":"Skilled mobile application developer with more than 10 years experience. Jules is a wizard in translating code into user-friendly applications.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2131175/square_cropped_julz.jpg?1738838213","linkedin_url":"https://www.linkedin.com/in/jullicer-dico/","related_urls":[]},{"id":2131296,"entity_id":"wefunder:company_role:2131296","role":"employee","name":"Jiorjio Faustinorio","title":"Software Developer","bio":"As a software developer, Jio has worked on continuous improvements in both the backend \u0026amp; front-end areas of the Just a Baby app.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2131296/square_cropped_jio.jpg?1738838213","linkedin_url":"https://www.linkedin.com/in/jiorjio-faustinorio/","related_urls":[]},{"id":2131300,"entity_id":"wefunder:company_role:2131300","role":"employee","name":"Janseen Carl Abella","title":"Software Developer","bio":"JC is adept in Identifying areas for modification in the app in order to bring user experience to higher levels.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2131300/square_cropped_jc.jpg?1738838213","linkedin_url":"https://www.linkedin.com/in/janseen-carl-abella-86346b199/","related_urls":[]},{"id":2129252,"entity_id":"wefunder:company_role:2129252","role":"employee","name":"Sherry Jaca","title":"Quality Assurance","bio":"Quality assurance specialist with more than 5 years experience in the mobile app industry. Sherry maintains excellence by ensuring that all releases are almost 100% bug-free.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2129252/square_cropped_sherry.jpg?1738838213","linkedin_url":"https://www.linkedin.com/in/sherry-ann-jaca-5a9266144/","related_urls":[]},{"id":1882443,"entity_id":"wefunder:company_role:1882443","user_entity_id":"wefunder:user:1492735","role":"employee","name":"Angelo Agriam","title":"Data Science","bio":"Pure mathematics degrees at University, Angelo is the brains behind the Just a Baby deep data analytics.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1882443/square_cropped_Skype_Picture_2021_07_20T02_21_03_107Z.jpg?1738838213","profile_url":"https://wefunder.com/angelo.agriam","linkedin_url":"https://www.linkedin.com/in/angelo-agriamjr/","related_urls":["https://wefunder.com/angelo.agriam"]},{"id":1882442,"entity_id":"wefunder:company_role:1882442","user_entity_id":"wefunder:user:1492644","role":"employee","name":"Kathy Amores","title":"Data Science","bio":"A technology professional with over four years experience in managing and analyzing data for engineering companies and mobile apps, Kathy has a talent for transforming data into valuable business insights.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1882442/square_cropped_DSC05113.jpg?1738838213","profile_url":"https://wefunder.com/kathy.amores","linkedin_url":"https://www.linkedin.com/in/kathyloisamores/","related_urls":["https://wefunder.com/kathy.amores"]},{"id":2131193,"entity_id":"wefunder:company_role:2131193","role":"employee","name":"Stephen Page","title":"Advisor","bio":"Stephen is Australia's leading international fertility lawyer with over 30 years experience. Passionate about families, Stephen helps people become parents and is the founder of the LGBT Family Law Institute Australia.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2131193/square_cropped_stephen.jpg?1738838213","linkedin_url":"https://www.linkedin.com/in/stephenpagelawyer/?originalSubdomain=au","related_urls":[]},{"id":2131198,"entity_id":"wefunder:company_role:2131198","role":"employee","name":"Dr. Mike Cadogan","title":"Advisor","bio":"Mike is an emergency physician with a passion for developing and disseminating free medical education resources in the online space; rugby, medical history and mobile technology.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2131198/square_cropped_mike.jpg?1738838213","linkedin_url":"https://www.linkedin.com/in/mikecadogan/","related_urls":[]},{"id":2441030,"entity_id":"wefunder:company_role:2441030","user_entity_id":"wefunder:user:2488664","role":"employee","name":"Darren Grant Halsted","title":"Communications Director","bio":"Digital marketing and communications specialist working with Just A Baby growth and development.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2441030/square_cropped_IMG_0419_2.jpg?1738838213","profile_url":"https://wefunder.com/darren.grant.halsted","related_urls":["https://wefunder.com/darren.grant.halsted"]}],"featured_investors":[{"id":5706,"entity_id":"wefunder:company_investor_profile:5706","investor_profile_id":1938108,"investor_profile_entity_id":"wefunder:investor_profile:1938108","subject_entity_id":"wefunder:user:2457106","name":"Dr. Mike Cadogan","avatar_url":"http://uploads.wefunder.com/uploads/user/avatar/2457106/medium_blob.jpg","profile_url":"https://wefunder.com/mikecadogan","investment_total":5000,"investment_info":"Invested $5,000 this round","is_lead_investor":true,"related_urls":["https://wefunder.com/mikecadogan"]}],"investor_memos":[],"tab_counts":{"posts":13,"ask_questions":28,"featured_investors":1,"faq_entries":5},"active_fundraises":[{"id":46779,"entity_id":"wefunder:fundraise:46779","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"equity","security_type":"equity","currency":"USD","testing_the_waters":false,"min_purchase":100,"max_purchase":9,"funding_target":50000.0,"funding_started_at":"2022-02-16T19:53:30Z","funding_closed_at":"2022-12-07T05:02:48Z","auto_close_at":"2022-12-07T04:59:59Z"},{"id":48295,"entity_id":"wefunder:fundraise:48295","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"equity","currency":"USD","testing_the_waters":true,"min_purchase":100,"max_purchase":9,"funding_target":300000.0,"funding_started_at":"2021-09-21T15:02:21Z"}],"latest_fundraise":{"id":46779,"entity_id":"wefunder:fundraise:46779","state":"successful","offering_type":"4(a)(6)","structure":"equity","testing_the_waters":false,"can_invest_now":false,"funding_started_at":"2022-02-16T19:53:30Z","funding_closed_at":"2022-12-07T05:02:48Z","terms":{"eb":"$9.6M","nb":"$12M","txt":"pre-money valuation"}},"recent_posts":[{"id":159175,"entity_id":"wefunder:feed_item:159175","type":"FeedItem::Update","visibility":"public","title":"Cool Baby Story!!","preview":"We love it when our happy users post on social media, results in huge sign-ups and it's a great way to spread happy stories!","published_at":"2022-11-04T07:05:42Z","author_name":"Paul Ryan","url":"/feed/159175","canonical_url":"https://wefunder.com/feed/159175"},{"id":159174,"entity_id":"wefunder:feed_item:159174","type":"FeedItem::Update","visibility":"public","title":"Signed Deal with Helios Partners","preview":"Hi Everyone, We at are excited to have negotiated a deal with Helios Partners. Helios Partners are now actively pursuing investors for further fundraising and already have