{"data":{"type":"company_profile_ai","id":139996,"entity_id":"wefunder:company:139996","attributes":{"canonical_url":"https://wefunder.com/jbrds","retrieval_urls":{"canonical":"https://wefunder.com/jbrds","json":"https://wefunder.com/jbrds.json","markdown":"https://wefunder.com/jbrds.md","ai_json":"https://wefunder.com/jbrds.ai.json","ai_text":"https://wefunder.com/jbrds.ai.txt","changelog_json":"https://wefunder.com/jbrds.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-06-17T05:02:42Z","generated_at":"2026-06-17T14:35:57Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"company":{"id":139996,"entity_id":"wefunder:company:139996","slug":"jbrds","name":"jbrds","tagline":"Invest in the Future of Children's Footwear with jbrds: Pioneering Natural Growth \u0026 Development","location":"Baltimore, MD","website":"https://jbrds.com/","total_amount_raised":338200,"total_investors":31,"is_funded":true,"is_active":true},"key_claims":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 338200","citation":"https://wefunder.com/jbrds#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-17T05:02:42Z","as_of":"2026-06-17T14:35:57Z","confidence":"high"},"observed_at":"2026-06-17T05:02:42Z","expires_at":"2026-06-18T05:02:42Z"},{"claim_id":"claim-total-investors","text":"Total investors: 31","citation":"https://wefunder.com/jbrds#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-17T05:02:42Z","as_of":"2026-06-17T14:35:57Z","confidence":"high"},"observed_at":"2026-06-17T05:02:42Z","expires_at":"2026-06-18T05:02:42Z"}],"verified_facts":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 338200","citation":"https://wefunder.com/jbrds#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-17T05:02:42Z","as_of":"2026-06-17T14:35:57Z","confidence":"high"},"observed_at":"2026-06-17T05:02:42Z","expires_at":"2026-06-18T05:02:42Z"},{"claim_id":"claim-total-investors","text":"Total investors: 31","citation":"https://wefunder.com/jbrds#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-17T05:02:42Z","as_of":"2026-06-17T14:35:57Z","confidence":"high"},"observed_at":"2026-06-17T05:02:42Z","expires_at":"2026-06-18T05:02:42Z"}],"company_claims":{"tagline":"Invest in the Future of Children's Footwear with jbrds: Pioneering Natural Growth \u0026 Development","story":"While many established brands have traditionally scaled down adult shoes for children, jbrds is taking a fresh approach. We believe in celebrating the unique anatomy of children's feet, ensuring they get the best start in life.Designed with Precision for the Young AdventurersIntroducing jbrds, a groundbreaking footwear that respects and supports the natural growth and development of a child's foot. We're championing a new era of footwear that promotes activity, health, and the sheer joy of childhood.Our \"sock-and-shoe-in-one\" design...Ensures a snug, easy-to-wear fit. Is machine-washable equating to hassle-free, spot-clean simplicity.Offers the 'perfect grip' for those first steps and playful runs thanks to a suede outsole.Ensures stability, aiding those pivotal moments of standing and walking, due to an innovative velcro-fastened outer cage. All wrapped up in a stylish, clinically-informed design that appeals to both children and adults.A Growing Market with Massive PotentialEvery year, millions of babies are born globally, marking a continually renewing market. By catering to the newborn-to-8 age range, we're tapping into a vast potential of 32 million children. The children's footwear market alone boasts $6 Billion in annual sales, not to mention the additional billions spent on apparel and accessories.\u0026nbsp;Our goal? To secure a 1% share of this vibrant market by 2026.Forward-looking projections are not guaranteed.Past MilestonesThe Active Lifestyle Brand From Cradle To 8 Years OldWhile our business model is focused on direct-to-consumer sales, The philosophy of jbrds is to emphasize on building connections rather than just transactions. To accomplish this, we have multiple initiatives currently in place:Our strategic partnership with Baltimore, MD's Holabird Sports., which brings with it use of Holabirds' 40,000+ square foot distribution center, helping us keep overhead costs low, and allows us to offer special promotions with select baby boutiques.Our packaging is designed to look and feel like a gift to the parents. Inviting the whole family to be active with our products for many years to come. As children reach different milestones, we provide them with social badges of achievement for activities like standing, walking, running, and creative play.Diverse Range for Every Stage of ChildhoodAs children grow, so does our range of shoe models. We currently offer the Stand2Walk model, and post our community round, we'll introduce the Walk2Run, Run2Play, and Go Play models. Each is tailored to the unique needs of children, from infancy to 8 years.Meet the Team Behind jbrds: Pioneers in Children's FootwearDr. Jay LeBow - Co-founder, Chief Innovation Officer and Head of ProductFrom his early days as a budding podiatrist in Baltimore, Dr. LeBow has always been deeply invested in foot health. However, it was the joys of grandparenthood that truly opened his eyes to the unique anatomical needs of a child's developing foot. After meticulous research, reviewing countless X-rays, and evaluating the market's offerings, he realized a significant gap. No existing footwear genuinely catered to the intricate needs of a child's foot. Dr. LeBow's revelation became the foundation of jbrds, ensuring every design decision is rooted in deep medical understanding and genuine care.