# JJ Pfister Distilling Company

Handcrafted, organic spirits from a fast-growing, experiential distillery.

## Elevator pitch
We make craft spirits which are great in cocktails and neat. Our gin, brandies, rum, and vodka are organic

- Canonical URL: https://wefunder.com/jj.pfister.distilling.company
- Entity ID: wefunder:company:57191
- Last updated: 2026-06-06T05:00:57Z
- Generated at: 2026-06-07T01:46:54Z

## Quick facts
- The US craft spirit market is outpacing craft brewing & is set to grow from $2.7B to $20B by 2023.
- In the last 12 months alone, we've generated425 op line revenue.
- Our spirits have top Tasting Panel ratings: Gin 97 points, Vodka 95 points, Rum 95 points.
- In October, we secured 160 new points of distribution.
- We have already established traction, demonstrating 200% YoY growth even during COVID.
- Our founder was a key executive in two billion dollar companies.
- Our potato vodka and gin are gold medal winners in internationally recognized spirits competitions.
- Since launching our inaugural food service, we've generate $25K top line revenue in the first two months.

## Active fundraises
- wefunder:fundraise:29754: 4(a)(6) successful (USD)

## Story
The age of bland, mass produced spirits is out, and we’re ushering in a new era of authenticity—an era of handcrafted whiskeys, gins, and bourbons that tell an all-American story of bootstrapped success and whisper of cinnamon, leather, and crème brûlée tasting notes.From left to right: Mike Moore, Brian Keck, & Chris Johnson—makers of our premium quality spirits.Stepping inside our Sacramento-based J.J. Pfister tasting room is like stepping back through the ages—with a modern twist. But the real experience lies in our craft spirits themselves. Our master distiller has made an art form out of the creation process, using his extensive sensory training to make every one of our liquors sophisticated, authentic, and multi-layered.We’ve got the licenses, we’ve built the experience, we’ve crafted the spirits, and we’re proud to say our hard work is paying off. Here’s a transparent look at our top line revenue and traction to date: We’ve secured distribution and have big plans for expansion. Currently, we’re distributed by Young’s Market in California and Vin Sauvage in Nevada. We are in Raley’s, Nugget Markets, Total Wines in Sacramento, BevMo in the greater Sacramento area, and many restaurants, bars, and liquor stores. The J.J. Pfister story spans more than 170 years, beginning with a humble knitting company founded by our family patriarch, J.J. Pfister. J.J emigrated to the United States from Switzerland in 1869 and went on to found a knitting company in San Francisco in 1876. His business survived the 1906 earthquake, and he won an honor medal at the 1915 Panama Pacific Exposition. Our J.J. Pfister logo, a combination of a knitting machine and a copper still, marries our past, present, and future as we carry on the tradition of excellence started by J.J. Pfister in the late 1800s. We’ve laid the foundation for success one building block at a time, starting with our designer production and tasting room. Our state-of-the-art stills are manufactured in Italy and include a continuous still, pot still and rectifying columns. We can make any spirit with these, and they are designed to save labor cost by completing runs within an eight-hour day. All told, our facility includes: The US craft spirits market is booming, outpacing even the craft brewing market! The industry is expected to reach revenues of more than $20 billion by 2023, growing at an explosive CAGR of over 32% between 2018 and 2023.Big brands can’t replicate the craft experience, but they can acquire it. And in recent years, the numbers have been staggering:From rave reviews to features in the New York Times, the word is out about J.J. Pfister.When J.J. founded the J.J. Pfister Knitting Company, he made a part of his mission to give back to his community wherever possible. When the earthquake of 1906 struck, he did just that. So when Covid-19 began its devastating sweep through California, we committed to continuing JJ’s legacy and stepping up for our community. This involved making the difficult decision to temporarily pause our production of craft spirits and instead begin producing hand sanitizer. In the space of just two weeks, we were able to bottle over 16,000 gallons of sanitizer for first responders, including health care facilities, police and fire departments, utility companies, essential businesses and government agencies. We have also been able to donate hand sanitizer to charities such as Loaves and Fishes, The Food Bank, Guardian Angels, and Students for Health Care.We have multiple revenue channels established, and more slated for the future. Thanks to our versatile Type 74 license, our income streams include:70% of our customers are repeat customers, and our brand recognition is high in the Sacramento area. We have additionally recently expanded our sales team to include representatives in the San Francisco Bay area, the Los Angeles area, Sacramento, and Nevada.In a key move, we recently unveiled our very first whiskeys—our High Rye Bourbon and Rye Whiskey. And we’re proud to say that both blends are so smooth you can drink them neat (that’s without ice or water). In addition to selling at a substantially higher price point then clear spirits, whiskies are amongst the most popular consumer spirits. Revenues in this category grew by 10.8%, or $387M, in 2019, and the whiskey market is slated for 5% CAGR from 2019 to 2025. Note: Our whiskeys are not yet organic, but are blended in-house by our master distilling team and will be organic in future iterations! Our 2020 milestones have included: Since expanding into the Arizona and Nevada markets, our next key landmark entails getting our sales to 10,000 cases of product—which we project will be achievable in the next 2 to 3 years. The 10,000 case threshold is key in the craft spirits market, and puts us in a position to entertain an equity Investment from a large spirit house. Our type 74 license also enabled us to launch food sales in our tasting room this quarter, which will enhance our status as a visitor destination in the thriving Sacramento tourism industry. As we continue to establish traction and rollout these next steps, we estimate that our value will be 6-8X top-line revenue. We expect revenue to be $3M within 4 years, and $10M soon thereafter. They say it’s harder to establish a craft distillery than to fly to the moon and back, and we’ve done it! We have traction, we have distribution, and we’re primed for growth. Invest today to get in at our current valuation before our whiskey revenues start coming in. p