tangible interest from three funds. Negotiations ensue.We plan to close our WeFunder round in 4 days, so this is an exciting next step on our journey. Thanks to David Roper from Helios Partners!","published_at":"2022-11-04T06:58:06Z","author_name":"Paul Ryan","url":"/feed/159174","canonical_url":"https://wefunder.com/feed/159174"},{"id":158888,"entity_id":"wefunder:feed_item:158888","type":"FeedItem::Update","visibility":"public","title":"Signed deal with Growth Marketing Team!","preview":"Today we have signed a deal with a fantastic App \u0026 Mobile Marketing Expert.Worked on ASO for some of the\u0026nbsp;biggest apps in the world:Dropbox, Bumble, Badoo, iFit, Tezza, Raid, Shopify, Games2win, Fetch Rewards, and hundreds of more apps and games. To date, we've done no marketing, all growth has been organic. We have had quite a bit of media attention, but this causes bursts, as opposed to sustainable growth.We reached out and met wtih a number of providers, but the team chosen had heaps o...","published_at":"2022-10-20T10:39:58Z","author_name":"Paul Ryan","url":"/feed/158888","canonical_url":"https://wefunder.com/feed/158888"},{"id":158568,"entity_id":"wefunder:feed_item:158568","type":"FeedItem::Update","visibility":"public","title":"JaB - Revenue Increase","preview":"Hi everyone, in this campaign, we had/reported $225k annual revenue. This has increased, now at $294k per annum (over the past 12 months).Thanks for your support.","published_at":"2022-10-04T11:37:08Z","author_name":"Paul Ryan","url":"/feed/158568","canonical_url":"https://wefunder.com/feed/158568"},{"id":158387,"entity_id":"wefunder:feed_item:158387","type":"FeedItem::Update","visibility":"public","title":"Last chance to register for the most fun event of the year!","preview":"Is your interest piqued by Just a Baby but still on the fence about investing? We get it - Just a Baby is an unorthodox concept and not everyone understands our vision right away. That's why we're hosting an investor webinar this upcoming Thursday at 4pm PT.Take just 45 minutes out of your day to hear our founder, Paul Ryan, discuss this investing opportunity and take questions from the crowd. You'll also get to hear from Christof Wittig, founder of Queer Spaces. They're building a digital pl...","published_at":"2022-09-26T16:04:18Z","author_name":"Elena Weissmann","url":"/feed/158387","canonical_url":"https://wefunder.com/feed/158387"},{"id":158267,"entity_id":"wefunder:feed_item:158267","type":"FeedItem::Update","visibility":"public","title":"You're invited! Live investor webinar with Just a Baby 👀","preview":"For those of you who want to know more about Just a Baby and meet our founder, now’s your chance!\u0026nbsp;You are warmly invited to a private investor event on Thursday, Sept 29th at 4pm PT / 7pm ET where we'll be joined by the founder of Just a Baby, Paul Ryan, as well as the founder of Queer Spaces, Christof Wittig.Both founders will be making a 5-10 pitch followed by answering LIVE investor questions.When:\u0026nbsp;Next Thursday, Sept 29th at 4pm PT / 7pm ETWho:\u0026nbsp;You + Paul Ryan (Just a Baby ...","published_at":"2022-09-19T18:37:45Z","author_name":"Elena Weissmann","url":"/feed/158267","canonical_url":"https://wefunder.com/feed/158267"},{"id":158186,"entity_id":"wefunder:feed_item:158186","type":"FeedItem::Update","visibility":"public","title":"Sperm bank market is growing ~5%!","preview":"A new report came out this week that announced the sperm bank market - which is worth over $5 billion - is growing at an annual rate of 4.8%.This is mainly due to -Growing acceptance of the LGBTQ population. These couples rely on sperm donors to conceive.Growing number of single women who want to have kids (or Single Mothers By Choice, SMBC, as sometimes called). Growing adoption of IVF (in vitro fertilization). IVF is gaining popularity as a safe method of conception for women, and for IVF t...","published_at":"2022-09-15T17:48:36Z","author_name":"Elena Weissmann","url":"/feed/158186","canonical_url":"https://wefunder.com/feed/158186"},{"id":158130,"entity_id":"wefunder:feed_item:158130","type":"FeedItem::Update","visibility":"public","title":"Another beautiful baby from our community","preview":"The best thing about working at Just a Baby is getting to hear the stories from users about their journeys. Just the other day, a user messaged us on Instagram to share:My wife and I have been married for 3 years, we are a lesbian couple and we wanted to expand our family but didn't know how. However, I am always on TikTok and I came across this lesbian couple who had their two kids from the same app.She downloaded the app (which was Just a Baby!) and began swiping through potential donors. O...","published_at":"2022-09-13T15:37:19Z","author_name":"Elena Weissmann","url":"/feed/158130","canonical_url":"https://wefunder.com/feed/158130"},{"id":158068,"entity_id":"wefunder:feed_item:158068","type":"FeedItem::Update","visibility":"public","title":"Just a Baby featured by ABC!","preview":"This week Just a Baby was featured again in another news outlet, ABC. The press just cannot get enough of us 🥰You can check out the article here.But here are some exciting excepts we want to share...While the ABC was unable to independently verify the estimation,\u0026nbsp;Mr. Ryan said that based on the babies he knew about, he expected the app helped facilitate about 1,000 births.Woah. Let's just think about that for a second. 1,000 births?!While other companies are out here making energy drinks...","published_at":"2022-09-09T16:37:14Z","author_name":"Elena Weissmann","url":"/feed/158068","canonical_url":"https://wefunder.com/feed/158068"},{"id":157865,"entity_id":"wefunder:feed_item:157865","type":"FeedItem::Update","visibility":"public","title":"Why you invested","preview":"Wow - we are absolutely blown away by some of the comments you have left. We chose crowdfunding because we saw the model as perfect for Just a Baby: we are only as strong as our community, and what better way to strengthen our community than through ownership?And when the investments \u0026 comments came pouring in - along with all the love and enthusiasm - we knew it was the right decision. Here’s a few of our all-time favorite investor comments:“Thank you for creating this app and making me a ha...","published_at":"2022-09-01T15:07:57Z","author_name":"Elena Weissmann","url":"/feed/157865","canonical_url":"https://wefunder.com/feed/157865"},{"id":157786,"entity_id":"wefunder:feed_item:157786","type":"FeedItem::Update","visibility":"public","title":"We're halfway there! ✨","preview":"(This adorable tot above was conceived through Just a Baby!)We've raised $154K so far, which means we're over halfway to our goal of $300k...