Jupiter (YC S19)

Picture this: You’re scrolling through Instagram, drooling over a mouthwatering recipe for creamy pasta. You’re inspired, ready to cook—but then reality hits. You jot down ingredients on a scrap of paper, head to the store, and spend 20 minutes wandering aisles, only to realize you forgot the Parmesan. Sound familiar? This is the broken grocery shopping experience millions face every day.

Enter Jupiter, the AI-powered platform that’s turning this frustration into a seamless, shoppable experience. With just a few clicks, you can add all the ingredients from your favorite recipes to your cart and have them delivered to your door. But we’re not just making life easier for shoppers—we’re creating a win-win-win ecosystem for creators, brands, and consumers alike.

The problem? Recipe content is scattered across the internet, and none of it is shoppable!

No instant purchase links, no seamless way to get ingredients delivered to your door, and no way for recipe creators to earn their fair share. It’s a disconnected journey for hungry shoppers, frustrated creators, and brands missing out on a massive opportunity.

That’s where Jupiter comes in. We’re on a mission to fix this disconnect. Jupiter is more than a platform—it’s a complete ecosystem that transforms how recipes, brands, and shoppers connect.

A few clicks, and the ingredients are on their way to your door. No more forgotten items, no more wasted time—just delicious meals made easy.

But we’re not just solving a problem; we’re building a movement. Here’s how:

• For Shoppers: We’re making grocery shopping seamless and stress-free. With Jupiter, shoppers can add all the ingredients from their favorite recipes to their cart with just a few clicks. No more forgotten items, no more wasted time—just delicious meals made easy.
• For Creators: We’re empowering them to monetize their passion and earn their fair share. Jupiter empowers creators to turn their recipes into revenue streams. With our Business-in-a-Box, creators can easily make their content shoppable, earning a share of every sale. No technical expertise required—just upload your recipe, and Jupiter handles the rest.
• For Brands: We’re connecting them with inspired consumers at the moment they’re ready to buy. Jupiter gives brands a direct link to consumers at the exact moment they’re ready to cook. Our platform delivers measurable results, putting your products in front of millions of inspired shoppers. It’s the perfect intersection of inspiration and action.

The grocery industry is a $830B market, and it’s undergoing a digital transformation. With the $250B online grocery market growing at a 21% CAGR, the opportunity is massive. Jupiter is uniquely positioned to capture a $27B slice of this pie—$25B in online grocery demand generation and $2B in food brand advertising.

We’re not just building a company; we’re building the future of grocery shopping. And we’re just getting started.

For brand marketers, Jupiter is a game-changer. Our platform delivers clear, measurable results on their advertising spend, putting their products in front of consumers at the exact moment they’re most inspired to cook—when they’re drooling over recipes. It’s the perfect intersection of inspiration and action, creating a win-win for brands and shoppers alike.

This is a massive opportunity. Today, food brands are pouring over $200B+ into outdated marketing channels like in-store promotions and magazine ads. But the tide is turning—those dollars are rapidly shifting online.

Jupiter is perfectly positioned to capture this wave, offering marketers something they’ve never had before: a direct link between advertising spend and sales. By connecting brands with consumers at the exact moment they’re inspired to cook, we’re not just capturing market share—we’re redefining how food marketing works.

Jupiter’s revenue model is built on three powerful pillars:

• Brand Advertising: We charge food brands fees to advertise on our platform, connecting them with inspired shoppers at the perfect moment—when they’re drooling over recipes.
• Grocery Shopping Commerce Commission: We earn a 10-20% share of the gross basket price whenever consumers purchase ingredients from shoppable recipes.
• Display Ads: Through strategic partnerships with Raptive and Mediavine, two of the largest ad networks in the industry, we’ve expanded our advertising capabilities, unlocking even more revenue streams.

Our Business-in-a-Box model is designed for rapid growth. We’ve partnered with Instacart to make the commerce side of our business seamless and frictionless. With no inventory to manage and self-service onboarding for brands and publishers, our model is highly scalable. We’re also exploring partnerships with platforms like UberEats and DoorDash, further enhancing the shopper experience and opening up new revenue streams.