## FAQ
1. **Hey, folks; enjoyed your presentation. Impressive branding on your website and social handles, too. A couple questions as I consider contributing to the cause: 1. Are there any long-term aspirations to sell the company or take it public? As a crowdfunder, I'm wondering how I'd...**
   - Kenneth, thank you for your interest and your questionsLong term we are keeping our options open. With growth it is expected a large spirits house will have an interest in us for market share.  Our growth potential is outstanding with a 33% CAGR.We are hopeful we will have positive income in 24 months.Our differentiator is highest quality spirits, unique in flavor and mouth feel, many are organic, great story, and we can distribute on line. Our secret sauce is our distiller group which h...
2. **Hi I like your pitch and am considering investing in your company. I love that your company is making hand sanitizer. Is the hand sanitizer going to be a permanent product from your company at some point? I personally think hand sanitizer will be a long term product for many b...**
   - We will have hand sanitizer but our core business is our spirits. Thank you for asking.
3. **What type of investment is this, common stock, preferred units or bonds? What is ROI?**
   - Thank you for the question. We are an LLC so the ownership is called a membership.  The ROI will depend on the value of the company. Currently we are valued at $10M.  Craft distillers are valued at 8X top line revenue. We are growing at 200%+ year on year in the best space for alcoholic beverages.  We will look for equity investors from the big spirit houses when we reach 10,000 to 20,000 cases sold yearly with revenues approaching $5M.  tx Kevin
4. **Thank you for your response how are the dividends paid and can they be reinvested? at what rate were dividends paid in the past?**
   - Thomas, hello. Thank you for your question. Our investors will have membership positions in the llc. Our plan at present is to get to 10K to 20K cases and then entertain an equity sale to a large spirit house.  The investers will get their investment back plus gain and maintain ownership in our company.  We are not planning on dividends at present. tx Kevin
5. **What is the minimum investment? When is the funding closing?**
   - Thank you for checking.  Funding is closed. 