🚀It's been a joy to watch investments pour in from all over the world - from Just a Baby users, Wefunder investors, friends, family and more. We want to say a BIG thank you to everyone who has helped us reach this point - and why your investment in Just a Baby is so important.Every dollar raised gets us closer to growing our business - reaching more sing...","published_at":"2022-08-29T14:35:03Z","author_name":"Elena Weissmann","url":"/feed/157786","canonical_url":"https://wefunder.com/feed/157786"},{"id":157670,"entity_id":"wefunder:feed_item:157670","type":"FeedItem::Update","visibility":"public","title":"One user's life-changing journey","preview":"Hey everyone!We know we’ve been quiet these past few months, but trust us - we’re still here! We’ve just been a little busy 😇To make up for it, we have a story to share that came in from a user last week. This made our day when we heard it. 💞That’s right - a couple met through the app and are now ENGAGED! 💫This user, Diane, told us she wasn’t looking for a relationship when she downloaded the app. She was looking for a donor.But when she met up with her future fiancé to learn more, sparks fle...","published_at":"2022-08-23T15:24:10Z","author_name":"Elena Weissmann","url":"/feed/157670","canonical_url":"https://wefunder.com/feed/157670"},{"id":149885,"entity_id":"wefunder:feed_item:149885","type":"FeedItem::Update","visibility":"public","title":"Almost at $50k !!!","preview":"Hi Everyone,Thanks for believing in Just a Baby !!We're shaking the world up for a cause worth everything!\u0026nbsp; \u0026nbsp;It's your support which make this possible.\u0026nbsp; With your help, we can REALLY change beliefs on alternative conception.We're raising money to:build amazing new features!drive awareness - tell the world - get more peoplemake the app HEAPS betterJust a little bit from everyone, allows big things to happenIf you haven't pledged yet, pls\u0026nbsp;join the party!\u0026nbsp;\u0026nbsp;Remember...","published_at":"2021-10-27T05:30:27Z","author_name":"Paul Ryan","url":"/feed/149885","canonical_url":"https://wefunder.com/feed/149885"}],"q_and_a":[{"id":197285,"entity_id":"wefunder:comment:197285","question":"It seems that you are giving up 3% of the equity stake at a $9.6 million valuation for a $300k round. Average startup equity awards are 10% for $300k and the share price seems way too high for Angel Investors to make a return even if it goes public at an average $19 per share. I think the raise is overpriced and believe that the board and Paul Ryan should give up 7% of his stake to bring the valuation down to $4 million and give the Angel Investors 10% for the $300k raise. Most startups here are not going to make it. The risk is too high for the low reward. Also, a disclaimer, past performance is not going to make future performance the same. Just a few considerations here.","author_name":"Scott Sorgent","votes":5,"created_at":"2022-03-21T09:59:23Z","canonical_url":"https://wefunder.com/justababy#question-197285","answers":[{"id":216272,"entity_id":"wefunder:comment:216272","answer":"Hey Scott! Great point. Here's some context behind our valuation. Just a Baby is post-revenue ($225K generated in the past 12 months) and has seen incredible organic user growth over the past 2 years (over 24K active users / month). To-date we've had over 100K users. All of this achieved with $0 spent on marketing, $0 in funding and a very small team. Meanwhile, the Total Addressable Market (TAM) \u0026gt; 100M people, with a global audience across UK, Canada, Australia, Europe. The fertility industry is booming, growing year on year. Currently about $23B and growing fast. We have a society whereby having kids “normally” is becoming more and more elusive, yet the desire to have them remains as strong as ever. Fertility clinics solve a problem, but they don’t solve the problem we solve. We’re addressing a totally different, much larger, mostly untapped audience. You can read more about the market, and the problem we're solving, here: https://www.nytimes.com/2021/01/08/business/sperm-donors-facebook-groups.html With all of this taken together, we believe there's incredible untapped opportunity with Just a Baby, and we've valued the company based on our estimates of future earnings potential.","author_name":"Elena Weissmann","votes":1,"created_at":"2022-08-23T16:17:04Z"}]},{"id":197284,"entity_id":"wefunder:comment:197284","question":"I decided to try out the app and would like to know how you are going to deal with the issues of the ads, the confusion and explaining all of the two letter abbreviations in users profiles, and exactly what the three buttons mean on each selection screen.","author_name":"Scott Sorgent","votes":3,"created_at":"2022-03-21T09:51:10Z","canonical_url":"https://wefunder.com/justababy#question-197284","answers":[{"id":216279,"entity_id":"wefunder:comment:216279","answer":"Hey Scott! We do show ads to users who have the free version of the app in order to create a revenue stream and pay our staff, otherwise to remove the ads, a user can pay for the premium version. This is a similar model to a streaming service like Hulu, where users can pay extra to remove ads. People may have 2 letter abbreviations instead of their names if they wish to remain anonymous at that point in the journey. The three buttons on each selection screen - on the left hand side there is a clock that allows you to look at other people you've already \"rejected\" - e.g. if you made a mistake or change your mind swiping left, you can reverse that decision. In the middle there is an \"x\" that indicates you're not interested in that person, and the far right button is a thumbs up which means you're interested in connecting with that person. If you have any other questions about the app or suggestions for improvement, please email us at info@justababy.com.","author_name":"Elena Weissmann","votes":1,"created_at":"2022-08-23T16:49:50Z"}]},{"id":173276,"entity_id":"wefunder:comment:173276","question":"Great application and mission! Can you help us to understand the 12m evaluation with the following : 1. What is current revenue and revenue growth ? 2. How many users and monthly user growth ? 3. What is your marketing spend ? 4. Can you give us current numbers on CAC vs LTV ? 5. Is freemium model the long term monetization strategy ? Thank you","author_name":"Basile Verhulst","votes":3,"created_at":"2021-10-08T10:20:22Z","canonical_url":"https://wefunder.com/justababy#question-173276","answers":[{"id":189682,"entity_id":"wefunder:comment:189682","answer":"Dear Prospective Investors, kindly split individual questions into individual submissions. Makes it clearer for everyone. But let me tackle this as is - great questions here, thanks! 1. REVENUE 12 months revenue $225k 30 days revenue $21k Perhaps surprisingly, revenue hasn’t been our biggest priority as of yet, that will come later. Instead we prioritize stability, scalability, customer satisfaction. 