Today, in 2025, we project that commerce revenue will make up 40% of our total revenue, thanks to our expanded volume and increasingly favorable revenue-share agreements. This growth is a testament to our ability to scale efficiently while delivering value to all stakeholders—shoppers, creators, and brands alike.

With a foundation built on strong partnerships, scalability, and innovation, Jupiter is poised to lead the future of grocery shopping.

Food publishers and brands are thriving on Jupiter. Our platform isn’t just a tool—it’s a game-changer. Recipe creators are earning real money, and brands are seeing measurable results. In just the past year, we’ve helped 1,200+ food publishers earn $4.8M+, while connecting our brand partners to hundreds of millions of inspired shoppers. These aren’t just numbers—they’re proof of the value we’re creating for everyone in the ecosystem.

At Jupiter, we’re not just building a platform; we’re building a movement that empowers creators, delights shoppers, and delivers results for brands.

Our partnership with Instacart, launched late last year, is already delivering impressive results. In just a few months, it’s driving an annualized GMV of $1.2M, with monthly growth exceeding 40%. Additionally, the number of brands we work with has skyrocketed, growing 245% year-over-year as more companies recognize the power of our platform.

These milestones are a testament to the strength of our partnerships and the scalability of our model. At Jupiter, we’re not just growing—we’re accelerating, creating value for creators, brands, and shoppers alike.

La Tourangelle’s success story is a perfect example of the impact Jupiter delivers. By partnering with us, they’ve seen measurable results—reaching millions of inspired shoppers and driving significant sales growth. It’s stories like theirs that show why more and more brands are choosing to invest their advertising dollars with Jupiter.

We’re not just a platform; we’re a partner that delivers real value, helping brands connect with consumers at the exact moment they’re ready to buy.

Building on the success of our growing customer base, we’ve created a business that’s thriving. This year, we’re on track to double our revenue, setting the stage to become a $125M+ revenue business.

While forward-looking projections are not guaranteed, our momentum, partnerships, and scalable model give us confidence in the path ahead. At Jupiter, we’re not just growing—we’re building a future where creators, brands, and shoppers all win.

We’re proud to partner with some of the biggest names in food. From Haven’s Kitchen to La Tourangelle and Kerrygold, premier brands are choosing Jupiter because they see the value we deliver. These partnerships aren’t just endorsements—they’re proof of the trust and impact we’ve built in the industry.

At Jupiter, we’re not just working with brands; we’re creating a community of innovators who are redefining the future of food commerce.

Our leadership team is an all-star dream team. With world-class expertise in engineering, technology, product development, and operations, they’ve honed their skills at some of the most innovative companies and institutions in the world. This isn’t just a team—it’s a powerhouse of talent, vision, and execution.  

From scaling startups to leading global enterprises, they’ve done it all. Now, they’re bringing that same drive and expertise to Jupiter, setting us up to dominate the $830B grocery market. With this team at the helm, we’re not just competing—we’re winning.

We’ve built a solution our customers love, assembled an all-star team, and we’re staring down a massive opportunity. The grocery industry is a $830B market, and it’s undergoing a digital transformation. With the $250B online grocery market growing at a 21% CAGR, the potential is staggering.  

Jupiter is uniquely positioned to capture a $27B slice of this pie—$25B in online grocery demand generation and $2B in food brand advertising. This isn’t just a chance to grow; it’s a chance to lead.  

We’re not just building a company; we’re building the future of grocery shopping. And we’re just getting started.

Forward-looking projections are not guaranteed.

The grocery industry is a $830B behemoth, and it’s in the midst of a digital revolution. As consumers increasingly shift their spending online, the $250B online grocery delivery market is growing at a staggering 21% CAGR.  

From this massive market, Jupiter is uniquely positioned to capture a $27B opportunity—$25B in online grocery demand generation and $2B in food brand advertising. These segments are exploding, and until now, there’s been no clear leader.  