## Team
- Kevin Keck (President)
- Gail Keck (Chief Operations Officer)
- Brian Keck (Master Distiller)

## Recent posts
- JJ Pfister Distilling Company (2024-06-23T20:24:35Z)
- JJ Pfister Launches Pacific Rails (2024-02-12T20:49:14Z)
- JJ Pfister Announces New Product Line (2023-11-11T16:27:54Z)
- JJ Pfister Distilling Company Update (2023-06-28T14:51:55Z)
- Investor Update 2/22 (2022-02-25T23:30:38Z)
- JJ Pfister Would Be Proud Investor Interest Very Strong (2020-12-15T20:15:38Z)
- JJ Pfister Investor Update #2 (2020-11-27T21:27:53Z)
- JJ PFISTER INVESTOR UPDATE #1 (2020-11-08T17:42:39Z)

## Q&A
- Q: Never got an answer to my question in November - so once again: There hasn’t been any update in a while - could somebody please provide a business update and give us investors an indication how things are going?
- Q: Hello, I have 100 shares of J J Pfister that I would like to sell. Are you interested in buying theses shares?
- Q: Any updates on how 2021 went and forecast for 2022?
- Q: Just checking in - it’s a long while since the last update. Could you please give us some Infor how 2021 is going?
- Q: What's the schedule for returns look like?
- Q: Hello. My name is Mungai Njoroge. I invested in the above named company on 01/29/2021. At the time, there were some goodies going to investors: I believe it was bonus shares, a few bottles of liquor, and others I can't recall. I have not received any. Hopefully they are on the way and I'm just being impatient. Please kindly advise. Respectfully, Mungai
- Q: What is the minimum investment? When is the funding closing?
  - A: Thank you for checking.  Funding is closed. 
- Q: Thank you for your response how are the dividends paid and can they be reinvested? at what rate were dividends paid in the past?
  - A: Thomas, hello. Thank you for your question. Our investors will have membership positions in the llc. Our plan at present is to get to 10K to 20K cases and then entertain an equity sale to a large spirit house.  The investers will get their investment back plus gain and maintain ownership in our company.  We are not planning on dividends at present. tx Kevin
- Q: What type of investment is this, common stock, preferred units or bonds? What is ROI?
  - A: Thank you for the question. We are an LLC so the ownership is called a membership.  The ROI will depend on the value of the company. Currently we are valued at $10M.  Craft distillers are valued at 8X top line revenue. We are growing at 200%+ year on year in the best space for alcoholic beverages.  We will look for equity investors from the big spirit houses when we reach 10,000 to 20,000 cases sold yearly with revenues approaching $5M.  tx Kevin
- Q: Hi I like your pitch and am considering investing in your company. I love that your company is making hand sanitizer. Is the hand sanitizer going to be a permanent product from your company at some point? I personally think hand sanitizer will be a long term product for many businesses and people. Thanks
  - A: We will have hand sanitizer but our core business is our spirits. Thank you for asking.
- Q: I would like to invest $1000 in your company but would like to split the shares between my wife and I. Is this possible at the crowd funder Website? I would prefer not to establish two separate accounts.
- Q: Hey, folks; enjoyed your presentation. Impressive branding on your website and social handles, too. A couple questions as I consider contributing to the cause: 1. Are there any long-term aspirations to sell the company or take it public? As a crowdfunder, I'm wondering how I'd get a return if you keep it majority-owned by insiders indefinitely. 2. I realize it's still the early phase of your business, but when do you expect it to be net income positive? (Seems like many startup alcohol companies I've reviewed are capital-intensive, so maybe that's just typical for the industry.) 3. In your minds, what sets J.J. Pfister apart from competitors? (Just looking for some elaboration on the answer you provided in the Wefunder pitch.) 4. Kudos on growing the operation without the use of debt so far. What steps did you take to make that happen? Why are you deciding to sell equity now? 5. Is there a chance you'll lower the minimum investment? $350 is a little steep for many of us given the desire to diversify as much as possible and annual contribution limits of a few thousand. Really appreciate you reading this post. Whether or not I jump on board, godspeed on your quest. :-)
  - A: Kenneth, thank you for your interest and your questionsLong term we are keeping our options open. With growth it is expected a large spirits house will have an interest in us for market share.  Our growth potential is outstanding with a 33% CAGR.We are hopeful we will have positive income in 24 months.Our differentiator is highest quality spirits, unique in flavor and mouth feel, many are organic, great story, and we can distribute on line. Our secret sauce is our distiller group which has tremendous sensory training with Master's Degrees from UC Davis Viticulture and Enolgy.We are a family company with family investments.  We wish to finish out our visitors center with a kitchen and add automatic bottling.The minimum investment includes some great perks and a chance to own part of a great company.