2. ACTIVE USERS Monthly Active Users: ~25k Daily Active Users: ~5k TOTAL USERS: 200k+ 3. MARKETING SPEND Short Answer: $zero spent on marketing. Context of my response: Marketing = Paid Advertising To date we’ve done zero Paid Advertising. We’ve run a few small experiments, to calculate a basic CAC, but no strategic “marketing” initiative focused on user acquisition. Why? Because we had other priorities, are acquiring users through organic growth, and we haven't had budget for it, as we've not raised funds prior to this round. We will ramp marketing experiments in due course, and importantly once we've capitalised the business. 4A. CAC Short Answer: CAC = $4.98 Long Answer: We’ve not taken external funding as of yet, hence leaning on unpaid acquisition channels (namely network effects/referrals, organic search, publicity), and are yet to run extensive experiments on paid channels/CAC, intentionally deferring until we have sufficient capital to run it as an ongoing initiative. Having said that, we have run limited Facebook experiments to get a baseline CAC, which is currently ~$5. CAC typically improves over time as one optimizes and experiments across various approaches. Upon capitalizing we will allocate resources to conduct further experiments on an ongoing basis, the objective being continuous improvement and ongoing optimization of CAC. Our target CAC is $1 4B. LTV Short Answer: Premium User - 3 month = $73.81 All Users - 3 month = $3.35 Long Answer: We're not declaring victory right now on LTV vs CAC, however given the low investment in this area, we foresee considerable opportunity for upside. Our approach to this problem, at a very high level... is build a team around CAC. Build another team around LTV. Take a long-term approach. Continuous Improvement. ie: Aim to improve 1% every day in both fields. Over time, as we increase the number of both revenue and acquisition channels, we ideally have a small team, or at least an individual across each channel. Why havent' we already done this? Because we needed to do a funding round, so as to afford the human resources. Which brings us here. 5. FREEMIUM STRATEGY We are not married to a Freemium model, we consider it our MVP business model. There are multiple revenue channels we can and have been exploring. Most interesting to us is the ~$23B fertility industry which has an interest in our very specific growing audience. Think: fertility/surrogacy/gamete clinics/banks who can sell services to our audience. Also monetizing data, advertising, in-app purchases and various subscription-only services. As we put on staff, we will have team dedicated to revenue experiments whereby we exploring which of our user’s needs align with viable business models (aka: Growth Hacking).","author_name":"Paul Ryan","votes":2,"created_at":"2022-01-25T12:04:47Z"}]},{"id":171159,"entity_id":"wefunder:comment:171159","question":"Once more things is that what are the plans with the money you're raising? And how much you hoping to raise in this fundraising?","author_name":"Qian Nivan","votes":3,"created_at":"2021-09-25T05:03:07Z","canonical_url":"https://wefunder.com/justababy#question-171159","answers":[{"id":171370,"entity_id":"wefunder:comment:171370","answer":"Minimum of $50k, but we're almost already there. Our overall target is $2M, however this will happen in stages, so the next major milestone will be $300k.","author_name":"Paul Ryan","votes":4,"created_at":"2021-09-27T05:13:57Z"}]},{"id":215676,"entity_id":"wefunder:comment:215676","question":"Good Concept, My wife and I are interested in investing in this company. Have concerns about your revenue projections also will like to have more information on your past year financials, interested in investing with significant amount. Thank you in advance for this information. Please like this comment as soon as you reply so it can notify on my dashboard.","author_name":"Donald Mader","votes":2,"created_at":"2022-08-17T13:38:10Z","canonical_url":"https://wefunder.com/justababy#question-215676","answers":[{"id":216275,"entity_id":"wefunder:comment:216275","answer":"Hey Donald! You can find the past 3 years of our financials here: https://dfon51l7zffjj.cloudfront.net/uploads/form_c/85866/remote_files/323609-ugyPSnRHOYxA9WcV22Zbmc69/21.12.31_FINAL_FS_JAB.pdf https://dfon51l7zffjj.cloudfront.net/uploads/form_c/85866/remote_files/261939-dIm1NqvX4pTKwxSILgWA4lEO/20.12.31_FINAL_Financials_JAB.pdf You can also find our full Form C filing with the SEC here: https://www.sec.gov/Archives/edgar/data/0001891094/000167025422000393/0001670254-22-000393-index.htm This includes the Form C, investment agreement, financials, and more. If you'd like to chat with us, feel free to set up a call during our office hours, here: https://calendly.com/justbaby/office_hours","author_name":"Elena Weissmann","votes":1,"created_at":"2022-08-23T16:37:32Z"}]},{"id":199324,"entity_id":"wefunder:comment:199324","question":"Paul, you mention that your global audience is UK, Canada, Australia, Europe... Will the U.S. be a market your app will be allowed to be activated?","author_name":"Lourdes Martinez","votes":2,"created_at":"2022-04-02T00:42:13Z","canonical_url":"https://wefunder.com/justababy#question-199324","answers":[{"id":216273,"entity_id":"wefunder:comment:216273","answer":"Hey Lourdes! Sorry for the confusion, but our app is already active in the US. In fact the US is our company's largest market, following by the UK, Australia and Canada.","author_name":"Elena Weissmann","votes":1,"created_at":"2022-08-23T16:18:50Z"}]},{"id":196925,"entity_id":"wefunder:comment:196925","question":"Hi Paul, interesting and needed concept! Congratulations! I‘ve seen that you’re active predominantly in the English speaking part of the world except for Mexico. What are your plans/next steps where you want to expand? What about German speaking part of the world, Japan or Brasil?","author_name":"Martin Brenner","votes":2,"created_at":"2022-03-17T19:55:10Z","canonical_url":"https://wefunder.com/justababy#question-196925","answers":[{"id":223101,"entity_id":"wefunder:comment:223101","answer":"Hi Martin, Yes, we've just signed a deal with a team who will help us localise. Specifically we'll be hitting French, German, Italian, Hebrew, Spanish, Japanese. Stay tuned for more updates on this.","author_name":"Paul Ryan","votes":1,"created_at":"2022-10-20T10:35:54Z"}]},{"id":196911,"entity_id":"wefunder:comment:196911","question":"Hi Paul and Just A Baby Team. Do you have any concern for legal liabilities down the road from matching persons, ie, a partner not supporting the baby being created, domestic abuse that arises from matching people et al? Secondly - what happens after a match is actually created? Is everything after that point up to the persons who