\"As a young podiatrist building my practice in Baltimore, I missed this insight with my daughters. It wasn't until I became a grandparent that I recognized the anatomical needs of a child's developing foot. After reviewing hundreds of X-rays and evaluating existing children's footwear, it was clear no shoe was properly addressing the needs of a child's developing foot.\" -Dr. Jay LeBowMike Gugat - Co-founder, CEO and Head of MarketingWith a rich history in the footwear industry, Mike Gugat has seen it all. Yet, he noticed a recurring theme: children's shoes were often sidelined, treated as mere afterthoughts. This realization, combined with Dr. LeBow's medical insights, led to the birth of jbrds. Mike's vision is clear: to create the greatest active lifestyle brand dedicated exclusively to children, from their first steps to their eighth birthday. \"In the footwear industry, children's shoes are often an afterthought. The most crucial period of growth for children's feet and jbrds sets up kids to move into adolescence, young adulthood, and eventually to adults, helping to avoid possible problems later in life from wearing the wrong shoes as a child.\" -Mike Gugat, CEOTogether with COO David Hirshfeld and CFO Advisory Sameel Osuri, Dr. LeBow and Mike Gugat combine medical knowledge and industry expertise to transform children's footwear.Join Us in Shaping the Future of Children's FootwearImagine a world where children's footwear is crafted with precision, care, and a deep understanding of their unique needs.\u0026nbsp;By investing in jbrds, you're not just supporting a brand; you're championing a brighter, healthier future for the next generation. We're on the brink of something transformative, and we invite you to be a part of this exciting journey. Together, we will redefine children's footwear, ensuring every step they take is one towards a healthier, happier life. Invest Today!","quick_facts":["The active lifestyle brand from cradle to 8 years old","22.5 million potential consumers added to the Total Addressable Market (TAM) every year","Nearly 300 years of combined footwear expertise from concept to delivered good","Over 5,300 units sold and $275k+ in gross sales since launch","Awarded the American Podiatric Medical Association’s Seal of Approval"]},"computed_metrics":{"total_amount_raised":338200,"total_investors":31,"team_size":3,"featured_investor_count":1,"faq_count":1,"recent_post_count":0},"quick_facts":[{"claim_id":"claim-fact-1","value":"The active lifestyle brand from cradle to 8 years old","citation":"https://wefunder.com/jbrds#claim-fact-1","observed_at":"2026-06-17T05:02:42Z","expires_at":"2026-06-24T05:02:42Z"},{"claim_id":"claim-fact-2","value":"22.5 million potential consumers added to the Total Addressable Market (TAM) every year","citation":"https://wefunder.com/jbrds#claim-fact-2","observed_at":"2026-06-17T05:02:42Z","expires_at":"2026-06-24T05:02:42Z"},{"claim_id":"claim-fact-3","value":"Nearly 300 years of combined footwear expertise from concept to delivered good","citation":"https://wefunder.com/jbrds#claim-fact-3","observed_at":"2026-06-17T05:02:42Z","expires_at":"2026-06-24T05:02:42Z"},{"claim_id":"claim-fact-4","value":"Over 5,300 units sold and $275k+ in gross sales since launch","citation":"https://wefunder.com/jbrds#claim-fact-4","observed_at":"2026-06-17T05:02:42Z","expires_at":"2026-06-24T05:02:42Z"},{"claim_id":"claim-fact-5","value":"Awarded the American Podiatric Medical Association’s Seal of Approval","citation":"https://wefunder.com/jbrds#claim-fact-5","observed_at":"2026-06-17T05:02:42Z","expires_at":"2026-06-24T05:02:42Z"}],"latest_fundraise":{"id":92504,"entity_id":"wefunder:fundraise:92504","state":"successful","offering_type":"4(a)(6)","structure":"ttw","testing_the_waters":true,"can_invest_now":false,"funding_started_at":"2023-10-31T01:44:01Z","funding_closed_at":null},"investor_memos":[],"team":[{"id":3871646,"entity_id":"wefunder:company_role:3871646","name":"Dr. Jay LeBow","title":"Chief Innovation Officer and Head of Product","role":"founder","profile_url":"https://wefunder.com/jay.lebow"},{"id":3779691,"entity_id":"wefunder:company_role:3779691","name":"Mike Gugat","title":"Chief Executive Officer and Head of Marketing","role":"founder","profile_url":"https://wefunder.com/mike.gugat"},{"id":3871652,"entity_id":"wefunder:company_role:3871652","name":"David Hirshfeld","title":"Chief Operations Officer and Head of Fulfillment","role":"founder","profile_url":"https://wefunder.com/david.hirshfeld"}],"featured_investors":[{"id":6659,"entity_id":"wefunder:company_investor_profile:6659","name":"J.  