# Jasper

Redefining Grief Support—One of Mental Health’s Biggest Unmet Needs

- Canonical URL: https://wefunder.com/jasper_theapp
- Entity ID: wefunder:company:176711
- Last updated: 2026-06-13T05:01:35Z
- Generated at: 2026-06-13T12:39:38Z

## Quick facts
- First grief platform blending AI, community, and expert care—built to scale trust.
- Clear wedge: 13M+ pet losses annually, 50% report 12+ months of unsupported grief.
- Expanding into $3B+ grief market: bereavement, pregnancy loss, identity & transitions.
- Built-in virality: $0 spent on marketing and 1 in 5 members joins through a referral.
- Strong retention & high demand: 20% of members attend a support group every month.

## Active fundraises
- wefunder:fundraise:136584: 4(a)(6) successful (USD)
- wefunder:fundraise:136583: 4(a)(6) successful (USD)

## Story
Every time someone gets a pet, they sign up for outliving them.In the US alone...And no one is building for the one moment every pet parent will face.A $152B Industry With a Critical Blindspot.Jasper is creating the first modern ecosystem for grief care, built for how people actually live and heal today.End-of-life and memorial spending is fragmented, transactional, and not focused on ongoing emotional care.Where the $152B Pet Industry Spends TodayWhat We've Learned.Modern grief support doesn't exist, and people are paying the price.Outdated, fragmented, and staticGeneric, dismissive, ineffectiveDisorganized, self-guided experiencesNo trusted leaderPeople deserve modern, scalable, safe grief support that’s human at it’s core.What We Built: Our BetaOver the past year, we ran a full beta to validate Jasper’s foundation. We tested the core components grief support truly needs.CommunityThe heart of Jasper.ExpertsPersonalized, human guidance.ContentTools that evolve with your grief.Personalized AISmart support that gets you.High engagement. Organic growth.Hi, I'm Britta.Founder & CEOBrand Builder, Jasper's MomI lost my dog Jasper in 2024 after 15 years together, and the experience showed me something unmistakable: grief support is profoundly outdated and inaccessible. Helping a friend navigate suicide loss the year before confirmed it — there is no modern path to care.I’ve spent my career scaling consumer products at Uber and multiple VC-backed startups, building brands, communities, and category-defining experiences. I know how to build trust at scale — and grief is the category that needs it most.Jasper is the platform I needed and the one millions of others do too. We start with pet loss, but the opportunity spans the full landscape of human grief.GTM Strategy To-DateJasper’s go-to-market strategy combines community virality, expert credibility, and tech-powered scalability.Who We Serve FirstPet owners in the early stages of lossMobile-first consumers seeking immediate supportIndividuals proactive about emotional wellbeingPeople who value personalized guidance and communityUsers underserved by traditional mental health optionsDTC AcquisitionTikTok + Instagram organicPet influencersPR + storytellingCommunity referralsOur Two-Tier Revenue Strategy: Premium builds depth. AI unlocks scale.We begin with a premium subscription to build depth, trust, and brand equity. As our community and content ecosystem grow, we introduce a lower-priced AI-supported tier to unlock scale.Premium Tier (Today)$50/monthFull community accessGroups + experts + live supportHigh-intent usersGoal: 1,000 membersAI-Supported Tier (Future)$10/monthPersonalized tools and guided pathwaysScalable, accessible emotional supportExpanded user-baseGoal: 10,000+ membersScaling Through Trusted Pet-Care PartnersWe embed Jasper into the pet ecosystem, reaching owners at the exact moment support is needed.B2B2C DistributionPet insurersPet food brandsVet networksShelters & rescuesEuthanasia servicesPartners give Jasper immediate, high-intent reach at scale.Building brand loyalty for pet care’s most trusted brandsWhen a pet passes away, owners cancel everything. Food subscriptions, supplements, insurance, supplies. This is the single biggest churn moment in the pet-care industry.Jasper turns the hardest moment into the most powerful loyalty driver.Example target partnersThe Bigger Future.If Jasper becomes the emotional wellness layer for pet owners, we can scale a membership base similar to other trust-driven consumer platforms.Jasper can follow the same arc, a trust-first wedge that grows into a category-defining emotional wellness platform.Pet loss is our wedge. The full grief market is the opportunity.A multi-billion dollar market hidden in plain sight.We begin with pet loss, then expand into the entire grief ecosystem where no modern leader exists. With a total addressable market (TAM) of over $3 billion, Jasper is the first platform designed to create a single, trusted destination.For a more traditional Pitch Deck, click here.

## Team
- Britta Mulderrig (Founder & CEO)
- Sarah Hoggan, DMV (Chief Veterinary Officer)
- Christiana Saia (Chief Care and Innovation Officer )
- Grant Hazell (Founding Pet Loss Grief Counselor)
- Devlin Moore (Brand and Product Design)