match in terms of what steps to take, or do you have partner organizations you are working with to refer people to?","author_name":"Christopher Antonelli","votes":2,"created_at":"2022-03-17T18:50:24Z","canonical_url":"https://wefunder.com/justababy#question-196911","answers":[{"id":216274,"entity_id":"wefunder:comment:216274","answer":"Hey Christopher! After a match is created, it's up to the people involved to initiate contact, set up a meet up, and if they do decide to conceive, take those next steps independently. We do recommend that any surrogates, sperm donors, egg donors or people seeking surrogacy or donor services seek legal advice prior to engaging in any activities because legislation differs from pace to place. This is in our Terms of Service policy: https://www.justababy.io/terms-of-service/ We have been engaging with lawyers and fertility clinics and hope to partner with them in due course to provide options around added layers of help/formality, for those who desire and can afford more formality.","author_name":"Elena Weissmann","votes":1,"created_at":"2022-08-23T16:33:48Z"}]},{"id":196908,"entity_id":"wefunder:comment:196908","question":"Massive market and need (as proven by your customer growth with low CAC). My question is around exit strategy - who are the likely acquirers? Or are you going for IPO.","author_name":"Christine Outram","votes":2,"created_at":"2022-03-17T18:43:32Z","canonical_url":"https://wefunder.com/justababy#question-196908","answers":[{"id":216468,"entity_id":"wefunder:comment:216468","answer":"Hey Christine! Just a Baby would likely be acquired by a large fertility provider, or potentially the likes of Match Group or Bumble. At the heart of it Just a Baby is about people meeting like-minded people, so not too far off from a dating app in that sense. An IPO is also a possibility.","author_name":"Elena Weissmann","votes":1,"created_at":"2022-08-25T19:04:28Z"}]},{"id":171307,"entity_id":"wefunder:comment:171307","question":"Hey Paul, Can you point me in the right direction to learn how this investment works? i.e. Do you receive shares relative to your contribution based on the $12M valuation. Assuming you hit later rounds of funding will the investment grow with the business valuation? i.e. If someone invests $10K and you get acquired at $24M, they would be paid at ~$20K?","author_name":"Alex Kelly","votes":2,"created_at":"2021-09-26T16:24:02Z","canonical_url":"https://wefunder.com/justababy#question-171307","answers":[{"id":171371,"entity_id":"wefunder:comment:171371","answer":"Yes you receive shares in the company, relative to your contribution. Our lawyers are working on the final terms, and you'll have the opportunity to read and confirm them before your final commitment. But your general thinking is correct. There are additional factors in the equation, but generally speaking your math is heading in the right direction. Some examples of factors in the equation: 1. If the pre-money valuation of the company is $12M today. Then we raise $2M, then the post-money valuation of the company is now $14M. 2. Taking your example, of us being acquired at $24M... One would need to consider if there were any other raises between now and then. For example, we could raise another $5M next year, at a $16M valuation. I won't do the math here, lest i get it wrong! but such things will naturally need to be factored in. But yeah, generally speaking, you're buying direct shares in the company. The terms will be released in due course, and your investment pledge is non-binding until such time.","author_name":"Paul Ryan","votes":3,"created_at":"2021-09-27T05:20:27Z"}]},{"id":171158,"entity_id":"wefunder:comment:171158","question":"Since I have been a customer of the app, would I be able to invest in this process prior to the public?","author_name":"Qian Nivan","votes":2,"created_at":"2021-09-25T05:00:54Z","canonical_url":"https://wefunder.com/justababy#question-171158","answers":[{"id":171372,"entity_id":"wefunder:comment:171372","answer":"Hi Qian, yes, we are ONLY inviting users of Just a Baby right now, and for the next week or so (bar a few friends and close contacts - everyone on the same terms). We WANT investment from users of the app ideally. Especially keen on female investment, because startups are typically funded by a mostly male investors. And we want a strong female presence in our investor base. So special shout out to women! (and gender non-binary), and men are still super welcome too of course.","author_name":"Paul Ryan","votes":2,"created_at":"2021-09-27T05:23:06Z"},{"id":171610,"entity_id":"wefunder:comment:171610","answer":"Correct, we are inviting users of the app before we go to the general public. So you will be aware of it before the public, therefore effectively can invest before them.","author_name":"Paul Ryan","votes":2,"created_at":"2021-09-29T03:23:40Z"}]},{"id":330946,"entity_id":"wefunder:comment:330946","question":"Haven't seen any posts in a few years. Can the founders share a status update?","author_name":"Deena Rosen","votes":1,"created_at":"2026-04-13T17:49:12Z","canonical_url":"https://wefunder.com/justababy#question-330946","answers":[]},{"id":295112,"entity_id":"wefunder:comment:295112","question":"It has been a while since the company has been funded, is there any update for the shareholders?","author_name":"Qian Nivan","votes":1,"created_at":"2024-10-25T22:31:51Z","canonical_url":"https://wefunder.com/justababy#question-295112","answers":[]},{"id":223029,"entity_id":"wefunder:comment:223029","question":"We want to know what you see your valuation will look like in 3 years also the income and balance statements Not to say much, I think we are very much interested in this project but then we are not opting for the crowdfunding route. We were wondering if you have provisions to accept alternative financing which should save time of WAITING SO LONG for your target to be met. With that we can cover over 50% of your target raise. Kindly reach out to me at thomas@700capital.se so we discuss further.","author_name":"Thomas Young","votes":1,"created_at":"2022-10-20T04:11:24Z","canonical_url":"https://wefunder.com/justababy#question-223029","answers":[{"id":223100,"entity_id":"wefunder:comment:223100","answer":"Hi Thomas, have responded to you directly.","author_name":"Paul Ryan","votes":1,"created_at":"2022-10-20T10:34:34Z"}]},{"id":219911,"entity_id":"wefunder:comment:219911","question":"Hi, until when is this raise?","author_name":"Tal Charnes","votes":1,"created_at":"2022-09-24T09:20:26Z","canonical_url":"https://wefunder.com/justababy#question-219911","answers":[{"id":220105,"entity_id":"wefunder:comment:220105","answer":"Hi Tal, that depends on a few factors. We have flexibility to leave it open until early 2023, but we are considering winding up sooner as we've hit