|1||10 Million views of our product video|
|2||12,000+ people have joined our email list|
|3||JogAlong is the only stroller to offer reciprocating arms to maintain proper running form.|
|4||JogAlong holds 4 global patents: US, UK, Germany, and Canada.|
|5||JogAlong is a 3-in-1 product. A jogging stroller, bicycle trailer, and traditional stroller.|
|6||Manufacturing, distribution and logistics supported by a seasoned team of professionals.|
The only stroller in the world that allows you to swing your arms while pushing it.
Ask any new parent...
This is where a JogAlong shines...
In addition, JogAlong is multi-use...
The response has been great.
We solicited feedback and put in the time/energy to ensure we make a quality product.
Here is where we need your help. We need capital to complete third party certifications that validate the safety of our product. Capital for safety? Yes! Our strollers will carry children on walks, runs, even marathons and we want them to live up to the highest safety standards. But, these tests must be performed on production parts, not prototypes, so we're securing funding for injection-molding tooling in order to complete the product certifications.
When you invest in JogAlong, you're rewarded with a percentage of net revenue. Our multiple of 1.5x your investment means, you'll get your original amount back + 50%, or $150 back for every $100 invested. This 1.5x multiple is projected to payback in a total of five years from the date of our first transaction.
We want you to earn a return in the shortest amount of time possible.
A lot of companies return investments based on the sale of the company. That model has its place, but is more complex and typically increases the time for investors to receive a return.
We love what we do; selling the company is not our goal. We are passionate about designing new products, meeting new parents, and building a sustainable business that lets people enjoy active outdoor lifestyles with their children.
So we're going to share the top line and reward the people who put their trust in us and our ability to build a superior product for an amazing group of customers.
We have studied, questioned, and refined our audience targeting. We are building our niche with high-earning, high-frequency runners who seek out high-performance equipment, and will expand to those aspiring to be in this group (lower frequency walkers/runners who still seek out high-performance equipment). We will welcome everybody, but to make our ad dollars go further, we will start by targeting the group most likely to be early adopters.
Roughly 6% of this market is already on our email list (with a CPA of $2.38), even before we are on the market with the product. We are nurturing these relationships with product information, intended launch timelines, original content on family and children's physical and emotional health, and articles on running related topics.
When the product is ready, we'll be poised to enter a domestic market of $200M (higher if you consider the product triples as a bike trailer and standard stroller). Our supply chain also supports a Western European client base, exposing JogAlong to a bigger share of the global stroller market.
Our founder, Mike Dresher, witnessed a mother running with a stroller. What struck him was how the runner pushed the stroller ahead of her, then maintained running form to catch up to it. This continued for some time--pushing ahead and running to catch up, pushing ahead and running to catch up, all as a workaround to the poor ergonomics inherent in pushing a fixed bar jogging stroller. This was a problem!
Mike developed many prototypes before filing a US patent application. Then as an initial outside review, the concept was submitted to the Wal-Mart Innovation Network (now WIN Innovation Network) where it received a positive assessment:
“I have not seen a stroller better suited for use by a dedicated runner. It should be easier and more natural to use. Therefore, it is likely that runners will use the stroller more frequently and perhaps for a longer period of time.” Gerald G. Udell Ph.D. Executive Director WIN Innovation Institute
In 2015, the JogAlong was publicly debuted in a road race at the Emma Creek Classic in Hesston, KS.
A successful social media campaign, website and video launch accompanied the debut, but the product launch was put on hold after concerns arose around the original manufacturer’s solvency.
We now have a relationship with a new manufacturer that has decades of experience in stroller production and are ready to move forward.
The response to JogAlong has been great. Nadia, one of our testers said it best:
"I am in love with this stroller. Not only because my daughter was relaxed, rested and more importantly safe, but I could really go! All you think about is running, you don't feel the weight and the bumps. There is no pushing, you just go!"
While technically, you're still pushing, you get the idea.
Parents find freedom in the movement and can focus their energy on the event, not the process, whether that is a race, fitness jog or a walk around the park.
A powerful benefit of a JogAlong, witnessed time and again, is how children feel empowered by participating. The "race" is their race, they tell people about it. They ask to go again. They climb in and announce they are "ready to go."
Each child has their own range of overwhelmingly positive reactions, from excitement, to nap, to wanting to get out and run too. (for the record, asking for a phone or tablet while riding, is not one of them!)
Since the initial debut, JogAlong has been in numerous 5K events. Exposure for the brand is great as JogAlong always receives a lot of attention and questions, even mid race from other runners. Spectators have yelled out "where did you get that stroller?" as we run by.
Mia, our most experienced passenger, while co-piloting a 5K with Mike yelled out from the navigator's seat, "We can go faster!"
Yes Mia, good idea, let's go fast. We invite you to join the JogAlong team and help deliver technology that inspires parents to be active and outdoors with their children.
A Note about the Perks:
We wanted you to be able to see what they are. This table is a visual representation of what's in the official perk list.