That’s where we come in. Jupiter is stepping up to fill that void, leveraging our innovative platform, strategic partnerships, and scalable model to dominate this space. We’re not just riding the wave of digital transformation—we’re leading it.

Forward-looking projections are not guaranteed.

Our business is built for efficiency and growth. With a CAC payback of less than two months, we’re able to quickly reinvest in scaling our operations, giving us exceptional capital efficiency. Even better, we earn 8x more than we spend on acquiring new brands (LTV:CAC), driving profitable unit economics and fueling our continued expansion.

The opportunity ahead is enormous. With 200,000+ potential publishers in the market, there’s significant room to grow—both by expanding our network and deepening our relationships with existing partners. By 2028, we project that two-thirds of our revenue will come from grocery commerce, with the remaining third from our advertising business.

This isn’t just growth—it’s sustainable, scalable, and built to last. At Jupiter, we’re not just chasing opportunities; we’re creating them.

By onboarding more publishers and brands, we’re creating a powerful flywheel effect. As our network grows, so does the value we deliver. More publishers mean more shoppable recipes, which drive higher traffic and engagement. This, in turn, attracts more brands, who see measurable results from their advertising spend.  

The result? A self-sustaining cycle of growth: more publishers → more recipes → more shoppers → more brands → more revenue. It’s not just a model—it’s a movement, and it’s accelerating every day.

As we grow our network of recipe publishers, the number of shoppable recipes on our platform expands. This drives more traffic to our stores, increases consumer visibility, and fuels sales in both advertising and grocery commerce. The result? A virtuous cycle that attracts even more publishers, creating a self-reinforcing ecosystem of growth.

But it doesn’t stop there. As our network grows, we’re able to attract more brands, who see the value of reaching inspired shoppers at the perfect moment. This allows us to negotiate better commercial terms on advertising deals and secure higher commerce commissions from partners like Instacart.

This isn’t just growth—it’s scale with leverage. Every new publisher, every new brand, and every new shopper strengthens our position in the market. It’s how we’re building a competitive moat that’s not just deep, but widening every day.

For investors, this is the kind of irresistible opportunity that doesn’t come around often. At Jupiter, we’re not just creating a platform—we’re building a dominant force in the $830B grocery industry. The future of food commerce is here, and it’s powered by Jupiter.

With the explosive growth we’re driving in the digital grocery industry, we’re not just following the trend—we’re setting it. Our scalable model, powerful partnerships, and self-reinforcing flywheel position us to join the ranks of companies worth $10B+.

But here’s the difference: we’re not just another player in the space. We’re redefining how people shop for groceries, how creators monetize their passion, and how brands connect with inspired consumers. The opportunity is massive, the momentum is undeniable, and the future is ours to build.

Jupiter isn’t just part of the story—we’re writing the next chapter.

Our vision is to build an enduring company that transforms the grocery industry, and taking Jupiter public is a clear path forward. With minimal overhead and a highly scalable business model, our setup as a software-driven sales enabler draws strong parallels to Shopify’s success. If we continue to execute on our growth plans and achieve a similar valuation multiple (14x price-to-sales), we’re on track to reach unicorn status by the end of 2027.  

This isn’t just a goal—it’s a roadmap. With our proven model, strategic partnerships, and accelerating momentum, Jupiter is poised to become a leader in the $830B grocery market. The opportunity is here, the timing is right, and the future is ours to shape.

We’re not just reimagining grocery shopping—we’re reinventing it. At Jupiter, we’re transforming how people discover recipes, how food publishers earn revenue, and how brands connect with inspired consumers. This is more than a business; it’s a movement to make grocery shopping seamless, rewarding, and delightful for everyone involved.

We’re thrilled to invite you to join us on this journey, alongside our lead investor Pete Flint, a two-time unicorn founder and General Partner at NFX. By investing now, you’ll have a rare early opportunity to partner with industry leaders like Y Combinator, Khosla Ventures, and NFX—and to grow your investment as we scale.

The future of grocery shopping is here, and it’s powered by Jupiter. Don’t miss your chance to be part of something big. Invest today, and let’s build the future together.