profitability and may continue boot-strapping. Happy to discuss in person, just reach out. Cheers. Paul","author_name":"Paul Ryan","votes":1,"created_at":"2022-09-27T08:08:14Z"}]},{"id":197470,"entity_id":"wefunder:comment:197470","question":"As a female current user, I’d like to invest as I hope this app will lead me to my baby dreams therefore I’d like others to have the same opportunities. However, I’m not having much success with the current layout even with the paid premium. There are some questionable usernames on there, with questionable motives. How do you propose to ensure this will be a safe platform in the future? Currently it is not. Especially methods of insemination. I’d like to see some better safety guidance for the users before I’d invest. Thank you.","author_name":"B A","votes":1,"created_at":"2022-03-22T07:56:40Z","canonical_url":"https://wefunder.com/justababy#question-197470","answers":[{"id":197493,"entity_id":"wefunder:comment:197493","answer":"Hi thanks great question! And thanks for your support. Yeah, i totally agree with you. We have our work cut out for us in this regard. Currently our team is very small as we're self-funded so are forced to prioritise things like app-crashes, performance issues, and login stuff, so people can actually get in! We do take a strict approach to bogus accounts and creeps. For example, we permanently ban them and their device, however more work is to be done. We work with the community, so people report creepy/dodgy behaviour and profiles. Once they report them, we take action. This happens every workday of the week. So we're constantly banning people based on incoming feedback. Though now that we have thousands of people joining each week, you still get a few weirdos getting a few moments on the platform before they're weeded out. If we weren't doing this, you would see a LOT more. Once we raise funds we can afford to devote more time and resources to this task, including more automation. Our roadmap includes features which will help with this, just bear in mind that all features take time and money to build, mostly in the form of wages. Ultimately, this is a community app. That means you're exposed to the community, in the same way you are when you go to a bar or the supermarket. They and we, cannot perfectly vet each person, however we can incrementally make it safer, through online-automated measures such as ID verication, criminal background checks etc. Another approach we've got in the pipeline is a feature called \"Family Rooms\" whereby you optionally and consenually join a match's Family Room. Once you're in, they can't boot you out. Once in, you can meet and chat with other people your match has made, to hear their story as to if they're an ok person. None of this guarantees that an individual is not a psychopath killer. When you meet anyone anywhere, nobody can guarantee that. Ultimately, it is you who makes that judgement call, in life, online, on the app. And that is how we will build the features around this. Yes we're lacking here, yes we need to improve. But ultimately it will be about educating the users, and giving them the tools to meet each other, vet each other, review each other, and work as a community to weed out the weirdos. Reversal To put this in a different perspective... an alternative is to go to a sperm bank, where you get sperm out of the freezer. You never get to meet the donor. Is the donor a psychopath? You're trusting in a very unregulated, profitable industry to tell you otherwise. You never get the chance to employ your on intuition. With Just a Baby you do. Whenever you see someone suss on Just a Baby, please report them, we DO take action, daily. And thank yourself for being wise to spot the creep and hit the \"pass\" button. (also really keen to hear your ideas, so please do write in to info@justababy.com if you have neat ideas or would like to learn more about our roadmap)","author_name":"Paul Ryan","votes":2,"created_at":"2022-03-22T15:15:04Z"}]},{"id":189098,"entity_id":"wefunder:comment:189098","question":"Hello Paul, Can you give more information on how you arrived to the current valuation of 12m? Also can you elaborate on the current and future revenue split (in app, ads etc)...it is not clear in your presentation. Could you also share some information on previous financing rounds and the current and historical ownership structure? Who actually owns the firm which you claim has a value of 12m? How much money was raised by whom and when? Can you also share information about your salary and salary of your team? Also, could you give more information about total expenses per month/year historically and a split of what it was used for?","author_name":"Peter Mannig","votes":1,"created_at":"2022-01-19T00:36:28Z","canonical_url":"https://wefunder.com/justababy#question-189098","answers":[{"id":189681,"entity_id":"wefunder:comment:189681","answer":"great questions, thanks QUESTION 1: Justify $12M Val We’ve valued Just a Baby based on our estimates of future earnings potential. Let's unpack that: We’ve run minimal revenue experiments to date so have plenty of optimization opportunity in front of us. We’ve done zero paid marketing to date. Which leaves lots of untapped opportunity for growth. We’ve taken zero funding to date. We’ve achieved everything to date with a minimal, tiny team. Lots of opportunity here, once we capitalize we can task team with growth initiatives, where historically, we've been focused on base-tech and base-UX. This funding round gives us the capital required to hire more people and better execute on our strategy. The product you see now is a perhaps somewhat elaborate Minimum Viable Product (MVP). This round marks a change to that mindset, to a growth mindset. Total Addressable Market (TAM) \u0026gt; 100M people. A global audience, UK, Canada, Australia, Europe.. There is an obvious correlation to the fertility industry which is booming, growing year on year. Currently about $23B and growing fast. We have a society whereby having kids “normally” is becoming more and more elusive, yet the desire to have them remains as strong as ever. Fertility clinics solve a problem, but they don’t solve the problem we solve. We’re addressing a totally different, much larger, mostly untapped audience. In many ways, this is greenfields. Society is embracing Just a Baby: For example, aside from our growing audience, it’s extremely newsworthy. Exampe: BBC is about to release a TV segment on JaB, we’ve had over 50 news pieces, and that’s all inbound. We have not, and are not running proactive publicity initiatives. (because we don’t have the resources to as of yet). We have first mover advantage, and a very unique product. We can take advantage of fast-follower tactics, partially following in the footsteps of dating apps