JogAlong Stroller has financial statements ending December 31 2019. Our cash in hand is $4,063, as of May 2020. Over the three months prior, revenues averaged $0/month, cost of goods sold has averaged $0/month, and operational expenses have averaged $2,720/month.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
You should read the following discussion and analysis of our financial condition and results of operations together with our financial statements and the related notes and other financial information included elsewhere in this offering. Some of the information contained in this discussion and analysis, including information regarding the strategy and plans for our business, includes forward-looking statements that involve risks and uncertainties. You should review the "Risk Factors" section for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.
JogAlong Stroller manufacturers and sells the world’s only stroller that enables you to move your arms in an ergonomic back and forth motion while pushing the stroller.
Continuing to build and improve the world’s best jogging stroller. One that inspires and enables parents to be active and outdoors with their children. JogAlong delivers value at the intersections of activity, outdoors, ergonomics, and time management. We also have plans for complementary products in the pipeline.
Given the Company’s limited operating history, the Company cannot reliably estimate how much revenue it will receive in the future, if any.
JogAlong Stroller LLC was incorporated in the State of Kansas in July 2014. Our patents are owned by the founder, Michael J. Dresher.
Since then, we have:
Historical Results of Operations
Liquidity & Capital Resources
To-date, the company has been financed with $129,478 in debt.
After the conclusion of this Offering, should we hit our minimum funding target, our projected runway is 24 months before we need to raise further capital.
We plan to use the proceeds as set forth in this Form C under "Use of Funds". We don’t have any other sources of capital in the immediate future.
We will likely require additional financing in excess of the proceeds from the Offering in order to perform operations over the lifetime of the Company. Except as otherwise described in this Form C, we do not have additional sources of capital other than the proceeds from the offering. Because of the complexities and uncertainties in establishing a new business strategy, it is not possible to adequately project whether the proceeds of this offering will be sufficient to enable us to implement our strategy. This complexity and uncertainty will be increased if less than the maximum amount of securities offered in this offering is sold. The Company intends to raise additional capital in the future from investors. Although capital may be available for early-stage companies, there is no guarantee that the Company will receive any investments from investors.
Runway & Short/Mid Term Expenses
JogAlong Stroller LLC cash in hand is $4,063, as of March 2020. Over the last three months, revenues have averaged $0/month, cost of goods sold has averaged $0/month, and operational expenses have averaged $2,720/month, for an average burn rate of $2,720 per month. Our intent is to be profitable in 24 months.
There has not been a change to our finances since the 2019 financial statement. Marketing efficiency has improved for the first five months of 2020. Our client sign-up rate has increase by 64% per dollar spent, compared to the previous five months of 2019.
In the next 3 - 6 months we expect marketing and general expenses will remain consistent with levels seen in the 2019 financial statement, around $2700/month for three months while we raise capital and finalize the design. After raising capital, expenses for tooling and testing will be incurred at month four, approximately 50% upfront and the remainder upon tool completion around month six for a total of approximately $500,000. Revenues will be $0 for the next six months.
We expect to begin generating revenue 6-8 months after completion of the capital raise.
$834,000 is needed to get us to that point. Baby products cannot be sold without being certified, and for good reason, those certifications have to be performed on production tooled parts, not prototypes. The majority of this amount covers the injection molding tooling, testing, and certifications.
The founder loans the company capital on an as needed basis to cover general expenses. This loan is a 0% loan, considered long term debt, due 13 months after demand.
Demand – With every product there is a risk of demand and timing. Will people buy it and will you have the cash to wait it out? We believe we're prepared for challenges of generating and engaging with leads and avoiding a "cash crunch" but this still presents a risk to the company.
Management Team – No companies are free from the risks of misalignment or a lack of continuity and communication. We believe JogAlong is addressing this by onboarding two senior leaders whose talents lie in building sustainable processes and foundations for early stage companies—one will focus on finance and operations and the other will focus on supply chain and distribution. However, the recruitment, retention, and engagement of a great management team is still a risk to an early stage startup.
Trust - Consumers want assurances that the products they buy are original and not substandard copies. This sensitivity may be heightened by the fact that our products are intended for infants and toddlers (a highly protected constituency).
Consumer Confidence - This is a luxury item, purchased with disposable income, so jogging stroller purchases are impacted by macroeconomic trends and consumer confidence.
Communication - JogAlong has received inquiries from more than 100 countries represented by nearly as many different languages. While exciting from a demand standpoint, it increases the risk of a poor consumer experience if we don’t balance the language requirements. Part of this is solved simply by initially limiting distribution to North America and Western Europe, but we’re also producing animated instruction videos that don’t require any scripts or translation at all. Should we not be able to effectively communicate with our target market the success of the business may be impacted.
Our future success depends on the efforts of a small management team. The loss of services of the members of the management team may have an adverse effect on the company. There can be no assurance that we will be successful in attracting and retaining other personnel we require to successfully grow our business.
Factory shutdowns are a pandemic risk, but our primary manufacturing location in Taiwan has seen fewer than 500 confirmed cases for the entire country, with an 88% recovery as of July 14, 2020, and only 11 of these cases were in the last two months.
US Storage and distribution locations will not be activated for 12 months, so while there may still be a COVID risk, we have over a year to plan for contingencies
The JogAlong management team and shared service functions operated in a remote working environment prior to COVID, so while we are concerned for each other's health and safety, productivity is unchanged and we are confident that risk is controlled.
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