Dackman","profile_url":"https://wefunder.com/jay.alan.dackman","endorsement_quote":"I’m a die-hard sports fan with deep Baltimore roots, but I don’t bet on games, matches, or the score of anything athletic. I’m a purist. I believe wholeheartedly that sports are meant to be enjoyed, not commoditized or simply given a price tag. My emotional attachment stems from the suspense of a pitcher’s duel, the grueling uphill climb of an alpine bike race, or the arm’s length victory of a world-class marathoner running on fumes.But I also have a life beyond sports. I’m a lawyer, real estate developer, and angel investor. My work involves placing confidence and investment in ventures, founders, and business models with bright futures. In other words, I place bets on builders.I’m betting on JBRDS because I believe their team is strategic, authentic, experienced, focused on practical and innovative pathways to product and market dominance, and forward-looking. They not only have a vision and mission worth believing in, they have a product roadmap, company growth strategy, and noble ambitions shared between veteran founders to start every kid off on the right foot.As a cyclist, I obsess over the design of my bike, its parts, and how I feel mid-ride. And I tend to focus on how the bike and every piece that makes it work impacts my experience—whether I’m out for an hour ride through the neighborhood or pedaling 50 miles across state lines. I take a similarly granular approach to learning about the businesses I choose whether or not to invest in and support. I look at the whole picture. And I examine every piece that makes up a company from the executive team to the product design to the supply chain to the customer acquisition strategy—now and where it’s heading in 5-10-50 years.After taking the time to connect with each member of the founding team and learn about where they want to take the company, I am convinced JBRDS is setting out to not only be a baby’s first pair of shoes, but the dedicated outfitter who delivers quality footwear designed for young feet to run, play, walk, and remain active during extremely formative years. In short, the JBRDS product is truly innovative in design and function. They have a bright future like many of the babies, toddlers, and kids who wear a pair or many of their shoes. The JBRDS team is worth betting on."}],"relationships":[{"source_entity_id":"wefunder:company:139996","relation":"has_team_member","target_entity_id":"wefunder:user:4123000","target_url":"https://wefunder.com/jay.lebow"},{"source_entity_id":"wefunder:company:139996","relation":"has_team_member","target_entity_id":"wefunder:user:4133586","target_url":"https://wefunder.com/mike.gugat"},{"source_entity_id":"wefunder:company:139996","relation":"has_team_member","target_entity_id":"wefunder:user:4123525","target_url":"https://wefunder.com/david.hirshfeld"},{"source_entity_id":"wefunder:company:139996","relation":"has_featured_investor","target_entity_id":"wefunder:user:4174788","target_url":"https://wefunder.com/jay.alan.dackman"},{"source_entity_id":"wefunder:company:139996","relation":"has_latest_fundraise","target_entity_id":"wefunder:fundraise:92504"}],"faq":[{"question":"Hi there! As someone who has seen tremendous improvements from switching to minimalist shoes, I'm interested in more anatomical shoes. But since your pitch is based on \"kids shouldn't wear scaled down adult shoes\", well, adults probably shouldn't wear adult shoes. So how do yo...","answer":"Hi Jeremy! It’s DrJay one of the co-cofounders of jbrds. Our shoes are not the minimalist lane. What we discovered from watching my grandchildren’s foot developement was that the child’s foot is not close to an adult foot in structure until the age of 8, and that shoegear now offered does not support the developing foot. Unfortunately this was something totally missed for my own children’s development as I was so busy taking care of others and building my career. Poor foot development leads t..."}],"recent_posts":[],"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-17T14:35:57Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-17T05:02:42Z","as_of":"2026-06-17T14:35:57Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-17T05:02:42Z","as_of":"2026-06-17T14:35:57Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-17T14:35:57Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-17T14:35:57Z","confidence":"medium"}}}}}}