which are similar in many ways. Being a software platform, with social networking aspects, we are well positioned to leverage high growth models such as network effects, following in the footsteps of some of the fastest growing companies, but in the fertility space. QUESTION 3: Explain current \u0026amp; historical ownership structure Gerard Edwards and Paul Ryan founded the company and invested the initial capital to get started. Paul continued to invest and Gerard stepped back and became a silent partner. Our two senior developers, Daniel Campagnoli and Erick Haryono have been allocated ~2% \u0026amp; ~5% shares respectively. Paul Ryan, Founder/CEO, holds 88.83% of the shares. QUESTION 4: Can you also share information about your salary and salary of your team? Paul Ryan, Founder/CEO has never taken a salary or payment from the company. Until this round is underway, Paul Ryan continues to contribute and fund the company as required. QUESTION 4: Clarify Previous Financing Rounds This is the first round. No external money has been raised prior to now. 100% of money spent to date is from founder contributions or generated revenue. We could theoretically continue to operate like this, but we’re hamstrung in how fast we can execute upon our strategy. QUESTION 5. Founder Salary To date, Paul has not taken a dollar in salary from the business, rather he's contributing. (Speaking about myself in 3rd person here). Erick is paid a nominal fee on an ongoing basis to contribute to ongoing technical direction. No other founders take a salary. We intend to pay Paul wages post funding to enable focus on Just a Baby without having to worry so much about maintaining other income streams. TSpecifics are yet to be determined, but will fall within $80k - $150k, and tied to performance of the company. QUESTION6: Expenses \u0026amp; Team Salary 2021 Staff Wages 220,347.23 Software / Hosting 42,399.45 CrowdFunding Expenses 20,862.81 Overhead 28,953.27 Total Operating Expenses 312,562.76 2020 Staff Wages 168,133.93 Software / Hosting 25,493.42 Overhead 11,557.23 Total Operating Expenses 205,184.57 2019 Staff Wages 149,743.76 Software / Hosting 27,957.02 Overhead 30,327.89 Total Operating Expenses 208,028.67 Total 3 years $725,776.01 QUESTION: REVENUE SPLIT past 90 days: $61k TOTAL Revenue $9.5k Advertising Revenue The majority being recurring monthly subscriptions, with a nominal amount being in-app purchases.","author_name":"Paul Ryan","votes":2,"created_at":"2022-01-25T12:01:06Z"}]},{"id":173056,"entity_id":"wefunder:comment:173056","question":"What are the current revenues? What is the valuation cap? I am downloading the app to check it out.","author_name":"Robert W Neill Jr","votes":1,"created_at":"2021-10-07T03:19:06Z","canonical_url":"https://wefunder.com/justababy#question-173056","answers":[{"id":189684,"entity_id":"wefunder:comment:189684","answer":"This is a priced round, not a convertible note or SAFE, therefore valuation cap does not apply. The pre-money valuation is $12M. 12 months revenue $225k","author_name":"Paul Ryan","votes":1,"created_at":"2022-01-25T12:09:14Z"}]},{"id":172970,"entity_id":"wefunder:comment:172970","question":"Hi what's the valuation cap for this round?","author_name":"Adriane Dumadapat","votes":1,"created_at":"2021-10-06T18:01:48Z","canonical_url":"https://wefunder.com/justababy#question-172970","answers":[{"id":189683,"entity_id":"wefunder:comment:189683","answer":"This is a priced round, not a convertible note or SAFE, therefore valuation cap does not apply. The pre-money valuation is $12M.","author_name":"Paul Ryan","votes":0,"created_at":"2022-01-25T12:08:38Z"}]},{"id":171113,"entity_id":"wefunder:comment:171113","question":"What are the investor perks?","author_name":"Drew Hopkin","votes":1,"created_at":"2021-09-24T18:01:47Z","canonical_url":"https://wefunder.com/justababy#question-171113","answers":[{"id":171373,"entity_id":"wefunder:comment:171373","answer":"Hi we're keeping things simple, so everyone will get the same terms. So everyone is on the same terms at this stage, if that changes we'll let you know.","author_name":"Paul Ryan","votes":2,"created_at":"2021-09-27T05:24:09Z"}]},{"id":170451,"entity_id":"wefunder:comment:170451","question":"I’m concerned about the potential donor process. This seems like a breeding ground for abuse, sex trafficking, child support lawsuits, missing persons, etc. How is the company protecting itself and users? Shouldn’t it be something in place to vet people and sperm donations?","author_name":"Deidre Somdah","votes":1,"created_at":"2021-09-21T18:48:26Z","canonical_url":"https://wefunder.com/justababy#question-170451","answers":[{"id":170594,"entity_id":"wefunder:comment:170594","answer":"Hi Deidre, glad you asked this question. As founders and investors in the business, risk is at the forefront of our minds. Short Answer: Dating apps and the online sharing community have already paved the way on this issue. Tinder and Match.com sport similar risks, Match.com now worth over $41B. Bumble is worth almost $10B. People on these apps are meeting up, having sex with strangers etc. Not to mention the plethora of other online ways to engage with strangers any many which ways. Long Answer: First and foremost, Just a Baby is a community of people meeting like minded people. Just a Baby is in the prime position to make positive change across the risk areas areas you've mentioned, because we're focused on this domain, we're seeing issues, and we're able to respond, with technology, process, and continuous improvement. Through the use of technology and community involvement, we're able to identify abusive people, scammers and the such, flag them, and remove them from the Just a Baby environment. Example # 1: we have is our Identity Verification feature. This requires ID to be scanned, then verified using a 3rd party Identity Verification provider, this is the same way AirBNB vets people. Example # 2: Our \"Report a creep\" feature, where anyone can report another, for abusive behaviour, comments, or anything untoward. Each report is investigated by our team, and after a sanity check, we immediately block or ban that person and their device permanently. (aka: moderation) Example # 3: In the foreseeable future, we hope implement features such as Criminal Background checks which can be automated, and trawl through police databases. Example # 4: We have been engaging with lawyers and fertility clinics and hope to partner with them in due course to provide options around added layers of help/formality, for those who desire and can afford more formality. Most importantly, there is no sure-fire way to vet people 100%. Anyone claiming to do so is misleading, which is the LAST thing we will do. Rather we encourage people to stay street smart, as with any other online or real-life