Wefunder is like "Kickstarter for investing". We're the largest funding platform that helps normal people make investments in startups. Over the past few years, we've help fund 588 startups with $232,226,447 – including flying cars, space rockets, breweries, Hollywood studios, and potential Ebola cures.
We're looking for a self-directed Head of Growth to own our North Star growth metrics.
Our past growth has been driven by the number of companies we launch on the platform: 50% of investments in each company come from the friends, family, and customers of the founder, then 25% of those investors go on to make a repeat inevstment. Where before we brute-forced growth by simply launching more companies, we now need a dedicated team member to own optimizing our conversion funnels.
Our Dream Candidate: Product Leader & Coder
Our dream candidate can "scale up" to manage a growth team as Wefunder expands, but, in these early stages, get their hands dirty with the actual product work. You should be able to code enough to set up landing pages, run AB tests to increase conversion, and deliver automated targetted mails. Plus, have good product instincts. Bonus points if you've founded a company before; you'll understand the user better.
Some things you could be doing
Over the last few years, we've done almost no marketing or growth experimentation. There is a ton of low hanging fruit that you can prioritize. Some examples:
Improving SEO to increase the number of founders who apply for funding
Improving our founder conversion funnel, to identify those most likely to raise money
Creating targeted ads automatically for each active campaign
Tweaking referral programs to encourage more imvestors & founders to sign up
Creating & AB testing landing pages to increase founder signup conversion
Measuring results with Mixpanel & Google Analytics
Experiment with new product functionality that drives repeat investments
While you may have full-time engineers and designers dedicated to major growth projects, you should have enough HTML, CSS, and Ruby on Rails experience to be self-sufficient on easier projects. You'll be expected to do things like commit to git, deploy to Heroku, modify basic html, create landing pages, and run simple database queries.
Market-rate salaries and stock options.
Unlimited vacation days (mandatory 3 weeks off).
Medical, dental, & vision insurance.
All-expense paid Wefunder vacation. We’ve taken three train trips across the country.
Email email@example.com with why you'd like to work for us. Brownie points: include a survival skill you'd offer the team in a post-apocalyptic world.
On May 16, 2016, it became legal for regular people to invest as little as $100 in startups and small businesses. Since then, we have become the largest equity crowdfunding platform. We've helped 588 startups and small businesses – including flying cars, space rockets, breweries, Hollywood studios, and potential Ebola cures – raise $232,226,447.
We're a Public Benefit Corporation with a mission to revitalize capitalism and keep the American dream alive. GDP growth is slowing. Wealth inequality is increasing. Entrepreneurship is dying across America; falling from 10.6% to 3.6% among those under 30 since 1989. We're reversing these trends by funding more deserving businesses across all of America, not solely tech startups in Silicon Valley.
Want to help? Join us! We're a team of founder types: enjoy autonomy, responsibility, the opportunity to learn, and no red tape. Just make it happen.
Wefunder supports three different federal laws that allow startups to raise money legally. To comply with the law, Wefunder Advisors LLC and Wefunder Portal LLC (both owned by Wefunder Inc) also list startups depending on the regulation used.
Legal May 16th 2016
Wefunder Portal LLC
for 497 startups
Wefunder Advisors LLC
for 136 startups
for 3 startups
Curious how well the companies have done? Or how many raised follow-on financing?
Some fine print: 1) These numbers include startups currently live on Wefunder if they pass their minimum target. 2) Some startups use two different laws at the same time (i.e., Regulation D and Regulation Crowdfunding).
wefunder.com is a website owned by Wefunder Inc., the parent company of Wefunder Advisors LLC and Wefunder Portal LLC. Wefunder Inc. operates sections of wefunder.com where certain Regulation D and Regulation A+ offerings are available. Wefunder Inc. is not regulated in any capacity, is not registered as either a broker-dealer or funding portal, and is not a member of FINRA or any other self-regulatory organization.
Wefunder Advisors is an exempt reporting adviser that makes filings with the SEC and certain states. Wefunder Advisors advises special purpose vehicles (SPVs) used in certain Regulation D offerings that are available on wefunder.com.
Wefunder Portal is a funding portal (CRD #283503) that is registered with the SEC and is a member of FINRA. Wefunder Portal operates sections of wefunder.com where certain Regulation Crowdfunding offerings are available.