community. With Just a Baby, what you see is what you get. We have our measures, but It's ultimately up to the individual to vet them. Remember, Just a Baby is not a Sperm Donor app. It's not about sperm per se. Just a Baby is about people meeting like minded people. This has been happening online via dating apps for about 26 years. (Match.com : $41B . started in 1995) It takes two people to bring a child into the world. We hope that people do meet each other. That they do spend enough time with each other to ensure they feel a good energy. That they have enough in common, to agree together, to have a child. That's the purpose of this app, to move away from test-tubes and sperm-donor catalogues, and towards warm connections, people meeting people. Instead of isolating, being fearful and alone, Just a Baby brings people together to do something amazing. I understand your worries, and the world is a dangerous place, but there are so many amazing people out there. Millions. And it's amazing to see the happy stories coming out of what we're doing, and finally, as we move forward, the best way to address the problems we find - is with technology. With our position in the market, and the nature of our company, a tech company in the $30B Fertility sector, we are very well positioned to address risks as they arise. In many ways, more so than the fertility clinics. From a purely business point of view, providing technology solutions to said risks is a tremendous business opportunity, which we're excited to embrace.","author_name":"Paul Ryan","votes":2,"created_at":"2021-09-22T03:53:45Z"}]},{"id":239837,"entity_id":"wefunder:comment:239837","question":"Hi there, do you have any updates on the company and the financials for investors here?","author_name":"Aslam Amin","votes":0,"created_at":"2023-03-23T18:59:33Z","canonical_url":"https://wefunder.com/justababy#question-239837","answers":[]},{"id":231985,"entity_id":"wefunder:comment:231985","question":"Will you be opening funding again soon? I'd love to invest","author_name":"Kyle Hooks","votes":0,"created_at":"2023-01-23T17:59:57Z","canonical_url":"https://wefunder.com/justababy#question-231985","answers":[{"id":232066,"entity_id":"wefunder:comment:232066","answer":"Hi Kyle, we don't have a current plan to though will consider again this year sometime. Depending on the amount you want to invest, we could potentially take investment on a private contract, if over $50k. But watch this space, we might open it up again, likely not until June 2023. We are making revenue and being careful with what we spend so not desperate to raise right now.","author_name":"Paul Ryan","votes":0,"created_at":"2023-01-24T07:59:41Z"}]},{"id":227219,"entity_id":"wefunder:comment:227219","question":"Hello Paul! I actually love this campaign! And I can the campaign is almost reach the target goal. I will like to tell you this, trying getting it to real investors through TikTok marketing. If you can't do that yourself, we can make use of an expert. Just feeling concerned about the campaign as It is really a valuable app.","author_name":"Ameerah Citus","votes":0,"created_at":"2022-11-30T03:18:21Z","canonical_url":"https://wefunder.com/justababy#question-227219","answers":[{"id":227402,"entity_id":"wefunder:comment:227402","answer":"Thanks for the suggestion! We get great audience uptake via TikTok, some of our users post their success stories there. if you have any good influencer links, let us know. We have raised a great amount and recently hired some ex-Bumble staff, so we're super excited with the results so far.","author_name":"Paul Ryan","votes":0,"created_at":"2022-12-02T05:56:59Z"}]},{"id":224384,"entity_id":"wefunder:comment:224384","question":"Do you have an email address to contact you directly?","author_name":"Aslam Amin","votes":0,"created_at":"2022-11-01T14:58:49Z","canonical_url":"https://wefunder.com/justababy#question-224384","answers":[{"id":227403,"entity_id":"wefunder:comment:227403","answer":"Yes of course, i'll pm you","author_name":"Paul Ryan","votes":0,"created_at":"2022-12-02T05:57:21Z"}]}],"faq":[{"question":"I’m concerned about the potential donor process. This seems like a breeding ground for abuse, sex trafficking, child support lawsuits, missing persons, etc. How is the company protecting itself and users? Shouldn’t it be something in place to vet people and sperm donations?","answer":"Hi Deidre, glad you asked this question. As founders and investors in the business, risk is at the forefront of our minds. Short Answer: Dating apps and the online sharing community have already paved the way on this issue. Tinder and Match.com sport similar risks, Match.com now worth over $41B. Bumble is worth almost $10B. People on these apps are meeting up, having sex with strangers etc. Not to mention the plethora of other online ways to engage with strangers any many which ways. Long Ans..."},{"question":"What are the investor perks?","answer":"Hi we're keeping things simple, so everyone will get the same terms. So everyone is on the same terms at this stage, if that changes we'll let you know."},{"question":"Since I have been a customer of the app, would I be able to invest in this process prior to the public?","answer":"Hi Qian, yes, we are ONLY inviting users of Just a Baby right now, and for the next week or so (bar a few friends and close contacts - everyone on the same terms). We WANT investment from users of the app ideally. Especially keen on female investment, because startups are typically funded by a mostly male investors. And we want a strong female presence in our investor base. So special shout out to women! (and gender non-binary), and men are still super welcome too of course."},{"question":"Once more things is that what are the plans with the money you're raising? And how much you hoping to raise in this fundraising?","answer":"Minimum of $50k, but we're almost already there. Our overall target is $2M, however this will happen in stages, so the next major milestone will be $300k."},{"question":"Hey Paul, Can you point me in the right direction to learn how this investment works? i.e. Do you receive shares relative to your contribution based on the $12M valuation. Assuming you hit later rounds of funding will the investment grow with the business valuation? i.e. If so...","answer":"Yes you receive shares in the company, relative to your contribution. Our lawyers are working on the final terms, and you'll have the opportunity to read and confirm them before your final commitment. But your general thinking is correct. There are additional factors in the equation, but generally speaking your math is heading in the right direction. Some examples of factors in the equation: 1. If the pre-money valuation of the company is $12M today. Then we raise $2M, then the post-money val..."}]}}}